14 Best-Performing Meta Ads Examples That Work in 2025

Meta is thriving in the e-commerce space, thanks to Meta advertising. With enhanced retargeting and ad delivery systems, Meta has garnered impressive conversion rates in different industries, with an average conversion rate of 9.21%. 

While this looks promising, it can be challenging to create effective ads that reach the right ad placements and audience. 

So, what can you do to create meaningful, creative ads that clearly convey the message? 

For this purpose, we have brought you multiple Meta ads examples that can help you kickstart the ideation process and analyse what elements and strategies go into developing compelling ads.

This blog covers ads that can be created in the following formats: 

• Story ads
• Single image ads (static)
• Carousel ads
• Video ads 
• Collection ads 
• Instant experience ads

These ads can be used for awareness, traffic, engagement, leads, sales, and app promotion campaigns. 

Without further ado, let’s dive into the nitty-gritty, explore various Facebook ads examples, understand how and why they work, and learn what you can do to create such campaigns. We will cover different categories and business types to provide a 360° complete advertising experience.

Let’s get started. 

14 Best Meta Ads Examples with Detailed Analysis

Here is a detailed analysis of different Facebook ads examples: 

1. Nordic Sleep

Nordic Sleep is a Danish bedding company that entered the South Korean market with the help of Meta Ads. The brand wanted to introduce itself to the Korean people and offer the comfort of their premium pillows. 

As noted in Nordic Sleep’s case study, they ran a successful campaign, which sheds light on how utilizing multiple Meta tools and products for advertising can reap great benefits. Let’s see how: 

• Campaign Goal: To establish Nordic Sleep’s reach in South Korea. 
• Meta Ad Objective: Awareness. 
• Target Audience: Women between the ages of 30 and 49. 
• Ad Formats Used: On Instagram – Video Ads, Story Ads, Photo Ads, and Reel Ads. 

Why Did It Work: 

1. Localization: Keeping the Korean market in mind, they ran a localized ad campaign in Korean, focusing on offering a premium lifestyle. South Koreans have a strong demand for luxury, quality, and sophistication.
   
2. Using Advantage+ Tools: The ad campaign utilized the Advantage+ audience to target high-intent shoppers. Nordic Sleep also used the Advantage+ sales campaign to run its sales campaigns using photo and video ads.
   
3. Meta Moment Maker: The campaign gained more reach and brand awareness using the Meta Moment Maker package, which runs ads across Facebook and Instagram for three days to quickly grab attention from the target (core) audience.
   
4. Local Celebrity: To make the ad feel more relatable and comforting, the brand featured a Korean actor, adding a sense of familiarity and cultural connection.

5. Learn More CTA: This encouraged further exploration and an opportunity to take the campaign to the next step, the consideration stage. The data collected during this campaign can be used in a retargeting campaign to generate direct conversions.
   
6. Target Frequency: The campaign used Meta’s target frequency to enhance purchase intent and drive recall. Recall is a Meta brand awareness metric that measures how well people remember seeing your ad after viewing it.
   Nordic Sleep would have used this to ensure that its ads reach the maximum audience at the desired frequency. 

What is Meta Moment Maker?  It is an advertising strategy that runs high-impact ads over three days. This package instantly boosts visibility, reach, and control frequency and displays video ads across different Meta technologies, such as Facebook and Instagram.

2. reMarkable 

• Campaign Goal: To launch their new product, reMarkable Paper Pro Move.
• Meta Ad Objective: Awareness. 
• Target Audience: Tech enthusiasts and business professionals. 
• Ad Formats Used: On Instagram – Video Ads, Story Ads, Photo Ads, and Reel Ads. 

The campaign introduced their latest product launch through Story Ads. They effectively conveyed the message using the product’s lightweight image and ad copy, and encouraged further exploration with a “Learn more” CTA. It was designed to introduce the new product and build brand familiarity rather than drive immediate sales.

The ad copy stated, “Meet reMarkable Pro,” indicating that the product was being introduced to viewers. This ad copy highlighted that the campaign was in the awareness stage. Overall, the ad highlighted the product’s innovation and laid the foundation for future consideration and conversions.

