If you are an eCommerce store or any online retail shop, your product or service must be on Google Shopping period. Why? Simple, Google Shopping accounts for nearly 65% of all clicks on Google Ads, including 89% of non-branded ad clicks on Google Search. As an online eCommerce store, you can no longer avoid listing your products on Google Shopping Ads that have transformed online retail search marketing in recent years. Besides being listed on…
Between choosing your products and launching your eCommerce business, many merchants miss one crucial step: picking the most suitable Shopify theme for your platform. If you have never thought of spending time choosing the right theme, then read on to learn more about why it’s essential, and check out the list of top Shopify themes 2023. What are Shopify themes? Shopify Themes allow eCommerce merchants to decide how they want their online store to feel…
Your Google Shopping bidding strategy is a significant factor that can change the entire scenario of Google Shopping Ads for your eCommerce business.
Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google. These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest return on ad spend. It is important to…
The history of Google Shopping began in 2002 under the name Froogle which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007. In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e-commerce service that stands side by side with other…
Running a Shopify ecommerce store can be a challenge, but it doesnt have to be. Thankfully, there are tons of apps available on the Shopify App Store that will help your business run more efficiently, and better yet, generate more sales!
What are Product Listing Ads or PLAs? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as Google Shopping Ads. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad listings. The process is handled by sophisticated Google algorithms.…