TikTok isn’t just for dance moves and lip-syncs. It’s where a lot of products also go viral. From premium quality perfumes to stylish accessories, trends pop up every day.
But why do some products explode in popularity? It’s simple—TikTok users love sharing cool, useful, and unique finds. These trends drive sales and even shape what people buy next.
In this blog, we’ll explore TikTok’s trending products—what’s hot right now and why everyone’s talking about them. And if you plan to sell these trending TikTok products yourself, tools like a TikTok Pixel app can help you track visitor behavior and optimize your campaigns for better conversions.
Let’s get started!
| Note: You can directly jump into the list of trending TikTok products here. |
Table of Contents
- Current Trending Product Categories and Sub-categories on TikTok
- List of Trending TikTok Products
- Perfume(s)
- Cases, Screen Protectors & Stickers
- T-Shirts
- Shampoo & Conditioner
- Serums & Essences
- Casual Dresses
- Lipstick & Lip Gloss
- Trousers (Women’s)
- Moisturisers & Mists
- Blouses and Shirts
- Crossbody and Shoulder Bags
- Earphones and Headphones
- Women’s T-Shirts
- Beauty Supplements
- Women’s Jeans
- Body Lotions and Creams
- Household Cleaners
- Trainers (Men’s)
- Shorts (Men’s)
- Women’s Sandals and Flip-Flops
- Frames & Glasses
- Cables, Chargers & Adapters
- Men’s Watches
- Necklaces
- Storage Holders & Racks
- Dried Snacks
- Factors That Determine Whether a Product Trends on TikTok
- How to Find Trending Products on TikTok?
- Tips for Selling Trending Products on TikTok
- Conclusion
- FAQs
Current Trending Product Categories and Sub-categories on TikTok

TikTok’s Creative Center provides some performance metrics that determine a product or product category’s trending potential. These metrics include:
- Popularity – Number of ad creatives featuring the product. Higher numbers indicate greater traction.
- CTR (Click-Through Rate) – Percentage of users who clicked on an ad. A higher CTR shows strong interest.
- CVR (Conversion Rate) – Percentage of clicks that led to an action (purchase, sign-up). Higher CVR signals stronger appeal.
- CPA (Cost Per Action) – Average cost to achieve an action. A lower CPA makes ads more profitable.
- Cost – Total advertising spend on TikTok for the category.
- Impressions – Number of times an ad was shown. More impressions increase visibility.
- Engagement (Likes, Shares, Comments) – Measures user interaction. Higher engagement signals strong viral potential.
Now, let’s explore the top trending product categories and their performance stats:
- Beauty & Personal Care
- Subcategories:
- Skincare
- Makeup & Perfume
- Bath & Body Care
- Hair Care & Styling
- Nasal & Oral Care
- Total Stats:
- Popularity: 1.94M
- CTR: 0.0149
- CVR: 0.076
- CPA: $20.66
- Cost: $180M
- Likes: 257M
- Shares: 3.01M
- Comments: 2.46M
- Subcategories:
- Fashion Accessories
- Subcategories:
- Costume Jewellery & Accessories
- Eyewear
- Total Stats:
- Popularity: 293K
- CTR: 0.0179
- CVR: 0.097
- CPA: $7.38
- Cost: $15M
- Likes: 18M
- Shares: 330K
- Comments: 221K
- Subcategories:
- Food & Beverages
- Subcategories:
- Snacks
- Total Stats:
- Popularity: 123K
- CTR: 0.0077
- CVR: 0.0721
- CPA: $6.36
- Cost: $17M
- Likes: 21M
- Shares: 260K
- Comments: 239K
- Subcategories:
- Health
- Subcategories:
- Food Supplements
- Total Stats:
- Popularity: 126K
- CTR: 0.0162
- CVR: 0.0572
- CPA: $6.28
- Cost: $11M
- Likes: 12M
- Shares: 276K
- Comments: 151K
- Subcategories:
- Home Supplies
- Subcategories:
- Home Care Supplies
- Total Stats:
- Popularity: 204K
- CTR: 0.015
- CVR: 0.1148
- CPA: $3.16
- Cost: $14M
- Likes: 11M
- Shares: 367K
- Comments: 144K
- Subcategories:
- Luggage & Bags
- Subcategories:
- Men’s Bags
- Women’s Bags
- Total Stats:
- Popularity: 308K
- CTR: 0.03295
- CVR: 0.0621
- CPA: $4.17
- Cost: $4M
- Likes: 8M
- Shares: 198K
- Comments: 92K
- Subcategories:
- Menswear & Men’s Underwear
- Subcategories:
- Men’s Tops
- Men’s Bottoms
- Total Stats:
- Popularity: 606K
- CTR: 0.02885
- CVR: 0.05795
- CPA: $5.16
- Cost: $13M
- Likes: 30M
- Shares: 477K
- Comments: 364K
- Subcategories:
- Phones & Electronics
- Subcategories:
- Phone Accessories
- Total Stats:
- Popularity: 313K
- CTR: 0.0343
- CVR: 0.1354
- CPA: $0.92
- Cost: $6M
- Likes: 13M
- Shares: 236K
- Comments: 165K
- Subcategories:
- Shoes
- Subcategories:
- Women’s Shoes
- Men’s Shoes
- Total Stats:
- Popularity: 406K
- CTR: 0.02735
- CVR: 0.08285
- CPA: $3.63
- Cost: $7M
- Likes: 12M
- Shares: 272K
- Comments: 166K
- Subcategories:
- Womenswear & Women’s Underwear
- Subcategories:
- Women’s Tops
- Women’s Bottoms
- Women’s Dresses
- Total Stats:
- Popularity: 815K
- CTR: 0.0351
- CVR: 0.0644
- CPA: $8.87
- Cost: $23M
- Likes: 36M
- Shares: 582K
- Comments: 401K
- Subcategories:
List of Trending TikTok Products
With that, let’s now look at the trending TikTok products.
Perfume(s)

Perfume is currently the number one trending product on TikTok, according to insights from the TikTok Creative Center. The hashtag #PerfumeTok has amassed more than 600,000 posts, showcasing how perfumes have become a cultural phenomenon on the platform.
TikTok users often share reviews, layering techniques, and personal stories, driving the virality of certain fragrances.
Key performance metrics for perfume-related ads and content on TikTok include:
- Popularity: 236,000 total engagements
- Click-Through Rate (CTR): 1.26% average
- Conversion Rate (CVR): 6.51% average
- Cost Per Acquisition (CPA): $5.97 average
- Total Ad Spend: $31 million
- Impressions: 14 billion total
- 6-Second View Rate: 7.63% average
- Likes: 33 million total
- Shares: 376,000 total
- Comments: 363,000 total
Some perfumes have become particularly popular on TikTok due to user-generated content:
- Baccarat Rouge 540: A luxurious and instantly recognizable fragrance, often mentioned in layering routines for its unique and lasting scent.
- Glossier You Eau de Parfum: Praised for its warm, skin-like aroma, making it a favorite among TikTok users looking for everyday scents.
- Kayali Vanilla 28: A sweet, comforting vanilla scent that resonates with TikTok’s beauty community.
Cases, Screen Protectors & Stickers

