Tagshopping campaigns

How to connect Google merchant center with Shopify?

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So you have a Shopify store? Sounds great! How often do you find yourself switching between your store to Google Merchant Center, to upload similar information over both platforms?  If you can be related to any of these questions, you already face trouble maintaining similar feeds between two distinctive platforms. What if we told you there’s a solution to the problem? A solution that will...

Google shopping feed enhancement – What it is & How to do it?

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All merchants who run pay-per-click advertising on Google generally have a decent idea about how Google Shopping feed works and how to leverage it. No matter how much it is optimized for search, there is always more than can be done to keep up with new trends.  The pay-per-click is a constantly evolving industry that, coupled with the AI learning advancements, makes it easier for merchants...

Google Shopping Feed Taxonomy – All You Need to Know

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In simple words, Google Shopping feed taxonomy refers to the list of categories into which Google distributes and places the products you upload onto your Google Shopping product feed. It is the system of classification and categorization employed by Google for all product feeds on Google Shopping which is why it is called the Google Shopping feed taxonomy.  Taxonomy generally refers to such...

How to Use Google Shopping Bidding Strategies

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What is Google Shopping Bidding Strategies?  There’s no second doubt about the fact that Google Shopping (previously known as Product Listing Ads) is one of the most reliable platforms to give your eCommerce store the right head start. It counts as one of the most trusted platforms to introduce your brand to a broader section of customers and acquire a strong base online.  Google...

Google Shopping FAQs to Get You Started

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Formerly known as Product Listing Ads, Google Shopping is one of Google’s widely recognized services. This service allows businesses to list their products over Google’s SERP (Search Engine Result Page), providing companies with the kickstart to showcase their products to targeted audiences. You must have seen Google Shopping Ads, one way or the other while surfing the internet in the...

What is Google Product Category and How to add it to your Product feed?

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What is the Google Product Category? The Google Product Category is a basic element of all Google Shopping ads. It aids Google in identifying if the products in a given feed are a good match for a given shoppers query.  These are categories that help in spotting the right products from the feed. The product categories are strongly connected to the Google Merchant Center Account.  These...

Why are Google Shopping Ads trending in 2018?

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Five months into 2018 and we see Google Shopping Ads trending and are the favorite of business owners. Google Ads users in UK and USA are shifting up to 80% of their search campaigns budgets on shopping campaigns; which is only fair as 2018-Q1 reports suggest that shopping campaigns are generating about 85% of clicks. Google is “the” marketplace. Is your business trending in 2018? If...