Amazon seller metrics help you measure how well your business performs. These metrics include key performance indicators like order defect rate, late shipment rate, and customer feedback. They show how your Amazon business is doing in terms of quality and customer satisfaction.
Keeping track of these metrics is important for staying competitive. Amazon monitors these closely, so sellers need to meet specific standards. If you don’t, it could affect your account health and overall sales.
In this blog, we’ll cover an extensive list of Amazon seller metrics, understand how they are related to your performance, how to calculate them, and why they matter. We’ll also discuss how to track them and improve yRour performance.
Let’s get started!
Table of Contents
What Are Amazon Seller Metrics?
Amazon seller metrics are key performance indicators that track a seller’s efficiency and compliance on the platform. These metrics help assess areas like customer satisfaction, sales, inventory management, and adherence to Amazon’s policies.
Why Should You Track Amazon Seller Metrics?
Tracking these metrics helps sellers in many ways:
- Account Health: Good metrics ensure compliance with Amazon’s performance standards. Sellers with strong metrics maintain good standing and avoid performance-related risks.
- Customer Satisfaction: Metrics like customer feedback, return rates, and response times highlight areas needing improvement. Addressing these areas leads to better customer experiences and loyalty.
- Data-Driven Decisions: Monitoring trends in sales, shipping, and inventory performance supports better planning. It helps in adjusting pricing, managing stock levels, and optimizing marketing campaigns.
- Avoiding Penalties: Poor performance metrics, like high Order Defect Rate (ODR) or late shipments, can trigger warnings or account suspensions or deactivations. Tracking ensures issues are resolved before they escalate.
- Staying Competitive: Strong metrics improve visibility and your chances of getting more sales on Amazon.
Important Amazon Seller Metrics To Track
The different types of Amazon seller metrics include:
- Account Health Metrics
- Advertising Metrics
- Business and Sales Metrics
- Inventory Performance Metrics
- Customer Experience Metrics
Let’s quickly now quickly dive into each category and the specific metrics that fall within it.
| Note: Metrics marked with the ‘⭐’ symbol indicate the most important Amazon seller metrics that you should prioritize and track closely. |
Account Health Metrics
These metrics are important for maintaining compliance and account performance. Account health metrics ensure sellers meet Amazon’s policies and deliver a high-quality customer experience.
Let’s look at them one by one.
| Note: Account Health metrics are very important as they encompass all key aspects of selling on Amazon, such as inventory management, order fulfillment, sales performance, customer service, and feedback. After checking it from our side, and also confirming it with the Amazon team, these seller metrics are accessible to all sellers, regardless of whether they are on an Individual plan or Professional plan. |
Order Defect Rate (ODR) ⭐
The Order Defect Rate (ODR) represents the percentage of orders with one or more indicators of poor customer service within a 60-day period. These indicators include:
- Negative Feedback Rate: Percentage of orders with negative reviews.
- A-to-Z Guarantee Claim Rate: Percentage of orders with buyer claims.
- Credit Card Chargeback Rate: Percentage of orders with chargebacks.
| Important: Amazon requires sellers to maintain an ODR below 1% to meet customer expectations and continue selling on the platform. An ODR above 1% may result in selling restrictions or suspension of seller-fulfilled offers. |
Where to Access ODR
Sellers can view their ODR in the Account Health Dashboard on Seller Central.
How to Calculate ODR
ODR = (Defective orders ÷ Total orders) × 100
Account Health Rating (AHR) ⭐
The Account Health Rating (AHR) measures the overall risk of account deactivation based on compliance with Amazon’s selling policies. It uses a color-coded score (green, yellow, red) ranging from 0 to 1,000.
- Points are deducted for policy violations and added for successfully addressing them.
- Sellers must maintain a score of 200 or higher to avoid risks.
Where to Access AHR
Sellers can view their AHR in the Account Health Dashboard on Seller Central.
