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How to Write Top-Performing Shopify Product Descriptions

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Well-written product description has the power to sell any product. Customers rely on product description to determine whether your product is what they’ve been looking for. Basically, a great product description is your number 2 ally in making a product seem attractive, right after images (or videos).  We all perceive things from a different perspective. The majority of humans are attracted...

Black Friday 2020 – Google Ads Tips For The Shopping Season

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For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

What Are Product Listing Ads (PLA Ads) and How Do They Work?

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What are Product Listing Ads or PLA’s? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as “Google Shopping Ads”. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad...

What is a Keyword in Google AdWords?

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What is a Keyword? Keywords are the building blocks of online Pay-Per-Click campaigns. AdWords has metrics like Ad placement, Location, Language etc to refine an Ad campaign. However, keywords are the driving factor behind targeting audience. This is because Google shows an Ad only when a user searches a query which then triggers a keyword. This blog focuses on helping everyone understand this...

AdWords Blog from AdNabu

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Welcome to the first Google AdWords blog from AdNabu. Before we jump in to adwords best practices, tricks and tips, lets explore why AdNabu?. Online Marketing is an exciting industry & has tons of solved and unsolved problems. We are a startup aiming to solve some of them. As a team with work experience in online marketing, deciding on Google AdWords as the initial problem to solve was a no...