YouTube ad specs are the technical and design requirements that your video file (or other assets) must meet to appear as an ad across YouTube. Getting them right is essential to ensure your ads aren’t rejected, display correctly across all devices, and deliver the impact you expect.
At a glance, some key YouTube ad specifications for all formats and campaign types include:
- Resolution: 1080p (Full HD) is recommended.
- Recommended Aspect Ratio:
- 16:9 for horizontal
- 9:16 for vertical
- 1:1 for square
- Format: Ideally, .MPG (MPEG-2 or MPEG-4).
- File Size: Less than or equal to 256 GB.
However, this list is not comprehensive; to discuss all the other requirements, you must keep reading. Through this blog, we will discuss ad specs for both video ads that appear across YouTube, as well as other asset types for Display and other campaign types that can serve ads across the YouTube inventory.
Table of Contents
- TL;DR: YouTube Ad Specs At A Glance
- Types of YouTube Ads
- YouTube In-Stream Ad Specs
- YouTube Bumper Ad Specs
- YouTube In-Feed Ad Specs
- YouTube Shorts Ads Specs
- YouTube Audio Ad Specs
- YouTube Pause Ad Specs
- YouTube Masthead Ad Specs
- YouTube Video View Campaign (VVC) Ad Specs
- Video Reach Campaigns (VRC) Ad Specs
- Demand Gen YouTube Ad Specs
- PMax YouTube Ad Specs
- Display YouTube Ad Specs
- Bonus: YouTube Safe Zones for Ads
- Conclusion
- FAQs
TL;DR: YouTube Ad Specs At A Glance
| Ad Format | Length | Aspect Ratio | Max File Size | Resolution (Recommended) | Headline |
| Skippable In-Stream | – Any – 15–20s (Awareness/Action) – 2–3 mins (Consideration) | – 16:9 – 9:16 – 1:1 | 256 GB | – 1920×1080 (H) – 1080×1920 (V) – 1080×1080 (sq) | ≤15 chars |
| Non-Skippable In-Stream | – 7–15s (standard) – Up to 30s (CTV only) | – 16:9 – 9:16 – 1:1 | 256 GB | – 1920×1080 (H) – 1080×1920 (V) – 1080×1080 (sq) | ≤15 chars |
| Bumper Ads | ≤6s (hard limit) | – 16:9 – 9:16 – 1:1 | 1 GB | – 1920×1080 (H) – 1080×1920 (V) – 1080×1080 (sq) | ≤15 chars |
| In-Feed Video | – Any – 15–20s recommended | – 16:9 – 9:16 – 1:1 | 256 GB | – 1920×1080 (H) – 1080×1920 (V) – 1080×1080 (sq) | 40 chars (2 lines) |
| YouTube Shorts Ads | ≤3 mins – ≤60s recommended – 10–30s (action) – 10–60s (PMax/VRC) | – 9:16 (recommended) – 1:1 (accepted) – 16:9 (accepted) | — | 1080×1920px | — |
| Audio Ads | ≤30s – ≤15s = non-skippable – 16–30s = skippable | 16:9 | 128 GB | – 240p (426×240) – 720p (1280×720)- – 1080p (1920×1080) – Up to 2160p | — |
| Pause Ads | Static image | 4:5.5 to 4:4 (avoid extremes) | 2 MB | – Width: 1080–1350px – Height: 1080–1350px | ≤70 chars |
| Masthead | ≤30s autoplay (desktop) Full duration (mobile & TV) | 16:9 | — | 1920×1080 or higher | Use the Preview Tool |
| Companion Banner | — | 300×60px | 150 KB | 300×60px | — |
| Demand Gen — Image | — | – 1.91:1 (horizontal)– 1:1 (square) – 4:5 (vertical) – 9:16 (Shorts) | 5 MB per image | – 1200×628 (H) – 1200×1200 (sq) – 960×1200 (V) – 1080×1920 (9:16) | 40 chars (up to 5) |
| Demand Gen — Carousel | — | – 1.91:1 (horizontal)- – 1:1 (square) – 4:5 (vertical) | 5 MB per image | 1200×628 (H)1200×1200 (sq)960×1200 (V) | 40 chars |
| Demand Gen — Video | ≥5s – <10s won’t serve in-stream – 15s+ recommended | – 16:9 – 1:1 – 4:5 – 9:16 | 256 GB | – 1920×1080 (H) – 1080×1080 (sq) – 1080×1350 (4:5) – 1080×1920 (9:16) | – 40 chars (headline) – 90 chars (long headline) |
| Video View Campaigns (VVC) | – In-stream: ≥:05 – In-feed: ≥:05 – Shorts: :10–:60 | – 16:9 – 9:16 – 1:1 | 256 GB | – 1920×1080 (H) – 1080×1920 (V) – 1080×1080 (sq) | — |
| Video Reach Campaigns (VRC) | – Efficient reach: :06–:15 – Non-skip: :07–:30 – Target freq: :06–:15 | – 16:9 – 9:16 – 1:1 | 256 GB | – 1920×1080 (H) – 1080×1920 (V) – 1080×1080 (sq) | 90 chars |
| PMax — Video | ≥10s | – 16:9 – 1:1 – 9:16 | — | – 1920×1080 (H) – 1080×1920 (V) – 1080×1080 (sq) | — |
| Display (Responsive) | ≤30s | – 16:9 – 1:1 – 2:3 | — | – 1200×628 (H) – 600×600 (sq) | 30 chars (1–5 headlines) |
Universal video specs across all formats: Recommended resolution 1920×1080px (1080p Full HD) · Recommended format MP4/MPG · Max file size ≤256 GB (video ads).
