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7 simple tips to boost your eCommerce conversion rate

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If you are in the eCommerce space, then you cannot afford to have the “you can lead a horse to water, but you can’t make him drink” attitude. With over 1.74 billion websites on the Internet, you need to stand out if you want to compete!  Basically, you cannot just lead the customer to the water, you have to make him drink, that is, ensure a successful conversion on your site. And by...

Google Shopping For Shopify: The Ultimate Guide

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If you already have a store on Shopify then your next logical step would be to get more customers and more traffic running through your site. Google Shopping these days has grown to be the most powerful tool to acquire more customers. In 2018 76.4 percent of retail search ad spending was through Google Shopping and it beat the long-popular PPC Google text ads.  This profitable marketing...

What is Google Shopping API & How to Use Them?

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“The sooner we drop the ‘e’ out of ‘e-commerce’ and call it commerce, the better,” a quote by Mr. Bob Willett (Former President of Best Buy International), is taking its shape to reality.   We live in a world that cannot be imagined without eCommerce. Today, online shopping has made its rightful place as an everyday part of our lives. It won’t be wrong to say that you can buy anything...

How to Use Google Shopping Bidding Strategies

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What is Google Shopping Bidding Strategies?  There’s no second doubt about the fact that Google Shopping (previously known as Product Listing Ads) is one of the most reliable platforms to give your eCommerce store the right head start. It counts as one of the most trusted platforms to introduce your brand to a broader section of customers and acquire a strong base online.  Google...

How to Set Up a Google Shopping Campaign

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With 2021 approaching soon, brands are jumping on the digital marketing trail like never before. Having an eCommerce store without a marketing strategy can be detrimental and similar to cleaning without a broom’s help – you can manage with other equipment. However, it will still feel like you’re missing the critical element. To understand why this is so, you need to have a Google...

Google shopping ads for shopify stores: The Ultimate Guide

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Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google.  These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest...

What is Google Product Category and How to add it to your Product feed?

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What is the Google Product Category? The Google Product Category is a basic element of all Google Shopping ads. It aids Google in identifying if the products in a given feed are a good match for a given shoppers query.  These are categories that help in spotting the right products from the feed. The product categories are strongly connected to the Google Merchant Center Account.  These...

Surface Across Google: A New Way to Get Free Traffic from Google

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The chances are that you have, by now, probably heard about the Surface Across Google program that was introduced formally by Google in April 2020. And yes, Surface Across Google (organic Google Shopping ads), in a nutshell, are free product listings ads in SERPs.  Back, in 2019, details of this program were announced by Google, that they would start to showcase merchant feed data...

How to use customer data to personalize marketing campaigns and customer journeys

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Almost every merchant sends promotional material to its subscriber list, through email, SMS, web push, or even Facebook Messenger. However, not every merchant gets it right. Many merchants see low CTRs and lower conversions. Consumers are responding to generic marketing messages poorly and in fact, are even put off by them.  The answer to this issue is pretty simple. There’s only one thing...

Google Shopping Feed For Shopify: The Definitive Guide

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Losing money online in your business can be a frustrating experience, yet companies tend to operate at a loss. One of the main reasons these businesses do so is due to the lack of optimizing their Google Shopping campaigns or feeds.  One of the most important things you must do with your Google campaigns on platforms like Shopify is to optimize them accordingly so your products appear online...