Cases, screen protectors, and stickers have become highly popular on TikTok. Their appeal lies in both practicality and creativity. TikTok creators often showcase these accessories in engaging ways, which attracts a large audience of smartphone users.
This category thrives on user-generated content. For instance, TikTok ad examples and videos demonstrating the ease of applying privacy screen protectors or durable phone cases often go viral.
Key performance metrics for ads and content featuring cases, screen protectors, and stickers on TikTok include:
- Popularity: 197,000 total engagements
- Click-Through Rate (CTR): 3.66% average
- Conversion Rate (CVR): 15.22% average
- Cost Per Acquisition (CPA): $0.75 average
- Total Ad Spend: $4 million
- Impressions: 2 billion total
- 6-Second View Rate: 13.01% average
- Likes: 8 million total
- Shares: 128,000 total
- Comments: 90,000 total
- Audience Insights: The primary audience for these products falls in the age group of 18-24 years (49%), followed by 25-34 years (31%), as shown in TikTok’s audience insights. This demographic highlights the young and tech-savvy user base driving these trends.
Some notable examples of trending products in this category include:
- CASETiFY Bounce Case: Known for its durability and customizable designs, this case has been featured in numerous TikTok videos for its drop protection and style.
- Wildflower iPhone Cases: Handmade and limited edition, these cases are popular among TikTok influencers for their unique designs and protective features.
- Magic John screen protector: Such products have gained traction due to positive reviews highlighting features like privacy protection and bubble-free application.
T-Shirts

Third on our list of trending TikTok products are T-shirts.
T-shirts are one of the most popular products on TikTok, with over 60,000 units sold (as per Amzscout) in the U.S alone through TikTok Shop by late 2024. The hashtag #TShirt has been used in over 4 million posts, which highlights how popular this fashion category is on TikTok.
TikTok serves as a hub for discovering unique t-shirt styles, with creators regularly sharing videos that highlight the latest trends.
Key performance metrics for t-shirts on TikTok include:
- Popularity: 171,000 total engagements
- Click-Through Rate (CTR): 2.83% average
- Conversion Rate (CVR): 6.81% average
- Cost Per Acquisition (CPA): $1.67 average
- Total Ad Spend: $3 million
- Impressions: 2 billion total
- 6-Second View Rate: 12.66% average
- Likes: 10 million total
- Shares: 149,000 total
- Comments: 100,000 total
Some of the popular t-shirt sellers on TikTok include:
- HALARA: Known for functional yet fashionable designs, HALARA offers versatile t-shirts ideal for workouts and daily wear.
- OQQ: OQQ specializes in minimalist and stylish t-shirts that balance comfort and current TikTok fashion trends. Their affordability makes them a favorite among users.
- CIDER: CIDER stands out for its vibrant and youthful t-shirt designs.
Examples of Trending T-Shirts on TikTok
- Y2K Aesthetic: T-shirts featuring bold colors, metallic designs, and nostalgic graphics inspired by early 2000s fashion are highly popular.
- Psychedelic and Spiritual Themes: These t-shirts with tie-dye patterns, mushrooms, and zodiac symbols resonate with users interested in spirituality and nature.
- Graphic Tees: Oversized graphic tees with bold slogans or eye-catching designs are a go-to choice for younger audiences.
- Concert Merchandise: T-shirts with band logos, vintage concert prints, or artist collabs are a hit with music lovers. For example, many fans bought T-shirts, dresses, and beads to make friendship bracelets during the Eras tour.
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Shampoo & Conditioner

The Hair Care & Styling category saw 7 billion impressions on TikTok in November 2024. Shampoos and conditioners remain top sellers, driven by short videos and tutorials.
The #HairTok hashtag, with 4.5 million posts, features reviews, transformations, and tips that influence purchases.
Brands like L’Oréal and Pantene lead the market for viral haircare products, frequently appearing in trending videos for their innovative formulas.
Key performance metrics for shampoos and conditioners include:
- Popularity: 142,000 total engagements
- Click-Through Rate (CTR): 1.3% average
- Conversion Rate (CVR): 9.64% average
- Cost Per Acquisition (CPA): $3.06 average
- Total Ad Spend: $12 million
- Impressions: 637 million total
- 6-Second View Rate: 10.78% average
- Likes: 19 million total
- Shares: 265,000 total
- Comments: 170,000 total
Trending Shampoos and Conditioners on TikTok
- L’Oréal Elvive Hydra Hyaluronic Acid Shampoo: This shampoo is popular for its hydrating properties, using hyaluronic acid to improve scalp health and hair elasticity. TikTok users frequently highlight its affordability and ability to leave hair shiny and smooth.
- Garnier Hair Remedy Mask: This mask is recommended by TikTok creators for achieving soft, shiny hair. Many users feature it in their weekly routines for consistent results.
- Ouai Hair Gloss: Known for providing the “liquid hair” effect, this gloss hydrates and nourishes strands, making it popular for taming frizz and enhancing shine.
- L’Oréal Elvive Glycolic Gloss – Lamination Treatment: Highlighted as part of a four-step routine, this treatment offers salon-like smoothness and shine. Users on TikTok often showcase its dramatic results.
| Pro Tip: In case you are exploring shampoos and conditioners to sell on TikTok, focus on vegan, cruelty-free, and sustainable products. Many TikTok users prefer haircare items that are eco-friendly and made with natural ingredients. These products align with trending values and often gain popularity on the platform. |
Serums & Essences

Serums and essences have become a major trend on TikTok, generating 9 billion impressions in November 2024. The hashtag related to these products has over 30.2 million posts, with users sharing skincare tips, reviews, and routines.
TikTok creators are actively driving discussions around their benefits, making them essential in modern skincare.
Performance metrics for serums and essences on TikTok include:
- Popularity: 142,000 total engagements
- Click-Through Rate (CTR): 1.15% average
- Conversion Rate (CVR): 7.44% average
- Cost Per Acquisition (CPA): $4.16 average
- Total Ad Spend: $15 million
- Impressions: 9 billion total
- 6-Second View Rate: 9.13% average
- Likes: 20 million total
- Shares: 239,000 total
- Comments: 183,000 total
Trending Content and Popular Products
- Educational Videos
Creators like @kristinglpd explain the differences between serums, essences, and ampoules. These videos help users understand how to use them in their routines effectively. - Product Recommendations
Influencers such as @james_s_welsh share their favorite products, often recommending brands like PURITO SEOUL and SK-II for their hydration and skin barrier benefits. - Viral Reviews
Videos featuring products like the Mixsoon Hyaluronic Acid Serum and Skin1004 Centella Ampoule have gained traction. Users discuss how effective they are for different skin types, sparking engaging conversations.
Casual Dresses