How to Calculate AHR
AHR is calculated based on your overall metrics and performance as a seller. There isn’t a specified formula provided by Amazon.
Late Shipment Rate (LSR) ⭐
The Late Shipment Rate (LSR) measures the percentage of seller-fulfilled orders shipped after the expected ship date. It is calculated over 10-day or 30-day periods and applies only to seller-fulfilled orders.
Where to Access LSR
View your LSR under the Shipping Performance section in the Account Health Dashboard.
How to Calculate LSR
LSR = (Late shipments ÷ Total seller-fulfilled orders) × 100
| Important: – Amazon requires an LSR below 4%. Higher rates may lead to account restrictions or deactivation of seller-fulfilled offers. – LSR metrics only applies to seller-fulfilled orders (Amazon FBM orders.) |
Cancellation Rate ⭐
The Cancellation Rate (or Pre-Fulfillment Cancellation Rate) tracks the percentage of orders canceled by sellers before shipping. This metric excludes customer-initiated cancellations.
Where to Access Cancellation Rate
Find your cancellation rate under the Shipping Performance section in the Account Health Dashboard.
How to Calculate Cancellation Rate
Cancellation Rate = (Canceled orders ÷ Total seller-fulfilled orders) × 100
| Important: – Sellers must keep the cancellation rate under 2.5%. A higher rate can result in listing deactivation. – It’s important to note that this Cancellation rate metric only applies to seller-fulfilled orders (FBM orders). |
On-Time Delivery Rate (OTDR) ⭐
The On-Time Delivery Rate (OTDR) measures the percentage of tracked seller-fulfilled shipments delivered by the promised “Deliver by” date.
It does not account for promise extensions (adjustments made to delivery dates due to factors like delays or updates in shipping timelines).
Where to Access OTDR
View OTDR metrics under the Shipping Performance section in the Account Health Dashboard.
How to Calculate OTDR
OTDR = (On-time deliveries ÷ Total tracked shipments) × 100
| Important: – Amazon requires an OTDR of at least 90%. Falling below this threshold may lead to listing restrictions for seller-fulfilled products. – OTDR applies only to Amazon FBM orders. |
Valid Tracking Rate (VTR) ⭐
The Valid Tracking Rate (VTR) measures how often seller-fulfilled packages include a valid tracking ID. Amazon relies on this metric to ensure customers can track their orders accurately.
Where to Access VTR
View VTR under the Shipping Performance section in the Account Health Dashboard.
How to Calculate VTR
VTR = (Valid tracking shipments ÷ Total shipments) × 100
| Important: – Amazon requires a VTR of 95% or higher. Falling below this may lead to suspension of affected listings. – As already highlighted above, Valid Tracking Rate is for Seller-fulfilled orders (Amazon FBM orders.) – For Seller Fulfilled Prime, at least 99% of Prime packages across all product categories must include valid tracking. |
Late Response Rate (LRR)
The Late Response Rate measures the time sellers take to respond to customer inquiries. Sellers must respond to all customer messages within 48 hours.
Where to Access LRR
Track your LRR in the Performance section of Seller Central.
Business and Sales Metrics
In this section, we will focus on metrics that help sellers track sales performance, understand customer buying behavior, and identify growth opportunities.
| Note: These business reports and metrics are only available for sellers on the Professional Plan. Sellers on the Individual Plan can access basic sales reports in Excel format and data via the Account Health section. |
Total Order Items ⭐
The total number of individual orders placed by customers.
Where to Access Total Order Items
Found in Sales Snapshot on Seller Central.
How to Calculate Total Order Items
Count the total orders placed within the selected time period.
Units Ordered ⭐
The total number of individual products sold within a specific time period.
Where to Access Units Ordered
Found in Sales Snapshot on Seller Central.
How to Calculate Units Ordered
Count the total number of units sold.
Example: If a customer buys two copies of the same product in one order, it counts as two units.
Ordered Product Sales ⭐
The amount of revenue generated from the sale of ordered products.
