If there’s one factor that didn’t change in the many updates Google rolled out over the past few years, it’s keyword research. Finding the right keywords remains crucial to building a successful ad campaign or generally strengthening any content to show up high on the search engine results list.

The keyword research process, however, has gone through its own facelift. It remains consistent that accurate keyword and regular keyword research is crucial for inbound marketers of an eCommerce business to create, maintain, and optimize digital marketing campaigns of all types.

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Firstly, what is the keyword? It’s a word or phrase that accurately covers everything your product, service, or eCommerce site boils down to. They also double up as queries users type into search engines to find related links. A keyword list can be as short or as long as you want it to be, depending on your research strategy.

There exist different types of keywords and keyword phrases. Short tail keywords are made up of 3 or fewer words. They’re also called head keywords and are, more often than not, high-ranking and extremely common. Long-tail keywords are highly-specific phrases used by users who know what they’re looking for. These are less competitive but are more conversion-driven than the short tail. Mid-tail keywords are what most strategies focus on, as they’re the midpoint between the head and long-tail keywords.

The ideal keyword strategy focuses heavily on mid-tail keywords, with a few long-tail and head keywords thrown in for good measure.

The matter is not just about using keywords directly in copy but using keyword research to identify and build on popular user search queries to form strategies and business plans. Keywords are a door to a user’s mind in that they tell any business what a user wants to learn more about- topics, trends, and interests.

eCommerce SEO ideally involves a lot of keyword research because it helps identify where and how user interest is spread and how a business can capitalize on this, whether in their products, marketing, or reach. It also helps to identify how well or badly a business ranks in the search results for the most relevant keyword to its products or services. This, in turn, is crucial in pinpointing where a campaign is failing and whether strategic measures need to be taken to improve rankings on the Search Engine Results Page (SERPs).

What are the current top eCommerce keywords?

By 2021, global eCommerce sales will have grown to nearly 250% since 2014, potentially crossing the $4 trillion mark. Needless to say, eCommerce keywords are likely some of the most researched terms on the internet.

eCommerce has different facets and nuances, but Google Ads can help find eCommerce-related keywords that are relevant to your business, products, and services.

The current top eCommerce keywords are those with high search volume. These indicate that thousands of users are searching for them or related terms every month and that the interest brewing around the keywords could possibly be leveraged by a business. Google Ads allows marketers to find these keywords and view their volumes, competition levels, and costs per click (CPC).

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Google Ads offers a Keyword Planner to find keywords from search queries and divide them based on search volume, monthly searches, and competition. For eCommerce businesses, Keyword Planner can identify words or phrases relevant to your service to use in any and all forms of digital marketing.

Keyword planning is key to effective Search Engine Optimization (SEO) of content. No matter what kind of content-blog posts, articles, on-page SEO for category pages, whitepapers, or even meta descriptions- keywords and keyword research can make or break your digital marketing campaign.

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Keyword implementation can be done through many strategies. Businesses could look for the top keywords in their niche to use in content. However, this doesn’t always guarantee high rankings on search pages, especially if your business is smaller and has no chance of pushing out the biggest players in the industry. In this case, finding niche keywords might work better, as it will help target users who know specifically what they’re looking for but want to know where to find it.