| YouTube Ad Safe Zones | |||||
| Ad Type | Resolution | Top Margin | Bottom Margin | Left Margin | Right Margin |
| Vertical Video Ads (Mobile & Tablet) | 1080×1920px | 288px | 672px | 48px | 192px |
| Horizontal Video Ads (Mobile) | 1920×1080px | 38px | 387px | 496px | 162px |
Types of YouTube Ads
Here’s a quick overview of the different types of YouTube ads you can see or run for your business:
- Video Ads: These include skippable in-stream, non-skippable in-stream, bumper, in-feed, and YouTube Shorts ads.
- Non-Video Ads: Display ads, companion banners, overlay ads (deprecated by Google), audio ads, pause ads, and masthead ads.
- Campaign-Type Ads: Demand Gen, Video View Campaigns, Video Reach Campaigns, Performance Max (PMax), and DV360.
YouTube In-Stream Ad Specs
In-stream ads play before, during, or after a video on YouTube and across Google video partner sites. These are of two main types: skippable and non-skippable.
Skippable In-Stream Ad Specs
Skippable in-stream ads give you the option to skip after 5 seconds, which also makes them one of the most used YouTube ad formats. They can be run across different types of devices, such as desktop, mobile, and TV, and support a range of campaign goals, ranging from sales to brand awareness.
| Requirements/Guidelines to follow | |
| Available Assets | YouTube video URL, Final URL, Display URL, and Companion Banner. |
| Resolution | – Recommended: 1080p (Full HD) – Recommended pixels (px) for HD: – 1920 x 1080px (horizontal) – 1080 x 1920px (vertical) – 1080 x 1080px (square) In addition, 720p (Standard HD) is also accepted. The minimum px requirements include: – 1280 x 720px (horizontal) – 720 x 1280px (vertical) – 480 x 480px (square) |
| Aspect Ratio | – 16:9 for horizontal – 9:16 for vertical – 1:1 for square |
| Format | MP4, MPG, MOV, AVI, WMV, FLV, WebM, 3GPP, ProRes, HEVC (h265), and more |
| Max. File Size | ≤256 GB |
| Length | As such, any length is accepted, and there are no minimum or maximum requirements. However, here’s the recommended length as per the ad’s marketing objective: – Awareness: :15-:20 – Consideration: 2:00-3:00 – Action: :15-:20 |
| YouTube Ad Copy Specs for Skippable In-stream Ads | Headlines: Less than or equal to 15 characters CTAs (if used): Less than or equal to 10 characters |
Non-Skippable In-Stream Ad Specs
Non-skippable in-stream ads play before, during, or after a video, and they don’t have an option to skip. This ensures that you can easily deliver the entire message to your target audience.
