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conversion rate

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Google Shopping Actions: What is it and How Can it Benefit Your eCommerce Business?

Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving.  One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions that was launched initially in 2018...

7 simple tips to boost your eCommerce conversion rate

If you are in the eCommerce space, then you cannot afford to have the “you can lead a horse to water, but you can’t make him drink” attitude. With over 1.74 billion websites on the Internet, you need to stand out if you want to compete!  Basically, you cannot just lead the customer to the water, you have to make him drink, that is, ensure a successful conversion on your site. And by...

The Ultimate eCommerce Guide to Successful Flash Sales in 2022

Irresistible deals always feel good. Something that you have been eyeing for suddenly falls to a bargain of a price and you just know you have to click on buy! Add a countdown to this offer and you’ve added the thrill factor that is known as flash sales. They speak to the buyer’s psyche in the perfect manner, because they create a sense of urgency better than any other kind of sales. When you...

Top 19 Ways to Make Your Website More Credible and Persuasive

Do you intend to take your business online in the near future?  Or perhaps, you already have a business and are finding it hard to drive traffic to your site and convert. Building a credible and persuasive website should be among your main goals. Why? Studies reveal that brand authenticity is one of the top qualities that would lure customers to a brand.  On top of that, even employees...

63 Black Friday Marketing Ideas & Tips Shared by eCommerce Industry experts

The shopping monster of the year is around the corner, celebrating two blockbuster shopping days “Black Friday” and “Cyber Monday”. Make the most of this frenzy jackpot shopping festival, as this is “the time” to max your sales and the impulsive shopaholics are on the edge of their seat to indulge in some insane shopping. What is Black Friday? The most awaited...

Google Shopping: What is it & and How Can it Benefit Your eCommerce Business?

The history of Google Shopping began in 2002 under the name ‘Froogle’ which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007.  In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e...

Black Friday 2021 – Google Ads Tips For The Shopping Season

For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

How to Write Top-Performing Shopify Product Descriptions

Well-written product description has the power to sell any product. Customers rely on product description to determine whether your product is what they’ve been looking for. Basically, a great product description is your number 2 ally in making a product seem attractive, right after images (or videos).  We all perceive things from a different perspective. The majority of humans are attracted...

Six eCommerce Email Marketing Tips to 5X Your Conversions

If you are an email marketer, you will agree to this – one of the best tools that every eCommerce can use in their marketing campaigns is email.  With a greater reach at a lesser investment and an easy to set up process, emails can let you achieve an  ROI (Return on Investment) of 4,400%, which is unparalleled for any other digital marketing tool.  This is enough of a reason...

Google Ads for Beginners: Developing Your Core Strategy in Three Simple Steps

When we work on our clients’ Google Ads Campaigns in Cleveland, we focus on three steps. These three simple steps will help you to control your ads and get results. We call them relevance, targeting, and structure.  Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be...

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