Whenever we talk about trending TikTok shop products, casual dresses always make to the list. Every now and then, you will find users sharing viral videos of their favorite casual dress styles. This popularity reflects a larger market trend. The global casual wear market, including dresses, was worth USD 12.3 billion in 2023 and is expected to grow to USD 341.2 billion by 2031, growing at a rate of 7.8% per year.
TikTok has played a big role in this growth by making fashion trends more accessible to everyone.
Brands like Shein and Zara lead the trend by collaborating with TikTok influencers. They adapt quickly to viral styles and offer affordable, fashionable options for the platform’s younger audience.
Key performance analytics for casual dresses related ads and content on TikTok include:
- Popularity: 128,000 total engagements
- Click-Through Rate (CTR): 3.39% average
- Conversion Rate (CVR): 7.98% average
- Cost Per Acquisition (CPA): $2.52 average
- Total Ad Spend: $4 million
- Impressions: 1 billion total
- 6-Second View Rate: 13.86% average
- Likes: 7 million total
- Shares: 112,000 total
- Comments: 76,000 total
Current Trends in Casual Dresses
- Dopamine Dressing
Bright colors like neon green and coral pink are popular for their happy and bold look. - Balletcore Fashion
Inspired by ballet, this style features soft fabrics, pastel colors, and wraparound designs for a feminine look. - Peplum Dresses
Dresses with flared ruffles at the waist are back in style, mixing old and new trends. - Micro Miniskirts
Dresses with very short skirts are trending for their bold and edgy vibe. - Comfort-Driven Styles
Dresses inspired by sweatpants combine comfort with style, making them a favorite for casual wear.
Lipstick & Lip Gloss

Lipstick and lip gloss have also been a part of the viral TikTok products list for a while, with their virality being driven by engaging content and influencer reviews.
With an average conversion rate (CVR) of 4.83%, these products are effectively turning views into purchases. The cost per acquisition (CPA) stands at an average of $5.39, which reflects their accessibility and appeal across different price points.
Viral videos showcasing application techniques and product reviews continue to keep lip products in high demand.
Key performance metrics for lipstick and lip gloss include:
- Popularity: 118,000 total engagements
- Click-Through Rate (CTR): 1.76% average
- Conversion Rate (CVR): 4.83% average
- Cost Per Acquisition (CPA): $5.39 average
- Total Ad Spend: $14 million
- Impressions: 7 billion total
- 6-Second View Rate: 10.92% average
- Likes: 22 million total
- Shares: 183,000 total
- Comments: 155,000 total
Current Trends and Popular Lipstick and Lip Gloss Products
- Resurgence of Lip Gloss
Lip gloss has become a favorite for its shiny, hydrated look. TikTok users frequently feature products like Fenty Beauty Gloss Bomb and Dior Addict Lip Glow Oil, making them viral hits. - Hybrid Products
Products that combine makeup and skincare, such as Rhode Peptide Lip Treatments and Summer Fridays Lip Butter Balms, are trending for their dual benefits. - Bold Lipsticks
Bold shades from brands like e.l.f like red and berry are making a comeback, perfect for creating standout looks with minimal makeup. - Satin and Glossy Finishes
Satin and glossy textures are replacing matte finishes, aligning with the trend toward natural and radiant aesthetics.
Trousers (Women’s)

Women’s trousers are a growing trend on TikTok. Users share styles that combine comfort with versatility, making them ideal for both casual and professional settings.
TikTok audience insights reveal that 71% of women viewers interested in this category are between 18 and 34 years old. This age group drives demand for trousers that fit their busy, dynamic lifestyles.
Key performance metrics for trousers include:
- Popularity: 117,000 total engagements
- Click-Through Rate (CTR): 3.9% average
- Conversion Rate (CVR): 5.91% average
- Cost Per Action (CPA): $2.31 average. This represents the average cost spent per sale.
- Total Ad Spend: $2 million
- Impressions: 1 billion total
- 6-Second View Rate: 14.09% average
- Likes: 4 million total
- Shares: 88,000 total
- Comments: 62,000 total
Trending Women’s Trousers on TikTok
- Aritzia’s Effortless Pant
These pleated, wide-legged trousers are known for their versatility. TikTok users showcase them in both work and casual outfit videos, highlighting their practicality. - Halara Pants
Halara’s joggers and work pants have become viral hits. Users love their comfort and stylish fit, making them a go-to for daily activities. - Cargo Pants
Cargo pants are making a strong comeback. Their relaxed fit and vintage style appeal to TikTok’s younger audience. - Work Trousers
Work trousers are a staple for women seeking a balance between professionalism and fashion. TikTok creators often share tips on styling them for office settings.
Moisturisers & Mists

Moisturizers and mists are some of the most popular skincare products on TikTok. Their popularity stems from TikTok’s ability to showcase these products in short, engaging videos. The platform has made skincare accessible to a wider audience by focusing on hydration and glowing skin.
Key performance metrics for moisturisers and mists include:
- Popularity: 108,000 total engagements
- Click-Through Rate (CTR): 1.71% average
- Conversion Rate (CVR): 4.24% average
- Cost Per Action (CPA): $6.12 average, representing the average cost spent per sale.
- Total Ad Spend: $12 million
- Impressions: 6 billion total
- 6-Second View Rate: 8.94% average
- Likes: 14 million total
- Shares: 152,000 total
- Comments: 154,000 total
Trending Moisturisers and Mists on TikTok
- Rare Beauty Moisturizer
This product went viral shortly after launch. TikTok users loved its formulation, with videos showcasing its application gaining over 1 million views in a week. - Drunk Elephant B-Goldi Bright Drops
These drops are popular for their radiant, glowing finish. Users mix them with moisturisers or foundations, making them a versatile choice for many skincare routines. - Saie Glowy Super Gel
Known for its lit-from-within effect, this gel is a favorite for achieving glowing skin. TikTok videos featuring before-and-after results have kept it trending.
Why Moisturisers and Mists are Trending
- High Engagement Rates: Moisturisers and mists maintain strong engagement on TikTok, with click-through rates of 1.71% and conversion rates of 4.24%.
- Viral Hashtags: The hashtag #Moisturizer has surpassed 1 billion views, showing a strong interest in hydration-focused skincare.
- Influencer Power: Skincare influencers like Hyram (@skincarebyhyram) have driven trends by endorsing products like CeraVe, causing spikes in sales.
Blouses and Shirts

