Ensuring customers land on the right page is vital for both user experience and brand reputation. When products go out of stock, domains change, or merchants discontinue items, shoppers often encounter missing pages or 404 errors. Without proper redirects, this creates frustration and risks losing valuable customers.
Every ecommerce merchant faces these challenges and must apply and manage 301 redirects. To keep a Shopify store running smoothly, it’s equally important to monitor and fix 404 errors.
Managing Shopify redirects can be tough, especially if you undertake it manually. It is impossible to detect each 404 error, especially if you are running a large website.
While Shopify offers basic redirect configuration, it lacks advanced features like bulk management, automatic 404 error detection, geolocation rules, and SEO reporting.
A Shopify redirect app fills these gaps by automating redirects at scale, detecting 404 errors, and protecting search rankings. This ensures customers always land on the right page with minimal manual effort.
Apps like Redirect Pro, Redirector, Redirects by Shopkit, Nabu Fast 301 & 404 Redirects, Link Redirect Manager, and more take the stress out of managing redirects.
In this blog, we will explore the best 7 Shopify Redirect Apps. Let’s dive right in!
Table of Contents
7 Best Shopify Redirect Apps
1. 404/301 URL Redirects by Nabu
404/301 URL Redirects by Nabu is an app designed to help Shopify merchants manage their redirects and protect SEO. The app carries a ‘Built for Shopify’ badge indicating its reliability and trustworthiness. The app offers auto 404 page errors, 301 redirects (in bulk), wildcard redirect patterns, and more. Create and manage redirects easily, no coding required.
Features
- Auto 404 Page Error Detection: Once configured, the app will automatically detect 404 page errors if a customer clicks on a broken URL. The system instantly notifies merchants, allowing them to redirect broken URLs to any page on their store.
- 301 Redirects: Whether you are migrating your site or simply updating pages, apply 301 redirects to any page in your domain with ease.
- Import and Export Bulk Redirects: Simplify large-scale 404 redirect management during site migrations, product updates, or restructures. Effortlessly import or export thousands of redirect rules via CSV, saving hours of manual work.
- Wildcard Redirects: Automatically redirect multiple missing 404 URLs that follow a pattern to a new location.
- RegEx Redirects: Handle complex redirects with flexible RegEx rules. Create dynamic patterns that capture multiple URL variations, which is ideal for large catalogs, parameterized URLs, or custom site structures.
- Real Time Monitoring: Keep track of broken 404 links, broken 404 visits, and ignored links from your dashboard.
Pricing
404/301 URL Redirects by Nabu is completely free on the Shopify app store.
Reviews
5 ⭐(Based on 7 reviews on the Shopify app store)
While 404/301 URL Redirects by Nabu is a new app, customers are already praising the app for its clean, intuitive design, zero learning curve, and flawless performance. Many highlight that it saved them hours by fixing hundreds of redirects in minutes while protecting their SEO. Users describe the support team as reliable and prompt.
- Auto-detects 404 errors and lists them in a simple dashboard.
- Fixes broken URLs with 301 & 404 redirects to protect SEO.
- Supports wildcard redirects for easy bulk mapping.
- Bulk import/export redirect rules via CSV.
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2. SC Easy Redirects
SC Easy Redirect is a URL management app for Shopify stores. It helps simplify URLs, optimize redirects, simplify 301 redirects, and fix 404 errors. The app aims to improve SEO and prevent site errors.
Features
- Custom Redirect Patterns: SC Easy Redirects allows you to create flexible redirect rules that preserve parts of the original URL, like product IDs or category names. This makes complex migrations and structured redirects seamless while maintaining SEO value.
- Wildcard Redirects: With wildcard rules, you can redirect entire groups of URLs to a single destination. This is perfect for retired campaigns or discontinued collections.
- Automated 404 Email Reports: The app tracks 404 errors and sends alerts or email reports to resolve issues quickly.
- Fix 404 Errors: Fix 404 errors instantly from the dashboard. Configure redirect targets for detected 404 URLs and turn them into 301s.
- Bulk Import / Bulk Redirects: Upload large lists of redirect rules via CSV or bulk tools, handling many redirects at once. This is useful when migrating a site, restructuring URLs, or updating many product pages at once.
- 301 Live Redirects: Create 301 live redirects from your dashboard from one live page to another.
