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A well-written product description has the power to sell any product. Customers rely on product descriptions to determine whether your product is what they’ve been looking for. Basically, a great product description is your number 2 ally in making a product seem attractive, right after images (or videos).  We all perceive things from different perspectives. The majority of humans are attracted to the visual, but after that first attraction, the average reader wants to learn…

What are Product Listing Ads or PLAs? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as Google Shopping Ads. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad listings. The process is handled by sophisticated Google algorithms.…

Welcome to the first Google AdWords blog from AdNabu. Before we jump in to adwords best practices, tricks and tips, lets explore why AdNabu?. Online Marketing is an exciting industry& has tons of solved and unsolved problems. We are a startup aiming to solve some of them. As a team with work experience in online marketing, deciding on Google AdWords as the initial problem to solve was a no-brainer. Let me explain a bit Why…