Blouses and shirts are among the viral TikTok products gaining popularity. The platform’s ability to showcase fashion through short, engaging videos has driven interest in these products. Women are exploring different styles for casual outings, formal events, and everyday wear.
Key performance metrics for blouses and shirts include:
- Popularity: 100,000 total engagements
- Click-Through Rate (CTR): 3.86% average
- Conversion Rate (CVR): 4.67% average
- Cost Per Action (CPA): $1.93 average, showing the average cost per conversion.
- Total Ad Spend: $1 million
- Impressions: 822 million total
- 6-Second View Rate: 12.23% average
- Likes: 3 million total
- Shares: 69,000 total
- Comments: 38,000 total
Examples of Trending Blouses and Shirts
- TikTok Trendy Women Blouse: A cotton silk blouse with intricate embroidery is gaining attention for its chic look.
- Tassel Blouse: A black spun dupion top with tassels has become a standout design.
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Crossbody and Shoulder Bags

Crossbody and shoulder bags are trending TikTok products because they are stylish and practical. Many videos show how these bags are perfect for everyday use and easy to pair with different outfits.
Hashtags like #shoulderbag (used in over 964,000 posts) and #crossbodybag (featured in 356,000 posts) shows how popular they are on the platform. Their versatility and affordable price range, from $10 to $200, make them appealing to a wide audience.
| Pro Tip: In case you wish to sell or market crossbody or shoulder bags on TikTok, you can use the hashtags mentioned above, along with other popular hashtags like #bagstyle, #fashionfinds, and #tiktokmadebuyit. This can help you reach a broader audience and increase engagement. |
Key performance metrics for crossbody and shoulder bags include:
- Popularity: 100,000 total engagements
- Click-Through Rate (CTR): 3.3% average
- Conversion Rate (CVR): 6.03% average
- Cost Per Action (CPA): $1.78 average, showing the cost spent per sale.
- Total Ad Spend: $1 million
- Impressions: 603 million total
- 6-Second View Rate: 12.98% average
- Likes: 2 million total
- Shares: 57,000 total
- Comments: 28,000 total
Popular Crossbody and Shoulder Bags on TikTok
- Fjällräven Kånken Sling
This durable bag is a favorite among younger users. Its casual design makes it great for daily use. - Coach Saddle Bag
This classic bag combines style and quality. It is often highlighted in TikTok fashion videos. - Michael Kors Crossbody Bags
These bags are popular for their trendy designs. They are frequently featured in lifestyle videos. - Kate Spade Shoulder Bags
Known for playful yet stylish designs, these bags are a favorite for everyday wear. - Levi’s Banana Sling Bag
This trendy bag fits perfectly with streetwear and casual looks.
Earphones and Headphones

When discussing top-selling TikTok products or viral TikTok products, earphones and headphones consistently rank among the most popular.
Creators frequently showcase them through unboxing videos, sound tests, and feature breakdowns, highlighting key aspects like wireless connectivity, noise cancellation, and sleek designs, which influence buying decisions.

For example, Sony’s WH1000XM5 headphones (as shown in the image above) are often featured for their stylish look and impressive noise cancellation. Content creators showcase their performance through live demos and comparisons, emphasizing both functionality and aesthetics.
Key Performance Metrics on TikTok:
- Popularity: 98,000 total engagements
- Click-Through Rate (CTR): 1.68% average
- Conversion Rate (CVR): 12.9% average
- Cost Per Action (CPA): $2.92 average
- Total Ad Spend: $7 million
- Impressions: 2 billion total
- 6-Second View Rate: 8.9% average
- Likes: 7 million total
- Shares: 98,000 total
- Comments: 92,000 total
Examples of Trending Earphones and Headphones on TikTok:
- JLab Wireless Over-Ear Headphones: Comfortable and reliable, popular for their wireless convenience.
- Audio-Technica ATH-M50x: Durable and known for excellent sound quality, often reviewed.
- Orashare Headphones: Affordable and stylish, favored by younger TikTok users.
- Apple AirPods Max: These over-ear headphones provide rich sound and comfort. They are favored by TikTok users who create aesthetic videos or focus on high-quality sound setups.
Women’s T-Shirts

Who knew t-shirts could steal the spotlight? But on TikTok, women’s t-shirts are a hot topic, with creators sharing videos of versatile styles for casual outings, lounging, or layering. The platform has become a hub for discovering trendy and affordable options, reflecting a growing interest in casual and stylish clothing.
This trend aligns with the global women’s t-shirt market, which was valued at USD 120.02 billion in 2023. It is projected to reach USD 204.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.10%.
TikTok’s focus on affordable and fashionable t-shirts mirrors the broader shift towards casual, comfortable, and sustainable clothing worldwide.
Key Performance Metrics of Women’s T-shirts on TikTok:
- Popularity: 90,000 total engagements
- Click-Through Rate (CTR): 3.17% average
- Conversion Rate (CVR): 7.11% average
- Cost Per Action (CPA): $1.68 average
- Total Ad Spend: $1 million
- Impressions: 742 million total
- 6-Second View Rate: 11.36% average
- Likes: 3 million total
- Shares: 45,000 total
- Comments: 32,000 total
Examples of Popular Women’s T-Shirts on TikTok:
- Graphic Tees: Bold prints and messages that reflect personal style.
- Oversized Fits: Comfortable options, perfect for layering or streetwear looks.
- Sustainable Options: Eco-friendly t-shirts made from organic cotton or recycled materials.
- Athleisure Styles: T-shirts designed for both casual wear and workouts.
- H&M Basic Tee: Affordable and available in various colors, ideal for daily wear.
- Everlane The Cotton Crew: A sustainable classic, popular for its timeless fit and ethical production.
Beauty Supplements

Beauty supplements are a standout category on TikTok, accounting for 85% of U.S. TikTok Shop sales. Products like collagen powders, probiotics, and vitamin gummies are frequently showcased in videos that highlight their benefits for skin, hair, and overall wellness.
TikTok creators have turned these supplements into viral sensations by sharing personal experiences and easy ways to incorporate them into daily routines.
| Pro Tip for Sellers: If you’re interested in selling beauty supplements like collagen, participating in TikTok challenges can be a game-changer. Challenges such as the #CollagenChallenge allow you to showcase your product’s benefits while engaging directly with your audience. For example, the #CollagenChallenge inspired participants to follow a 21-day collagen routine, sharing before-and-after results like improved skin elasticity and stronger hair. By joining or creating similar challenges, you can drive awareness, foster community engagement, and build trust through authentic user-generated content. |
Key Performance Metrics on TikTok:
- Popularity: 88,000 total engagements
- Click-Through Rate (CTR): 1.81% average
- Conversion Rate (CVR): 6.29% average
- Cost Per Action (CPA): $6.10 average
- Total Ad Spend: $7 million
- Impressions: 2 billion total
- 6-Second View Rate: 11.74% average
- Likes: 7 million total
- Shares: 162,000 total
- Comments: 95,000 total
Popular Viral Beauty Supplement Brands:
- Vital Proteins: Known for Collagen Peptides, which promote healthier skin, hair, and nails. Users love mixing it into drinks for an easy daily boost.
- Glow Recipe: Famous for Watermelon Glow Niacinamide Dew Drops, loved for hydrating and giving a dewy glow.
- Sol de Janeiro: Brazilian Bum Bum Cream is a favorite for its luxurious feel and nourishing ingredients.
- Nature’s Way: Vitamin Gummy Bears are fun, tasty, and packed with health benefits.
- Starface: Hydro-Stars pimple patches combine effectiveness with a trendy look, making skincare fun.
- Chlorophyll Drops: Popular across brands like MaryRuth Organics for improving skin clarity and energy levels.
- Melatonin Gummies: Melatonin gummies are also viral on TikTok. Many users share how these help with better sleep and a healthier routine.
Women’s Jeans