For these ads, you can use three formats: bumper ads, standard non-skippable ads, and 30-second non-skippable ads (CTV).
| Requirements/Guidelines to follow | |
| Available assets | YouTube video URL, Final URL, Display URL, and Companion Banner. |
| Resolution | – Recommended: 1080p (Full HD) – Recommended pixels (px) for HD: – 1920 x 1080px (horizontal) – 1080 x 1920px (vertical) – 1080 x 1080px (square) In addition, 720p (Standard HD) is also accepted. The minimum px requirements include: – 1280 x 720px (horizontal) – 720 x 1280px (vertical) – 480 x 480px (square) |
| Aspect Ratio | – 16:9 for horizontal – 9:16 for vertical – 1:1 for square Also, 30-second videos must always be horizontal. |
| Format | MP4, MPG, MOV, AVI, WMV, FLV, WebM, 3GPP, ProRes, HEVC (h265), and more |
| File Size | Maximum 256 GB |
| Length | The recommended video length should be: – :15 – :30 For Connected TV (CTV) However, even these lengths are also acceptable: – :07–:15 – :16–:30 |
| YouTube Ad Copy Specs for Non-skippable In-stream Ads | Headlines: Max 15 characters CTAs: Max 10 characters |
A Companion banner is a static image that appears alongside your video ads on the YouTube watch page. When a user clicks on it, they reach the website URL you provided while creating the campaign.
Companion banners only appear with Skippable in-stream, Non-skippable in-stream, and Bumper ads.
| Requirement | |
| Resolution | 300×60px |
| File Formats | JPEG, GIF, PNG |
| Max File Size | 150 KB |
| GIF Frame Rate | Fewer than 5 frames per second |
| Devices | Desktop only |
YouTube Bumper Ad Specs
Bumper ads are non-skippable videos that enable you to extend your campaign’s reach by appearing before the viewer’s chosen video. Their length is just 6 seconds, and they are specifically designed for brand recall.
| Requirements/Guidelines to follow | |
| Resolution | Recommended: – 1920×1080px (horizontal) – 1080×1920px (vertical) – 1080×1080px (square) Minimum: – 1280×720px (horizontal) – 720×1280px (vertical) – 480×480px (square) |
| Aspect Ratio | – 16:9 for horizontal – 9:16 for vertical – 1:1 for square |
| File Formats | MP4, MPG, MOV, AVI, WMV, FLV, WebM, 3GPP, ProRes, HEVC (h265), and more |
| File Size | Max 1 GB |
| YouTube Ad Copy Specs for Bumper Ads | Headlines: Max 15 charactersCTAs: Max 10 characters |
| Companion Banner | 300×60px — JPEG, GIF, or PNG — max 150 KB |
| Bidding | Target CPM only |
YouTube In-Feed Ad Specs
In-feed video ads enable you to promote your brand, products, or services alongside YouTube content that your target audience is likely to view. These ads appear in YouTube search results, YouTube watch next, and the YouTube app Home feed.
| Requirements/Guidelines to follow | |
| Recommended: – 1920×1080px (horizontal) – 1080×1920px (vertical) – 1080×1080px (square) Minimum: – 1280×720px (horizontal) – 720×1280px (vertical) – 480×480px (square) | |
| Aspect Ratio | Recommended is: – 16:9 for horizontal – 1:1 for square Although you can also use: – 4:3 (SD) for horizontal – 9:16 for vertical – 2:3 (SD) for vertical |
| Format | Recommended formats include: MPG (MPEG-2 or MPEG-4) But you can also use, .WMV, .AVI, .MOV and .FLV .MPEG-1, .MP4, .MPEGPS, etc. |
| File Size | Shouldn’t exceed 256 GB. |
| Length | No specific restrictions on video length. Though Google recommends: – 15-20 seconds when awareness is the marketing objective. – 2-3 seconds when consideration is the marketing objective. |
| YouTube Ad Copy Specs for Bumper Ads | Headlines: Up to 2 lines, with 40 characters allowed per line. Descriptions: Up to 2 lines, with 35 characters allowed per line. |
YouTube Shorts Ads Specs
YouTube Shorts ads are vertical, full-screen video ads that appear between organic videos in the Shorts feed. They are designed for mobile-first viewing and tend to work effectively against the awareness and consideration ad campaign objectives.