Pricing
- Free forever plan
- Pro Plan $14.99/mo
- Pro+ $29.99 /mo
- 7-day free trial available for paid plans
Reviews
4.8 ⭐(Based on 284 reviews on the Shopify app store)
SC Easy Redirects is highly rated on Shopify for simplifying URL redirects and fixing 404 errors. It has strong feedback about ease of use and bulk upload tools. Users especially praise its SEO benefits and management features. However, recent reviews have noted occasional app downtime and inconsistent customer support responses.
3. Redirect Pro ‑ 404 SEO
Redirect Pro is a Shopify redirect app that helps merchants automatically detect broken 404 links in real time. The app helps you create smart 301 redirects to maintain SEO and user experience.
Features
- Fix Broken Links: Redirect Pro detects 404 broken links in real time and lets you immediately redirect them. This prevents customers from landing on error pages and preserves your SEO.
- Smart Redirects: With Smart Redirects, merchants can use automated redirect rules (for products, collections, etc.). The app handles redirection logic on autopilot, i.e., no manual mapping is required.
- Unlimited 301 Redirects: Create or import an unlimited number of permanent 301 redirects. You can accomplish this through bulk uploads via a spreadsheet. This feature is useful for those who are migrating to Shopify.
- Custom Automatic Redirects: Create automatic redirect pattern rules for broken URLs of any given structure to new URLs.
Pricing
- Free forever plan
- Starter $2.99/mo
- Growth $4.99/mo
- Enterprise $10.99/mo
- Free trial is not available for paid plans
Reviews
3.7 ⭐(Based on 14 reviews on the Shopify app store)
Users praise Redirect Pro for its ability to automate and streamline URL redirects, especially during platform migrations. It is generally considered a good choice for protecting SEO from 404 errors. Many users like the pattern redirects and bulk upload features, as it is efficient. However, certain users have mentioned potential issues with usage-based pricing and a few redirect inconsistencies.
4. Redirect Hero ‑ Fix 404 Links
Redirect Hero is another Shopify redirect app that helps Shopify stores fix 404 errors and broken links by automatically detecting and resolving them. The app offers smart URL redirects, live page redirects, and 301 redirects.
Features
- Detect & Fix 404 Errors: Redirect Hero automatically detects 404 broken URLs in real time. It displays them on your dashboard so you can act quickly. After a 404 link is found, users can set up a 301 redirect to a relevant live page to preserve user experience and SEO value.
- Live Redirects: The app supports redirecting active pages, not just broken ones. You can change URL structures or retire old pages and immediately redirect them without downtime.
- Manage Redirects: Users get a central dashboard listing all the redirect rules, making it easy to view, edit, or delete them.
- Redirect Patterns: Define rules with wildcards or URL structures rather than mapping each individual URL manually.
Pricing
- Regular $2.90/mo
- Pro+ $4.90/mo
- Pro+ $49.90/year
Reviews
5 ⭐(Based on 110 reviews on the Shopify app store)
Users praise Redirect Hero for efficient management of URL redirects, especially for merchants migrating from Magento to Shopify.
Users commend the user-friendly interface. The support team has also been said to be very responsive and to offer expert guidance. However, users have also noted that it lacks advanced analytics beyond redirect management.
5. Redirect Ninja ‑ AI 404 Fix
Redirect Ninja is a Shopify URL redirect tool that automatically fixes 404 “Page Not Found” errors using AI. The tool detects broken links, offers detailed link insights, suggests replacement pages, and creates redirects to help maintain a reliable storefront experience.
Features
- Automatic AI Redirects: The app uses AI to automatically suggest the most appropriate live pages for broken links using internal logic. Their AI is ‘self improving’ i.e. it gets better through training itself based on new information.
- Real Time 404 Detection & Insights: Redirect Ninja monitors your store in real time for 404 errors, and provides detailed insights on how users reach broken links (visitor sources, broken URLs, etc).
- Wildcard Rule: With wildcard rules, merchants can create wildcard/pattern redirects to redirect entire groups of URLs matching a pattern instead of handling them individually.
- Weekly Report: Users can receive weekly summary reports with 404 activity, SEO insights, and prioritized redirect suggestions.
- Template-Based Redirects: Manage URL redirects with template-based redirects for region, language, and migration use cases. Choose a template type and fill in the required parameters to create rules that automatically handle matching URLs.
Pricing
- Free forever plan
- Pro $7.99/mo
- Business 29.99/mo
- 7-day free trial available
Reviews
5 ⭐(Based on 35 reviews on the Shopify app store)
Users praise Redirect Ninja for easy setup, automated redirecting of 404 errors, and fast customer support. There are no negative issues reported, making the app an excellent choice for redirecting URLs.
