TikTok has revolutionized the social media world, storming onto the stage and becoming one of the most influential outlets for marketing and content creation. Its mix of engaging and relatable content has charmed many users.
The massive user base is an exciting advertising opportunity. But to make the most of this resource, the type of content that thrives on TikTok also needs to be properly analyzed, including leveraging a well-optimized tiktok product feed to reach the right audience effectively.
Typical advertising is not the most effective solution for the app. As a video-based app, TikTok focuses on promoting short, unique, and interesting content. Thus, businesses are always on the lookout for new video-based advertising strategies to go viral with their TikTok products and maximize their reach.
To help advertisers out, in this blog we will discuss 10 winning TikTok ad examples, how you can implement them, and the most important aspect—why they work.
Table of Contents
- Understanding TikTok Advertising
- Key Elements of Successful TikTok Ads
- 10 Winning TikTok Ad Examples and Why They Work
- 1. American Eagle: #InMyAEJeans Challenge
- 2. Dunkin’ – Charli D’Amelio Partnership
- 3. Maybelline: #Maybeli Challenge
- 4. PepsiCo Australia: Pepsi Max Brand Takeover
- 5. LOTTE XYLITOL: #VoTuCuoi Challenge
- 6. Mercedes-Benz: #MBStarChallenge
- 7. Book Of The Month
- 8. Baseus
- 9. Koala: Sleep Sound Campaign
- 10. Guess – #InMyDenim Campaign
- Common Themes in Winning TikTok Ad Examples
- Conclusion
- FAQs
Understanding TikTok Advertising
TikTok has seen immense success on its way to the top of the social media chain. According to Statista, TikTok has around 1.9 billion users worldwide, offering advertisers a golden opportunity to market and sell their products through TikTok ads. To help merchants make the most of this platform, we’ve compiled a list of the best TikTok ad examples that demonstrate how brands can creatively connect with their audiences.
Bite-sized content encourages users to explore new niches and creators. The nature of its content allows for the development of different marketing strategies.
Brands like Last Crumb, Vessi, Spikeball, Chipotle, McDonalds, Guess, and more are thriving on TikTok. These brands have reached a wider audience and engaged with real customers by leveraging compelling ads and staying in tune with popular videos and recent trends.
Types of TikTok Ads
Let’s discuss some of the main types of ads you’ll see on TikTok:
- In-Feed Ads: Ads that appear in users’ “For You” feeds mix perfectly with natural material.
- Brand Takeover Ads: These ads provide full-screen visibility and show up when users launch the app.
- Branded Hashtag Challenges: These boost user engagement by requiring participation through certain hashtags.
- Branded Effects: These are filters and effects that improve brand engagement in videos.
- TopView Ads: With longer video capabilities, these resemble Brand Takeover Ads.
- Spark Ads: These use the authenticity of user-generated videos to enhance organic content.
Key Elements of Successful TikTok Ads
To create Top ads on TikTok in 2025 and reap the fruits of your work, keep some important elements in mind. With TikTok’s focus on creativity and user interaction, create ads that combine them. Before diving into content creation, it’s also essential to understand the TikTok ads cost to plan your campaign effectively and ensure a good return on investment. Consider the following attributes of your ads:
- Creativity and Originality: On a heavily populated platform like TikTok, ads that provide something novel and surprising are more likely to grab viewers’ attention. Brands that break with traditional advertising and deliver their messaging in creative ways frequently have greater engagement rates. Using TikTok’s editing tools can turn a basic advertisement into an eye-catching experience.
- Relatability and User-Generated Content: TikTok is known for pushing for relatable and authentic content, including influencer partnerships, behind-the-scenes videos, and more. Moreover, advertisements with actual individuals discussing their sincere experiences with a product or that resemble organic content frequently connect better with viewers.
For instance, a well-polished commercial is unlikely to feel as believable and interesting as one that shows a well-known influencer actually using a product in their daily life.