| Requirements/Guidelines to follow | |
| Video Assets | – Vertical (recommended) – Square and portrait static image assets are also eligible to serve for Demand Gen campaigns. But you must enhance the background. |
| Aspect Ratio | 9:16 (vertical) is recommended. |
| Ad Length | Can be up to 3 minutes, but recommended to keep it under 60 seconds in general. – For action-oriented ads: 10-30 second vertical videos. – For video reach campaigns: 10-60 second videos. – For video action, app, or PMax campaigns: 10-60 seconds. |
| YouTube Ad Copy Specs for Shorts Ads | – Shorts ads utilize the advertiser’s channel name and description. – Descriptions are limited to 2 lines of 35 characters. |
| CTA Button Appears | – 3 seconds into the ad (PMax, App, Demand Gen) – 10 seconds into ad (Video View, Video Reach) |
YouTube Audio Ad Specs
YouTube Audio ads allow you to reach your target audience when they are listening to music, podcasts, or other audio content on YouTube. They are most helpful when your goal is to expand your reach and increase brand awareness.
| Requirements/Guidelines to follow | |
| Required Asset File | You must include a link to your YouTube video (and the video should be uploaded to YouTube) |
| Ad Length and Serving Types | – The maximum length can be 30 seconds. – If the creative length is up to 15 seconds, Google will serve it as a non-skippable ad. And if the length is 16-30 seconds, the ad will be served as skippable. |
| File Size | Max 128 GB |
| Resolution | – 426 x 240 (240p) – 640 x 360 (360p) – 854 x 480 (480p) – 1280 x 720 (720p) – 1920 x 1080 (1080p) – 2560 x 1440 (1440p) – 3840 x 2160 (2160p) |
| Aspect Ratio | 16:9 Note: If you use 4:3, the system will automatically add black bars on the image or animation’s sides. |
| Sound | Use assets with light animation or static images with a CTA. |
| Audio Tone | Be friendly and conversational. |
| Bidding | Target CPM |
YouTube Pause Ad Specs
YouTube pause ads are a new display ad format that appear as static images 10 seconds after a viewer pauses a video, alongside the pause screen. They are non-intrusive, meaning they help you deliver your message seamlessly without affecting the user experience of a user. And, they are currently available only on Connected TV devices and in select countries such as the US, UK, Spain, etc.
| Requirements/Guidelines to follow | |
| Available Assets | – Long headlines or taglines – Final URL (should align with what you are promoting) |
| Recommended Dimensions | – Width: 1080–1350px – Height: 1080–1350px |
| Aspect Ratio | Should be between 4:5.5 and 4:4 Note: Avoid extreme ratios. |
| File Formats | PNG or JPG |
| File Size | Maximum 2 MB |
| Transparency | Supported and recommended to blend with the CTV background |
| YouTube Ad Copy Specs for Pause Ads | – A maximum of 70 characters is allowed and should comply with Google’s text policies. – The ad name should be a maximum of 255 characters. |
| Reference Video ID | Must link to a unique, publicly available video not used in other campaigns |
YouTube Masthead Ad Specs
YouTube Masthead ads enable you to showcase your brand, product, or service in a native video-based ad format that appears to users in the YouTube Home feed across all devices. It is ideal to use when your advertising objective is to drive massive awareness or to market your brand prominently across YouTube (specifically its Home feed).
| Asset | Requirements/Guidelines to follow |
| YouTube video URL | – This is the link to your video. – The URL can be any standard video that you upload to YouTube. But it must be “Public” or “Unlisted” to be eligible to serve. |
| YouTube video resolution and aspect ratio | – Recommended: 16:9 for optimal performance. – Resolution: 1920 X 1080 or higher. |
| Headline | – Text will appear next to, on, or under the Masthead. – For specific requirements (text length), you must use the Masthead Preview Tool. |
| Call-to-action button text | For specific recommendations on text length, use the Masthead Preview Tool. |
| Supporting description text | Optional, and for its length and other requirements, use the Masthead Preview Tool. |
| Primary video layout | Select from either “Widescreen” or “Standard video size”. |
| Companion videos | Optional to add, but if you do, add 2 unique videos. |
YouTube Video View Campaign (VVC) Ad Specs
Video View Campaigns use Google AI and serve multi-format ads across skippable in-stream, in-feed, and YouTube Shorts placements to automatically find where your ads will best perform.