Its minimalistic design was distraction-free and appealed to tech-savvy and business professionals.

Pro Tip 💡: If you wish to learn about a particular brand and how it advertises on Facebook and Instagram, you should look into the Meta Ads Library. It gives you insights into different companies’ active campaigns, seasonal campaigns, and various ad formats to understand them better.

3. Maison Perrier France

• Campaign Goal: Maison Perrier’s US campaign through aspirational storytelling. 
• Meta Ad Objective: Awareness. 
• Target Audience: Adults above 18 years and young professionals.
• Ad Formats Used: On Instagram – Story Ads and Reel Ads. 

The ad’s primary goal was brand awareness, with a light push toward action via the “Shop now” button. The “Maison Perrier France” logo ensured instant brand recognition, while the elegant aesthetic aligned with the brand’s luxurious and sophisticated tone. The tagline “Elevate every moment” connected emotionally, promising luxury and quality in everyday life.

By using Reels, the brand benefited from a full-screen, immersive format ideal for quick attention capture. Even if the audio was muted, the viewer could still grasp the ad message effectively.

Featuring a recognisable actor from a French-based TV series instantly built credibility and drew attention.

It was most likely focused on a specific group of people (geographically), as the Instagram handle was “maisonperrierusa,” indicating that the target audience was based in the U.S.

Lastly, the ad used an effective visual hierarchy:

• The brand name appeared at the top in a readable font size, emphasising it as the main highlight.

• The Paris background remained true to the brand’s origins and provided an emotional experience for the viewer.

• The CTA “Shop now” sat in the action zone at the bottom, prompting direct engagement.

4. Southwest Airlines

• Campaign Goal: Establish an emotional connection and state that it’s beyond just an airline.
• Meta Ad Objective: Awareness. 
• Target Audience: Families, specifically fathers with daughters. 
• Ad Formats Used: On Facebook – Carousel ads

Southwest Airlines used Facebook carousel ads to build emotional connection and brand affinity. Southwest’s brand image thrives on storytelling in general, which the ad effectively incorporated. Their message was relatable, resonating with thousands of fathers and daughters.

The ad’s intention was not to drive purchases or considerations but to create a positive user experience by targeting families. The ad copy was simple yet impactful, leaving a warm, friendly impression on the viewer.

Utilize Meta Pixel to its full capacity! Learn from our Pixel-related guides:  How To Add Facebook Pixel To Shopify? The Best Shopify Facebook Pixel Apps How to Optimize Facebook Ads: 30+ Expert Tips and Strategies Advanced Matching in Facebook Pixel: All You Need To Know

5. Foot Locker

The Foot Locker ad targeted the right audience at the right time. The ad campaign focused on a multi-layered funnel, with attraction through Nike and Foot Locker’s brand identities, engagement through the reward program, and conversion with the Shop Now button.

• Campaign Goal: Back-to-school campaign 
• Meta Ad Objective: Sales
• Target Audience: Parents and teenagers aged 13-17.
• Ad Formats Used: On Facebook – Single Image Ads, Carousel ads. 

Why It Works: 

1. Seasonal Campaign: A back-to-school campaign, aiming at school students, like teenagers between 13-17, and parents (target audience) looking to purchase shoes. The ad ran at a time when parents and school students were preparing for the new school season. This shows that the ad was targeting a specific demographic who were highly likely to convert on the ad.
   
2. Incentive through Reward Program: The campaign highlighted earning points as an FLX Rewards member with every purchase. This encouraged repeat purchases or new member acquisition. Generally, using reward or loyalty programs enhances customer lifetime value (LTV).
   
3. Clear Ad Copy & CTA: Notice that the ad copy was eye-catching. It was short, direct, and conveyed the message clearly. Catchy phrases like “Earn Cash with Nike” are always compelling to the audience. The “Shop Now” CTA indicated easy navigation and directed the customer to Foot Locker’s landing page, which featured Nike’s shoe collection.
   
