So you have a Shopify store? Sounds great! How often do you find yourself switching between your store to Google Merchant Center, to upload similar information over both platforms? If you can be related to any of these questions, you already face trouble maintaining similar feeds between two distinctive platforms. What if we told you theres a solution to the problem? A solution that will allow you to tap into Google Merchant Center features with…
All merchants who run pay-per-click advertising on Google generally have a decent idea about how Google Shopping feed works and how to leverage it. No matter how much it is optimized for search, there is always more than can be done to keep up with new trends. The pay-per-click is a constantly evolving industry that, coupled with AI learning advancements, makes it easier for merchants to save time with advances such as Google’s Smart Bidding.…
Your Google Shopping bidding strategy is a significant factor that can change the entire scenario of Google Shopping Ads for your eCommerce business.
Formerly known as Product Listing Ads, Google Shopping is one of Google’s widely recognized services. This service allows businesses to list their products over Google’s SERP (Search Engine Result Page), providing companies with the kickstart to showcase their products to targeted audiences. You must have seen Google Shopping Ads, one way or the other while surfing the internet in the past. Remember those product images that you see whenever you search for something on the…