Where to Access Ordered Product Sales
Found in Sales Snapshot on Seller Central.
How to Calculate Ordered Product Sales
Ordered Product Sales = Sum of (Price per order item × Number of units sold).
Average Units per Order Item ⭐
The average number of units sold per order item.
Where to Access Average Units per Order Item
Found in Sales Snapshot on Seller Central.
How to Calculate Average Units per Order Item
Average Units per Order Item = Total Units Ordered ÷ Total Order Items.
Average Sales per Order Item ⭐
The average revenue generated per order item.
Where to Access Average Sales per Order Item
Found in Sales Snapshot on Seller Central.
How to Calculate Average Sales per Order Item
Average Sales per Order Item = Total Product Sales ÷ Total Order Items.
Featured Offer (Buy Box) Percentage ⭐
The percentage of page views where your product appeared as the Featured Offer (the “Add to shopping cart” button) for customers to add directly to their cart. It reflects the product’s visibility as the primary purchasing option but does not necessarily indicate its availability for purchase.
Where to Access Featured Offer Percentage
Found in Business Reports under the Detail Page Sales and Traffic section.
How to Calculate Featured Offer Percentage
Featured Offer Percentage = (Number of page views where the product was the Featured Offer ÷ Total page views for the product) × 100.
| Note This list isn’t exhaustive, and other metrics that you can track using Amazon Business Reports include: Sessions: Tracks the number of unique customer visits. Shipped Product Sales: Revenue from items confirmed as shipped during a selected period. Average Selling Price: Total revenue divided by total units sold. Order Item Session Percentage: Percentage of sessions leading to order items. Units Ordered (B2B): Total products sold to business buyers. |
Amazon Advertising Metrics
| Note: You can access all Amazon advertising metrics mentioned below in this section in the Campaign Manager. Use the data table to review and export performance metrics. |
Click-Through Rate (CTR) ⭐
CTR measures how often customers click your ad after seeing it. This metric reflects the appeal and relevance of your ads.
How to Calculate Click-Through Rate (CTR)
CTR = (Total ad clicks ÷ Total impressions) × 100
| If you want to learn more about CTR in general, you can read this blog on Click-Through Rates. |
Cost Per Click (CPC) ⭐
CPC shows the average amount paid each time a customer clicks on your ad.
How to Calculate Cost Per Click (CPC)
CPC = Total ad spend ÷ Total number of clicks
Advertising Cost of Sales (ACoS) ⭐
ACoS tracks the percentage of your sales revenue spent on ads (whether those are ppc ads on Amazon, or other types of ads.) This metric measures the profitability of your campaigns.
How to Calculate Advertising Cost of Sales (ACoS)
ACoS = (Total ad spend ÷ Attributed sales) × 100
Total Advertising Cost of Sales (TACoS)
TACoS measures ad spend as a percentage of total sales, including organic and attributed sales.
How to Calculate Total Advertising Cost of Sales (TACoS)
TACoS = (Total ad spend ÷ Total sales, including organic sales) × 100
Return on Advertising Spend (ROAS) ⭐
Amazon advertising ROAS indicates the revenue earned for every dollar spent on ads. It evaluates campaign performance.
How to Calculate Return on Advertising Spend (ROAS)
ROAS = Attributed sales ÷ Total ad spend
Conversion Rate (CVR)
Also called Unit Session Percentage, CVR measures the percentage of customer sessions that resulted in purchases.
How to Calculate Conversion Rate (CVR)
CVR = (Total orders ÷ Total sessions) × 100
Cost Per Mille (CPM) ⭐
CPM measures the cost to display your ad for every 1,000 impressions.
How to Calculate Cost Per Mille (CPM)
CPM = (Total ad spend ÷ Total impressions) × 1,000
Viewable Cost Per Thousand Impressions (vCPM) ⭐
vCPM shows the cost of 1,000 viewable ad impressions, based on industry visibility standards.