TikTok is buzzing with creators showcasing trendy women’s jeans in various styles like stretchy, wide-leg, and straight jeans. Many creators share practical reviews and styling ideas, making it easier for viewers to discover jeans that fit their preferences.
Some even highlight options that can be shopped directly from Amazon storefronts (just like in the image shared below), simplifying the shopping process for their audience.
Specific hashtags like #jeans, #straightjeans, #widelegjeans, #stretchyjeans, #amazonfinds, and #amazonmusthaves are frequently used to make their content more discoverable. These hashtags help connect viewers to the latest denim trends while encouraging engagement with posts.
Key Performance Metrics on TikTok:
- Popularity: 84,000 total engagements
- Click-Through Rate (CTR): 3.59% average
- Conversion Rate (CVR): 7.17% average
- Cost Per Action (CPA): $3.20 average
- Total Ad Spend: $3 million
- Impressions: 851 million total
- 6-Second View Rate: 13.15% average
- Likes: 4 million total
- Shares: 54,000 total
- Comments: 55,000 total
Examples of Popular Women’s Jeans on TikTok:
- Barrel Leg Jeans: Perfect for bold, trendy looks.
- Mom Jeans: A favorite for casual, everyday outfits.
- Straight-Leg Jeans: Timeless and easy to style.
Body Lotions and Creams

Body lotions and creams are a trending category on TikTok, with creators showcasing their favorite products for hydration and glowing skin. Videos often feature honest product reviews, rankings of the best options, and personal experiences with before-and-after results.
Critical takes on overhyped products also spark discussions, helping viewers choose what works for them.
Key Performance Metrics on TikTok:
- Popularity: 82,000 total engagements
- Click-Through Rate (CTR): 1.68% average
- Conversion Rate (CVR): 5.27% average
- Cost Per Action (CPA): $4.25 average
- Total Ad Spend: $6 million
- Impressions: 3 billion total
- 6-Second View Rate: 10.63% average
- Likes: 12 million total
- Shares: 174,000 total
- Comments: 123,000 total
Examples of Popular Body Lotions and Creams on TikTok:
- Neutrogena Hydro Boost Body Gel Cream: Lightweight and fast-absorbing, ideal for dry skin.
- CeraVe Moisturizing Cream: Celebrated for affordability and sensitive skin suitability.
- Dove Body Love Lotion: Loved for its long-lasting hydration and pleasant scent.
- Nivea Essentially Enriched Lotion: Praised for deeply moisturizing and softening dry patches.
Household Cleaners

Household cleaners are trending on TikTok, driven by visually satisfying content and innovative product demonstrations. The #CleanTok community has turned cleaning into a fun and engaging topic, with users sharing their favorite tools and techniques to achieve spotless results.
Videos often focus on these types of content:
- Product Demonstrations: Creators show how popular products like the Dawn Powerwash and The Pink Stuff work.
- Cleaning Hacks: Users share practical tips, such as using baking soda and vinegar for tough stains.
- Educational Content: Videos teaching proper techniques or addressing common cleaning myths.
Key Performance Metrics on TikTok:
- Popularity: 81,000 total engagements
- Click-Through Rate (CTR): 1.13% average
- Conversion Rate (CVR): 13.27% average
- Cost Per Action (CPA): $3.09 average
- Total Ad Spend: $8 million
- Impressions: 4 billion total
- 6-Second View Rate: 11% average
- Likes: 7 million total
- Shares: 183,000 total
- Comments: 77,000 total
Examples of Popular Household Cleaners on TikTok:
- Scrub Daddy Damp Duster: A versatile tool loved for removing dust and dirt.
- The Pink Stuff Cleaning Paste: Known for tackling tough stains on multiple surfaces.
- O-Cedar EasyWring Spin Mop: Praised for separating clean and dirty water efficiently.
- Tineco Floor ONE S3 Cleaner: Popular for its smart sensor technology that adjusts for mess type.
Trainers (Men’s)

Men’s trainers are dominating TikTok, becoming a must-watch category for sneaker lovers. Creators are spotlighting everything from retro-inspired classics to bold, modern designs, making trainers a key part of trending fashion content.
Here are some popular content types driving the trend:
- Try-On Hauls: Creators style trainers with various outfits to inspire viewers.
- Unboxing Videos: Highlighting unique features and the excitement of new launches.
- Styling Challenges: Encouraging creative ways to pair trainers with different looks.
- Testimonials: Honest reviews on comfort, quality, and design to guide buyers.
Key Performance Metrics on TikTok:
- Popularity: 72,000 total engagements
- Click-Through Rate (CTR): 2.41% average
- Conversion Rate (CVR): 13.66% average
- Cost Per Action (CPA): $1.02 average
- Total Ad Spend: $2 million
- Impressions: 1 billion total
- 6-Second View Rate: 11.75% average
- Likes: 3 million total
- Shares: 58,000 total
- Comments: 47,000 total
Examples of Popular Trainers on TikTok:
- Adidas Sambas: A classic choice with timeless appeal.
- New Balance 2002R: Chunky and retro, perfect for casual looks.
- Onitsuka Tiger Mexico 66: Sleek, vintage-inspired trainers with modern flair.
- Asics Gel Kayano 14: A blend of style and comfort with standout cushioning.
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Shorts (Men’s)
Men’s shorts are trending on TikTok, with the hashtag #mensshorts already reaching 39.5K posts. Creators share styling ideas, sales videos, and even gift suggestions, making shorts a versatile topic on the platform.
Key Performance Metrics on TikTok:
- Popularity: 72,000 total engagements
- Click-Through Rate (CTR): 3.35% average
- Conversion Rate (CVR): 4.75% average
- Cost Per Action (CPA): $1.87 average
- Total Ad Spend: $1 million
- Impressions: 733 million total
- 6-Second View Rate: 13.36% average
- Likes: 2 million total
- Shares: 49,000 total
- Comments: 30,000 total
Examples of Popular Men’s Shorts on TikTok:
- Patagonia Baggies: Durable and versatile for workouts or casual outings.
- Flint and Tinder 360 Shorts: Stylish chino-inspired shorts with performance stretch.
- Uniqlo Chino Shorts: Affordable options that work for casual and formal looks.
- Abercrombie & Fitch Linen-Blend Shorts: Perfect for summer with their breathable fabric.
- Ten Thousand Foundation Shorts: Flexible and water-repellent for active days.
Women’s Sandals and Flip-Flops
Who says sandals can’t steal the show? Women’s sandals and flip-flops are turning heads on TikTok with their mix of comfort and style. From minimalist designs to bold patterns, creators are sharing their favorites for every occasion.
Key Performance Metrics on TikTok:
- Popularity: 65,000 total engagements
- Click-Through Rate (CTR): 2.98% average
- Conversion Rate (CVR): 5.77% average
- Cost Per Action (CPA): $1.72 average
- Total Ad Spend: $752,000
- Impressions: 546 million total
- 6-Second View Rate: 10.75% average
- Likes: 2 million total
- Shares: 42,000 total
- Comments: 20,000 total
Examples of Popular Women’s Sandals and Flip-Flops on TikTok:
- Havaianas Flip-Flops: Simple, comfortable, and perfect for a casual summer look.
- The Row City Flip-Flop Sandals: Sleek and minimalist for effortless elegance.
- Mango Sandals: Trendy and versatile, fitting any outfit.
- Rainbow Sandals: Durable and cozy, made for long summer days.
Frames & Glasses