6. Redirectify
Redirectify is a Shopify redirect app designed to catch broken links in real time, set up redirects in bulk, and automate common redirect logic with rules. The app aims to reduce manual redirect efforts, preserve SEO health, and improve user experience by handling links that would otherwise lead to errors.
Features
- Redirect Rules: Define automation rules that trigger redirects based on patterns or conditions. The app processes matching 404s automatically using those rules.
- Live 404 Tracking: The app monitors your store in real time and flags 404 links as they occur. You get visibility into broken links as they happen.
- Bulk Import or Redirect: Upload CSV files containing old URL paths and new target URLs. You can upload simple lists of 404 paths or pairs of 404 for target URLs.
- Proactive 404 Tracking: Redirectly automatically detects when you delete, unpublish, or rename a product, page, collection, or blog post in Shopify. It instantly creates “at-risk” paths inside Redirectify before they break, letting you review and add redirects proactively.
- Live Path Suggestions: The app offers real-time suggestions for the likely target URL as you type for broken links.
Pricing
- Standard $9/mo
- 7-day free trial available
Reviews
4.6 ⭐(Based on 15 reviews on the Shopify app store)
Users commend Redirectify for its intuitive interface, auto-suggestion feature, and easy setup. Users appreciate the helpful support and control over individual redirects. One user noted that the app does not proactively catch all 404 errors immediately, and they discovered some broken pages on their own. Another user commented that the price does not equate to the features offered.
7. SEOAnt ‑ 404 Link Redirect
SEOAnt is a Shopify redirect solution designed to manage and redirect 404 errors by automatically detecting and fixing them. The tool helps reduce bounce rates, boosts SEO, and improves user experience.
Features
- Auto-Detect 404 Errors: SEOAnt monitors your Shopify store and automatically detects when visitors hit URLs that return 404 errors. It then lists those broken links in your dashboard so you can take prompt action.
- Bulk Edit 404 Pages: Select multiple broken 404 URLs and apply redirects to them in batches. Map multiple 404s to target URLs in one go rather than handling them individually.
- Wildcard Pattern Redirect: The app allows users to define redirect patterns (using wildcard or structural rules) to redirect groups of similar broken URLs using one rule.
- Bulk Export & Import URLs: Import a CSV or Excel file containing broken URLs (with their desired redirect pages), and export lists of your broken/redirected URLs as well. This feature lets you work offline or migrate/backup redirect data.
- Live Suggest Target URLs: SEOAnt provides real-time suggestions of existing pages in your Shopify store when a broken URL is detected.
Pricing
- Free forever plan available
- Pro $7.99/mo
- 7-day free trial available
Reviews
4.5 ⭐(Based on 146 reviews on the Shopify app store)
SEOAnt has consistently received high praise on the Shopify app store. Users praise the accurate 404 error detection, easy-to-use interface, automatic redirect suggestions, and great customer support. However, some users have mentioned that the free plan is very limited in nature, which might be an issue for users on a budget.
Criteria for Choosing the Best Redirect Apps
While most Shopify redirect apps offer similar features, there are certain criteria you should keep in mind when selecting one:
- Size of Shopify store: If you are a large Shopify store with a big budget then you can go for apps that offer more advanced features. Larger stores would also require more complex rules for redirects, so it would make sense for them to opt for high tiered plans. If you are a small Shopify store, then consider choosing something with basic features–those apps usually are budget friendly too.
- Domain Migration: If you are migrating from one domain to another (or one ecommerce platform to another) then choose an app that can support this. Not all apps will be able to handle large migrations.
For example, you are migrating from WooCommerce to Shopify. Look for apps that:
Support mass CSV imports and exports, handle wildcard/pattern redirects for structured URL changes, and offer bulk automation for large sets of URLs.
- Easy Redirect Management: Look for apps that handle bulk redirects (importing, editing, or exporting redirects in CSV or spreadsheet format). Features like live path suggestions or auto-suggested target URLs make fixes faster. Ultimately, redirect management should save time, not add manual workload.
- Advanced Redirect Rules: Choose an app that supports wildcard or pattern-based redirects to handle entire URL groups efficiently. Bigger stores or frequent catalog updates require this, as it saves time and prevents SEO issues from missed redirects.
- Automation: The app you select should be able to automatically detect 404 errors, suggest live target URLs, and create redirects without manual input.
