Can You Have Multiple Etsy Shops? Complete Guide for 2025

Managing multiple shops on Etsy can unlock new business opportunities, but it also comes with unique challenges, from handling separate inventories and branding to tracking finances and managing marketing efforts.  In this blog, we’ll explore can you have two Etsy shops, the key considerations, benefits, and potential hurdles of operating multiple Etsy shops, along with practical tips for making it work smoothly. 

Whether you’re wondering can I have multiple Etsy shops or already juggling multiple shops, this guide will help you optimize your Etsy presence and grow your business more effectively.

Can you have Multiple Etsy Shops?

Yes, you can have any number of shops on Etsy. However, each shop must have a separate Etsy account and email address and must comply with the Etsy Seller Policy. You can also manage two Etsy shops on the official Etsy seller app. 

Read Also: How to set up an Etsy shop in 7 steps & how to sell shirts on Etsy

Multiple Etsy Shops Policy

Etsy requires sellers to follow certain rules to run multiple Etsy shops. 

• To open a second shop on Etsy, you must register for a new account using a different email address. Thus, you must have a separate Etsy account and email address to open a second shop.
• You must mention all the Etsy shops you own in the Public Profile section of each account. 
• Each account must also comply with Etsy’s Seller Policy. 
• You must use the same taxpayer ID and address when applicable. 
• You can use the same credit card for seller registration and the same bank account to sign up for Etsy Payments. 
• You can change your email address on an Etsy account to free it up for use on another account. This means you can replace an existing email( if you no longer want to use it) with a different one. This way, you will only end up with useful email IDs. 
• To access multiple Etsy shops, it is advisable to use a different browser for each account, as most browsers can’t let you use Etsy multiple shops simultaneously.

• You cannot have one Etsy account for multiple shops.
• You cannot have multiple Etsy shops under one email.
• You can have multiple shops under one LLC, or one Corporation (Corp. or Inc.), or really any other type of company.
• You cannot link multiple Etsy shops, as one Etsy account can only have one shop.
• Two Etsy shops cannot have the same name.
• You cannot transfer shop information from one account to another or combine shops on one account.

If Etsy finds you not abiding by any of the above mentioned rules, it might suspend your account. Understand how to reinstate your suspended Etsy account.

What to Consider Before Creating Multiple Etsy Shops?

Before opening a second shop, it is important to ask yourself if your first shop is already profitable and if a second shop will work on Etsy. In addition to these, here are other factors to consider before opening multiple Etsy shops:

• Etsy Policy: Etsy strictly prohibits replicating shops and listings. If it finds duplicate shops, it might remove you permanently.
• Understand Target Audience: Do not open another shop just to cover a different product category. For instance, if you sell bathing oils and want to sell candles, too, and the target audience is the same as your first Etsy shop, then you may not have to open another shop. In other cases, if you are choosing a completely different set of products, such as crochet items for different types of audiences, then opening a second shop is a viable option.
• Time: Whether you have just started or are a seasoned pro, managing a shop on Etsy is time-consuming. Thus, consider your bandwidth before creating another Etsy shop.
• Cost: Considering the listing fees, renewal fees, transaction fees, and payment processing fees, the costs can add up quickly for multiple Etsy shops. Don’t forget there are additional fees for ads, subscriptions, Etsy keyword tools, and more. 
• Availability of Resources: Before creating a second shop on Etsy, ensure you have enough staff and automated systems to operate and manage your shop.

Read Also: What sells best on Etsy & How to sell art on Etsy

When Should You Create a Second Etsy Shop?

If you have said ‘yes’ to the time, resources, and fees required to open a second Etsy shop, here are a few more things to consider before opening that shop.

• More number of products: If your existing Etsy shop has many products and the target audience is different, you could start a second Etsy shop to organize the products and improve product visibility.
• Selling to multiple niches: If you do have two different ideas for two different sets of target audiences, like footwear and jewelry shops, you can consider opening a second Etsy shop.
• Selling to multiple locations: Another reason for creating a second Etsy shop is to adhere to location-wise rules and regulations. So, if you are selling in the European region where GDPR needs to be followed, you could create a separate store to sell to this location.