- Engagement: TikTok heavily depends on user engagement. Thus, interactive ads can greatly increase engagement levels. This interaction may be in the form of surveys, challenges, or calls to action, asking readers to engage with the material.
For example, branded hashtag challenges inspire people to make and post their own videos, which increases exposure. Interactive filters let viewers customize their experience to make it more interesting.
- Storytelling: Brands that clearly and enthusiastically present a captivating story are more likely to thrive on the platform because of its focus on short-form videos. A single, powerful story that makes a strong impression or a narrative arc that develops over many videos—storytelling gives the advertisement depth and background. Companies that are adept storytellers can present their products, communicate their principles, and develop a closer relationship with viewers.
- Music and Sound: Popular or viral songs greatly increase your exposure and interaction. They help establish the tone and atmosphere of the advertisement.
For example, tying an advertisement to a popular song can make it more likely that people will find and spread it. The algorithm is also curated to show its users content that contains similar elements to the content they previously engaged with.
Here’s a detailed guide on creating TikTok lookalike audiences for explosive growth.
10 Winning TikTok Ad Examples and Why They Work
Now, let’s examine 10 best Tiktok ad examples and explore how they captured the attention of their viewers.
1. American Eagle: #InMyAEJeans Challenge
- Ad Type: Branded Hashtag Challenge
- Brand: American Eagle
American Eagle introduced the #InMyAEJeans challenge with well-known influencer Addison Rae. Through the campaign, consumers could record videos showcasing their American Eagle jeans and win a duet with Addison Rae.
Analysis:
Over 400,000 TikTok creators participated, generating more than 3 billion views. Utilizing the popularity of influencers and user involvement, the challenge generated excitement and a feeling of relatability using a famous figure. This strategy boosted brand awareness and positioned American Eagle as a trendy fashion choice in the minds of TikTok’s audience.
2. Dunkin’ – Charli D’Amelio Partnership
- Ad Type: Spark Ads
- Brand: Dunkin’
Dunkin’ partnered with Charli D’Amelio, a top TikTok influencer, to promote their new drink, “The Charli.” The ads featured Charli enjoying her favorite Dunkin’ drink, encouraging users to try it themselves.
Analysis:
The campaign generated over 1 billion views, significantly increasing Dunkin’s visibility among Gen Z consumers. During the campaign period, Dunkin reported a 57% increase in app downloads and a 20% rise in cold brew sales. This is one of the best TikTok ad examples as this campaign strongly resonated with Charli D’Amelio’s followers, creating an authentic connection between the brand and potential customers.
3. Maybelline: #Maybeli Challenge
- Ad Type: Branded Hashtag Challenge
- Brand: Maybelline New York
Using the hashtag #Maybeli and a music video called “May Be Li,” Maybelline started a campaign in Vietnam to launch a new product range.
Analysis:
75,000 videos were made for the challenge, which reached 19 million people and received 173 million views. A memorable music video, including the hashtag challenge, raised brand preference and online sales. Maybelline positioned itself as a relevant choice among beauty customers by increasing user participation through creative expression and strengthening brand affinity. This ad shows how using the creative community of TikTok can propel commercial success as well as brand exposure.
4. PepsiCo Australia: Pepsi Max Brand Takeover
- Ad Type: Brand Takeover and In-Feed Ads
- Brand: PepsiCo Australia
PepsiCo Australia used a ‘Brand Takeover ad’ to promote new Pepsi Max flavors. It combined static images and short videos that appeared as soon as users opened TikTok.
Analysis:
The campaign reached 2.4 million users and accumulated over 10 million impressions. High visibility through Brand Takeover ads ensured immediate engagement and high reach. PepsiCo boosted impact and exposure by using images and short videos that showed up on opening the app. The success of the campaign emphasizes how well TikTok’s immersive ad forms drive brand awareness and impact consumer behavior.