List of top eCommerce Keywords

2DHL ecommerce23500008
3DHL ecommerce tracking26370003.5
4ecommerce website69900025
5what is ecommerce6177009
6ecommerce platforms60630035
7best ecommerce platform60600020
8ecommerce business53580011
9walmart ecommerce25410010
10wix ecommerce16350012
11free ecommerce website53310020
12dhl ecommerce tracking number2730003
13wordpress ecommerce48240013
14ecommerce jobs722001.1
15dhl ecommerce distribution center220009
16ecommerce definition6118008
17squarespace ecommerce9180013
18how to start an ecommerce business54180018
19ecommerce store70170025
20ecommerce website builder51150040
21magento ecommerce58140011
22dhl ecommerce us261400 
23best ecommerce website builder43130040
24ecommerce marketing33130018
25director of ecommerce013000
26ecommerce sites61110018
27walmart ecommerce jobs011001.5
28ecommerce websites59110025
29dhl ecommerce us tracking211100 
30ecommerce website design52110035
31ecommerce stores46110017
32walmart ecommerce careers1710002
33ecommerce site65100020
34ecommerce news3690018
35wordpress ecommerce themes5390015
36best ecommerce platform 201946900 
37ecommerce software5590030
38define ecommerce6190012
39ecommerce business for sale239007
40top ecommerce sites4280010
41starting an ecommerce business5480015
42dhl ecommerce tracking usa27800 
43wordpress ecommerce plugins2980011
44best ecommerce sites5780020
45first data ecommerce77009
46square ecommerce1870011
47godaddy ecommerce37008
48apple ecommerce287002
49ecommerce platform6870030
50ecommerce or e-commerce14700 
51best ecommerce websites5060025
52ecommerce meaning6160020
53ecommerce trends4860010
54ecommerce website templates4360013
55en route to dhl ecommerce distribution center560010
56shopify ecommerce596008
57best ecommerce platforms6360020
58ecommerce manager salary16000
59ecommerce growth8750010
60ecommerce icon125001.4
61ecommerce solutions6150035
62wix ecommerce pricing3650010
63wp ecommerce shipping05006
64top ecommerce platforms6050020
65ecommerce managers350014
66b2b ecommerce3250025
67weebly ecommerce3250011
68how to build an ecommerce website6450035
69ecommerce business ideas275008
70ecommerce director05000.15
71wp ecommerce tutorials165001.8
72ecommerce wp themes504504.5
73ecommerce logo04506
74ecommerce defined4545045
75ecommerce statistics6645015
76ecommerce or e commerce104500
77definition ecommerce604506
78ecommerce sales tax184506
79what is ecommerce business624508
80ecommerce energy04504.5
81goodwill ecommerce114505
82free ecommerce platform2645020
83ecommerce apple3440017
84ecommerce tracking554007
85what is an ecommerce website5440012
86wp ecommerce quickbooks14007
87dhl ecommerce facility254007
88best ecommerce wordpress themes314007
89ecommerce seo5740030
90ecommerce blog2040014
91ecommerce photography114009
92ecommerce definitions5440045
93wp ecommerce template484003.5
94practical ecommerce140011
95ecommerce hosting4440019
96what is the difference between ecommerce and ebusiness?3400 
97webflow ecommerce340016
98what is ecommerce website534008
99ecommerce manager440045
100wp ecommerce templates394003.5
101ecommerce templates5040011
102avg ecommerce cy limited03506
103walmart ecommerce job23500.35
104top ecommerce company243504
105ecommerce conversion rate5735020
106best free ecommerce website builder5435035
107ecommerce fuel035025
108wp ecommerce paypal73506
109email marketing ecommerce3735019
110free ecommerce store5435015
111what is dhl ecommerce1135013
112ecommerce web design3935040
113ecommerce bytes235035
114ecommerce fulfillment3035017
115best website builder for ecommerce3935045
116en route to dhl ecommerce53502
117ecommerce packaging13509
118ecommerce shipping solutions4335035
119paypal ecommerce263507
120ecommerce sales8935012
121netsuite ecommerce035025
122free ecommerce3835014
123ecommerce merchant account735040
124laravel ecommerce2230017
125ecommerce advantages and disadvantages830018
126ecommerce companies173006
127ecommerce kpis1330016
128ecommerce manager job description330020
129building an ecommerce web site6130020
130google ecommerce6230015
131salesforce ecommerce430018
132how to start ecommerce business5230017
133dhl ecommerce track us25300 
134ecommerce website design company830035
135wp ecommerce review193008
136reddit ecommerce03001.3
137ecommerce shipping2730025
138ecommerce development company2130040
139dhl ecommerce asia12300 
140samsung ecommerce13008
141dhl ecommerce phone number53003.5
142wp ecommerce wordpress573004
143amazon ecommerce4330010
144types of ecommerce2230025
145free ecommerce website templates2630013
146top ecommerce companies273009
147ecommerce company2630010
148what is an ecommerce business613007
149what ecommerce493009
150ecommerce website designer4030045
151open source ecommerce3030017
152future of ecommerce1830019
153build an ecommerce web site6730020
154ecommerce manager salaries0300 
155ecommerce business plan2430010
156ecommerce seo company2230030
157build a n ecommerce website 30020
158history of ecommerce26300 
159wp ecommerce reviews223008
160ecommerce api73007
161drupal ecommerce3430020
162ecommerce strategies2030017
163ecommerce website designers2730040
164ecommerce shopify663006
165free ecommerce wp theme303007
166ecommerce seo services1630025
167what does ecommerce mean593009