Explore the following articles related to Etsy: 15 Best Etsy Print-on-Demand Partners 10 Tips for Etsy SEO What is Etsy Dashboard and How to use it Understanding Etsy tags

Now, let’s see how to open a second shop on Etsy.

How Do You Open a Second Shop on Etsy?

As you are aware, to open a second shop on Etsy, you need a new Etsy account and a new email address.

Here’s how to open a second shop on Etsy:

On Etsy.com, choose Your account > select Sign out > select Sign in > Choose Register.

Enter an email address not associated with another Etsy shop, enter your name, and create a password. Select Register.

Next, you can follow the same steps as creating your first shop on Etsy.

• Creating a shop on Etsy: Add business details, select language, country, and currency, select your shop preferences, and choose a shop name. Your second shop should be different and unique from your first one.
• Setting up payment and billing details: Adding payment methods to your shop depends on the location of your Etsy shop. In this case, if you’re using the same credit or debit card as for your first shop, then the details would be the same.
• Setting up your shopfront: Set the icon, profile photo, cover photo, banner, shop announcements, shop policies, and delivery profiles. Your profile photo can be the same, but the rest of the elements, like the icon, banner, cover photo, etc., must reflect your niche and products.
• Creating listings: Complete the shop About section, set the price and inventory, provide product details such as materials, tags, and categories, enter delivery information, returns and exchanges, and more. These details would be different from your first Etsy shop and relevant to your current listings and products.

This is a sneak peek into opening a second Etsy shop.

Pros & Cons of Opening a Second Etsy Shop

In this section, we will explain why people create multiple shops on Etsy and the downsides of opening or having one.

Pros

Having multiple shops on Etsy allows you to offer products in various markets, expand your product line, and attract a larger audience. You can also try implementing different pricing and marketing strategies. Other advantages include:

• More shops, more income. If you are already profitable with your first Etsy shop, having multiple shops maximizes your revenue.
• You don’t need to apply for a new credit card or open a dedicated business bank account for two different Etsy shops. The same bank account and credit card can be used for a number of shops on Etsy.
• If you are passionate about two different markets, such as footwear and jewelry, you can open a second shop to sell jewelry, attracting a diverse and wider audience to your shop.

Cons

• The downside of having multiple Etsy shops is that it is time-consuming, and expenses can add up due to Etsy fees and marketing costs.
• You also need a new Etsy account and email address.
• You must declare all of your Etsy shops in the public profile section of each shop.
• Managing more than one Etsy shop can deter your focus and might be overwhelming.
• Managing finances becomes hectic, and you might require advanced accounting solutions to keep up with multiple Etsy shops.

How To Manage Multiple Etsy Shops?

Remember that you should provide transparent information, honor your shop policies, abide by Etsy’s policies, and respect the intellectual property of others. Now, let’s look at how you can manage multiple Etsy shops efficiently:

Apps to Manage Multiple Etsy Shops

Below is the list of apps you can use to manage more than one Etsy shop at once.

Etsy Seller App

Sellers can use the official Etsy Seller app to manage their shops, view orders, and communicate with customers. The app also allows sellers to list new products, set up sales and promotions, and access analytics to track their shops’ performance. 

However, managing multiple listings is difficult with the ‘Sell on Etsy’ app. Hence, here are other apps to manage multiple Etsy shops.

Vela

Vela is a bulk editing app used by sellers to connect, optimize, and grow their stores. It allows sellers to connect and manage all shops from a single Vela account. Vela automatically imports listings and allows sellers to easily edit all attributes, both in bulk and individually. It works with Shopify and Etsy.

Features

• Connect and manage multiple shops (Etsy, Shopify) in one account.
• Create and publish single or multi-shop listings.
• Bulk edit all product attributes, including titles, prices, and more.
• Centralize variations and tags for similar products with profiles.
• Auto-generate alt text, titles, descriptions, and tags with AI.
• Optimize the appearance of product photos in Vela Studio.

Pricing

Vela offers a 7-day free trial. Paid plans include:

• 0-250 listings: $10/month
• 251-500 listings: $15/month
• 501-1K+ listings: $20/month
• 1K-2.5K listings: $25/month

Shift

Shift is a desktop app for Etsy that allows sellers to manage multiple accounts. It enables sellers to manage other apps and email accounts in one place, including Etsy shops.

