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If you are an eCommerce store or any online retail shop, your product or service must be on Google Shopping period. Why? Simple, Google Shopping accounts for nearly 65% of all clicks on Google Ads – including 89% of non-branded ad clicks on Google Search. As an online eCommerce store, you can no longer avoid listing your products on Google Shopping Ads that have transformed online retail search marketing in recent years. Besides being listed…

Between choosing your products and launching your eCommerce business, many merchants miss one crucial step: picking the most suitable Shopify theme for your platform. If you have never thought of spending time choosing the right theme, then read on to learn more about why it’s essential and check out the list of top Shopify themes 2022. What are Shopify themes? Shopify Themes allow eCommerce merchants to decide how they want their online store to feel…

If you already have a store on Shopify then your next logical step would be to get more customers and more traffic running through your site. Google Shopping these days has grown to be the most powerful tool to acquire more customers. In 2018 76.4 percent of retail search ad spending was through Google Shopping and it beat the long-popular PPC Google text ads. This profitable marketing channel is now at the forefront of businesses…

What is Google Shopping Bidding Strategies? Theres no second doubt about the fact that Google Shopping (previously known as Product Listing Ads) is one of the most reliable platforms to give your eCommerce store the right head start. It counts as one of the most trusted platforms to introduce your brand to a broader section of customers and acquire a strong base online. Google Shopping Ads leave you the possibility to explore the entire globe…

Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google. These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest return on ad spend. It is important to…

What is the Google Product Category? The Google Product Category is a basic element of all Google Shopping ads. It aids Google in identifying if the products in a given feed are a good match for a given shoppers query. These are categories that help in spotting the right products from the feed. The product categories are strongly connected to the Google Merchant Center Account. These algorithms are also extremely useful in building algorithms that…

The chances are that you have, by now, probably heard about the Surface Across Google program that was introduced formally by Google in April 2020. And yes, Surface Across Google (organic Google Shopping ads), in a nutshell, are free product listings ads in SERPs. Back, in 2019, details of this program were announced by Google, that they would start to showcase merchant feed data on other platforms apart from Shopping ads. Today the Surface Across Google program…

Losing money online in your business can be a frustrating experience, yet companies tend to operate at a loss. One of the main reasons these businesses do so is due to the lack of optimizing their Google Shopping campaigns or feeds. One of the most important things you must do with your Google campaigns on platforms like Shopify is to optimize them accordingly so your products appear online. Before delving into these optimization techniques, it’s…

The history of Google Shopping began in 2002 under the name Froogle which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007. In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e-commerce service that stands side by side with other…