168ecommerce credit card processor430030
169best free ecommerce platform283009
170mal s ecommerce1300 
171building a n ecommerce website 30020
172free ecommerce wp themes273007
173ecommerce logos02506
174joomla ecommerce725010
175ecommerce industry862505
176an ecommerce client wants her campaign to be more profitable0250 
177build ecommerce web site6725025
178ecommerce marketplace2525015
179bootstrap ecommerce template free152509
180hybris ecommerce525011
181node.js ecommerce82508
182wordpress ecommerce templates492506
183best ecommerce platform 20161825025
184ecommerce business plans162507
185drop surfing ecommerce1250 
186create ecommerce website7325035
187www firstdata com ecommerce292509
188type of ecommerce2225020
189magento ecommerce developers2225019
190free ecommerce wordpress themes272507
191what is drop surfing ecommerce1250 
192pure ecommerce325011
193ecommerce example332509
194google analytics ecommerce tracking392500
195best free ecommerce wordpress themes282506
196magneto ecommerce4325025
197ecommerce designing2825015
198ecommerce trends 201848250 
199fashion ecommerce1725013
200ecommerce business planning152507
201ecommerce developers2525050
202ecommerce jobs united states3250 
203ecommerce jobs description32508
204ecommerce interview questions12502
205how to start a ecommerce business5225025
206magento ecommerce development525045
207www ecommerce andrea com02501.7
208free wordpress ecommerce themes3325018
209wp ecommerce documentation3525014
210ecommerce job description22505
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213average ecommerce conversion rate492504.5
214best ecommerce platform for small business1325025
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216ecommerce cms925016
217ecommerce packages325020
218ecommerce com7725012
219how to start ecommerce5625010
220free ecommerce website unlimited products1525025
221lightspeed ecommerce42505
222google analytics ecommerce6125017
223ecommerce startup1025010
224ecommerce wordpress theme482506
225walmart global ecommerce325012
226ecommerce resume32500.4
227ecommerce website development2625040
228ecommerce themes552507
229how to build an ecommerce website from scratch3525035
230ecommerce conferences 20181250 
231best ecommerce solution5625018
232enhanced ecommerce512500
233largest ecommerce companies182506
234starting a n ecommerce business 25010
235website ecommerce6425020
236ecommerce accounting225013
237walmart ecommerce san bruno02503.5
238ecommerce website builders4625040
239ecommerce consulting625018
240building ecommerce websites5625025
241build ecommerce websites5525025
242wix ecommerce prices2625010
243ecommerce reddit0250 
244departure origin dhl ecommerce facility122505
245track dhl ecommerce19250 
246ecommerce web site for sale2825015
247mals ecommerce025040
248dhl ecommerce / api / dhl global mail20250 
249ecommerce business idea262507
250e-commerce ecommerce software54250 
251ecommerce template5025016
252ecommerce web design companies825030
253ecommerce shopping carts3425025
254omnyex ecommerce dmcc125017
255dhl ecommerce customer service725018
256ecommerce agency520012
257wordpress ecommerce plugin382006
258ecommerce order fulfillment1920019
259free ecommerce website builder6520025
260ecommerce conferences42007
261divi ecommerce92003.5
262wix ecommerce review1120012
263ecommerce inventory management1220010
264node js ecommerce1220018
265ecommerce salary12004
266ecommerce websites for sale3120016
267china ecommerce112007
268best ecommerce hosting2820025
269ecommerce design4620025
270best ecommerce website50200 
271whats ecommerce6220016
272atg ecommerce42008
273ecommerce optimization3820010
274ecommerce dhl112008
275ecommerce market share6420025
276ecommerce tools920025
277squarespace ecommerce pricing162008
278ecommerce examples272009
279ecommerce conferences 201602006
280free ecommerce platforms3320013
281ecommerce drop shipping6220015
282ecommerce site building5820025
283global ecommerce5020020
284ecommerce businesses for sale282004.5
285how to set up an ecommerce website6520035
286ecommerce web developer1720050
287ecommerce fulfillment services2920020
288ecommerce business license42006
289buy ecommerce business312006
290ecommerce warehouse320012
291walmart ecommerce salary02005
292ecommerce crm420040
293stripe ecommerce202006
294ecommerce merchant services620025
295k ecommerce62008
296what is ecommerce?61200 
297omnyex ecommerce120014
298free wordpress ecommerce theme342006
299ripen ecommerce020025
300ecommerce naics code42000
301ecommerce marketing strategies4020045
302best wordpress ecommerce plugin302007
303ecommerce forums102002
304ecommerce marketing strategy4120030
305kohls ecommerce12003
306benefits of ecommerce8200 
307ecommerce app1420011
308ecommerce consultant020017
309enhanced ecommerce google analytics59200 
310free ecommerce wordpress theme302007
311ecommerce site builders5220025
312ecommerce products4920010
313ecommerce website in india2220035
314bootstrap ecommerce92009
315ecommerce return policy172006
316ecommerce fraud protection6120060
317ecommerce site builder4720030
318best ecommerce sites for small business1520017
319dhl ecommerce number15200 
320ecommerce landing page2120013
321ecommerce tdcj42000.4