Features

• Manage all your Etsy shops, apps & emails in one place.
• Unified inbox for multiple email accounts.
• Manage multiple messaging accounts.
• Manage multiple social media accounts.
• Offers a unified search across accounts
• It integrates with 800+ apps, including Gmail, Outlook, Slack, WhatsApp, Messenger, Facebook, Instagram, Spotify, Asana, and LinkedIn.

Pricing: It offers a 14-day free trial and a basic plan for free, and paid plans start at $149/year.

Listadum

Listadum is a shop manager app that uses AI to improve sales for your Etsy shop. With its Chrome extension, you can manage your listings across multiple Etsy shops and easily switch between each shop.

Features

• Access multiple shops with a single login.
• Analyzes and improves listings based on the Etsy Seller Handbook and e-commerce best practices.
• It offers powerful tools like bulk editing, keyword explorer, and listing templates to manage listings.
• Tracks shop performance and identifies high-performing and low-performing listings. 
• Allows you to publish content outside Etsy to gain visibility and drive traffic to your listings.
• The shop critique tool generates reports for your shop and recommends improving your listings.

Pricing: It offers a 7-day free trial. Paid plan starts at $8.33/month/shop.

Thinking of venturing into the clothing industry? Learn how to sell clothes online & kickstart your journey!

Inventory management

Manage inventory across multiple shops using tools like Stitch Labs or Inventory Source. These tools help you keep tabs on your stock levels across shops, ensuring you won’t run out of stock and overpromise your customers.

Track Each Shop’s Performance

You can use tools like Google Analytics and Etsy’s analytics tool to check and analyze performance metrics like traffic, sales, and customer reviews. By analyzing, you will be able to understand what’s working and what’s not, ensuring you are going in the right direction with your multiple shops.

Branding for Each Shop

• Create a unique logo and banner for each shop that tells your brand story. Maintain consistency across colors and typography to help visitors recognize your brand.
• Pick high-quality and high-resolution product photos. Use lifestyle photos to showcase your product being used in real life. 

Handling Customer Service

• Have one email account dedicated to a shop to manage orders, communicate with customers, and resolve their queries efficiently.
• Use apps like HelpScout, Freshworks, or Zendesk, which combine all the customers’ queries from your shops into one dashboard.
• Adjust payment and shipping options depending on each shop’s niche and target audience to ensure smooth transactions.
• Clearly communicate shipping times, accepted payment methods, and potential delays to build customer trust.
• Apply uniform shipping, return, and customer service policies to simplify management and clearly define customer expectations.

Finance

• Although you can have the same bank account for multiple Etsy shops, having individual bank accounts can help manage cash flow and financial tracking for each shop.
• Keep individual financial statements for each shop to monitor profitability and simplify tax reporting.
• Use tools like QuickBooks or Xero to help manage your finances, making it easier to handle taxes and financial planning.

Costs for Managing Multiple Etsy Shops

Running multiple Etsy shops doesn’t come with discounted fees; it only multiplies. Hence, consider all the costs and Etsy fees, from setting up a shop, listing products, and transaction fees to marketing and branding costs.

1. Listing Fees ($0.20 per listing): If the item doesn’t sell, the fee is renewed every four months.

This fee is charged separately for each shop and each product listed.

2. Transaction Fees (6.5% of the total sale price): The fee, including shipping and gift wrap, is also calculated for each transaction. It applies to every shop and is multiplied by the number of sales across shops.

3. Payment Processing Fees (3% + $0.25 per transaction (for U.S. sellers)): Calculated based on the sale amount and incurred on every sale in each shop.

4. Etsy Ads: The costs vary depending on the daily ad budget set for each shop and if you decide to run them. 

5. Offsite Ads Fees (12-15% of the sale price for items sold through Offsite Ads): This fee applies to each shop individually if Offsite Ads drive sales.

6. Etsy Plus Subscription (Optional): $10 per month per shop.

7. Shipping and Packaging Costs: Shipping label fees vary by courier, destination, and item weight. Each shop’s orders require additional packaging materials and shipping supplies.

