Your Google Shopping bidding strategy is a significant factor that can change the entire scenario of Google Shopping Ads for your eCommerce business.
The history of Google Shopping as a comparison shopping engine began in 2002 under the name Froogle which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007. In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e-commerce service that stands…
It is very easy for conversion tracking for your google ads campaigns to go wrong. Even though it is not a complicated process, it sure has intricate details you have to keep an eye out for. And not just us, most advertisers have raised concerns when setting up conversion tracking. They have reported conversion tracking issues that are difficult to diagnose. Be it your own website, or other eCommerce platforms like Shopify, Magneto, etc., you…