How to Calculate Viewable Cost Per Thousand Impressions (vCPM)
vCPM = (Total ad spend ÷ Total viewable impressions) × 1,000
| Note: This list isn’t exhaustive, and other metrics that you can track include: Impressions: Total number of times an ad was shown to users. New-to-Brand Orders: Orders placed by first-time customers of your brand. Detail Page Views (DPV): Number of product detail pages viewed, attributed to your ads. Estimated Missed Clicks/Impressions: Additional clicks or impressions potentially missed due to budget constraints. Units Sold: Total units of products included in orders from ads. |
Customer Feedback and Rating Metrics
Below, we will discuss those metrics that help Amazon sellers understand customer satisfaction and feedback.
Feedback Rating ⭐
Feedback Rating measures the percentage of positive feedback received from buyers. Positive feedback includes 4- and 5-star ratings, reflecting customer satisfaction.
Where to Access Feedback Rating
You can view this metric in the Feedback Manager within Seller Central.
How to Calculate Feedback Rating
Feedback Rating = (Total positive feedback ÷ Total feedback received) × 100
Feedback is calculated for the following time periods: 30 days, 90 days, 365 days, and lifetime.
Negative Feedback Rate ⭐
The Negative Feedback Rate represents the percentage of orders with negative feedback. This includes orders with 1- or 2-star ratings.
Where to Access Negative Feedback Rate
Find this metric in the Feedback Manager under the Recent Feedback section in Seller Central.
How to Calculate Negative Feedback Rate
Negative Feedback Rate = (Orders with negative feedback ÷ Total orders) × 100
This metric is based on the order date, not the feedback submission date.
Preventable Contact Rate ⭐
This metric tracks the percentage of customer service contacts that could have been avoided. It focuses on cases where buyers reach out due to issues with product quality, fulfillment, or shipping problems.
Where to Access Preventable Contact Rate
Go to Performance > Feedback Manager > Customer Service Insights in Seller Central.
How to Calculate Preventable Contact Rate
Preventable Contact Rate = (Total preventable contacts ÷ Total items shipped) × 100
For example, if you shipped 50 items and received 1 preventable contact, your rate would be 2%.
| Important: 1. Top-performing sellers maintain this rate at 0.25% or less. 2. This metric applies only to seller fulfilled orders, which are orders sold and shipped directly by third-party sellers (not fulfilled by Amazon). These items are marked with messages like “Sold and fulfilled by (seller name)” on the product detail page. |
Buyer Dissatisfaction Rate
This metric measures how many buyers indicate dissatisfaction after interacting with customer service. It is based on survey responses where buyers are asked, “Did this solve your problem?” A response of “No” is counted as dissatisfaction.
Where to Access Buyer Dissatisfaction Rate
Go to Performance > Feedback Manager > Customer Service Insights in Seller Central.
How to Calculate Buyer Dissatisfaction Rate
Buyer Dissatisfaction Rate = (Total “No” responses ÷ Total surveys sent) × 100
For example, if 10 surveys are sent and 1 buyer says “No,” the rate would be 10%.
| Important: 1. The recommended target for top-performing sellers is 2% or lower. 2. This metric applies only to seller fulfilled orders, which are orders sold and shipped directly by third-party sellers (not fulfilled by Amazon). |
Average Contact Response Time
This reflects the average time a seller takes to reply to customer inquiries or issues. Quicker response times generally lead to better customer satisfaction and are critical for good performance.
Where to Access Average Contact Response Time
Go to Performance > Feedback Manager > Customer Service Insights in Seller Central.
