Everything You Need to Know About Amazon Product Feed

Amazon marketplace isn’t just big—it’s colossal! To give you an idea, it has almost 310 million active users around the globe, making it a place where selling is definitely worth the effort. And the most interesting part is that 80% of these users are from the United States, adding up to over 230 million customers. That’s like having almost the entire population of the United States browsing and buying stuff on this platform.

Now, if you’re a seller who wants to thrive on this platform, you must have a stellar product feed and you must know Amazon statistics. Without it, you’re not in much luck since Amazon features millions of sellers. Amazon product feed can help you facilitate the exchange of product information between you and the marketplace.

In the upcoming sections, let’s understand the nitty-gritty of Amazon product feed in more detail.

Understanding Amazon Product Feed

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Amazon product feed is like a big, organized catalog that sellers upload to Amazon’s Seller Central account. This catalog has many details about each product, making it easy for buyers to find what they want.

Now, what’s in this catalog?

Well, there is pretty much everything buyers need to know about a product before hitting that “Add to Cart” button. We’re talking about the basics, like the product title, description, price, and unique SKU code, which helps identify the item. And, of course, there are images to show buyers exactly what they’re getting.

Product feeds also include information about different versions or variations of a product, such as different sizes or colors, so buyers can choose the one that suits them best. Finally, there are details about shipping and its related costs.

In simpler terms, product feeds are used to share your inventory with Amazon and translate your product data into a format that Amazon understands. These feeds are also essential for running effective Amazon Sponsored Products campaigns, as they ensure that the correct information is presented in ads, helping your products reach the right audience. This is where product feed optimization plays a crucial role—it ensures that your listings are accurate, structured correctly, and enriched with relevant details to maximize visibility and conversions.

Now, as a seller, you might think this is a lot of information, but consider it from a buyer’s perspective. Having all the necessary information about the product at their fingertips helps them make informed purchasing decisions.

Benefits of Amazon Product Feed

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There are more than 9.7 million sellers on Amazon globally. So how do you stand out from all this competition?

The answer is simple: optimize your Amazon Product Feed. We know it might seem a little difficult to maintain, but it’s all worth it if you’re a seller because of the benefits product feeds offer. 

Some of these benefits are:

• Better visibility in Amazon search results: Properly optimized product feeds boost the discoverability of both newly launched and existing products on Amazon, making it easier for customers to find them.

• Opportunity to reach a global market: Selling on Amazon means customers can see your products globally. Thus expanding your potential customer base and bringing you more revenue.

• Organized Amazon inventory synchronization: Amazon provides tools to help sellers manage their inventory smoothly. This helps sellers to maintain the right amount of stock to meet the current demand.

• Ability to offer competitive pricing: When sellers can access Amazon’s vast marketplace, they can adjust their pricing to stay competitive and attract more customers.

• Boosting Return on Ad Spend (RoAS): Optimizing your product feeds makes your ads (be it normal display ads or Sponsored Product ads) work better, helping you get more value from your advertising money and simultaneously reducing your Amazon advertising costs.

How to Create an Amazon Product Feed?

Starting your journey as a seller on Amazon is not as daunting as it might seem. Here is what you can do to create a new Amazon product feed and kickstart your business on this e-commerce platform:

Begin by Creating an Amazon Seller Central Account

1. Visit the Amazon Seller Central website and click the “Sign up” button. Alternatively, you can also log in with any existing Amazon account.
2. Choose between Individual or Professional Seller plans. Individual plans are suitable for sellers with fewer than 40 items to sell per month. They cost $0.99 per item sold. The Professional plan is for those with higher sales volumes. It costs $39.99 per month.
3. Before choosing the plan, you must fill in some business information, including your business location, business type, and full name. Then, you must agree to Amazon’s terms.
4. Next, you will be asked to enter your details. This would include your name, date of birth, citizenship details, address, identity proof details, phone number, and more.
5. Verify your phone number and enter your credit card details to pay for the subscription plan. Depending on the country, it may also ask for your bank details.
6. After the bank details are validated, you must fill in details about your product and store. Enter the details and click on Continue.
7. The next step is identity verification. Upload the image of your identity proof mentioned earlier. Also, upload a bank statement. A representative will contact you via video call to verify your details.

Once the verification is done, you’re all set to start your business on Amazon!

Next, Select, Fill, and Upload the Correct Amazon Inventory File. 

Once your account is set up, log in to Seller Central to access your dashboard.

1. From your Seller Central dashboard, navigate to the “Inventory” tab and select “Add Products via Upload.”
2. Choose the appropriate product category for your items. You can use the Search tools to find the correct product category.
3. Download the Amazon inventory template specific to your selected category. The downloaded Excel file would also have an instruction sheet. This sheet contains all the data needed to list the product for that category.
4. Next, fill out the required fields in the template, including product title, description, price, quantity, and shipping details. The information sheet includes optional fields such as brand, manufacturer, and unique identifiers. You can request an ASIN to be assigned to your product here.
5. Save the completed template and upload it to Amazon Central Account. To do so, click Inventory> Add Products via Upload> Upload your Inventory File> Upload Now.

Once your upload is successful, you will receive a confirmation message.

Challenges and Solutions

As fun as it may sound, being an Amazon seller is not an easy job. Product feed management, especially for large inventories, can be exhausting. Keeping track of all the products and ensuring they’re listed correctly requires time and attention. 

Automated solutions like product feed management software supporting Amazon can simplify this process. Tools like WooCommerce, Adobe Commerce, and Ecwid can automate product listing and inventory management tasks. Sellers can reduce the risk of errors and save time by using such tools. 

Similarly, sellers can use many reliable tips to optimize their product feeds. A few of them are listed below:

• Regularly update your product feed to maintain accuracy and relevance.
• Incorporate relevant keywords in product titles and descriptions to improve visibility in search results.

Bonus: You can read more about Amazon product title optimization here. 

• Always use high-quality product images. This makes your products more appealing and attracts more customers.
• Keep an eye on performance metrics such as click-through rates and conversions. Use the metrics to make adjustments as needed to improve results.

Conclusion

Understanding, creating, and optimizing an Amazon product feed is key to Amazon’s success. Updating and refining feeds based on market trends and performance data is equally crucial. This helps brands maintain competitiveness on Amazon and sustain long-term success.

At last, many Amazon marketing tools (specifically for listing optimization) are available today to create and maintain product feeds on Amazon. Sellers must invest in such tools and utilize them to present and market their brands on Amazon. It makes the job much easier.

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