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customer match in google ads

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Not many advertisers are familiar with the term called Identity-based targeting, neither did I. I managed to understand the terms theoretical implications, but practical applications were still hard to grasp. However, Google has made it easy for us to get the idea of identity-based targeting right. Google has introduced a new feature called Customer Match in AdWords. What is Customer Match in Google AdWords? AdWords Customer Match lets advertisers target their ads to customers based…