CategoryGoogle Shopping

Three Types of Google Ads you Should be Running for your eCommerce Business

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The key to the success of every eCommerce brand lies beneath its ability to convey its brand to as many people as possible within its target market. While organic traffic is the ideal setup in expanding your reach, setting up paid traffic or digital advertisements will proactively put you in front of your potential customers – one of which is through Google ads. Google Ads is an indispensable...

How to Use Shopify Meta Fields in Google Shopping?

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Shopify is a platform that needs no introduction in the eCommerce store. With over 36% growth every year, it is one of the leading platforms for brands, startups, and businesses of every shape and size.  While Shopify is indeed a great platform that helps you execute all your business operations using world-class integrations, even this platform has its limit. Previously, Shopify would fail...

How to Optimize Shopify Product Data for Google Shopping?

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What is Shopify Product Data?  In a nutshell, the Shopify Product data is a spreadsheet in an XML format. This spreadsheet allows the merchants to include all the relevant information around their products that helps Shopify organize and showcase it to the users. Still, confused? Let’s give it another shot! Your Shopify product data is a form of product table that comprises all the...

How to Setup Shipping in Google Shopping Feed?

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“+ shipping extra” or “excluding shipping charges” is perhaps one of the sorest notifications to notice while we are checking out of an online store. Yes, the term ‘shipping’ is an eyebrow-raising term that has been one of the most significant reasons behind online shoppers abandoning their cart. To put it in perspective, over 25% of buyers drive away from...

Google Shopping For Shopify: The Ultimate Guide

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If you already have a store on Shopify then your next logical step would be to get more customers and more traffic running through your site. Google Shopping these days has grown to be the most powerful tool to acquire more customers. In 2018 76.4 percent of retail search ad spending was through Google Shopping and it beat the long-popular PPC Google text ads.  This profitable marketing...

Google Shopping Optimization: Step by step Guide

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Google shopping ads are a great tool for online e-commerce business owners. These ads help your products and services find a sturdy place on Google’s search engine results page.  This means, utilizing the platform’s features and specs will improve your chances of meeting potential customers. In the long run, customers who stick to your brand can churn out 80 percent of your profits. ...

Complete Guide to Google Shopping Automation in 2021

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The advent of eCommerce has changed our lives for the better…. no, we won’t begin with any such line like that. It is a well-established fact that online platforms have been one of the most incredible things since canned foods. Ever feel blessed when you can compare an endless number of brands while looking for one single product? Yes, eCommerce platforms have gifted us with that! As the likes of...

What is Google Shopping API & How to Use Them?

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“The sooner we drop the ‘e’ out of ‘e-commerce’ and call it commerce, the better,” a quote by Mr. Bob Willett (Former President of Best Buy International), is taking its shape to reality.   We live in a world that cannot be imagined without eCommerce. Today, online shopping has made its rightful place as an everyday part of our lives. It won’t be wrong to say that you can buy anything...

How to Use Google Shopping Bidding Strategies

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What is Google Shopping Bidding Strategies?  There’s no second doubt about the fact that Google Shopping (previously known as Product Listing Ads) is one of the most reliable platforms to give your eCommerce store the right head start. It counts as one of the most trusted platforms to introduce your brand to a broader section of customers and acquire a strong base online.  Google...

How to Set Up a Google Shopping Campaign for Success in 2021

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With 2021 approaching soon, brands are jumping on the digital marketing trail like never before. Having an eCommerce store without a marketing strategy can be detrimental and similar to cleaning without a broom’s help – you can manage with other equipment. However, it will still feel like you’re missing the critical element. To understand why this is so, you need to have a Google...