Eyewear is shining on TikTok, with creators showcasing stylish frames and glasses that combine fashion and function. From retro-inspired looks to minimalist designs, TikTok is the place to find trending eyewear ideas for every style.
Key Performance Metrics on TikTok:
- Popularity: 65,000 total engagements
- Click-Through Rate (CTR): 1.96% average
- Conversion Rate (CVR): 8.05% average
- Cost Per Action (CPA): $3.44 average
- Total Ad Spend: $4 million
- Impressions: 2 billion total
- 6-Second View Rate: 11.07% average
- Likes: 5 million total
- Shares: 99,000 total
- Comments: 71,000 total
Trending Content Styles for Frames & Glasses on TikTok:
- Selfie Videos: Creators share how different frames look in everyday settings.
- Customization Clips: TikTokers show how to personalize or switch frames.
- Fashion Integration: Glasses featured as part of complete outfit ideas.
- Educational Posts: Tips on choosing frames for face shapes or accessorizing glasses.
Examples of Popular Frames & Glasses on TikTok:
- Metallic Glasses: Timeless frames in gold and silver for an elegant look.
- Y2K Glasses: Big, colorful frames inspired by early 2000s fashion. They are fun and trendy, perfect for a bold look.
- Cat-Eye Glasses: Frames with a pointed, upward design that adds a vintage feel. These suit many face shapes and are loved for their classic style.
- Clear Glasses: Transparent frames that feel light and modern. They go with any outfit and let your face stand out.
- Geometric Frames: Unusual shapes like hexagons or squares that look unique. These frames are for those who like a standout style.
Cables, Chargers & Adapters

Next up in our list of trending TikTok products are cables and chargers.
This product category has gained a lot of traction in the recent past, even on other marketplaces like Google Shopping, etc., where creators showcase innovative products that simplify everyday tasks with the help of videos on the platform.
These videos highlight tools that combine functionality with sleek designs, making these products a-must-have for tech-savvy users.

For example, as we can see in the image above, it shows how a TikTok creator has shared a video that shows a 3-in-1 charger. This device charges phones, smart watches, and bluetooth earpods simultaneously, making it a favorite for busy users.
Key Performance Metrics on TikTok:
- Popularity: 64,000 total engagements
- Click-Through Rate (CTR): 2.88% average
- Conversion Rate (CVR): 7.68% average
- Cost Per Action (CPA): $1.89 average
- Total Ad Spend: $1 million
- Impressions: 566 million total
- 6-Second View Rate: 14.7% average
- Likes: 2 million total
- Shares: 35,000 total
- Comments: 29,000 total
Examples of Popular Cables, Chargers & Adapters on TikTok:
- Ugreen Nexode Desktop Charger: Known for its high power output, this charger comes with five USB-C ports and one USB-A port. It’s ideal for charging multiple laptops or devices at the same time, making it perfect for remote work setups.
- 4-in-1 Lightning Cable: This cable is designed to charge several devices with one tool. Its compact design makes it travel-friendly, while its versatility is appreciated by users who want to charge phones, tablets, and headphones simultaneously.
- Baseus Car Charger: This car charger features retractable USB-C cables and multiple ports with up to 240W power. TikTokers love showing how it supports fast charging for phones and other gadgets during long drives.
Men’s Watches

Men’s watches are gaining momentum on TikTok, blending luxury with everyday style. Creators share captivating videos of timepieces, showcasing their intricate designs and practical features. This trend appeals to both collectors and casual watch enthusiasts.
Creators often post content such as unboxing videos, personal reviews, and styling ideas. High-quality visuals and close-up shots highlight the craftsmanship of these watches, making the content engaging and aspirational.
Key Performance Metrics on TikTok:
- Popularity: 55,000 total engagements
- Click-Through Rate (CTR): 2.61% average
- Conversion Rate (CVR): 5.27% average
- Cost Per Action (CPA): $3.20 average
- Total Ad Spend: $1 million
- Impressions: 605 million total
- 6-Second View Rate: 10.63% average
- Likes: 2 million total
- Shares: 42,000 total
- Comments: 26,000 total
Examples of Popular Men’s Watches on TikTok:
- TAG Heuer Carrera Chronograph Extreme Sport: A sporty watch often shown in fitness and lifestyle videos.
- Tudor Black Bay Chrono “Blue”: A vintage-style watch featured in styling and collection clips.
- Rolex GMT-Master II: A classic timepiece popular in unboxing and luxury content.
- IWC CERALUME: A glowing watch that shines in creative and engaging videos.
- Ulysse Nardin Diver X Skeleton Ops: A unique skeleton design often shown in close-up, artistic clips.
Necklaces