4. Inside the Image: The ad looked trendy, with teenagers in stylish attire. It aligned with the latest fashion trend among teenagers. 

6. Sephora 

Sephora is a renowned beauty and cosmetics retail company offering 100+ beauty brands in its stores. This is an example of a reel ad, which appears between two consecutive reels while an Instagram user scrolls. 

• Campaign Goal: Every day sunscreen solution to drive direct purchase 
• Meta Ad Objective: Sales
• Target Audience: Women between the ages of 21 and 40
• Ad Formats Used: On Instagram – Story Ads and Reel Ads

Why It Works: 

1. Regular Campaign: The ad highlighted “a new daily SPF,” meaning it’s a daily utility product. It’s different from a seasonal campaign as the ad focused on daily usage.
   
2. Demographical Pain Point: The ad copy ‘lighter, dewier, no white cast,’ tackled a common pain point of a certain demographic, such as women between 18 and 35.
   
   This highlighted attention to detail and has a competitive edge over sunscreen products that may leave a white cast on their customers’ faces.
   
3. Platform-specific Targeting: Using Instagram to run this campaign showed that its target audience is often active on it. This metric can be tracked through analytics on an Instagram professional account.
   
   Instagram’s analytics offer insights into audience demographics and behaviors. This helps show which gender engages most and when they are most active.
   

4. Creative Hook: The ad followed the Korean beauty trend, which is a global demand. The ad used a lighter shade of pink, which, according to color theory, offers a tranquil and calming effect.
   
   Also, the image’s pink background was paired with an ice cream, evoking a feeling of summer and freshness.
   
   Notice that the extra elements do not add as a distraction from the main element, the sunscreen. They worked well together to enhance the overall feel of the ad. 

Pro Tip 💡: We can learn a lot from Sephora’s marketing strategy. Here’s how:  1. Ad targeting relies on demographics, interests, and user behavior. Choosing Instagram shows that the target audience, such as women between 21 and 40, is mainly present on Instagram. 2. Tackling pain points can initiate the buying process.  3. Color theory can impact the consumer’s impression and purchasing decisions.

7. Hillshire 

• Campaign Goal: Drive direct sales in the short term and offer a long-term solution for quick snacking. 
• Meta Ad Objective: Sales. 
• Target Audience: Families, busy working employees, and people who need an immediate snacking solution. 
• Ad Formats Used: On Instagram – Reel Ads 

The campaign has short, direct messages focusing on driving conversions. The campaign relies on its visuals to evoke hunger pangs, and the bold red instantly grabs attention. Hillshire effectively links hunger with its brand in a memorable way, pushing audiences straight toward purchase while reinforcing its role as a go-to meal solution.

The ad’s primary goal was conversion. The ad copy used humour and repetition to make the brand name memorable. The packaging was prominently displayed at the top, ensuring instant product recognition. At the same time, the lower half visually evoked feelings of freshness and taste with a close-up of the turkey slices.

Notice that the “Shop now” button provided a direct path to purchase, seamlessly creating a shoppable experience. The minimalistic and easy-to-read ad copy could potentially make the viewer stop scrolling.

This can also be viewed as a retargeting campaign for previous Hillshire purchasers from Target or Walmart. 

8. Coach 

• Campaign Goal: Focus on work essentials, New York styled, with the primary focus being sales. 
• Meta Ad Objective: Sales
• Target Audience: Working women, age 21 to 40. 
• Ad Formats Used: On Instagram and Facebook – Story Ads, Photo Ads, Reel Ads, and Instagram Shops. 

Coach has had a successful journey in Meta advertising. By utilizing Meta Moment Maker and Instant Experience, Coach offered a 360-degree shopping experience without having to leave the platform. The Brooklyn Bag campaign used instant experience – the Instagram Shop. Using this method provided a quick checkout process (only available in the US) or access to visit their website directly. The visual was aesthetic, and the bag was subtly highlighted as a work essential. 