How to Calculate Average Contact Response Time
Average Contact Response Time = Sum of all response times ÷ Total number of contacts
For example, if you respond to three queries in 2, 4, and 6 hours, the average response time would be 4 hours.
| Important: 1. To remain competitive, sellers should aim to respond within 6 hours or less. 2. This metric applies only to seller fulfilled orders, which are orders sold and shipped directly by third-party sellers (not fulfilled by Amazon). |
| Note: This list isn’t exhaustive, and other metrics that you can track include: Impressions: Total number of times your ad or product is displayed to users. New-to-Brand Orders: Orders placed by first-time customers of your brand. Detail Page Views: Number of product detail page visits attributed to your efforts. Sales: Total revenue attributed to your product listings or ads. Estimated Missed Clicks: Clicks potentially missed due to budget constrain. |
Inventory Performance Metrics
Now, time to check some important Amazon inventory performance metrics.
| Note: These inventory performance metrics are available exclusively to FBA sellers on the Professional selling plan. To access these metrics, navigate to Inventory > FBA Inventory or use the Inventory dropdown > Inventory Performance in Seller Central. Sellers on the Individual selling plan or using Amazon FBM can view basic inventory insights through the Account Health Dashboard and metrics that we shared above in the Account Health Metrics Section. |
Inventory Performance Index (IPI) ⭐
The Inventory Performance Index (IPI) is a score that evaluates how efficiently and effectively you manage your FBA inventory. It reflects your ability to balance stock levels, reduce costs, and meet customer demand.
A higher IPI score indicates better inventory practices, such as avoiding overstock and ensuring your popular products stay in stock.
Where to Access Inventory Performance Index (IPI)
You can view your IPI score in the FBA Inventory Section, Under Inventory Performance in Seller Central. This dashboard is available only to sellers with a Professional selling plan.
How to Calculate Inventory Performance Index (IPI)
The IPI score considers several factors:
- Balanced Inventory Levels: Maintain a balance between sold inventory and stock at fulfillment centers. Avoid excess and aged inventory (over 90 days of supply).
- Avoiding Long-Term Storage Fees: Keep inventory levels manageable by removing or discounting aged stock before incurring long-term storage fees.
- Fixing Stranded Inventory: Ensure all inventory is actively listed and available for purchase. Stranded inventory negatively impacts your score.
- In-Stock Rate for Popular Products: Keep your high-demand items replenished to meet customer expectations and maintain consistent sales.
FBA In-Stock Rate ⭐
The FBA In-Stock Rate reflects the percentage of time your replenishable ASINs were in stock over the last 30 days. It is weighted by the number of units sold for each SKU in the last 60 days.
Where to Access FBA In-Stock Rate
In Seller Central, go to Inventory > FBA Inventory, and check the In-Stock Rate section.
How to Calculate FBA In-Stock Rate
FBA In-Stock Rate = (Time ASINs were in stock ÷ Total time available for sale) × 100, weighted by recent sales volume.
Sell-Through Rate
The Sell-Through Rate measures the efficiency of inventory turnover by comparing the number of units sold to the average inventory held in fulfillment centers. It indicates how well your inventory matches customer demand.
Where to Access Sell-Through Rate
You can find the Sell-Through Rate in the Inventory Performance Dashboard under the Sell-Through section.
How to Calculate Sell-Through Rate
Sell-Through Rate = (Units sold and shipped over 90 days ÷ Average inventory held in fulfillment centers over 90 days).
A higher rate suggests efficient inventory management, while a low rate may indicate overstocking.
Excess Inventory Percentage
Excess Inventory Percentage shows the portion of your inventory identified as excess, meaning it exceeds the demand forecast for the next 90 days. High percentages can lead to increased storage costs and reduced IPI scores.
Where to Access Excess Inventory Percentage
This metric is available in the Inventory Performance Dashboard under the Excess Inventory section.
How to Calculate Excess Inventory Percentage
Excess Inventory Percentage = (Total excess units ÷ Total FBA inventory units) × 100.
Amazon also provides related metrics, such as estimated storage costs and excess units, to help manage this effectively.
FBA Stockout Rate ⭐
The Stockout Rate measures the percentage of time that replenishable products were out of stock, impacting sales and customer experience. High stockout rates indicate poor inventory planning and may affect your account performance metrics.
