Google Ads Conversion Settings go a long way in optimizing your campaigns. From choosing the right conversion actions to tracking the conversion actions, it is a must for all advertisers to do religiously. Understanding the Google Ads conversion rate and the importance of conversions in Google Ads plays a big part in adjusting budgets, managing bids, and measuring campaign performance effectively. Track your all conversion actions with Google Ads Conversion Pixel & Tracking Code one…
URL Parameters are extensions to a website’s URLs. They carry information about the click that led a user to the website or a page on that site. URL parameters consist of a key and its corresponding value. The key and the value are separated by an equal sign (=). Multiple key-value sets are joined by an ampersand (&). And the first parameter should always come following a question mark (?) in any given URL. E.g.:…
Custom parameters are a variety of URL parameters that advertisers can add to the landing page URLs of their ads. Custom parameters record an advertiser-defined value for each click on their ads. In this article, I will explain the steps that you need to follow to enable these parameters at different levels of your account. Determine the level Advertisers can create three custom parameters at all the different levels of a Google Ads account except…
It is very easy for conversion tracking for your google ads campaigns to go wrong. Even though it is not a complicated process, it sure has intricate details you have to keep an eye out for. And not just us, most advertisers have raised concerns when setting up conversion tracking. They have reported conversion tracking issues that are difficult to diagnose. Be it your own website, or other eCommerce platforms like Shopify, Magneto, etc., you…
Advertisers in PPC Marketing/Online Marketing use Cost-Per-Conversion as an important metric. It measures the cost incurred by an advertiser to get one conversion. How to calculate Cost-Per-Conversion? The steps to calculate the Cost-Per-Conversion aren’t difficult. But the quality insight it provides is valuable.To get clicks, you spend some money. And these clicks lead to conversions. The cost of all the clicks to the number of conversions from these clicks, this is your cost per conversion. Cost-Per-Conversion…
Many AdWords strategists have been suggesting a strategy of running exact-only campaigns. In this strategy, you have search campaigns which have exclusively exact match keywords. I have strong reservations about this strategy. Not only these campaigns are costly, they also miss a tremendous amount of opportunity in AdWords. Let us take apart their arguments one by one. Exact-only Keywords offer high conversion rates There is some element of data backing to this argument. Mostly exact…
Bidding in AdWords is extremely complex. Every time a user searches in Google, an auction occurs between many advertisers targeting the search term. How much each advertiser needs to pay depends on the max CPC bid & the quality score. Let us now study Average CPC and Max CPC in detail. Max CPC Max CPC is the variable you have control over. One can decide the maximum amount you are ready to pay per click…
As an advertiser, you want to increase your number of conversions, and your obvious step would be to increase bids. Does the cost per conversion increase when you increase bids? What would the cost come to be? Most people assume a linear cost growth model. Cost per conversion actually increases exponentially with more conversions. Let’s consider an example. An advertiser generates 1,000 conversions a month at $50 per conversion, resulting in a cost of $50,000…