Necklaces are a trending category on TikTok, with users showcasing unique designs and styling ideas. From bold chokers to delicate layers, creators are highlighting ways to make necklaces a key part of any outfit. Videos often feature styling tips, unboxings, and personal reviews, keeping viewers engaged.
Key Performance Metrics on TikTok:
- Popularity: 52,000 total engagements
- Click-Through Rate (CTR): 2% average
- Conversion Rate (CVR): 7.43% average
- Cost Per Action (CPA): $4.03 average
- Total Ad Spend: $2 million
- Impressions: 695 million total
- 6-Second View Rate: 10.05% average
- Likes: 3 million total
- Shares: 48,000 total
- Comments: 35,000 total
Examples of Popular Necklaces on TikTok:
- Layered Necklaces: Combining chains of different lengths for a stylish, personalized look. These often appear in videos about outfit ideas or casual styling.
- Chunky Gold Necklaces: Bold designs that make a statement, perfect for Gen Z’s love of eye-catching accessories.
- Vivienne Westwood Pearl Chokers: Known as the “TikTok necklace,” this iconic piece often features in unboxing clips and celebrity-inspired content.
- Beaded Necklaces: Colorful, playful designs that are easy to style and sometimes DIY-friendly. Creators showcase these in lighthearted, summer-inspired videos.
Storage Holders & Racks

Storage holders and racks are becoming popular on TikTok for their innovative designs and space-saving solutions. Creators share ideas ranging from DIY projects to stylish organizers that simplify daily life. These products appeal to users looking for practical yet aesthetic ways to keep their spaces tidy.
Key Performance Metrics on TikTok:
- Popularity: 43,000 total engagements
- Click-Through Rate (CTR): 3.08% average
- Conversion Rate (CVR): 5.83% average
- Cost Per Action (CPA): $3.20 average
- Total Ad Spend: $812,000
- Impressions: 313 million total
- 6-Second View Rate: 15.18% average
- Likes: 1 million total
- Shares: 66,000 total
- Comments: 17,000 total
Examples of Popular Storage Holders & Racks on TikTok:
- Blanket Wall Rack: A cozy idea where throw blankets hang on a wall-mounted coat rack. This doubles as a space-saver and a decorative element for living rooms.
- Sliding Tote Storage Rack: A simple rack designed to slide totes in and out effortlessly. It’s perfect for garages or basements and maximizes space.
- Aesthetic Kitchen Organizers: Stylish covered racks (often seen on Amazon PPC ads as well) that hide kitchen essentials while keeping them accessible. These blend functionality with decor.
- DIY Storage Bin Shelves: A popular project where creators build custom shelves for bins. This idea is shared widely for its practicality and easy assembly.
Dried Snacks

Dried snacks are trending on TikTok, especially freeze-dried options. These snacks have gained attention for their unique textures and bold flavors. From candy to dried fruits, creators are sharing recipes, reviews, and fun ways to enjoy these snacks.
Metrics that reflect the impact of TikTok ads and viral content on dried snacks include:
- Popularity: 41,000 total engagements
- Click-Through Rate (CTR): 1.16% average
- Conversion Rate (CVR): 8.41% average
- Cost Per Action (CPA): $3.00 average
- Total Ad Spend: $3 million
- Impressions: 2 billion total
- 6-Second View Rate: 9.82% average
- Likes: 5 million total
- Shares: 71,000 total
- Comments: 63,000 total
Examples of Popular Dried Snacks on TikTok:
- Freeze-Dried Candy: Snacks like freeze-dried Skittles are loved for their airy crunch. Creators often show taste tests or compare them to their original versions.
- Dried Fruits: These snacks are highlighted in recipe videos, including ideas for toppings and healthy treats.
- Spicy Dill Pickle Chips: A bold-flavored option that has become popular in snack hauls and reviews.
- Fruit-Infused Snacks: Unique combinations like spicy mango slices are featured in TikTok videos for their blend of sweet and spicy.
Factors That Determine Whether a Product Trends on TikTok
Below, we are going to discuss the different factors based on which the TikTok platform decides whether a product is trending or gaining traction.
Performance Analytics from TikTok Creative Center
Understanding product trends on TikTok starts with the platform’s data analytics. TikTok’s Creative Center provides detailed insights into how products perform, with the help of the following metrics:
- Popularity
- CTR (Click-Through Rate)
- CVR (Conversion Rate)
- CPA (Cost Per Action)
- Impressions
- 6-Second View Rate
- Engagement
| Note: We have already discussed these metrics and their calculations in detail in the ‘Current Trending Product Categories and Sub-Categories on TikTok‘ section. |
User Engagement
- Participation
Products that inspire users to join trends or challenges often gain traction. For instance, the Clinique Black Honey Lipstick became a viral sensation as users showcased its universal appeal across different skin tones.

This participation turned into a ripple effect, with more users replicating the trend and sharing their looks.
- Shareability
Items that motivate users to tag or share with friends spread faster. Shareability increases organic reach and interest.
Content Characteristics
- Relatability
Products tied to everyday experiences or common struggles resonate more. The 75 Hard Challenge gained momentum because users connected with its message of discipline and transformation. Many shared their journeys, inspiring others to participate.
- Visual Appeal
Products that look unique or interesting in videos often capture attention quickly. Fashion, beauty, and gadgets particularly benefit from this.
Algorithmic Influence
- TikTok’s Algorithm
The platform pushes content with high engagement. Products featured with trending hashtags, popular sounds, and engaging visuals get prioritized on the For You Page (FYP). A well-timed post can turn a relatively unknown item into the next viral sensation. - Discovery Tools
Along with TikTok’s Creative Center, even the Discover Tab can help identify what’s trending. Sellers can track hashtags and challenges to understand what’s gaining traction and adapt their product promotions accordingly.
Influencer Impact
Products endorsed by influencers often become instant hits. For example, Mitchell Halliday’s Made By Mitchell Makeup Line saw skyrocketing sales thanks to TikTok influencers using and promoting the brand in their videos.