322ecommerce markets6020015
323wp ecommerce digital downloads46200 
324open source ecommerce platforms2020030
325start an ecommerce business5120010
326big data ecommerce1020025
327ecommerce apis22007
328b2b ecommerce platform2920040
329ecommerce stats6720035
330online ecommerce7720017
331dhl tracking ecommerce262003
332cheapest ecommerce website33200 
333spree ecommerce1120035
334ecommerce merchandising32009
335ecommerce cpa12000
336free wp ecommerce themes392006
337ecommerce job descriptions22005
338ecommerce development solutions13200 
339ecommerce fraud1020017
340building an ecommerce website6120045
341ecommerce squarespace10200 
342ecommerce services520017
343ecommerce website hosting3420025
344seo for ecommerce4820025
345west elm ecommerce22002
346ecommerce email marketing3720035
347ecommerce inspector16200 
348ecommerce apple com252003
349zoey ecommerce32007
350ecommerce analyst salary02000
351ecommerce training232007
352ecommerce momentum020018
353ecommerce images520016
354ecommerce specialist salary020010
355ecommerce platform comparison5520025
356ecommerce startups82007
357what’s ecommerce6120011
358best ecommerce sites 201740200 
359django ecommerce1820011
360best wordpress themes for ecommerce352001.4
361wp ecommerce custom fields02002
362headless ecommerce16200 
363wordpress wp ecommerce themes402004.5
364build ecommerce website7320040
365wp ecommerce csv import0200 
366how does ecommerce work3420013
367best ecommerce software5920025
368ecommerce fulfilment4220016
369ecommerce development services1320025
370what is the difference between ecommerce and ebusiness quizlet02000
371nodejs ecommerce820019
372how to start a n ecommerce business 20013
373ecommerce books52001.7
374jet ecommerce362004
375ecommerce fraud prevention720025
376mobile ecommerce4820018
377ecommerce terms and conditions102007
378biggest ecommerce sites3320012
379ecommerce web developers1820040
380ecommerce privacy policy382004
381wp ecommerce6320013
382wp ecommerce shipping plugin442006
383ecommerce metrics1420015
384ecommerce online store7720040
385wp ecommerce mailchimp30200 
386ecommerce strategy1820017
387wordpress wp ecommerce theme362004.5
388enhanced ecommerce google tag manager162000
389ecommerce define5920010
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391wp ecommerce download482000.7
392ecommerce data1820018
393react ecommerce5200 
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395best ecommerce plugin for wordpress292009
396ecommerce specialists420030
397ecommerce in india202004.5
398ecommerce tips2320011
399ecommerce developer520035
400instagram ecommerce3920025
401ecommerce articles1020020
402ecommerce partners420011
403how to set up a ecommerce website5920018
404e-commerce or ecommerce33200 
405ecommerce website maker612000
406build an ecommerce website6920020
407best ecommerce platform for startups12200 
408uniqlo ecommerce32000.8
409ecommerce wordpress5120012
410facebook ecommerce3320011
411ecommerce university92008
412wcs ecommerce12004.5
413ecommerce analyst02000.7
414ecommerce vs retail5215016
415ecommerce marketing agency615025
416terms and conditions for ecommerce415013
417ecommerce site template4315011
418hip ecommerce1150 
419ecommerce wikipedia2215025
420ecommerce plugin for wordpress3715020
421ecommerce blogs1415014
422ecommerce themes wordpress4915010
423wp ecommerce add to cart button5150 
424best ecommerce6415015
425costco ecommerce81509
426ecommerce def5415019
427wp ecommerce forum4150 
428pb teen ecommerce61501.9
429wp ecommerce help181508
430aws ecommerce01506
431ecommerce website cost1515018
432ecommerce technology915025
433turnkey ecommerce websites for sale2415013
434free ecommerce templates281506
435ebay ecommerce121509
436ecommerce sales funnel71509
437wordpress ecommerce themes free3915025
438wp ecommerce fedex31501.4
439ecommerce product manager01508
440ecommerce conversion funnel121506
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442squarespace ecommerce review181509
443ecommerce payment processing1115018
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445advantages of ecommerce151506
446biggest ecommerce companies24150 
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450AKC ecommerce21503.5
451ecommerce payment gateway2615025
452start ecommerce business5215016
453HubSpot ecommerce215020
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459wp ecommerce shipping calculator11505
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463wp ecommerce search211503.5
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467wp ecommerce examples30150 
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470established ecommerce business for sale241506
471ecommerce market size77150 
472mailchimp ecommerce121504.5
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475best ecommerce landing pages1715010
476social media ecommerce331509
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480best WordPress ecommerce3115015
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487quickbooks ecommerce315017
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495best free ecommerce website3115020
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Why do you need to research top eCommerce keywords for your business?