Where to Access FBA Stockout Rate
This data is available in the Inventory Performance Dashboard under the In-Stock Rate section.
How to Calculate FBA Stockout Rate
Stockout Rate = (Total days out of stock ÷ Total days in the given period) × 100.
A low stockout rate helps maintain a steady flow of sales and customer satisfaction.
| Note: This list isn’t exhaustive, and other Amazon inventory metrics that you can track include: In-Stock View Rate: The percentage of time a product is in stock and visible to customers. In-Stock Rate: Tracks how well you maintain inventory levels to meet customer demand. |
Customer Experience Metrics
Let’s now look at some customer experience metrics.
| Note: The metrics Price Competitiveness, Selection Completeness, Prime Eligibility, and In-Stock Rate are available within the Customer Experience Metrics Tool, which is currently accessible for US Amazon Seller Central accounts. Please note that access to this tool requires enrollment in Amazon Brand Registry. |
Price Competitiveness ⭐
This metric measures the percentage of product page views where your items are priced competitively compared to external reputable retailers. It excludes other Amazon sellers.
How to Calculate Price Competitiveness
Divide the number of competitively priced page views by the total page views for your product over the last 30 days. Multiply the result by 100.
Selection Completeness
Selection Completeness evaluates how many of your brand’s products are listed on Amazon, weighted by their popularity over the last 12 months. A comprehensive catalog can boost customer satisfaction and loyalty.
How to Calculate Selection Completeness
As already discussed, Selection Completeness is based on the total products listed by your brand versus all products in your catalog, weighted by popularity.
| Note: Currently, this feature is in a pilot phase and is only available to select sellers. |
Prime Eligibility ⭐
This metric tracks the percentage of page views where your products qualify for Prime benefits, such as fast shipping. Prime badges influence buying decisions and can improve sales potential.
How to Calculate Prime Eligibility
Subtract the number of non-Prime eligible page views from the total page views. Divide the result by the total page views over the last 30 days, then multiply by 100.
Note: Products that are out-of-stock or inactive do not factor into this metric.
In-Stock Rate
| In-Stock Rate is different than the FBA In-Stock Rate. The former is a customer experience metric as discussed below, while the latter is an inventory performance metric for sellers using Amazon FBA. |
The In-Stock Rate measures the percentage of page views for branded products that are in stock over a 30-day period. It highlights your inventory management efficiency.
How to Calculate In-Stock Rate
Divide the page views of in-stock products by the total page views for replenishable branded products over the last 30 days. Multiply the result by 100.
Customer Experience Health
| Note: As such, there is no direct way to measure customer service for FBA orders through any metric, since Amazon handles customer support for these. However, the Voice of the Customer page and the CX Health metric can be valuable for understanding customer satisfaction and identifying areas for improvement in product quality or listing accuracy for FBA orders. And it shows customer feedback even for Amazon FBM orders. |
Customer Experience (CX) Health evaluates how your offers perform compared to similar products based on customer feedback and the Negative Customer Experience (NCX) Rate.
It helps identify issues like damaged items or inaccurate listings, which enables you to take corrective actions to improve customer satisfaction.
Where to Access Customer Experience Health?
Seller Central > Performance > Voice of the Customer
How to Calculate Customer Experience Health?
NCX Rate = (Orders with customer-reported issues ÷ Total orders) × 100
How to Improve Amazon Seller Metrics?
With that, let’s understand how you as a seller can improve your Amazon seller metrics.
- Monitor Account Health: Keep a close watch on your Account Health (AH). Focus on lowering order defect rates, improving shipping performance, and ensuring positive customer feedback. A healthy account ensures compliance with Amazon’s performance standards.
- Encourage Positive Reviews: Request reviews from happy customers. Positive ratings enhance trust, boost conversions, and help improve your overall metrics.