9. Google Pixel 

• Campaign Goal: Drive Pixel 10 purchases.
• Meta Ad Objective: Conversions.
• Target Audience: Smartphone buyers and tech enthusiasts. 
• Ad Format: On Instagram – Single image ad with product tagging. 

This was another instant experience ad that maximized conversion intent. The single-image creative was paired with in-photo product tagging, making the smartphone the hero while also streamlining the checkout process. It targeted high-intent audiences ready to buy or upgrade. This ad could potentially be viewed as a retargeting campaign for those who had abandoned their carts.

10. Peterman Brothers

Peterman Brothers is a service-based company that offers plumbing solutions. Their campaign is in the consideration stage and also aims for a direct response.

We also say it’s in the consideration stage because:
– The ad highlighted that their target audience was aware of the company’s services
– It was time to get the furnace tune-up done, indicating that it was a seasonal campaign. 

• Campaign Goal: Drive bookings for furnace tune-ups. 
• Meta Ad Objective: Leads (lead generation), leaning towards purchases. 
• Target Audience: Local homeowners needing seasonal furnace maintenance
• Ad Format Used: On Facebook – Single Image Ads 

Why does it work:

• Offers a Strong Value Proposition: The ad provided a specific discount, reducing the price from $59 to $39, allowing customers to potentially save up to $20 on their service.
  
• Invokes Urgency: Using the terms “limited time” and “end September 30” informed that this discount was only available for a short time. This scarcity tactic can initiate a faster decision-making process.
  
• Credibility Building: The “Trusted Local Pros” reassured they are credible and their “Heating, Cooling & Plumbing” tag line immediately conveyed the message of their business. The ad image also showed professionalism and authenticity.
  
• Get Offer CTA: After clicking the CTA, the user was directed to a form-filling landing page, where they were asked to provide their contact details and specify the type of requirement. 

• Lead campaigns: These types of campaigns can generate leads and conversions. When running a lead campaign, you can apply “Maximise conversions.” Note that conversions here mean driving purchases based on the campaign’s intent. 

13. Walmart 

• Campaign Goal: Seasonal campaign for LEGO sets. 
• Meta Ad Objective: Leads
• Target Audience: Parents and children between the ages of 8 and 12. 
• Ad Formats Used: On Facebook – Reel Ads. 

The LEGO Walmart ad is a good example of balanced funnel advertising. Meta advertising made it possible to balance the funnel stages, like in this example, where it served as a consideration for cold audiences and a conversion campaign for warm audiences, with the price and direct product link. 

The reel format was perfect for driving engagement and offers exclusive positioning with the “Only available on Walmart” text in the caption. 

14. Apple

• Campaign Goal: Drive MacBook Air purchases by easing PC-to-Mac transition.
• Meta Ad Objective: Traffic and Leads 
• Target Audience: Working professionals, tech users, or students looking to upgrade to a Mac. 
• Ad Formats Used: On Facebook – Single Image ad 

This MacBook campaign targeted non-Apple PC users who may have considered switching to a Mac. The ad’s creative reassured customers by highlighting Apple’s Migration Assistant for easy file transfer. The design with Apple’s patented “hello” broght out Apple’s premium yet approachable brand identity, while the “Shop Now” CTA added a subtle conversion push. Overall, the ad effectively educated and generated consideration. This also helps move curious prospects closer to purchase. 

Why Meta Ads Work for E-commerce? 

Let’s clearly understand why you, an e-commerce merchant or a Facebook advertiser, should invest in Meta Ads and how they can work for you: 

• Effective Audience Targeting: It’s no surprise that Meta (Facebook and Instagram) helps in targeting based on interests, behaviors, demographics, or even purchase intent. Various kinds of audience targeting, such as creating lookalike audiences and running retargeting campaigns, help your chances of improving clickthrough rates.
  
• Creative Liberty: Based on our personal experience managing ad creatives, Meta Ads are a great place to showcase your creativity. They even offer customizable AI tools, such as Advantage+ Creatives. It automates creative elements, such as text, backgrounds, and visuals, in your campaigns.
  