These campaigns operate on the Target cost-per-view (CPV) bidding strategy.
| Requirements/Guidelines to follow | |
| Resolution | Recommended: 1080p (Full HD) Recommended pixels (px) for HD: – 1920 x 1080px (horizontal) – 1080 x 1920px (vertical) – 1080 x 1080px (square) In addition, 720p (Standard HD) is also accepted. The minimum px requirements include: – 1280 x 720px (horizontal) – 720 x 1280px (vertical) – 480 x 480px (square) |
| Aspect Ratio | – 16:9 for horizontal – 9:16 for vertical – 1:1 for square |
| Format | MP4, MPG, MOV, AVI, WMV, FLV, WebM, 3GPP, ProRes, HEVC (h265), and more |
| Max. File Size | ≤256 GB |
| Format Composition – Skippable in-stream – In-feed video – Shorts | Recommendations: – At least one horizontal :60-3:00, one horizontal :15, and one vertical :10-:60 – However, for skippable in-stream, you can also use: ≥:05 horizontal – And in case of in-feed, you can use: ≥:05 |
| Pro tip: Google recommends using both vertical and horizontal to serve the right aspect ratio across the right surface. |
Video Reach Campaigns (VRC) Ad Specs
Video Reach Campaigns optimize for maximum unique reach across Bumper, Skippable in-stream, non-skippable, in-feed, and YouTube Shorts formats from a single campaign.
| Requirements/Guidelines to follow | |
| Resolution | Recommended: – 1920×1080px (horizontal) – 1080×1920px (vertical) – 1080×1080px (square) Minimum: – 1280×720px (horizontal) – 720×1280px (vertical) – 480×480px (square) |
| Aspect Ratio | – 16:9 for horizontal – 9:16 for vertical – 1:1 for square For standard definition, -4:3 (for horizontal) – 2:3 (for vertical) |
| Format | MP4, MPG, MOV, AVI, WMV, FLV, WebM, 3GPP, ProRes, HEVC (h265), MPEGPS, and CineForm. |
| Max. File Size | ≤256 GB |
| Non-skippable reach composition – 15-second ads – 30-second ads (CTV) – Bumpers | Recommendations: – (1) horizontal :15 – (1) horizontal :30 – (1) horizontal :06 If you use 30-second video assets, ensure they are horizontal. Google also accepts, – 15-second ads :07-:15 – 30-second ads (CTV) :16-:30 – Bumper: Any length ≤:06 |
| Target frequency composition | Recommendations: – (1) horizontal :15 – (1) horizontal :06 Google also accepts: – Skippable in-stream: Any length horizontal – Non-skippable reach: Horizontal :07-:15 – Bumper: Horizontal ≤:06 |
Demand Gen YouTube Ad Specs
Demand Gen ad campaigns help you capture engagement and action across Google’s most visually-engaging and immersive surfaces. Using these ads, you can reach up to 3 billion monthly active users while they scroll through their feeds (across Google surfaces) and discover new products and brands.
These ads can appear across the YouTube inventory as well, along with Gmail, Discover, etc.
Single Image
| Requirements/Guidelines to follow | |
| Image | – Horizontal 1.91:1 image: Minimum size should be 600 X 314, and recommended is 1200X628 – Square 1:1 image: Minimum size should be 300 X 300, and recommended is 1200 X 1200. – Vertical 4:5 image (optional): Minimum size is 480 X 600, and recommended: 960 X 1200. |
| Ad Copy Specs | – Up to 5 headlines can be used, with 40 characters max for each. – Up to 5 descriptions can be used, with 90 characters max for each. – 1 Business name is required with a max of 25 characters |
Carousel
| Requirements/Guidelines to follow | |
| Card level (Images) | 2-10 images. – Horizontal: 1.91:1 with a recommended size of 1200 X 628 – Square: 1:1 with a recommended size of 1200 X 1200 – Vertical: 4:5 with a recommended size of 960 X 1200 – Square Logo: You can add up to 5, dimensions should be 1:1, and the maximum file size is 150 KB. |
| Ad Copy Specs | – Headlines, maximum 40 characters. – Business name maximum 25 characters. |
Video
| Requirements/Guidelines to follow | |
| Videos | – You can upload up to 1-5 videos. – Video length: Min. 5 seconds, max. depends on the placements. – Horizontal: 16:9, recommended pixels for HD: 1920 X 1080 px. – Square: 1:1. Recommended pixels for HD: 1080x1080px – Vertical: 4:5. Recommended pixels for HD: 1080x1350px |
| Ad Copy Specs | – Headline: Max. 40 characters. – Long Headline: Max. 90 characters. – Description: Max 90 characters – CTA: Max. 10 characters |
PMax YouTube Ad Specs
Performance Max is a goal-based campaign type using which you can use to market your brand, products, and services across the entire Google Ads inventory (including YouTube) from a single campaign.
