Tagconversion tracking

What is Google Shopping? and How Can it Benefit Your eCommerce Business?

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The history of Google Shopping began in 2002 under the name ‘Froogle’ which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007.  In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e...

Black Friday 2020 – Google Ads Tips For The Shopping Season

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For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

Six eCommerce Email Marketing Tips to 5X Your Conversions

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If you are an email marketer, you will agree to this – one of the best tools that every eCommerce can use in their marketing campaigns is email.  With a greater reach at a lesser investment and an easy to set up process, emails can let you achieve an  ROI (Return on Investment) of 4,400%, which is unparalleled for any other digital marketing tool.  This is enough of a reason...

Most Common Conversion Tracking Issues in AdWords

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It is very easy for conversion tracking for your AdWords campaigns to go wrong. Even though it is not a complicated process, it sure has intricate details you have to keep an eye out for. And not just us, most of the advertisers have raised concern when setting up conversion tracking. They have reported conversion tracking issues that are difficult to diagnose. Be it your own website, or other...