5. LOTTE XYLITOL: #VoTuCuoi Challenge
- Ad Type: Brand Takeover and Branded Effects
- Brand: LOTTE XYLITOL
The #VoTuCuoi Challenge aimed to promote LOTTE’s new gum line using branded effects and a Brand Takeover ad.
Analysis:
The challenge generated over 124 million views and 59,000 videos, reaching 15.5 million users. The combination of branded effects and a catchy challenge theme created an engaging user experience. Branded effects improved user participation and inventiveness, transforming the challenge into a shared experience. This raised brand visibility and engagement, combining interactive and amusing content with product marketing.
6. Mercedes-Benz: #MBStarChallenge
- Ad Type: Brand Takeover and In-Feed Ads
- Brand: Mercedes-Benz
Mercedes-Benz marketed its cars using premium Brand Takeover advertisements and user-generated content In-Feed ads when it introduced the #MBStarChallenge.
Analysis:
70,000 people uploaded more than 18,000 videos during the campaign, which received 180 million views. Superior advertising combined with user-generated material improved relatability and interaction. Mercedes-Benz raised awareness and enhanced its relationship with a younger audience by motivating consumers to present their originality around the brand.
7. Book Of The Month
- Ad Type: In-Feed Ad
- Brand: Book Of The Month
Book of the Month featured hardcover books in visually appealing settings, with voice-over narrations highlighting personal favorites.
Analysis:
The ad’s effectiveness was due to its targeting of book lovers with relevant content and engaging storytelling. The campaign resulted in a 22.88% decrease in the cost to acquire each customer for the Book of the Month. Book of the Month effectively raised brand awareness and appeal among readers by using visual storytelling on TikTok.
8. Baseus
- Ad Type: In-Feed Ad
- Brand: Baseus
Baseus used TikTok’s Instant Pages to simplify the purchasing process. They showcased their products with engaging visuals and a popular soundtrack.
Analysis:
The campaign achieved a 60% higher conversion rate, outperforming Return on Ad Spend by five times on Amazon Prime Day. The ad’s clear call-to-action and use of popular music captured viewers’ attention and drove conversions. Integration with TikTok’s interactive tools helped the campaign significantly generate sales and conversions.
9. Koala: Sleep Sound Campaign
Koala created ads featuring humorous and relatable content ideal for the app.
Analysis:
Using humor and organic elements made the ads feel at home on the platform, enhancing viewer engagement. The campaign increased the Click-Through Rate by 30% and the Cost Per Click by 14%. This method not only improved brand visibility but also created a positive brand impression among TikTok users, proving the platform’s ability to create user engagement and commercial success through authentic content.
10. Guess – #InMyDenim Campaign
- Ad Type: Spark Ads
- Brand: Guess
Guess launched the #InMyDenim campaign using Spark Ads to promote its new denim collection. The campaign featured popular influencers such as Madison Willow, who showcased their unique style and fashion sense.
Analysis:
The campaign garnered over 38 million views and resulted in thousands of user-generated videos, significantly boosting brand visibility and engagement. Guess effectively harnessed the power of user-generated content by encouraging users to create and share their content. The use of popular influencers helped improve the campaign’s reach, ensuring that it resonated with a broader audience and strengthened brand recognition.
Common Themes in Winning TikTok Ad Examples
In all these winning TikTok ad examples, there are some common themes. You should consider incorporating these aspects into your ads to ensure the most impact:
1. Branding Consistency
Consistent branding improves trust and recognition, developing recall and connection to the brand. The use of brand colors, logos, messaging, and general style can all contribute to this uniformity. Using your logos in your ads and creating unique content with similar motifs around different products can also help establish and maintain brand consistency.
2. Utilizing Influencers and User-Generated Content
Ad success is greatly affected by influencers and real user-generated content since they add relatability and believability. While user-generated content offers sincere recommendations and a variety of viewpoints on the product, influencers lend the business their own style and audience. Additionally, influencers often provide “customized” discount codes that can offer small discounts but prove fruitful in the long run.
