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Conversion Tracking

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AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is must for all advertisers do religiously. Conversion data plays a big part in adjusting budgets, bids and measure campaign performance. Track your all conversion actions withAdWords Conversion Pixel & Tracking Code one of the best apps among the must-try Shopify apps for 2022. Hence, it is necessary that you check and fix AdWords conversion settings.…

Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can the shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that click-through rate and conversion rate of shopping campaigns are the way they are as high-intent buyers…

AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options. Tracking each click, it’s whereabouts, and following it up is an excellent way of running successful campaigns. Let’s dig in…

URL Parameters are extensions to a website’s URLs. They carry information about the click that led a user to the website or a page on that site. URL parameters consist of a key and its corresponding value. The key and the value are separated by an equals sign (=). Multiple key-value sets are joined by an ampersand (&). And the first parameter should always come following a question mark (?) in any given URL. E.g.:…

Custom parameters are a variety of URL parameter which advertisers can add to the landing page URLs of their ads. Custom parameters record an advertiser-defined value for each click on their ads. In this article, I will explain the steps that you need to follow to enable these parameters at different levels of your account. Determine the level Advertisers can create three custom parameters at all the different levels of an AdWords account except the…

It is very easy for conversion tracking for your google ads campaigns to go wrong. Even though it is not a complicated process, it sure has intricate details you have to keep an eye out for. And not just us, most of the advertisers have raised concern when setting up conversion tracking. They have reported conversion tracking issues that are difficult to diagnose. Be it your own website, or other eCommerce platforms like Shopify, Magneto,…

We all are very familiar with auctions and AdWords auctions is very similar to them. A traditional auction is a public process of bidding for (buying and selling) goods/services. Instead of fixed prices, participants place bids. The highest bid is declared the winner and the product is sold off. A bid is a price the participants are willing to pay for a good/service on auction. Google AdWords auctions also follows a similar approach. Advertisers use…

What is Cost-Per-Conversion? Advertisers in PPC Marketing/Online Marketing use Cost-Per-Conversion as an important metric. It measures the cost incurred by an advertiser to get one conversion. How to calculate Cost-Per-Conversion? The steps to calculate the Cost-Per-Conversion aren’t difficult. But the quality insight it provides is valuable.To get clicks, you spend some money. And these clicks lead to conversions. The cost of all the clicks to the number of conversions from these clicks, this is your cost…

What is a conversion? Advertisers set clear targets for their potential customers. These objectives are aligned with the interests of their business. When a customer reaches that mark, advertisers count it as a conversion. A conversion, therefore, can be defined as a target/goal (directed towards a user) set by an advertiser that contribute to the success of the business. Conversions for different businesses might mean different things. A conversion for a blogger could be a…

AdWords Call conversion Tracking AdWords Call conversion tracking will help if you are allowing customers to make a business call directly through their smartphones or have mentioned your contact number on your website. If you are not sure if you need to track conversions, check out my previous blog why is it important to track conversions in AdWords. If you wish to learn how to track conversions on your website, visitWebsite conversion tracking for AdWords.…