The power of keyword research lies in understanding your target market and demographics. However, things can work the other way around, too- keyword research can identify the target audience among a host of other benefits:

Need #1: Hemin on target audience and demographics.

By looking at a keyword dump relating to your business and industry, a business can ring-fence a demographic, psychographic, or basic group of people to advertise their products or services. This sets the tone for upcoming advertising and digital marketing strategies. It also positions your content to match user queries and ranks on search engines.

Shopify Google Shopping Feed

Need #2: Drive organic traffic to your website.

Pay Per Click (PPC) advertising has its uses, but nothing can take away from the genuineness and trust that an organically appearing link can generate in a user’s mind. Ranking for a top keyword indicates to a user that you’re trustworthy, and the lack of the ‘ad’ symbol next to your headline will work in your favor because it seems like your business is so relevant (which it is!) that it’s made it to the list all on its own.

Need #3: Create a content strategy.

Before putting any content out there, it is crucial to building a content strategy that outlines the types of content, how often they will go out, what they will talk about and what kind of traffic they will aim to bring in. Looking for the top eCommerce keywords will help you zone in on topics or general frameworks to create content, which you can customize to suit your purposes. Right from web page content to social media captions, keywords can determine what to write about, when to write about it, and whom to aim it at.

Need #4: Revisit existing content.

If you’re a new business or haven’t paid much attention to SEO, chances are your content isn’t as powerful as it can be. This could be due to weak writing, lack of head keywords, or even broken hyperlinks. Using the top eCommerce keywords, you can create a content-to-keyword strategy that maps your content to a specific high-volume keyword, automatically making them much stronger in terms of page authority, organic traffic, and any other important business metrics.

Need #5: Write compelling product descriptions.

Every eCommerce business knows that a product description on their stories store can make or break a sale. This is why there’s been a surge in firms going to content companies for fresh product descriptions that are accurate and search engine optimized. Keywords can help identify trending products and product categories, so leverage them even in 50-word descriptions to make the most of their power.

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Need #6: Find related keywords.

The beauty of top eCommerce keywords is that each word or phrase opens up a new avenue of related keywords that define your business even more, even if you hadn’t thought of it. Every keyword list must have a variety of keywords to drive traffic from all possible angles- so a list of head keywords is simply not enough. However, head keywords can lead to related search queries and a more comprehensive list of matching keywords.

Need #7: Optimize individual pages.

Businesses can’t afford to cut corners when it comes to making each web page of a site an SEO-friendly one. A top eCommerce keywords list can be further divided based on pages so that each page has content either centered around one main top keyword or contains related keywords based on one head keyword from the list. Digital marketing strategies are hit when only the home page ranks because organic traffic is more likely to come to other pages for specific services, products, or categories on your website or eCommerce store.

How to create a list of top eCommerce keywords for your business on Google Ads

Before actually diving into Google’s default method and other options, it’s important to evaluate what your head keywords are. These are a set of short keywords that focus heavily on your business, products, and services overall. Within these are the more general and slightly niche ones- be wary of which ones you take and how many you take of each.

For example, ‘online store,’ ‘online business,’ ‘eCommerce business, and ‘shopping cart’ are in the top 4 in the list of popular eCommerce keywords. These may fit your eCommerce business, but they’re way too broad to be useful in diverting traffic to reaching goals.

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Instead, zeroing in on keywords like ‘shoes online if you’re a shoe retailer or ‘buy t-shirts online’ if you sell clothes might be much for fruitful in your keyword strategy and as keywords on their own.

Method #1: The default way to create a keyword list

Step 1. Sign in to your Google Ads account and click the ‘tools’ icon in the upper right corner.

Step 2. Navigate to ‘Planning’ and hit ‘Keyword Planner.

Step 3. In the ‘Find new keywords’ search box, either type

Your head keywords or similar phrases that match what you are advertising

The URL of a specifically targeted web page, or your entire business website

Step 4. Click on ‘Get Started’ to see the table of results.

Step 5. To download selected keywords based on your metrics, tick the checkbox next to the keywords you want to include.

Step 6. Click on ‘Add to Plan’ to save these keywords to your account for building campaigns.

Step 7. Download the plan as a .csv if required to build offline strategies.

Method #2: The AdNabu way to create a keyword list

Creating an account and setting it up might be easy, but it gets harder to maintain and use these saved keywords correctly on Google Ads. Many businesses don’t have the time or the resources but desperately need this feature to promote products and services- for them, it’s ideal for getting in touch with an SEO or Google Ads expert like AdNabu to correctly finesse the system and leverage every keyword to its maximum potential.

By signing up on AdNabu for free, businesses can learn and understand how to work with Google Ads and the Keyword Planner or can allow the team to set up and monitor every aspect for a hands-free experience. Not only does this help to increase conversions by more than 30%, but it also reduces the chances of wasting hard-earned money on wrong strategies and unnecessary processes. The company can also create multiple ad campaigns toward business goals and identify the best-performing ones with the potential for high investment returns.

Google Ads Keyword Planner allows users to download a massive list of related keywords once a head keyword is entered, along with the domain or country you want to target.

The terms on the datasheet might be confusing, so here’s a breakdown of a few key subheadings:

Keyword (by relevance): these are keywords related to your entered head keyword ranked by most to least relevant.

Average Monthly Searches: This range indicates the average number of times the corresponding keyword has been searched for in a month.

Competition: This column indicates how easy or difficult it would be to rank for that keyword based on the number of advertisers that showed up for it.

Top-of-page bid (low range): The lower range of bids that have been paid by advertisers in the past to rank on the top of the page.

Top-of-page bid (high range): The higher range of bids paid in the past to rank on the top of the page.

Top Page bids are important for PPC advertising but not so much for organic keyword ranking.

Best practices in creating a list of top eCommerce keywords for your business

Like with any other tool out, there are ways to use Google Ads’ Keyword Planner, and there are ways to further finesse it to deliver the results you’re looking for.

Best Practice #1: Target specific keywords.

Using Keyword Planner, you can zero in on keywords that are as specific as can get to your business, products, and services. It’s always important to find the right broad and long-tail keywords because these bring a huge amount of relevant traffic to your site or destination URL, as they most closely match what a user is specifically searching for.

Shopify Google Shopping Feed

Best Practice #2: Use negative keywords.

These keywords are those that are highly irrelevant or at least the least relevant to your business and services. Setting negative keywords helps to streamline your keywords list and ensure that ad spending is not wasted on irrelevant keywords that may match one of your key phrases but in the wrong manner. For example, a luxury clothing dealer would list ‘used luxury clothes’ and ‘second-hand luxury’ as negative keywords because otherwise, it’ll drive irrelevant traffic to their website.

Best Practice #3: Optimize landing pages.

All elements on the destination landing page need to be improved and optimized to increase conversions. Once a user clicks through a link on a search engine, a landing page is where they reach, and if this isn’t convincing, then no keyword strategy will be powerful enough to convert a lead.

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Best Practice #4: Don’t use a stagnant keyword list.

Even though your business goals and target audience remain the same for at least a year, user search queries don’t- they’re dynamic. Keywords need to be updated at least once every six months with the latest search terms and queries so that your content continues to target the right market. On that note, a short keyword list is also stagnant, so consider adding in as many (relevant) head, mid-tail, and long-tail keywords as possible on the regular.

Best Practice #5: Go beyond the popular searches.

Focusing on popular keywords is good, but it isn’t enough. These usually have high volumes and high competition, so it’s quite a struggle to rank among so many competitors. Since they’re popular, they are also the most expensive. However, mid-tail and long-tail keywords are extremely effective in boosting conversion, sometimes even more than popular keywords, because they’re specific and unique.

Best Practice #6: Look for semantic keywords.

Latent Semantic Indexing (LSI) is a method the Google search engine uses to identify exactly what a user is talking about when they enter a keyword to provide more relevant results. Common semantic keywords can be seen in Google’s drop-down when a search term is entered. Finding these semantic keywords can add to your keywords list to provide more context, give your content more relevance, and rope in more leads.

Best Practice #7: Place keywords in the right areas.

Just as keyword use is important, it’s equally crucial to use these keywords in the right parts of your content. Content optimization is a different ball game, but a few quick measures would be to put keywords in the page’s title and SEO title, in the meta description, in links, and in an alternative text for images.

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Things to look out for a while creating a list of top eCommerce keywords

Consideration #1: Keywords change by season or trends.

For eCommerce stores, trends and seasons are crucial selling periods. Keywords are even more important during these times of the year because they boost leads and traffic. Consider outlining trend-specific and season-specific keywords to use during these times only so you drive relevant traffic and make your presence known, especially when countless other businesses launch sales simultaneously.

Consideration #2: Don’t ignore low-volume keywords.

The 411 on low-volume keywords is that you can’t ignore them. These keywords sometimes gain popularity all of a sudden; this is when the leads start rolling in. While investing in and bidding on low-volume keywords is wise, don’t put all your eggs in one basket and divert a heavy chunk of money to this because they are niche keywords that can be hit and miss.

Consideration #3: Google’s keyword algorithms change.

SEO in 2021 is not what it was in 2006 and isn’t what it will be in 2025. Google continuously updates or changes its algorithms to ensure users find the most relevant content on their search pages. Marketers must, therefore, keep a watchful eye out for changes like these and be ready to create a new SEO strategy on the fly or risk being buried at the bottom of the page.


Performing regular SEO audits, inspecting page elements, and ensuring the links work fine is just the tip of the iceberg when it comes to leveraging keywords and keyword research to make your web page SEO-optimized. However, keywords are crucial to any eCommerce business, and the top eCommerce keywords can open up new avenues in customer acquisition and lead generation.


CEO and co founder of AdNabu. Exploring the intersection of data and marketing