3. The Emotional Connection
Emotionally charged ads work better at increasing engagement. Whether it be through humor, nostalgia, inspiration, or a moving narrative, emotional resonance increases the impact and memory of advertisements. It can also help cultivate and showcase brand values and help audiences recognize what your brand truly stands for.
4. The Call to Action
CTAs, or Calls to Action buttons, encourage readers to connect with content, buy, subscribe, or interact in a certain way. Clear and engaging CTAs direct user behavior and raise the possibility of interaction. Catchy CTAs entice readers to do particular things, such as go to a website, complete a task, or buy something. For example, adding a simple “Buy Now Before Stocks Run Out!” or “Try It For Free” can encourage users to make that purchase.
5. Summary of Themes
These effective TikTok ads incorporate inventiveness, authenticity, narrative, and sound and music.
Encouraging and sharing user-generated content helps brands connect with their audiences, establish new relationships with influencers, and use those relationships for further promotions.
Collaborating with popular influencers also adds an element of authenticity and relatability, as viewers look up to their favorite influencers and trust their endorsements.
Incorporating popular sounds and songs helps brands organically promote their content, exposing it to new audiences and potential customers.
These components allow marketers to produce engaging TikTok ads that connect with viewers.
Conclusion
This blog has examined everything, from engagement and narrative to originality and authenticity, that go into effective TikTok advertising. We’ve found ten great TikTok ad examples that can inspire marketers to create eye-catching TikTok ads.
Going through these instances will help you learn about TikTok and apply that knowledge. Working with TikTok’s user preferences can result in very successful advertising campaigns. By emphasizing originality and interaction, businesses can engage with a larger audience.
FAQs
1. What makes TikTok ads effective for reaching a broad audience?
Due to its algorithm and huge, active user base, TikTok works well for reaching a variety of viewers. The TikTok algorithm is curated to deliver content and ads to viewers who are more likely to be interested.
2. How do I target the right audience with TikTok ads?
To target the right audience, use the demographics, interests, and behavior-targeting tools on TikTok. Determining your target demographic will help ensure that the most relevant people see your ads.
3. What type of content performs best in TikTok ads?
The best results come from original, authentic, and creative content. Advertising with interesting narratives, current music, or interactive components grabs attention and increases interaction.
4. How should I budget for TikTok ad campaigns?
To budget for TikTok ad campaigns, you must start with a lower budget and expand according to your results. Watch KPIs such as engagement rate, click-through rate, and conversion rate.
5. What are the different ad formats available on TikTok?
There are many different popular ad formats on TikTok. These include Branded Hashtag Challenges, TopView Ads, Spark Ads, and In-Feed Ads. Every format has special advantages and can be used according to the goals of your campaign.
6. How can I measure the success of my TikTok ad campaigns?
To measure the success of TikTok ad campaigns, use views, click-through rate, engagement rate, and conversions. Understanding what works will enable you to optimize your marketing based on facts.
7. What are some best practices for creating engaging TikTok ads?
To create engaging TikTok ads, focus on originality, authenticity, and interactive elements. Incorporate excellent graphics and match your messaging to user interests and current trends.
8. How can I leverage TikTok influencers for my ad campaigns?
To leverage TikTok influencers, collaborate with influencers who share your values and target market to increase your reach and reputation. They create sincere material that appeals to their audience.
9. What are common mistakes to avoid when creating TikTok ads?
Avoid excessively well-polished material, leaving engagement components out, and not following TikTok trends. To prevent users from dismissing your advertising, make sure it is relevant and fits the tone of the app.
10. How can I optimize my TikTok ad campaigns for better performance?
To optimize your TikTok ad campaign you can analyze performance indicators such as view counts, conversion rates, cost per click, and more. Based on these results you can change the ad spend, modify content and your target audience.
You might also want to read:
