30+ Best Amazon Marketing Tools For Sellers

As a seller, you probably know that keeping up with the competition can be challenging without the right set of Amazon statistics and Amazon marketing tools. These tools help with different aspects of marketing like optimizing listings, managing reviews, automating tasks, and more. 

However, with so many Amazon marketing tools available, choosing the right ones can be daunting. Isn’t it?   

Fret not. That’s why we have come up with this blog. 

In this blog, we will cover the list of the best amazon marketing tools for sellers, which can help improve rankings, increase Amazon sales, and save time.

Plus, for convenience, we have categorized the tools into different categories, such as analytics, SEO, etc. And each category will include top tools specifically built to help Amazon sellers improve their marketing and operations in these areas. 

This will make finding the tools that best suit your business needs easier. 

Sounds exciting, right? Let’s quickly get started. 

What are Amazon Marketing Tools?

Amazon marketing tools are software and services that help sellers improve their marketing efforts and presence as they sell on Amazon. These tools allow sellers to streamline their processes, gain insights into their performance on Amazon, and make better decisions.

The different categories in which these tools are segregated include: 

1. Market Research  
2. Advertising and PPC
3. SEO
4. Analytics tools for Amazon
5. Product Research
6. Review Management
7. Pricing
8. Amazon Inventory Management
9. Amazon FBA Marketing

And more. 

Benefits of Using Amazon Marketing Software

There are multiple benefits of using Amazon marketing tools as a seller. These include:

1. Increased sales and conversion: As per stats, there will be approximately 278.33 million online shoppers in the U.S. by 2024. So, as a merchant, using these Amazon marketing tools can help you tap into this growing market and boost your sales. 
2. Better Operational Efficiency: These tools help save time and resources, allowing you to automate tasks like inventory management, pricing adjustments, and customer communications. This allows you to focus more on your business’s strategy and growth.
3. Competitive Advantage: Advertising and PPC management tools increase your product visibility, helping you attract more customers and gain an edge over competitors. 
4. Leverage Data-Driven Insights: Amazon marketing tools offer advanced analytics related to marketing and advertising campaigns. These insights can help you better understand market trends and consumer behavior, which can help you make informed business decisions. 
5. Better Customer Engagement: Tools that help manage customer feedback and automate communications improve customer satisfaction and loyalty.

Best Amazon Marketing Tools for Sellers  

Below, we have organized a list of best amazon marketing tools for sellers into different categories to help sellers find the tools that best fit their needs. Let’s explore each category:

Market Research  

Below, we will look at some Amazon market research tools.

SellerSprite

SellerSprite provides Amazon sellers with different tools to delve into market trends, competitive analysis, and product opportunities. This software provides insights that can guide strategy development and market entry decisions.

Features

• Detailed Market Analysis: Provides 16 different dimensions for market analysis.
• Sales Trend Tracking: The tool easily tracks sales trends to identify market cycles.
• Competitor Landscape Insights: Delivers one-click competitor landscape insights.
• Product Benchmarking: Supports extensive analysis of benchmark products.
• Keyword Research and Tracking: Includes tools for keyword research and product tracking.

Pricing

SellerSprite offers four annual subscription plans with a 3-day free trial for each:

• Basic Plan: $390/year ($468/year). Includes unlimited global marketplace and keyword research.
• Standard Plan: $790/year ($948/year). Enhances tracking capabilities with 100 product and 500 keyword tracks.
• Advanced Plan: $1,290/year ($1,548/year). Includes 300 product tracks and 1,000 keyword tracks.
• VIP Plan: $1,890/year ($2,268/year). It offers the highest level of tracking, with 500 product tracks and 2,000 keyword tracks.

Pros and Cons

Pros:

• Allows merchants to analyze market entry feasibility effectively.
• Offers in-depth competitor data analysis tools.
• Provides historical sales data for up to three years.
• Supports batch downloads for extensive review and image analysis.

Cons:

• Some users may find the interface overwhelming due to the depth of data available.
• Advanced features might require a steep learning curve.
• Pricing can be on the higher side for small sellers or beginners.
• May require regular updates to maintain data accuracy and tool effectiveness.

Best Suited For

• SellerSprite is ideal for experienced Amazon sellers who need detailed market and competitive insights.
• Agencies managing multiple Amazon accounts needing robust data analytics.

Amzpecty 

Amzpecty helps sellers with competitor analysis by providing them with an analysis of competitors’ stock levels, prices, and shipping costs. This helps sellers to be competitive and smart in making decisions about pricing and inventory.

Features

• Competitor Analysis: Amzpecty allows you to view competitors’ inventory, pricing, and shipping details. This provides deep insights into the competitor landscape.
• Product Variation Discovery: This feature helps you identify the best-selling variations of products, displaying crucial details such as price and reviews.
• Sales Trend and Profit Analysis: Amzpecty provides snapshots of sales data and includes an Amazon Profit Calculator to assist in margin analysis.
• Keyword Research Integration: The tool generates keyword ideas that can help enhance your Amazon product listings and optimize your Amazon PPC campaigns.
• Seamless Integration with Amazon: Amzpecty integrates directly with Amazon Seller Central and search results, facilitating efficient product tracking and data collection.

Pricing

A 15-day free trial is available.

• Starter Plan: Priced at $14.99/month or $179.88 when billed annually
• Pro Basic Plan: Costs $34.99/month or $419.88 billed annually
• Pro Advanced Plan: Available for $99.99/month or $1,199.88 billed annually
• Enterprise Basic Plan: Priced at $129.99/month or $1,559.88 billed annually
• Enterprise Advanced Plan: Costs $199.99/month or $2,399.88 billed annually

Pros and Cons

Pros:

• The product provides users with very detailed information about competitors—especially FBA status and pricing details.
• It includes an Amazon profit calculator that can be used for easy estimation of potential profits before sourcing new inventory for both FBA and FBM merchants.
• It provides advanced reporting options with customizable filters to go really deep into analysis.

Cons:

• For some users, the interface can be overwhelming.
• While very competitive, the pricing may still be out of reach for smaller sellers.
• Many users have also complained that their apps can be very slow.

Best Suited For

• Amazon sellers who want to analyze their competitor’s inventory in depth.
• Those sellers need a full-fledged Amazon marketing tool that offers features like keyword research, product sales monitoring, etc. 

Competitive Intelligence by Jungle Scout 

Competitive Intelligence is a tool by Jungle Scout. It helps Amazon sellers track their performance with respect to other competitors, understand market trends, and spot areas of improvement so that they can grow their presence on Amazon.

Features

• Competitive Benchmarking: Allows to compare your sales, revenue, and customer reviews with leading competitors.
• Market Analysis: Check and understand the market share your competition really has, and where chances of expansion exist.
• Product Innovation: Helps create, innovate, and launch products based on detailed market data. 
• Keyword Research: Provides high-performing keywords to boost the visibility and presence of Amazon products.
• Seasonal Shifts and Pricing Trends: Allows sellers to adjust prices seasonally, depending on changing trends in the market. 

Pricing

Jungle Scout has different pricing tiers. The competitive intelligence tool is available with the Brand Owner + Competitive Intelligence plan. 

The plan is offered at $299 per month when paid yearly at $3,588.

Pros and Cons 

Pros

• Allows to track changes in your market share over time. This helps in measuring strategy success.
• Helps to find profitable Amazon products, which is important to have a competitive advantage.
• Users commend its interface as they find it intuitive and easy to use. 

Cons

• Advanced plans could get pretty expensive, especially for a new seller or those on a tight budget.
• While user-friendly, new users can need some time to learn the features of their tools.
• They provide limited multi-user support: This might limit large organizations from providing company-wide access to their teams.
• There have been some reports of inaccuracies in their underlying data that can affect the decisions made. 

Best Suited For

• Amazon sellers who need advanced market insights.
• Brand managers who would like to track competitor and market dynamics.
• Large enterprises 

Advertising and PPC Tools

PPC Entourage

PPC Entourage is one of the best Amazon PPC management software out there. It helps sellers in managing ads through different channels, providing difference insights that help enhance the campaign results.

Features

• Quick Campaign Deployment: Allows quick implementation of multi-channel PPC campaigns, which helps save time.
• Comprehensive Ad Support: It supports all types of ads on Amazon while also providing campaign templates. 
• Data-Driven Insights: Provides analytics to increase the effectiveness of campaigns across different regions. This can help you optimize your overall Amazon advertising costs.
• Sales Ratio Tracking: It breaks down sales between organic and PPC channels which helps to measure how effective the total ad spend was. 
• Bulk Optimizer: Helps sellers identify and adjust unprofitable keywords in bulk. 
• Community Insights: Provides shared data and trends at your fingertips for smarter PPC decision-making.
• FBA Fee Impact: It tracks changes in FBA fees and sales prices to point out impacts on costs.

Pricing

• 14-Day Free Trial: For new users.
• Standard Fees – 2.9% on the monthly spend on advertising; there is a discount to 1.75% for agencies.

Pros and Cons

Pros:

• Customers find the interface user-friendly and suitable for varying expertise levels.
• Bulk management capabilities allow swift adjustments across campaigns.
• Strong educational resources aid in understanding and applying PPC strategies effectively.
• The money-back guarantee provides a safety net for new users.

Cons:

• Limited automation features compared to more advanced tools.
• Costs can accumulate significantly for larger and more advanced ad campaigns.
• Some users find the features basic compared to other competitors like Helium10. 

Best Suited For

• PPC Entourage is perfect for every Amazon seller who wants an easy, hassle-free, and efficient way to manage their PPC campaigns on Amazon. 
• Small and medium businesses that need to maximize and fine-tune their advertisement techniques effectively.

Sellics 

Sellics by Sellics Marketplace Analytics GmbH is next in our list of best Amazon marketing tools for sellers. 

It is a software that provides insights and services designed specifically for Amazon advertising. It provides insights and services that help sellers improve their ad performance and save time, making it an effective tool for managing Amazon ad campaigns.

Features

• Sellics Benchmarker: Provides a free Amazon PPC evaluation tool with detailed reports on your Amazon products and ads for growth opportunity analysis by fine-tuning your strategies.
• Amazon Advertising Optimization and Automation Software: This provides access to Sellics’ advertising optimization and automation software. This also includes Sellics Smart Campaigns, which is basically a tool that helps to automate the process of campaign creation and bid and keyword optimization.  
• Amazon Advertisement Services from Coaching to Managed Services: From PPC Coaching under their Amazon Advertising Advisor plan to full PPC Management under the Managed Services plan.
• Amazon Advertising Readiness Software: Allows to get your Amazon ads ready by optimizing the content, managing customer feedback, and providing detailed analytics.

Pricing

• Sellics Benchmarker: This plan is free. It provides users with a PPC evaluation tool for products and ad campaigns.
• Sellics Advertising Advisor Plan: This package is beginner-friendly software with PPC coaching. It comes at $259 per month with a commitment for at least 12 months. It has optimization tools as well as automation facilities regarding Amazon advertisements.
• Sellics Managed Services: For complete PPC management, this package begins at $1249 per month, based on a 12-month agreement.

Pros and Cons

Pros:

• It integrates with Amazon, Walmart, and Instacart. Thus, it provides multiple ways through which sellers can extend their services to their customers.
• Sellics helps sellers in boosting their eCommerce performance with the use of advanced technology. 
• It manages to build brands’ presence within all the different stages of the shopping funnel. 
• The tool also provides granular insights that greatly help sellers improvise their advertising campaigns. 

Cons: 

• All the comprehensive features may be difficult for a new user to navigate on the platform. 
• It only focuses on sponsored ads, so it would not fit all your advertising needs. 
• Some sellers have reported unsatisfactory or slow customer service experiences.
• Sellics provides access only to data from the last 60 days because of Amazon’s API limits. This can be challenging for those sellers who need to see trends over a longer time, especially for seasonal products.

Best Suited For

• Marketing agencies that need a full-fledged tool that can help them manage Amazon ad campaigns for their clients.
• Individual sellers and large vendors who require advanced tools to optimize their advertising efforts and analyze market trends. 

AdBadger

AdBadger is a robust Amazon PPC tool, especially when it comes to ad campaign optimization and keyword management. It allows sellers to seamlessly improve their campaign performance across multiple channels.

AdBadger offers a clean and intuitive UI, which can be a plus point for those sellers who aren’t experienced with PPC. And this also makes it one of the best Amazon marketing tools for sellers out there.

Features

• Automated Bidding: Uses a sophisticated algorithm to adjust bids in real-time as market conditions and the performance of campaigns fluctuate.
• Search Term Management: Helps refine and optimize keywords to increase ad reach and efficiency.
• Duplicate Search Term Finder: Finds and removes duplicate keywords to help streamline campaigns and budget allocation.
• Total ACOS by Product: Allows to track the Advertising Cost of Sales for any individual product. This helps to understand to analyze the advertisting spend versus sales made.
• Dayparting: Allows one to schedule ads at the most effective times to maximize visibility and engagement.
• Supports Different Ad Types: It supports Sponsored Products, Brands, Display Ads, Stores, etc.—providing a wide range of Amazon advertising solutions.

Pricing 

• Starter Plan: Best for new ad accounts spending less than $5,000/month. 

It costs $275/month and includes automated bidding and search term management, among others.

• Custom Plans: Best for larger businesses with more requirements.

Pros and Cons

Pros:

• According to some users, the bid optimization works well and improved their ACOS results.
• The negative keyword tool is very efficient, saves time, and reduces wasted ad spend.
• Fast and Accurate Syncing – Most users have praised the fast and accurate data syncing that enables timely decisions.

Cons:

• A few users reported that the interface can still be more user-friendly for beginners.
• Some users reported occasional slow loading when loading large amount of data.
• The pricing might be a little high for sellers who are just starting.

Best Suited For

Amazon sellers, brands, and agencies who are seeking reliable PPC software that simplifies campaign management with actionable insights.

SEO Tools 

A+ Content 

A+ Content is an Amazon SEO tool that helps sellers enrich their product pages with videos, high-definition images, and other elements. It helps to improve product rankings and visibility by significantly improving the presentation of products.

Did you know that just by using basic A+ Content can increase sales by up to 8%?

Features

• Rich Media Integration: Allows to add high-quality images and videos to make listings more engaging.
• Detailed Product Comparisons: Also allows to add comparison charts to help customers choose which product to buy.
• Customizable Content: Sellers are allowed to modify the content to better represent their products.
• Brand Story Enhancement: It empowers sellers to share their brand story directly on product pages.

Pricing

• Basic: It is free for all sellers to use.
• Brand Story A+: Free
• Premium A+: Premium A+ content is free for the promotional period 

Pros and Cons

Pros

• It provides sellers with the ability to provide more clarity about their product, making it visually attractive.
• Reduced return rates because the product information will be clearly visible.
• Enhances sales with listings that are more attractive and informative.

Cons:

• Developing quality content can be very time-consuming and costly.
• A+ content also requires constant management, mainly for those sellers who have hundreds or thousands of products.

Best Suited For

Sellers looking to enhance product visibility and improve SEO on Amazon, especially those ready to invest in creating engaging content to stand out in a competitive marketplace.

AMZTracker 

AMZ Tracker is the next Amazon SEO tool on our list. Basically, it helps sellers optimize product listings on Amazon, track keyword rankings, and perform competitor analysis  

Features 

• Keyword Tracking: Allows to track the target keywords for each product listing. 
• On-Page Analyzer: Offers special insights on title length, image quality, conversion rate, etc., to improve listing quality more, helps sellers improve visibility, and boost conversion.
• Competitor Analysis: AMZTracker allows sellers to easily track competitor sales, ranking, and reviews. 
• Negative review alerts: Get an alert when a negative review is posted and act in time to prevent reputation damage.

Pricing

• Basic: $50 per month = 110 keywords tracked, 50 products, 50 sales
• Professional: $100 per month = 500 keywords tracked, 100 products, 100 sales.
• God Mode Plan: Track 1,500 keywords, 200 products, and 200 sales for only $200 a month.
• Legend Plan: At just $400/month, you can track 3,000 keywords, 400 products, and 400 sales.

Pros and Cons

Pros: 

• Easy to use with a visual dashboard.
• Allows sellers to find and track keywords for your products.
• Includes a product promotion tool (which goes by the name of Vipon) to help boost visibility and sales.

Cons: 

• Their pricing may be high for some of the sellers
• Customer support is limited.
• Lacks inventory management features to monitor stock levels.

Best Suited For

• Sellers with a large product catalog who need advanced keyword tracking and competitor analysis

Keyword Scout by Jungle Scout

Keyword Scout is the next tool on our list of Amazon marketing tools for sellers. It helps Amazon sellers optimize their product listings and ad campaigns by providing them high-performing keywords. 

Features

• Keyword Discovery: Helps Amazon sellers identify high-converting keywords that they can use further in their listings to improve their visibility and ranking.
• Competitor Keyword Analysis: Allows to enter competitor’s ASINs and easily find their successful, high-performing keywords.
• Cost-Per-Click Data: Helps to understand and find the CPC at the keyword level. This can help sellers manage and optimize ad campaigns. 
• Historical Keyword Performance: This includes information on how keywords performed in the past. This can be very helpful to identify trends and adjust one’s strategies accordingly.
• Custom Keyword Lists: Offers the ability to create and customize keyword lists for your products. 

Pricing

• Starter Plan: $29/month, billed annually at $348 with basic keyword and product tracking
• Growth Accelerator: $49/month, billed annually at $588, perfect for professional sellers looking for advanced features.
• Brand Owner + CI Plan: $299/month, annually at $3,588, giving owners detailed insight into their brands.
• Enterprice Solutions: This has custom pricing for both brands and agencies that have large data volumes to be analyzed.

Pros and Cons

Pros

• In case one needs to understand the estimated keyword search volumes, this tool analyzes Amazon data and helps with that.
• Helps sellers optimize advertising budgets and improve ROI. It does this by providing insights into PPC costs and how effective keywords are.
• Also helps to understand seasonal demands and trends by analyzing historical keyword data. 

Cons

• It may be a little complicated for new sellers who are not yet accustomed to FBA and keyword strategies.
• Many people find Jungle Scout and features such as Keyword Scout pricey, especially for those who are starting out in this business.
• According to some users, it misses advanced features as compared to Helium 10.

Best Suited For

• Best for Amazon sellers looking to improve their visibility and sales by performing targeted keyword optimization.
• This tool is particularly useful for PPC advertisers.

Analytics Tools

HelloProfit

HelloProfit provides a suite of premium features that assists Amazon sellers with analytics and PPC Management. 

Features

• Merchant Dashboard: Helps to get a single view of your sales and profit data across multiple Amazon accounts and marketplaces. Filter by SKU, date, or marketplace to give you deep financial performance insights into your business.
• Product Dashboard: It provides consolidated statistics for individual products. This allows sellers to group and filter data according to selected criteria. 
• Customers and Orders: This works like a CRM that allows sellers to track customer orders, refunds issued, and repeated purchases, among others, for effective management of the customer relationship.
• Payout Reporting: It also offers detailed financial reports for each ASIN, where all costs and profitability are shown to help the seller figure out the actual state of finances.
• Analytics and ROI Tracking: With tools for analyzing return on investment and ad performance, this is a feature that helps sellers ensure they are making informed decisions based on robust data.
• Customizable Dashboards: Allows users to personalize the dashboard as per key metrics most relevant to their business needs.
• Automated Reporting: It saves a lot of time by automatically generating reports for different aspects like settlements, etc.

Pricing

A free 21-day trial is offered. After that, $97 per month.

Pros and Cons

Pros:

• Provides detailed analytics through an easy-to-use interface.
• Offers excellent visual data representation, which also makes it one of the best Amazon analytics tools out there. 
• It has a 21-day free trial that allows one to try out the software without bearing any financial cost.
• The app offers dashboard customization based on the requirements of the seller and provides automated detailed insights, which can reduce the effort and time that you would’ve dedicated to it.

Cons:

• Some users report that data loading can often be slow on HelloProfit. 
• It only has one plan, which comes at a fixed and does not provide cheaper options for beginners.
• Some users also report that setting up this tool can be difficult. 

Best Suited For

• New Sellers: This is an exact tool for somebody who is just starting to sell on Amazon. It gives real insight into the financial data of businesses and helps them grow by use of easy and intuitive data visualization.
• Experienced Sellers: It provides detailed tracking and optimization at the individual SKUs level, which can prove to be important to stay profitable in extensive product lines.

DataHawk 

DataHawk is an Amazon analytics tool that provides an all-in-one toolkit to track product performance, market trends, and ad performance.

Features

• Integrations: Offers smooth integrations with tools like PowerBI, Google Sheets, Google Data Studio, and others for better data management.
• Performance Tracking: Helps to track organic search performance, along with related sales data, to help businesses optimize their ad strategy.
• Benchmarking: Allows users to analyze and benchmark changes in product details and performance. This over time, can help spot trends and opportunities for growth.

Pricing

• Free Plan- The Free Plan is best suited for anyone who is looking to use the basic features of the tool for up to 5 ASINs/5 keywords.
• Rookie Plan- $19/month-$15/month billed annually. Up to 20 ASINs/ 20 keywords.
• Starter Plan- $49/month-$39/month billed annually. Supports 100 ASINs/ 100 keywords.
• Growth Plan: $99 a month, or $79 a month if paid annually, supports tracking 300 ASINs and 150 keywords.
• Pro Plan: $199 a month, or $159 a month if paid annually, covers detailed analytics of 700 ASINs and 300 keywords, along with an account manager.

Pros and Cons

Pros

• Provides detailed analytics across Amazon and Walmart in a single console for granular performance analysis.
• The software provides accurate and up-to-date data, which is important when it comes to making informed decisions. 
• Users appreciate their customer support. 

Cons

• Some customers/clients have difficulty with the high number of features on the platform, which often leads to a steep learning curve.
• Users also report that some important features like on-page SEO analysis and detailed research of keywords are missing.

Best Suited For

• Sellers and businesses that depend on data analytics to make decisions.

SellerApp

SellerApp is a comprehensive data analytics platform. It provides Amazon sellers with an all-in-one analytics platform to help make smarter marketing and sales decisions. 

Features

• Keyword Tracking: Tracks keyword performance to help sellers optimize their listings for better visibility and increased sales.
• Optimization of listings: Provides extensive tools to optimize Amazon listings. 
• Customer and Order Management: Offers a CRM-like tool for dealing with customer interaction, deals, and history.
• Review and Sentiment Analysis: SellerApp analyzes customer reviews to identify likes, dislikes, and pain points. This helps sellers improve products and build trust through quality feedback analysis.

Pricing

• Freemium Plan: Basic features for free; works well for new sellers at the outset.
• DIY Pro Plan – $99 per month. Offers advanced tracking capabilities and insights.
• Smart Plan with Automation Starting at $149/month 

Pros and Cons

Pros

• Provides sellers with an all-in-one toolset.
• Offers a user-friendly interface.
• Provides detailed analytics that can be used by sellers to make decisions and help refine their sales strategy.
• Very well reputed for the best customer service, helping the clients in whatever doubt or problem they have.

Cons

• Subscription plans are expensive to some users, especially those giving access to more advanced features.
• The extensive features can be overwhelming for beginners without prior Amazon selling experience.
• There is limited service availability in some regions, which restricts worldwide access for international sellers.

Best Suited For

• Sellers who want to increase sales on Amazon and need granular analytics to pave their course of action. 
• Brands running Amazon PPC campaigns who want in-house, robust DIY tools that can efficiently manage and optimize ad spending. 
• Private Label Sellers, due to the plethora of advanced tools and features Sellerapp provides

Product Research Tools

Helium 10

When we talk about the best product research tools for Amazon, Helium10 surely makes it to the list. 

It is a platform that provides a suite of Amazon marketing tools for sellers to help them with advanced product research, keyword optimization, and much more to improve their sales on Amazon. 

Features

• Xray: Provides access to over 450 million ASINs to help find high-potential product opportunities.
• Black Box: It helps Amazon sellers find profitable products with little competition. It uses detailed filters to show products that fit specific needs and preferences.
• Market Insight: Allows to understand market trends and product demand in detail.

Along with this, Helium10 also helps with other aspects of Amazon selling like optimizing listings, operations, marketing, etc. 

Pricing

• Free Plan: Basic features for entry-level users getting started.
• Simple Plan: Entry-level pricing at $39 per month.
• Platinum – $99/month All advanced tools for serious growth.
• Diamond Plan $249/month Ideal for professional sellers ready to scale.

Custom pricing is also offered.

Pros and Cons

Pros

• Provides a comprehensive toolkit for Amazon marketing.
• Offers extensive training materials like the Freedom Ticket.
• Features a user-friendly interface suitable for all levels.

Cons

• Pricier than many competitors.
• Lacks a supplier database, which could limit some sellers.

Best Suited For

• Experienced Amazon sellers looking to scale their operations
• Enterprises: Helium 10 provides features for managing large product volumes and sales.

Viral Launch

Viral Launch gives Amazon sellers a suite of tools to help with product and market research and competitor analysis. It is a go-to solution for many who want to launch, grow, and optimize their Amazon businesses. 

Features 

• Comprehensive Market Analysis: Helps analyze Amazon’s extensive product categories to understand market trends and discover viable product niches.
• Seasonal Trend Identification: Assists in recognizing profitable seasonal trends to optimize product selection and inventory management. 
• Centralized Data Hub: Allows consolidation of all necessary product research data into a single platform, eliminating the need for multiple tools and spreadsheets making it easier to access and review potential opportunities.
• Dynamic Query Options: Helps tailor product research from a broad market overview down to specific product insights giving sellers control over depth of data analysis.
• Product Validation: Validates product data to ensure sellers are making decisions based on reliable information.
• Real-Time Market Exploration: Enables sellers to analyze Amazon data right away, helping them make informed decisions with the latest market information.

Pricing 

• Simple: product research tools – $69 per month.
• Pro Plan: $99/month with advanced analytics and listing optimization features.
• Pro Plus Ads Plan: $199/month for a full set of advertising tools and sales optimization.

Pros and cons

Pros:

• Provides a wide range of tools for in-depth product research and market analysis.
• Features a user-friendly interface that simplifies complex data analysis.
• Offers robust customer support and continuous updates to enhance functionality.

Cons:

• Has a learning curve that might be challenging for new users.
• Some features, like the Chrome extension, may not be as robust as the main platform.
• The cost can be higher than some other Amazon product research tools, potentially limiting access for smaller sellers.

Best Suited For

• Amazon sellers who are looking to launch new products and promote them effectively. 
• Sellers who want advanced automation tools for managing their pay-per-click (PPC) advertising campaigns.

Unicorn Smasher 

Unicorn Smasher is next on our list of Amazon marketing tools for sellers. 

It is basically a Chrome extension designed to make the product research process simple on Amazon. It analyzes market data and provides insights to help identify promising products and understand competition.

Features

• Sales Estimates: Allows Amazon sellers to view real-time sales and revenue projections for their listings.
• Product Insights: It also shares important information related to products, such as price, rank, review counts, and seller information.
• Opportunity Score: Shows potential of profit for every product.
• Data Export: Allows data to be exported in CSV format for deeper analysis.

Pricing 

• Free Version: Features are free of charge.
• Pro Version : Offers advanced functionalities, better tools, and increased data accuracy for a one-time fee of $49.

Pros and Cons

Pros

• The free version is packed with features essential for getting started.
• Provides the latest market data for proper decision-making.
• Offers an intuitive user interface for simple learning and use.
• Allows data sharing while protecting specific product information.

Cons

• A few users have reported that sales estimations were not accurate compared to other tools. They offer limited support. 
• Best suited for users targeting the US market, which may not align with global seller needs.

Best Suited For

• Unicorn Smasher is great for new Amazon sellers who want to test product viability without the upfront investment.

Listing Insights by Soona

Listing Insights by Soona is an Amazon listing optimization tool. 

It uses a visual analytics engine to enhance product visuals of Amazon and Shopify stores. It ensures that product listing image standards meet the requirements for peak performance online.

Features

• Visual Scores: Provides in-depth visual scores for image quality and quantity.
• Advanced Insights: Provides insights on technical performance and platform optimization.
• Image Curation Tools: Offers various image curation tools to mix various image types, boosting customer confidence.

Pricing

• Free Plan: $0, perfect for beginners. It has a limited media editor, very basic listing insights, competitive analysis for just one competitor, 1 GB of digital storage, and integrates only with Amazon and Shopify.
• Basic: $19/mo – Great for small websites with an AI Studio of 250 creations a month, unlimited media editor, listing insights, analysis of five competitors, 200 GB of digital storage, and connectivity with Amazon & Shopify.
• Standard Plan: Perfect for managing multiple listings, with unlimited AI Studio creations, unlimited media editor, listing insights for 50 competitors, 500 GB of digital storage, and connectivity to Amazon & Shopify, priced at $69/month.

Pros and Cons

Pros

• Offers actionable insights on improving listings.
• Is easily integrated with Shopify and Amazon.
• Offers advanced analytics which help with better customer engagement.
• Different Pricing Plans for Different Business Needs.

Cons 

• The free plan has limited functionality. 
• It mainly offers insights related to product images. This can be limited if you are looking for a comprehensive solution that helps optimize product titles, descriptions, etc. 
• Higher plans can be very expensive for new businesses. 

Best Suited For

• It is best suited for any Amazon and Shopify merchants looking to enhance their online visuals, improve product listings, and boost sales performance. 

Amazon Listing Optimization Tools

You have created an Amazon storefront and added product listings to it. But now, optimizing those listings is equally important. The tools highlighted below will help you with that.

Listing Dojo

Listing Dojo is a powerful Amazon listing optimization platform created by Viral Launch. It helps sellers refine their listings by allowing them to test different elements such as price, images, titles, and descriptions. 

Features

• Split Testing: Allows merchants to test up to seven variations for each element of a listing, helping identify the most profitable combination.
• Set-and-Forget: If you would like a more hands-off experience, you can simply turn on the automation feature. Then Listing Dojo will start operating individually, testing and optimizing your listings. 
• Analytics: Listing Dojo offers detailed analytics in the form of easy-to-interpret statistics and charts. These visual representations help sellers identify the areas of opportunity and improvement. 
• Mobile-Friendly: The platform is mobile-friendly, and it provides all the important statistics on the go, so that Amazon sellers can access important data anywhere, anytime. 

Pricing

Dojo Listing offers a free plan which includes:

• Includes up to 150 active campaigns.
• Comprehensive graphs/statistics.
• Access to the Listing Dojo platform.
• Support (Quick and knowledgeable). 
• Informative article analysis on statistics. 

Pros and Cons

Pros:

• Their set-and-forget feature is highly valued for its ease and effectiveness. 
• Detailed analytics enable swift and informed decision-making. 
• The intuitive design caters to all levels of expertise. 
• Listing Dojo is free, which also makes it one of the best free Amazon marketing tools for sellers out there

Con: 

• Poor functionality on non-Amazon platforms. 

Best Suited for 

All types of Amazon sellers who aim to maximize profitability through their listings through effective and data-driven decision-making.

CopyMonkey 

CopyMonkey is an AI-driven platform that efficiently optimizes your Amazon listings. It will automate the process of incorporating important keywords into your listings to raise your organic visibility on Amazon’s first page and enhance your marketing efforts with precision and speed.

Features

• AI-Powered Listing Optimization: CopyMonkey creates keyword-optimized bullet points and descriptions to ensure important keywords are represented. It uses its smart AI algorithm to enhance listings.
• Competitive Analysis: The platform analyzes successful strategies from competitors, applying best practices to improve your listings.
• Performance-driven updates: It suggests listing improvements based on real sales data to continually optimize your content for better performance.
• Seamless Integration: Works effectively with any keyword research tool, broadening its utility and flexibility in various marketing strategies.

Pricing

• Starter Plan: $24/month (billed yearly at $288)

Allows up to 6 Amazon listings per month.

Includes listing generation, audit, and keyword uploader.

Offers unlimited edits and listing export with chat support.

• Pro Plan: $49/month (billed yearly at $588)

Supports up to 50 Amazon listings per month.

It includes all of the services in the Starter plan and, in addition, A/B testing that is coming soon.

• Enterprise Plan: Custom pricing

Special services for high volume needs, including API access and a personal manager.

Pros and Cons

Pros:

• Enhances efficiency with the capability to generate optimized listings very fast.
• Saves money by decreasing the need for professional copywriters.
• Improves Visibility and organic ranking due to strategic keyword optimization.
• It improves performance by gaining insights into competitors’ strategies. 

Cons: 

• Oftentimes its responses can be very generic and may miss the unique selling point of products. You might have to spend significant time editing the descriptions. 
• Apart from that, some users have also reported poor customer support experiences. 

Best Suited for 

CopyMonkey is best for Amazon sellers with multiple products, any e-commerce startup looking to keep the initial costs at a minimum, and large inventories needing fast listing creation. This tool also becomes very useful for data-driven marketers who need to base their marketing strategies on solid competitor analysis and keyword insights.

Review Management Tools

FeedbackFive

FeedbackFive is next on our list of Amazon marketing tools. 

It helps automate the feedback and review management process while staying compliant with Amazon’s policies.

• Automatic Review and Feedback Requests: With this software, Feedback Five helps sellers automate review and feedback requests in order to build an extended customer base for them on Amazon.
• Comprehensive Monitoring: Offers review monitoring and analytics that help sellers keep a close eye on customer feedback in real-time.
• Multi-Marketplace Support: Support an unlimited number of international marketplaces to help manage your reputation across multiple Amazon platforms with ease.
• Alerts and Notifications: Enjoy instant review and feedback alerts that enable you to respond swiftly and maintain a positive seller reputation.

Pricing

30-day free trial offered.

Starter Plan:

• Price: $24/month, $288 billed yearly (includes 6 months free when billed annually).
• Includes: Up to 6 Amazon listings per month, listing generator, audit, keyword uploader, unlimited edits, export, and chat support.

Pro Plan:

• Price: $49/month, $588 billed yearly (includes 6 months free when billed annually).
• Includes: Up to 50 Amazon listings, all starter features plus Listing A/B Tests (coming soon).

Enterprise Plan:

• Pricing: Custom (includes 6 months free when billed annually).
• Includes: Custom listings volume, API access, personal manager, bulk import/export, all Pro features including Listing A/B Tests.

Pros and Cons

Pros

• Offers customization of email templates for better customer engagement
• Features multi-marketplace feedback management
• Includes real-time feedback notifications to enable sellers to act promptly on the customer review.
• Offers 6 months of free usage if a seller decides to go with the annual plan, which can be very beneficial for small sellers.

Cons

• Many find the interface challenging and have had a steep learning curve.
• Some users have mentioned that they wanted to track reviews for some more ASINs, for which they had to pay extra. This can add to expenses for sellers. 
• Some users mentioned that there is a need for more prebuilt templates in the software. 

Best Suited For

Small to medium-sized sellers who need efficient feedback management tools without a significant investment.

FeedbackExpress 

FeedbackExpress automates feedback management for online sellers on marketplaces like Amazon and eBay. 

Features

• Centralized Feedback Management: Enables sellers to control their feedback on multiple ecommerce sites from one place.
• Automated Feedback Requests: Allows to automate sending feedback requests, reducing manual workload.
• Multichannel Integration: Integrates well with the major online marketplaces apart from Amazon.
• Smart Selective Targeting: Allows to target and send feedback requests based on criteria like customer history and order details.
• Customizable Templates: This feature allows sellers to use customizable email templates that can be tweaked further to match the specific needs of the business.
• Compliance Assurance: Ensures that all the feedback requests are sent in accordance to the specific marketplace’s policies.

Pricing

14-day free trial offered.

• Basic Plan: $109/month billed annually. This plan is perfect for new sellers.
• Scale Plan: $219/month billed annually. This plan fits growing businesses.
• Enterprise Plan: $359/month billed yearly, ideal for big businesses with high-level feedback management requirements.

Pros and Cons

Pros

• Simple to use.
• Helps collect and manage feedback effectively.
• Allows to track and manage all the feedback from different marketplaces on an unified dashboard. 

Cons

• Some users believe that the prices are a bit on the higher side. 
• Users have also complained that for the pricing, FeedbackExpress should support other marketplaces namely Flipkart, or other platforms like Myntra. 

Best Suited For

Sellers who are active on both Amazon and eBay. 

ASINsell 

ASINsell is an all-in-one solution that is specifically designed for Amazon sellers to help them streamline their selling processes. It offers helpful features to manage reviews, optimize listings, and handle customer communications efficiently

Features

• Auto Request Review: The Auto-Request Review feature auto-sends the requests to review all of the Amazon Order Management pages. Users can also set specific limits, include or exclude ASINs, and avoid sending requests to only the low-star reviewers.

• Auto E-mail Responder: The software enables the setup of automatic responses to improve the efficiency of customer service especially when they are not available to respond to them.
• Listing Optimizer: The tool automatically analyzes and optimizes product listings to ensure higher visibility and, therefore, higher sales.
• Keyword Research and Management: Identifies effective keywords and helps with keyword-related errors, therefore, improving the SEO for product listings.
• Hijackers and BuyBox Status Alerts: This system automatically checks for unauthorized sellers and product listing changes in BuyBox, thereby protecting the sales.
• Reimbursement Calculator: This tool calculates the potential losses incurred by damages or missing goods and, thereby, processes reimbursement requests from Amazon.

Pricing

10-day free trial.

• Starter Plan: $15.99/month for the starter package, which consists of basic automation and review management.
• Silver Plan: $31.99/month, which allows for the addition of advanced filtering and review of export facilities.
• Gold Plan: $63.99/month, allows all features for high-volume sellers, thus optimizing multiple marketplace operations.

Pros and Cons

Pros

• ASINsell tool is designed in such a way that it reduces manual effort. It takes care of every aspect of the business, from sending review requests and email responses to listing optimizations.
• Helps to improve response times and customer satisfaction rate. 
• Helps to protect revenue by tracking hijackers and BuyBox status. 

Cons

• It is exclusively designed for Amazon sellers. 
• The pricing plan might prove to be too expensive for small sellers or new businesses.

Best Suited For

• Sellers dealing with large volumes of transactions and customer interactions.

Pricing tools

Automate Pricing by Amazon

Amazon Automate Pricing is a dynamic tool that helps Amazon sellers efficiently manage their pricing strategies. Basically, based on competitive trends, it automatically adjusts prices which further helps sellers improve their chances of winning the Featured Offer (Buy Box). 

Features

• Quick Price Adjustment: Responds to changes made by the competitor in real-time, thus, enhancing the chances of getting the Featured Offer.
• Easy Setup: Sellers can easily register the SKUs with a few clicks, making the whole process simple.
• Seasonal Demand Rule: Allows to automatically adjust prices for specific SKUs during peak and off-peak seasons.

Pricing

Automate pricing is included in Amazon’s Professional Selling Plan, which costs $39.99 per month. 

Pros and Cons 

Pros

• Keeps pricing competitive 24/7 without constant seller input.
• Helps save time by automating the whole process of adjusting prices. 
• Helps sellers stay competitive on price, potentially leading to more sales.
• No additional cost. This service is included in the Amazon Professional selling plan for free.

Cons

• It can lead to a vicious cycle of price undercutting, which may cause businesses to lose profit margins.

Best Suited For

• New Amazon sellers as the tool is quite handy to use. 
• Sellers looking to save time by automatically repricing items. 

RepricerExpress

RepricerExpress is the next name on our list of top Amazon marketing tools for sellers. It is basically an Amazon pricing tool 

RepricerExpress helps Amazon and eBay sellers maintain a competitive price by dynamically adjusting their prices. It automates many of the price adjustments a seller has to make to increase their chances of winning the Featured Offer (Buy Box) while staying profitable.

Features

• Automated Repricing: With its smart algorithm, it automatically adjusts prices according to market dynamics and conditions.
• Buy Box Targeting: Focuses on competing with Featured Sellers to secure the Buy Box. 
• Advanced Customized Rules: This enables sellers to design and implement custom repricing strategies based on the type of competitor and their stock levels.
• Multichannel Capabilities: Syncs prices to Shopify, Walmart, and other platforms. 
• Detailed Reporting: Provides important insights to sellers related to sales performance, stock levels, and market trends.

Pricing

• Express Plan: Real-time repricing to 1,000 SKUs on one channel for just £139 per month
• Plus Plan: £299 per month with AI optimization included; up to 15,000 SKUs across three channels.
• Elite Plan: £439/month adds functional range up to 50,000 SKUs and five channels, includes premium features like API integration.

Pros and Cons

Pros:

• It does the repricing for you so that you can spend time working on other areas of your business.
• Offers 24/7 support from customer support and repricing experts for setup and optimization.
• Features such as Sleep Mode adjust pricing strategies during off-peak hours to ensure maximum sales.

Cons:

• The tool can turn out to be rather expensive for those sellers who have few listings.
• Just like other Amazon pricing tools, this one can also lead to price wars which can erode your profit margins.
• Some users report unexpected fees, which could increase operational costs.

Best Suited For

• Large-scale sellers or businesses on Amazon.

Aura

Aura is a repricing tool for Amazon sellers. It leverages artificial intelligence to help develop better pricing strategies that allow optimal sales performance. 

Features 

• AI-Powered Repricing: Helps to automatically adjust your prices with an analysis of competitors and ideal pricing for winning the Buy Box.
• Workflows: Sets up rules to make your listings run with as little manual effort as possible. 
• Hyperdrive: Sends price updates every 10 seconds for up to 50 important listings. 
• The Analytics Dashboard: Includes the detailed performance of your sales, profitability, and Buy Box status. 
• Bulk Uploads and Reports: Allows bulk changes to listing levels and downloading of detailed reports. 

Pricing 

Free Trial: 14-day free trial; no credit card needed.

• Early Stage Plan: For growing businesses at $27 USD per month
• Essential Plan: $97 USD per month; offers unlimited listings
• Plus Plan: Recommended at $197 USD per month; offers unlimited listings, 5 listings
• Pro Plan: $397 USD per month; offers unlimited listings, 10 listings

Pros and Cons

Pros

• With updates every 15 to 30 minutes, Hyperdrive keeps a seller’s products competitive.
• The workflows automate the repricing activity, freeing up your time to allocate to resourceful activities.
• Offers a delightful user experience for all users (beginners or experienced).

Cons

• Aura is primarily focused on repricing. This can be a downside for sellers who want an all-in-one solution that includes inventory management or advertising tools as well.

Best Suited For

• Aura is attractive for new sellers on the Amazon marketplace with their Early Stage program, which gives access to advanced repricing tools at a pocket-friendly price.

Inventory Management Tools

ReStockPro

RestockPro is an e-commerce inventory management solution that functions with Amazon, eBay, and Shopify. 

Features

• Centralized Inventory tracking: ReStockPro allows sellers to manage and monitor their inventory across all channels from a single unified dashboard. 
• Real-time inventory sync: Allows you to automatically update your inventory across all selling channels to prevent over-selling.
• Automated Purchase Orders: Helps to automatically generate purchase orders based on stock levels and predefined rules.
• Sales Forecasting & Analytics: Analyzes sales trends to forecast inventory needs and identify top-performing products.
• Supplier Management: Allows to manage relationships with suppliers. 
• Kitting and Bundling: Supports the creation and management of product kits.

