Taggoogle ads

Google Merchant center Suspended? Here’s why & How to Fix It

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It’s another day for your eCommerce venture; you are all set to begin your day with a hot cup of coffee and your emails. However, there’s one specific email that has you triggered. Sent by Google, this email informs you that your Merchant Center account is currently under suspension. Just like that? Without any prior warning? Where did I go wrong? Yes, we understand the tons of...

How to get your google shopping feed approved?

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A Google Shopping feed, as per Google, is a list that contains details of products that an online merchant advertises through the Merchant Center. Every product in the feed or the list is assigned an attribute used by the product feed to group products with like qualities. A single feed can be used as many times across multiple Merchant Center features.  There are two main types of data feed...

Google Ads for Beginners: Developing Your Core Strategy in Three Simple Steps

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When we work on our clients’ Google Ads Campaigns in Cleveland, we focus on three steps. These three simple steps will help you to control your ads and get results. We call them relevance, targeting, and structure.  Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be...

Three Types of Google Ads you Should be Running for your eCommerce Business

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The key to the success of every eCommerce brand lies beneath its ability to convey its brand to as many people as possible within its target market. While organic traffic is the ideal setup in expanding your reach, setting up paid traffic or digital advertisements will proactively put you in front of your potential customers – one of which is through Google ads. Google Ads is an indispensable...

7 simple tips to boost your eCommerce conversion rate

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If you are in the eCommerce space, then you cannot afford to have the “you can lead a horse to water, but you can’t make him drink” attitude. With over 1.74 billion websites on the Internet, you need to stand out if you want to compete!  Basically, you cannot just lead the customer to the water, you have to make him drink, that is, ensure a successful conversion on your site. And by...

Google Shopping For Shopify: The Ultimate Guide

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If you already have a store on Shopify then your next logical step would be to get more customers and more traffic running through your site. Google Shopping these days has grown to be the most powerful tool to acquire more customers. In 2018 76.4 percent of retail search ad spending was through Google Shopping and it beat the long-popular PPC Google text ads.  This profitable marketing...

5 Tips to Achieve Peak Sales on Shopify Store

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So, you have an excellent product that you know will empower your customers in real ways. All the pilots you ran, and the freebies you distributed have returned with superb feedback. But, that’s not enough, is it? You want an effective medium to mount your offerings on – a platform that can instantly boost sales.  Now, there is nothing wrong with that thought, especially with Shopify...

Google Shopping Optimization: Step by step Guide

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Google shopping ads are a great tool for online e-commerce business owners. These ads help your products and services find a sturdy place on Google’s search engine results page.  This means, utilizing the platform’s features and specs will improve your chances of meeting potential customers. In the long run, customers who stick to your brand can churn out 80 percent of your profits. ...

How to Use Google Shopping Bidding Strategies

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What is Google Shopping Bidding Strategies?  There’s no second doubt about the fact that Google Shopping (previously known as Product Listing Ads) is one of the most reliable platforms to give your eCommerce store the right head start. It counts as one of the most trusted platforms to introduce your brand to a broader section of customers and acquire a strong base online.  Google...

How to Set Up a Google Shopping Campaign for Success in 2021

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With 2021 approaching soon, brands are jumping on the digital marketing trail like never before. Having an eCommerce store without a marketing strategy can be detrimental and similar to cleaning without a broom’s help – you can manage with other equipment. However, it will still feel like you’re missing the critical element. To understand why this is so, you need to have a Google...