8. Currency Conversion Fees (2.5% currency conversion fee on the sale amount): This applies if you sell in a currency other than your bank account.

9. Third-Party Tools: Costs vary based on the software or service used (e.g., inventory management, SEO tools, and customer service platforms).

10. Optional Marketing and Branding Costs: Additional expenses may include social media ads, professional photography, custom branding, and email marketing services.

These costs increase as you add more shops, making it essential to monitor each shop’s budget carefully.

Marketing for Multiple Etsy Shops

Explore insider tips for promoting your multiple Etsy shops.

Choosing the right platform based on niche

Depending on your shop niche, you must choose the right advertising platform. Certain niches do well on Pinterest, and a few might perform better on Instagram. For example, digital downloads might get more traction on Pinterest, whereas jewelry shops might attract more buyers on Instagram.

Read Also: How to sell Canva templates on Etsy.

Along with promoting, post valuable content like tips for using the planner, ways to clean the earrings set or behind-the-scenes videos, customer testimonials, etc.

Using Etsy Ads and Promotions Efficiently

Etsy has two types of ads: Onsite ads and Offsite ads. Through onsite ads, you can promote your products on the Etsy platform, which works on a PPC model. Sellers pay a certain amount when users click on ads. 

Meanwhile, Etsy offsite ads allow sellers to promote their products on platforms like Google, Facebook, Instagram, Pinterest, and Bing. Sellers pay when they make a sale.

With onsite and offsite ads, you can attract a wide range of audiences from multiple channels. Test ads by running on all platforms for a while and see which one yields better results. Understand more about how Etsy ads work.

Allocating budgets for Etsy Ads and promotions across shops

Allocate a higher budget to shops or products that perform well with Etsy Ads or have higher conversion rates. Allocate more budget to shops with products that align with upcoming seasonal trends or holidays (e.g., holiday decor during winter). 

Keep monitoring your budget and track the performance of ads to test out different budgets spent on ads for each shop. Increase your budget as they generate sales.

Cross-promotions

Offering bundle deals and promotional cards can be a great way to promote your Etsy shop. These techniques will enable you to introduce your second Etsy shop to your customers. Through bundle offers, you can offer discounts on product A when customers buy product B. You can do so by inserting a promotion card in the order package.

Verdict: Multiple Etsy Shops or Just One?

After thoroughly curating recommendations from several profitable Etsy sellers, we can declare that having one Etsy shop is much easier than managing multiple Etsy shops. 

Managing taxes, bank accounts, revenue, messages, and listings is effortless with one shop, whereas managing multiple Etsy shops becomes laborious and tedious. However, there are a few rare cases in which you should consider opening a second shop on Etsy.

They are:

1. If you have a successful Etsy shop already.
2. Your second shop’s target audience is different.
3. You currently have a curated branded shop and cannot promote unrelated items.

Advice for Beginners: Beginner sellers must note that it is quite hectic to open two shops simultaneously, especially when you’re starting out. Instead, you can open one shop, start selling, understand what’s working and what’s not, handle customer concerns, and then decide whether to open another Etsy shop. This way, creating a shop, branding, photography, and so on can be figured out for a second shop without a sweat.

FAQs

How many Etsy shops can you have?

You can have any number of shops on Etsy. However, you must have a separate Etsy account and email address for each shop.

What is the app that manages multiple Etsy shops?

You can use Vela, Marmalead, and Shift to manage multiple Etsy shops. Through these apps, you can switch between the shops and manage orders, messages, and customer inquiries effortlessly.

Can an Etsy shop have two owners?

Yes, an Etsy shop can have more than one owner. The owners must also be sellers who make/design items that are sold as handmade. You have to list all of the people involved in your shop in your About section, along with the roles they play in your business. The owner(s) will be responsible for any activity on the account. 

Should you have multiple Etsy shops for different products?

You can have a second shop if the target audience and the products are entirely different. Otherwise, you can organize products in one shop using categories and sections.

Can I use the same email address for my other Etsy Shops?

No, you must have a separate email address and Etsy account for each shop. This is one of the Etsy policies, and you cannot create multiple shops with the same email address.

Can I link two Etsy shops?

No, you cannot link two Etsy shops. However, you can link listings between shops using third-party tools like Nembol.