PMax campaigns are mostly powered by Google AI, though they can provide inputs through search themes, audience signals, audience lists, etc.
Images
| Ratio | Requirements/Guidelines to follow |
| Horizontal 1.91:1 | 1200 X 628 recommended, and you should add more than 4 images. File size, max. 5120 KB. |
| Square 1:1 | 1200 X 1200 recommended, and you should add more than 4 images. File size, max. 5120 KB. |
| Vertical 4:5 | 960 X 1200 recommended, and you should add more than 2 images as Google recommends. |
Videos
| Ratio | Requirements/Guidelines to follow |
| Horizontal 16:9 | – At least 10 seconds – Recommended to add 1 video for each orientation |
| Square 1:1 | – At least 10 seconds – Recommended to add 1 video for each orientation |
| Vertical 9:16 | – At least 10 seconds – Recommended to add 1 video for each orientation |
Display YouTube Ad Specs
Google Display ad campaigns use responsive display ads, which leverage Google AI to combine your provided assets, such as images, videos, etc, into optimized formats for any ad space. This helps you save time and effort when creating ads manually and also extends your reach across different Google surfaces, such as YouTube and Gmail.
| Asset Type | Requirements/Guidelines to follow |
| Text | – Headlines: 30 characters max, ideally 1-5 should be used. – Long Headlines: 90 characters max, ideally 1 should be used. – Descriptions: 90 characters max, ideally 1-5 can be used. |
| Images | – Horizontal (1.91:1): Recommended size, 1200 X 628 pixels. Ideally, you should use 5. – Logo (1:1): Recommended size, 1200 X 1200 pixels. Ideally, you should use just 1 logo. – Square (1:1): Recommended size, 600 X 600 pixels, and Google recommends using 5. |
| Videos | – Horizontal (16.9): You should use 2 videos of 30 seconds. – Square (1:1): Recommended to use 2 videos of 30 seconds. – Vertical (2:3): 2 videos, with the length of each being 30 seconds. |
Bonus: YouTube Safe Zones for Ads
Safe zones define where you should place critical elements – logos, CTAs, etc. – in the ad creative to avoid them getting cropped by YouTube UI elements. These differ by placement, device, campaign type, etc.
Here are the YouTube safe zone guidelines for ads to keep in mind:
| YouTube Ad Type | Safe Zone Guidelines |
| Vertical video ads (resolution – 1080 X 1920) appearing across mobile devices | Leave: – 288 pixels from the top – 192 pixels from the right side – 48 pixels from the left side – 672 pixels from the bottom, free of content. |
| Horizontal video ads (resolution – 1920 X 1080) | Leave: – 162 pixels from the right – 38 pixels from the top – 387 pixels from the bottom, free of content. |
Conclusion
Getting your YouTube ad specs right is the foundation of every successful campaign — wrong dimensions, formats, or safe zone violations can mean rejected creatives, poor display quality, or wasted spend before a single viewer sees your ad.
Use this guide as your go-to reference across every format, from skippable in-stream to Demand Gen and Masthead, and always preview your creatives across devices before launch.
Good luck.
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FAQs
- Is 1080p or 720p better for YouTube ads?
Google recommends using 1080p (Full HD) as it looks much sharper across all types of devices. Although Google supports 720p videos as well, but their quality isn’t as good as full HD video files.
- What are the requirements to get ads on YouTube?
There are several key requirements, such as having a Google Ads account, a video uploaded to YouTube (public or unlisted), a final URL, and assets that comply with Google’s specifications and policy requirements.
- What are some YouTube ad copy character limits?
YouTube ad copy character limits vary by the format you are using. For example, in the case of skippable and non-skippable in-stream ads, your headlines shouldn’t exceed 15 characters. Whereas for Pause ads, you can use a maximum of 70 characters.
- What are some key YouTube Shorts ads specs?
You should use 9:16 (vertical) format videos. For action-oriented ads, the length should be 10-30 seconds; for PMax, 10-60 seconds. Additionally, for descriptions, you can use 2 lines with 35 characters max in each.
- What are the Display & Video 360 requirements for YouTube Ads?
DV360 YouTube ad specs are mostly identical to those in Google Ads. The key difference is that DV360 enables reserved/programmatic guaranteed deals for premium placements, such as Masthead, as well.
| Also Read: 1. Google Ads Examples 2. Google Ads Auction Insights 3. Google Ads Errors |
