Your Google Shopping bidding strategy is a significant factor that can change the entire scenario of Google Shopping Ads for your eCommerce business.
Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving. One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions which was launched initially in 2018. Google Shopping Actions combines the massive reach and online clout of Google along with a…
Why do you need to sell on Google? Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses. Google is one of the biggest and most distinguished brands, and to understand how Google can benefit your business, it is important to know how it is going to benefit your customers. When the…
A well-written product description has the power to sell any product. Customers rely on product descriptions to determine whether your product is what they’ve been looking for. Basically, a great product description is your number 2 ally in making a product seem attractive, right after images (or videos). We all perceive things from different perspectives. The majority of humans are attracted to the visual, but after that first attraction, the average reader wants to learn…
When it comes to shopping online, there are different variations of the same product which can be placed online. Products can differ by margins, inventory, seasonality, price, and so much more. While they seem to be trivial, they can help create better Google Shopping Campaigns. Its essential that you understand the importance of having custom labels for your Google products. They can help in the process of organizing Shopping Campaigns to your preference, and then…
The history of Google Shopping began in 2002 under the name Froogle which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007. In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e-commerce service that stands side by side with other…
Product pages can make or break your store. Maybe theyre attracting viewers and maybe those visitors are staying for a while – but why arent they buying? Thats where our tips to increase product page conversion rates can help you. A well-constructed product page is more than a great look and easy navigation, its about engaging with a visitor and gently accompanying them through the sales funnel. Its about thinking laterally, leading with image, offering…
Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that the click-through rate and conversion rate of shopping campaigns are the way they are as high-intent buyers…
What are Product Listing Ads or PLAs? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as Google Shopping Ads. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad listings. The process is handled by sophisticated Google algorithms.…
What is Conversion Rate? Conversion Rate is the percentage of conversions done for the total number of clicks obtained. For instance, an eCommerce website obtained a total number of 1,000,000 (one million) clicks using AdWords which lead to 20000 (twenty thousand) sales (conversions) in the month of February. Its rate of conversions is (20000/1000000)*100 = 2% (two percent). Note: When single click results in multiple conversions, the multiple conversions aren’t added into a single conversion.…