Pricing

30-day free trial. 

• Starter: Priced at $49 per month for new or small businesses.
• Pro: $79/month. Ideal for budding businesses that are taking on more inventory at all times.
• Premium: At $119 per month, includes advanced features for larger operations.
• Unlimited $199 per month, best for managing large inventory of products.
• Enterprise: Fully tailored solutions for large enterprises, priced at $249 per month.

Pros and Cons

Pros

• Automation of major inventory operations reduces manual errors.
• The software is scalable. As your sales increase, it will accommodate those sales and volumes. 
• Analytics allows sellers to optimize inventory and drive better profitability.
• Seamlessly integrates with multiple leading e-commerce platforms.

Cons

• Costs could be very high for very small businesses or even start-ups. 
• Some users may find the extensive features overwhelming. 

Best Suited For 

• Small and Mid-sized E-commerce Businesses
• Amazon FBA Sellers

SoStocked Pro

SoStocked Pro is another popular Amazon inventory management software. Mainly it is commended for its suite of features and tools that help sellers manage their inventory efficiently and plan for future sales. 

Features

• Inventory Control Dashboard: This allows you to monitor the status of your inventory with critical alerts and updates.
• FBA Size Tier Optimizer: Helps reduce costs by optimizing product sizes and packaging for Amazon’s FBA storage.
• Overstock Fees Dashboard: Also offers the ability to track potential overstock fees to avoid unexpected charges.
• Inventory age tracking: It helps identify old inventory to avoid further storage costs.
• Stockout Risk Analyzer: This helps prevent sales losses by flagging the products that might go out of stock.

Pricing 

They don’t offer a free trial and work on a custom pricing model which depends on the number of orders placed within a month.

Pros and Cons

Pros

• This software offers a plethora of advanced inventory management features. 
• Offers some great cost-saving features which can help sellers save money on storage and shipping.
• Also provides in-depth Sales Forecasts

Cons

• Only live demos are available, not a free trial.

Best Suited For

• Great for sellers with a lot of inventory.
• Sellers and agencies that need advanced analytics for forecasting and sales predictions. 

SkuVault 

SkuVault is a cloud-based warehouse management tool. It helps Amazon sellers to manage their inventory properly and avoid stockouts or overselling in real-time. 

Features

• Inventory Command Center: This shows the overall health of the inventory along with any potential issues. 
• Automated Picking Process: Speeds up order fulfillment with features like Hyper Picking and Interactive Wave Picking.
• Quality Checks: Eliminates all order fulfillment process errors and ensures that customer satisfaction is maximum.
• Kitting Capabilities: Allows sellers to combine multiple SKUs into kits and bundles for shipment.
• FBA Shipment Creation: Users can create FBA shipments directly from within the app.

Pricing

Pricing starts at $125/user/month.

They also offer custom quotes. 

Pros and Cons

Pros 

• Its advanced quality control checks ensure that 
• Supports advanced product bundling. This helps to improve the overall selling strategy on Amazon. 

Cons

• Some users report issues with customer service. 
• There have been mentions of difficulties with integrating certain functionalities.

Best Suited For

Sellers and businesses who want to go multi-channel with their products, as Skuvault helps sync inventory across all channels seamlessly. 

If you want to simplify inventory management or your supply chain on Amazon, you might like to read: 1. Understanding Amazon Warehousing and Distribution (AWD) 2. Amazon Global Logistics Explained: Shipping Across Borders

Amazon FBA Marketing tools

Tactical Arbitrage

Tactical Arbitrage is an Amazon arbitrage software trusted by many FBA sellers. It optimizes the process of finding profitable products through various online and wholesale sources.

Features

• Online Arbitrage: Scans over 1,400 retail stores, adding more each week.
• Quick Search: Identifies high-margin products using cached data for fast results.
• Filter Your Data: Allows customization to display products meeting specific ROI and rank criteria.
• Custom Price Adjustments: Combines discounts and estimated prices to adjust sourcing calculations with accuracy.
• Wholesale Search: Finds great deals quickly by going through wholesale manifests for great opportunities. 

Pricing 

A 7-day free trial is offered. 

Along with that, here are its different pricing plans (on an annual basis) 

• Flip Pack ($590/year): Basic product and library searches, IP alerts, and Amazon flips.
• Wholesale ($690/year): Adds wholesale and reverse search capabilities.
• Online Arbitrage ($890/year): Includes ‘Always Be Scanning’ and all Wholesale features.
• Online Arbitrage + Wholesale ($1090/year): Combines features of both Online Arbitrage and Wholesale.
• Full Suite ($1290/year): Comprehensive suite with full feature access.
• Pro ($1490/year): Advanced version with maximum scan capacities (10 concurrent, 20 queued).

Pros and Cons

Pros

• Scans more than 1000 online stores.
• Users can benefit from both live updates on prices and availability as well as cached data for quicker searches
• Uses a smart algorithm to match products from various retailers to those on Amazon. This helps to identify genuine profitable opportunities.

Cons

• The interface confuses some of the users.
• Slow performance during peak hours. 
• Some users also complained about having issues with auto subscriptions on Tactical Arbitrage. 

Best Suited For

• Suitable for both new and experienced Amazon sellers. 
• Sellers interested in Amazon Dropshipping.
• FBA sellers. 

AMZScout

AMZScout is an innovative product research tool that supports Amazon FBA sellers in the process of finding profitable products, refining their listings, and tracking market trends.

Features

• Product Database: Makes finding the right product easy with over 600 million of them and many filters.
• AMZScout PRO Chrome Extension: The extension provides real-time analytics on Amazon products, including sales and competition data.
• Product Tracker: Allows sellers to track performance of products and market trends
• Niche Hunter: Helps to identify which niches are profitable
• Keyword Tracker and Explorer: Helps in optimizing the listings with high-potential keywords.
• Listing Wizard: Gives templates and tips for making effective product listings.

Pricing

A seller can sign up for free. Apart from that pricing plans include: 

• Monthly Plans:
  • PRO Extension:
  • Cost: $16.49 per month.
  • Amazon Seller’s Bundle:
  • Cost: $49.99 per month.

• Yearly Plans:
  • PRO Extension:
  • Cost: $279.99 per year (about $23.33 per month).
  • Amazon Seller’s Bundle:
  • Cost: $379.99 per year (about $31.66 per month).

• Lifetime Plans:
  • PRO Extension:
  • Cost: $799.99 for a one-time payment.
  • Amazon Seller’s Bundle:
  • Cost: $1,599.99 for a one-time payment.

Pros and Cons 

Pros:

• Covers all aspects of product research and market analysis.
• It is easy to navigate even for beginners.
• Enables real-time decision-making based on accurate info.

Cons:

• Occasional cases of inaccurate data have been noted.
• Many users have reported that AMZScout doesn’t provide value for money, when compared to other competitors. 

Best Suited For

• New Amazon Sellers, as AMZScout, is easy to set up and use.
• Sellers seeking niche markets as one of AMZScout’s provides the Niche Hunter tool – its standout features for finding profitable niches.

Bonus: Free Amazon Marketing Tools For Sellers

Veeqo 

Veeqo is an inventory management and shipping software from Amazon. It helps simplify the whole process of order fulfillment across multiple sales channels. 

It is a helpful Amazon tool for any e-commerce business interested in integrating with platforms like Amazon or Shopify.

Features

• Automatic inventory sync: Veeqo automatically updates inventory levels in real-time (and that too across multiple channels).
• Order management: It allows the integration of customers’ orders from all sales channels and easy management.
• Shipping Integration: Supports more than 30 different shipping carriers. Also offers discounted rates and automatic shopping.
• Warehouse Management: Provides tools to manage stock-handling, warehouse management, and proper fulfillment.
• Barcode Scanning: Improves processing accuracy and efficiency.
• Mobile Application: Offers a mobile app that improves flexibility for sellers. 
• Customizable Workflows: Also supports workflows that help you match the exact needs of your business at that moment.

Pricing

• Veeqo Free: Priced at $0 per month, offering comprehensive shipping and inventory features, access to competitive shipping rates, and unlimited orders, shipments, users, and stores.
• Veeqo Priority: Costs $250 per month, includes all features of Veeqo Free plus additional benefits like a dedicated account manager, priority customer support, business-wide training, early feature access, and exemption from inventory feature restrictions.

Pros and Cons

Pros 

• Veeqo consolidates multiple software into one. This improves convenience and reduces costs. 
• Users also appreciate their help articles that make it easy to navigate through the software. 
• Users appreciate the order management capabilities Veeqo offers.

Cons 

• According to some users, the software lacks some important automatic functions like that of order purchase allocation.
• Some users also miss the fact that Veeqo doesn’t integrate other marketplaces like Facebook. 
• The initial setup process can be intricate. 

Best Suited For

Veeqo is best suited to:

• Veeqo supports SMEs by providing centralized inventory and order management across multiple sales channels
• E-Retailers
• Startups 

Keepa

Keepa is an Amazon pricing tool. It is popular because of the insights it offers into product pricing and historical data. And it is helpful for both Amazon sellers and buyers. 

Features

• Price Tracking: Keepa easily monitors price changes for over 800 million products across various Amazon marketplaces.
• Deals Finder: The tool also helps to identify discounted products. 
• Instant Alters: Sends alerts when product prices drop to the desired level
• Browser Extension: They offer a browser extension that integrates with Amazon’s product pages. And after the integration it shows price history and sales data.
• Data Export: Offers the ability to export data for market analysis purposes.
• Multi-Currency Support: Price information is available in 10 different currencies for international users.

Pricing

• Free Version. With the free plan, you get most features like price history charts, alerts, etc. 
• Paid Version: This will cost about €15-20 per month to have all features, including advanced analytics and using an API to provide better insights into the market.

Pros and Cons

Pros

• It is easy to use. 
• Offers detailed insights into product pricing trends and sales performance. 
• The price-drop alert system helps users take advantage of market opportunities promptly.

Cons 

• Users complain that the UI of their mobile app is not intuitive. 
• It shares product pricing information only for Amazon products. 

Best Suited For

• Amazon Sellers
• Buyers 
• Market Researchers 

SageMailer

SageMailer is an Amazon review and feedback software. It to automate the review request process and improve customer interactions through personalized emails.

Features

• Automated Product Review Requests: It allows merchants to automatically send review requests to their customers using Amazon’s official “Request a Review” button. 
• Unlimited ASIN Monitoring: Helps to monitor unlimited ASINs. This can be helpful for those sellers who have large inventories. 
• Flexible Email Scheduling: This feature allows sellers to schedule emails according to the customer’s local time zone. This proves to be helpful in order to improve the chances of interaction and response.
• Comprehensive Email Analytics: This feature helps to analyze all email campaigns thoroughly. It even helps to analyze the open rate of emails. 
• A/B Testing: Allows a seller to test which emails are performing the best in order to maximize their use. 

Pricing

• Free Trial – Offers a 30-day free trial. It credits 2000 emails every month. 
• Premium Plan – Costs $30 each month. It allows up to 3000 emails, review monitoring, and unlimited ASIN tracking.

Pros and Cons

Pros

• Allows Amazon sellers to flexibly schedule their emails as per customer’s local timezone. This helps to improve response rates. 
• Supports multilingual email templates that help sellers communicate with their international customers easily and thus boost sales.

Cons

• This tool only helps Amazon marketplace sellers, which can be limiting if you are looking to expand to other channels. 
• Requires familiarity with email tools.

Best Suited For 

• Amazon Sellers
• Small to Medium Enterprises (SMEs) 
• International Sellers

Factors to Consider Before Choosing an Amazon Marketing Tool

We have provided you with the list of the best Amazon tools for sellers. But before you choose one tool from the list, it is important to consider these factors: 

• Budget: Know what you can comfortably spend without straining your finances. 
• Service and Features Provided: The service and features the tool provides should meet your marketing needs.
• SKU Limits: This is to ensure that the tool is able to handle the volume of SKUs your business operates with. And this is an important point to consider if your have extensive needs.
• Experience and Expertise: It’s always beneficial to go with developers known for their depth of experience and industry knowledge.
• Scalability: The tool should be able to grow with your business. And it should accommodate your increasing demands or needs. 
• Ease of Use: Choose a tool that is easy to use and has a minimal learning curve.
• Customer Support: Try to opt for a solution with good customer support so that you can get prompt resolutions for your concerns. 

Conclusion 

In summary, picking the right Amazon marketing tools for sellers comes down to understanding what you need and can afford. 

By looking at your budget, how the tool grows with your business, and the support it offers, you can find a tool that helps boost your sales on Amazon effectively.

Hope our list helps you. Good luck! 

FAQs

1. What are Amazon marketing tools? 

Amazon marketing tools are software solutions that help sellers enhance their visibility and sales on Amazon. These tools include capabilities for running pay-per-click campaigns, managing product listings, and optimizing search terms.

2. What are Amazon seller tools? 

Amazon seller tools facilitate various aspects of selling on Amazon, including price tracking, inventory management, keyword research, and sales analytics. These tools assist in making informed decisions and optimizing sales strategies.

3. Which is better, SellerAmp or Keepa? 

Keepa primarily focuses on price tracking and historical data analysis, while SellerAmp offers broader features including analytics and inventory management. Your choice should depend on specific needs: price tracking versus comprehensive sales management.

4. How can Amazon marketing tools help increase product visibility? 

These tools improve product visibility by optimizing listings for search, managing effective advertising campaigns, and utilizing data analytics to target the right audience, thereby increasing the likelihood of higher sales and better product placements.

5. Are there free Amazon marketing tools available, and how do they compare to paid options? 

Yes, there are free tools like Amazon Attribution for tracking campaign performance. While free tools offer basic functionalities, paid tools provide more comprehensive features such as advanced analytics and broader campaign management capabilities.

6. How do I choose the right Amazon marketing tools for my business? 

Choosing the right tools depends on your business size, goals, and specific needs like advertising, keyword optimization, or inventory management. Assess the features and pricing of different tools to find the best fit for your strategies and budget.

7. Can Amazon marketing tools help with international selling? 

Yes, many Amazon marketing tools support international selling by optimizing listings across multiple regional Amazon marketplaces, providing translation services, and handling global advertising campaigns to reach a wider audience.

8. Do Amazon marketing tools integrate with other e-commerce platforms? 

Certain Amazon marketing tools offer integration with other e-commerce platforms like Shopify, allowing sellers to manage their sales and marketing efforts across different channels from a single interface, which helps in maintaining consistency in data and strategy.