For instance, you can see a tutorial by Mikayla Nogueira (as shown in the image above), who has 16.1 million followers and 1.6 billion likes, where she uses Made By Mitchell products to create stunning looks.
Such influencer videos showcase the product and also inspire the audience to try it, making them a key driver of visibility and engagement for brands.
Market Trends and Cultural Relevance
- Alignment with Current Trends
Products that align with broader societal or cultural trends perform well. For instance, the rise of C-Beauty Products, focusing on Chinese beauty standards, has captured TikTok’s global audience. Many users are now exploring these products because of their unique ingredients and aesthetic packaging.
How to Find Trending Products on TikTok?
Now, the next question that we must answer is how can you identify the current trending TikTok products.
Can you do it from the platform itself, or are there any third-party tools?
Let’s discuss that in detail.
- TikTok Creative Center
The Creative Center is an essential resource for tracking product trends. It provides real-time data on top-performing products, creative ads, and audience insights. Businesses can use this to refine their marketing strategies and focus on in-demand items.
- Use TikTok’s Built-in Features
- For You Page
The For You Page shows content personalized for each user. Products featured here often gain massive visibility. Businesses can analyze these videos to understand what resonates with users. - Explore Tab
The Explore Tab highlights trending hashtags, sounds, and challenges. It helps businesses find current trends and align their product promotions with popular content.
- Monitor Trending Hashtags
Keep an eye on hashtags that consistently feature viral products, such as:
- #TikTokMadeMeBuyIt: Users share products they’ve purchased because of TikTok recommendations.
- #AmazonFinds: Highlights unique or useful products found on Amazon.
- #ViralProducts: Features items gaining rapid popularity.
- #BookTok: Focuses on book recommendations and discussions.
- #BeautyTok: Centers on beauty product reviews and tips.
- #TechTok: Showcases trending technology gadgets and reviews.
These hashtags lead to videos where creators showcase new and unique items. Analyzing the engagement levels on these videos can help pinpoint what’s trending.
- Observe User-Generated Content (UGC)
Videos with high likes, shares, and comments often indicate rising trends. Look for:
- Tutorial Videos: Creators explaining how to use a product.
- Review Videos: Honest feedback and user experiences with trending items.
UGC adds authenticity, making it easier for viewers to trust and adopt these products.
- Leverage External Tools
- Ad Spy Platforms: Tools like Minea and BigSpy analyze TikTok ad campaigns. These reveal what products brands are successfully promoting.
- Trend Tracking Tools: Platforms like TrendTok or Google Trends provide insights into emerging topics and consumer behavior. These tools help predict future trends on TikTok.
- Follow Influencers and Key Opinion Leaders (KOLs)
Influencers play a very important role in shaping trends. Follow creators in your niche to discover what products they promote on TikTok. Influencer-backed products often go viral faster due to their reach and credibility.
- Analyze Competitors and Marketplaces
Check what competitors are selling and monitor e-commerce platforms like Amazon, Etsy, Google Shopping, or other Google Shopping alternatives like Facebook, etc. Trending products on these platforms often align with what’s gaining popularity on TikTok.
Tips for Selling Trending Products on TikTok
Selling trending products on TikTok requires creativity, timing, and an understanding of the platform’s features. Here are key strategies to help you succeed, along with examples of successful brands:
- Use Tools to Find Trending Products to Sell on TikTok
Finding trending products to sell on TikTok requires data-driven insights. Tools like Ecomhunt, PipiADS, TrendTok Analytics, etc., help identify high-demand items by tracking viral trends, ad performance, and consumer engagement.
- Source your products strategically
Use platforms like Alibaba, AliExpress, and Faire to find trending products. These sites offer a wide range of options for sourcing items at competitive prices. Look for suppliers with high ratings and positive reviews to ensure product quality.
- Leverage Crowdfunding Campaigns for Unique Items
Check Kickstarter and Indiegogo for innovative products that have already gained traction. Products that exceed funding goals often indicate strong consumer interest. Partner with these creators to source unique items early.
- Set Prices that Attract and Convert
- Establish a Standard Price Range: Research similar products on TikTok Shop, Amazon, or eBay. Use this information to set a base price that aligns with market expectations. Ensure the price covers your costs while leaving room for a reasonable profit margin.
- Time-Based Pricing: Start with an introductory price when launching a new product. Gradually adjust the price based on customer feedback and sales data. This strategy allows you to optimize profitability without discouraging early buyers.
- Align Products with Seasonal Trends
Tailor your product offerings to match seasonal demands. For example, promote cozy apparel and holiday gifts in winter or focus on summer gear during warmer months. Highlight these trends in your videos to attract seasonal shoppers.
- Create Urgency with Limited-Time Offers
Use holidays, sales events, or limited-time discounts to encourage immediate purchases. Promote these offers in engaging videos to make them stand out.
- Partner with TikTok Influencers
Collaborate with niche influencers who resonate with your audience. Let them create content in their unique style to build trust.
Example:
Home Lab UK generates over 90% of monthly sales through affiliate influencers. By giving creators creative freedom, they’ve partnered with 300 influencers and increased visibility.
- Use Video Shopping Ads
Leverage TikTok’s Video Shopping Ads to target specific audiences. Create diverse ad creatives for top-performing and underperforming products.
Example:
Unicorn Cosmetics improved its conversion rates by 20% using creative ads. They included native TikTok elements like overlays and voiceovers for authenticity.
- Host TikTok LIVE Events
Use TikTok LIVE to interact with customers in real-time. Showcase products, answer questions, and create a fun, engaging shopping experience.
Example:
MySmile, a teeth-whitening brand, hosted weekly TikTok LIVE sessions. They used LIVE Shopping Ads to attract viewers and achieved over $1 million in sales within 90 days.
Conclusion
TikTok continues to set the stage for shopping trends, turning everyday products into viral sensations. Whether you’re a buyer or seller, staying updated on what’s trending can unlock endless possibilities.
You can dive into TikTok’s vibrant world, and you might just discover your next favorite product—or your next big sales opportunity. If you’re a seller, understanding TikTok ads cost can help you plan effective campaigns and maximize your reach.
Good luck!
You might also like to read:
- How to Run TikTok Ads for Shopify
- TikTok Lookalike Audiences
- How to Install the TikTok Pixel on Shopify?
- Best Digital Products to Sell Online
- Shopify Audiences
FAQs
- What products are trending on TikTok?
Currently, items like perfumes, phone accessories, trendy t-shirts, and beauty products such as shampoos and conditioners are trending on TikTok.
- How to check TikTok trending products?
TikTok’s “Top Products” feature in the Creative Center showcases popular items along with performance metrics. You can also explore trending hashtags like #TikTokMadeMeBuyIt to discover products gaining traction.
- Is TikTok Good for Selling Products?
Yes, TikTok is great for selling products due to its high engagement, viral potential, and TikTok Shop integration. Short-form videos, influencer marketing, and paid ads help brands reach a broad audience, while features like Video Shopping Ads and LIVE Shopping drive direct sales.
- What makes a product go viral on TikTok?
A product goes viral due to authentic user-generated content, creative demonstrations, and endorsements from popular creators. Storytelling and visually appealing presentations also play a key role in increasing shares and discussions.
- What type of products sell best on TikTok?
Products that solve practical problems, look appealing, or match current trends sell best on TikTok. Categories like beauty, fashion, and tech accessories resonate with the platform’s audience, resulting in higher sales.
- Do TikTok trends vary by region?
Yes, TikTok trends often vary by region due to cultural preferences, local interests, and regional influencers. Sellers should understand their target audience’s preferences in specific regions for better results.
- Can TikTok Shop help sellers promote trending products?
TikTok Shop offers sellers tools like in-app shopping, live streaming, and integration with creator content. These features help promote trending products and increase visibility among the platform’s active audience.
- Are there any tools to track TikTok product trends?
Yes, tools like Ecomhunt, PipiADS, TrendTok Analytics, etc., help track trending products by analyzing viral ads, product popularity, engagement metrics, and emerging trends.