• Funnel-based Advertising: A funnel-based marketing strategy streamlines what kind of ads you want to run. It is easier to cater to the audience based on what part of the customer journey they are in.
  
  Meta Ads help generate ad campaigns based on different funnel stages, which are awareness (top of the funnel), consideration (middle of the funnel), and conversion (bottom of the funnel). This way, you can create intent-based campaigns and reach your target audience more effectively.
  
• One Ad, Multiple Platforms: Meta does not stop at Facebook. You can even run similar ad campaigns on different Meta technologies, such as Instagram and Messenger.
  
• Pixel Targeting: You can use Meta Pixel to track customer activity across Meta technologies. Pixel optimizes campaigns by providing rich data on customer activity, ad performance, and offers in-depth insights into what is working and what needs improvement.

These points indicate how versatile Meta Ads are. In addition to e-commerce, Meta lets you run ads for properties, real estate, housing, and more.

Now, based on what kind of campaigns you want to run, let’s delve into the different Meta Ads examples. 

Conclusion

These varied examples of Facebook Ads show how diverse the campaigns are and how Meta offers flexibility to advertisers. We analysed these ads at a deeper level so that our readers gauge the concept and understand the different ways, tools and strategies they can apply to their campaigns. 

With that, let’s summarize the blog with these key takeaways: 

• Meta Ads let you reach highly relevant shoppers through detailed targeting options like interests, behaviors, demographics, and lookalike audiences, increasing chances of clicks and conversions.
  
• With tools like Advantage+ Suite, brands can experiment with visuals, texts, audience targeting, generate sales and AI-powered enhancements, giving e-commerce merchants more freedom to design ads that resonate with their audience.
  
• Meta Ads align perfectly with different stages of the buyer journey, whether the goal is awareness, consideration, or direct sales conversions, ensuring campaigns fit seamlessly into your marketing funnel.
  
• A single ad campaign can run across Facebook, Instagram, Messenger, and Audience Network, helping e-commerce brands maximize reach without duplicating effort.
  
• While e-commerce benefits heavily, Meta Ads also work across industries like real estate, properties, and services, proving their adaptability to different ventures.

FAQs

What are the six objectives of Meta Ads?
They are Awareness, Engagement, Leads, App Promotion, Traffic, and Sales. Awareness falls under the awareness funnel (top of the funnel).
Engagement, Leads, App promotions, and Traffic fall under the consideration funnel (middle of the funnel).
Sales fall under the conversion funnel (bottom of the funnel). 

Which ads perform best on Facebook?
This depends on what type of campaigns you are running. Based on our research, we found reel ads and story ads effective on Instagram and Facebook, followed by single image posts, carousel ads, and video ads. 

How to make good Meta Ads?
Running effective ads demands strategic measures and maximum use of Meta’s tools. You must focus on the quality of the campaign, what ad creatives can improve the visuals, run A/B testing, analyse your target audience, and have strong CTAs.  

Can I run Facebook ads without a website?
Yes, it is possible to run Facebook ads without a website. We recommend creating a business profile on Instagram; it is free. You can also create a Facebook Page to build credibility. This idea is good for new, small businesses that are just getting started with Facebook ads. 

How successful are Meta Ads?
Meta Ads are known to produce successful results. There is proof: Coach, Kitsch, Tuberneck, Naver, and Nordic Sleep are all popular brands that saw positive results after using Meta Ads. To be successful, one needs to understand what works and what does not. Advertisers must be realistic about their wins and losses. 

Do Facebook ads work?
Yes, Facebook ads work because they enable precise audience targeting and deliver measurable results like leads, sales, and engagement, helping businesses reach people most likely to take action.

How can Meta Ad examples help me?
Meta Ad examples help you by showing successful ad strategies, creative ideas, and formats that perform well, so you can learn what works and apply similar tactics to your own campaigns.

What is something that I should not add to my Meta ads?
You should not add misleading information, excessive text, or irrelevant visuals to your Meta ads, as these can reduce engagement, harm your brand’s credibility, and cause Meta to reject your ads.

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