Benefits of Using Redirect Apps for SEO
Using Shopify redirect apps for URL management has a direct effect on your SEO. Let’s understand some of the ways these apps help enhance your SEO:
Improving SEO with Redirect Apps
If a domain has too many broken URLs, search engines see that as a sign of poor site maintenance. This leads to crawl inefficiency and lower ranking. When you use a redirect app, you keep your store’s SEO healthy by ensuring that visitors and search engine crawlers are always led to live relevant pages (instead of dead 404s).
This helps retain SEO value through the following ways:
- Preserves page authority: When a URL changes, a 301 redirect ensures the ranking power (link equity) of the old page is passed to the new one.
- Improves crawl efficiency: Search engines can focus on indexing active pages instead of hitting dead ends. This improves how often and how deeply search engines crawl your site.
- Prevents ranking loss: By redirecting old or deleted URLs, you keep existing backlinks and search listings working, so traffic is not lost.
Maintaining Link Equity
Applying a 301 redirect transfers the SEO “value” or the link equity from backlinks and indexed URLs to the new redirected page. This prevents the loss of domain authority and organic traffic when restructuring your site or renaming products/collections.
Supporting Site Migrations & Redesigns
During platform changes or domain migrations, redirect apps can handle large batches of old URLs, ensuring you don’t lose traffic or search visibility. Additionally, you don’t have to manually apply redirects for all the pages on your site. Redirect apps help maintain continuity between old and new site structures seamlessly
Strengthening Crawl Efficiency
A crawl budget is the number of pages a search engine will crawl on a website within a certain time period. Search engines like Google use this because they have to manage the immense size of the internet and have limited resources.
Search engines waste crawl budget when they encounter broken links. And if you are wasting crawl budget, search engines will not be able to crawl your website efficiently. This would hurt your SEO performance.
By managing redirects properly, you help Googlebot find and index only valid pages. This improves crawling efficiency and SEO performance.
Streamlining Store Management
Tracking and manually managing broken links will take a lot of time and resources. Redirect apps automate this process, saving merchants hours of manual work–especially during large catalog updates and migrations.
Conclusion
Shopify redirect apps are essential for maintaining a seamless customer experience and optimizing your store’s SEO.
Key Takeaways:
- Shopify’s built-in redirect tools have limitations.
- Shopify redirect apps are crucial for leading customers to live pages, maintaining SEO health, and automating tedious tasks of identifying and fixing 404 errors.
- A new or small Shopify store can start with free apps like 404/301 URL Redirects by Nabu.
- Mid-sized stores needing more flexibility should try SC Easy Redirects or SEOAnt, which include bulk management, wildcard redirects, and automated reports
- Large stores handling frequent migrations or complex URL structures should consider Redirectify or Redirect Ninja, known for advanced automation, proactive 404 tracking, and AI-powered suggestions.
- Redirect Hero is a great all-rounder for stores migrating from other platforms, offering powerful pattern redirects and excellent customer support.
- Choosing the right app depends on your store size and needs.
- Redirect apps protect your SEO health.
Stop losing visitors — detect
, fix
, and sync
redirects automatically.
Fix broken links instantly and keep your SEO strong with Nabu’s 404/301 URL Redirects.
FAQs
How to do a redirect on Shopify?
From your Shopify admin, click on Content > Menus > View URL Redirects > Create URL Redirect and enter the details in the displayed fields.
Please note that applying redirects directly from Shopify has limitations, as it lacks automation and bulk tools. Shopify will not inform you if you have broken links (perhaps you can find these on Google Search Console).
It is recommended to use a Shopify redirect app to detect 404s, apply 301s at scale, and protect SEO automatically.
What is a redirection app?
A redirect app automates fixing broken links by detecting 404 errors and creating redirects to live pages, ensuring customers and search engines reach the right URLs.
Are Shopify redirects 301 or 302?
Shopify redirects are 301 (permanent) by default, meaning they transfer SEO value from the old URL to the new one.
How do I choose the best Shopify redirect app for my store’s specific needs?
Identify your primary needs, such as managing 404 errors or handling complex redirect rules, and test apps with free trials.
What are the key features to look for in a Shopify redirect app?
Look for features like 301 redirects, bulk import/export, and analytics to track performance.
How can I ensure that my Shopify redirect app doesn’t negatively impact my store’s SEO?
Use 301 redirects, monitor for errors, and update redirects as needed to maintain SEO.
Can a Shopify redirect app help me recover lost traffic from 404 errors?
Yes, by redirecting visitors from 404 pages to relevant content, improving user experience, and reducing bounce rates.
How do I set up bulk redirects using a Shopify redirect app?
Prepare a CSV file with old and new URLs, then use the app’s import feature to create redirects.
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