- Use Amazon Analytics Tools: Leverage tools like Amazon Brand Analytics to understand customer search patterns and purchasing behavior. Use data to optimize your operations as well as performance, which can further help to improve seller metrics on Amazon.
- Engage in Continuous Improvement: Test and refine key elements of your listings, such as titles, images, and descriptions, using A/B testing. These adjustments can help you discover what resonates best with customers. (not just from a listing POV, but all angles please)
- Join Amazon Programs: Participate in programs like Amazon STEP (if available) for personalized recommendations. These can help you address critical areas like cancellation and return rates.
- Follow Policies Strictly: Adhere to all of Amazon’s policies and guidelines. Compliance helps maintain account health, which further helps to keep your metrics in check.
Tools for Analyzing and Tracking Amazon Metrics
Here are some tools for tracking Amazon seller metrics, along with the specific metrics they help manage and their pricing information.
Sellerboard
With Sellerboard, Amazon sellers can track sales analytics, monitor gross and net profit, analyze refunds, fulfillment costs, and keep tabs on inventory levels.
Pricing: 14-day free trial, with plans starting at approximately $15 per month.
Jungle Scout
Jungle Scout is a popular tool designed to help Amazon sellers optimize their business performance.
It provides insights to improve product research and advertising strategies. It allows tracking important metrics like overall revenue, profit margin, ROI, impressions, click-through rates (CTR), and total advertising cost of sales (TACoS).
Pricing:
Free trial, 7 days, paid plans start from $49/month.
KwickMetrics
KwickMetrics provides tools to track sales performance, profitability, advertising metrics like ACoS and ROAS, and reimbursement claims for lost revenue.
Pricing: 14-day free trial, with plans starting at $29 per month depending on the selected features.
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Conclusion
Tracking and maintaining Amazon seller metrics is essential for your success. Focus on monitoring all the important Amazon seller metrics shared in this article properly, making timely improvements to your operations, and delivering great customer experiences.
These efforts will help you maintain strong performance, a healthy seller account, and even healthier seller metrics.
Good luck!
FAQs
- What are Amazon seller metrics, and why are they important?
Amazon seller metrics (or also referred to as KPIs) are performance indicators that measure sellers’ success. They ensure compliance with Amazon’s standards and improve customer experience. Good metrics can boost your account health and product visibility.
- How do I check my Amazon metrics?
Various metrics are available under different types of reports on your Seller Central Account. Like sales metrics can be tracked in Business reports (available only for sellers on professional plan), advertising metrics can be tracked on campaign manager etc.
- Does Amazon have analytics for sellers?
Yes, Amazon provides various analytics tools for sellers, including Brand Analytics and Advertising Reports. These tools offer insights into customer behavior, sales performance, and advertising effectiveness, helping sellers make informed decisions.
4. What is a good unit session percentage on Amazon?
Amazon unit session percentage is Amazon’s term for conversion rate. A good unit session percentage typically ranges between 7-15% or higher, depending on the product and category. It reflects how well your product converts visitors into buyers.
5. Why is customer satisfaction important in seller metrics?
Customer satisfaction impacts reviews, ratings, and overall metrics. Poor satisfaction can hurt your account health and lower your product rankings.
6. How can sellers identify issues with their performance metrics?
Sellers can monitor the Account Health Dashboard for flagged issues. Regularly reviewing order defect rates and negative feedback helps identify problems.
7. Can seller metrics affect product visibility on Amazon?
Yes, seller metrics can significantly impact product visibility on Amazon. Poor metrics, such as a high order defect rate or late shipment rate, can lower your search rankings, making it harder for customers to find your products.
Consistent issues with performance metrics may also lead to account restrictions or suspensions, further affecting your ability to sell effectively on the platform.
8. Do third-party tools help in tracking Amazon seller metrics?
Yes, tools like Helium 10 and Jungle Scout offer advanced tracking. They provide deeper insights and help sellers optimize performance.
