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How to use user-generated Content for better SEO and Website Performance

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Without high-quality content, there’s no good SEO. However, creating unique and valuable content is getting more and more expensive. No copywriter will write your texts for free, right? But your website users can! Check how to improve your SEO process and website performance with a little help from your friend – User-Generated Content (UGC).  What is User-Generated Content?  UGC...

How To Use Giveaways To Grow Your Ecommerce Business

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Who doesn’t love gifts? Everybody loves them. As human beings, we feel valued and fulfilled when we receive gifts from other people.  It gives our moods a boost, and most importantly for you and me as entrepreneurs, it makes the other person want to give back. So… How can we use giveaways to grow our businesses? How do giveaways work? Before we jump into the details of the strategies that...

SEO for eCommerce – 5 Crucial Elements to remember about when optimizing your e-store

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eCommerce is one of the quickest developing fields around the world. Day by day, we see new e-stores while traditional trade slowly switches to online opportunities. Nowadays, online shopping doesn’t mean only hunting for better offers. It’s much more and eCommerce owners reach for search engine optimization in order to convert better. Let’s explore 5 key factors they should remember about! ...

Shopify Product Pages: 10 Tips to Increase Conversion Rates

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Product pages can make or break your store. Maybe they’re attracting viewers and maybe those visitors are staying for a while – but why aren’t they buying? That’s where our tips to increase product page conversion rates can help you. A well-constructed product page is more than a great look and easy navigation, it’s about engaging with a visitor and gently accompanying them through the...

Facebook Ads Vs. Google Ads: Which Is Better for Your Business Objectives?

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Are you planning to advertise your business online, but cannot decide what platforms to use? In choosing the right channel to promote your company, products, or services, you need to consider several factors, like maximum visibility, costs, and return on investment (ROI). At present, the leading platforms in online advertising are Google Ads and Facebook Ads. Which one should you choose? In...

What are Products in Google Shopping?

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What is a Product? Things that are produced and marketed to be sold are called products. This is the standard marketing definition. Products could be goods, services or an idea that satisfies a demand, want or a need. A product can either be tangible or intangible. But in the context of Google Shopping, the definition of products is a little different. A good that is tangible and can be sold are...

What is Google AdWords?

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What is Google AdWords and Internet Marketing? I will be discussing what is Google AdWords and about PPC and internet marketing in this blog. Pay-Per-Click Marketing or PPC, in short, is an online advertising model which is aimed at driving traffic to websites of businesses. An advertiser pays the host or the publisher when their ad gets a click. A few popular PPC Advertising service providers...

How to Find Negative Keywords in Google AdWords for your business?

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  Identifying the right keywords for your business can often be a tiring task, but nonetheless, it pays off in the long run. When your keywords are set right, they can render higher Click-through Rates and possess a better Quality Score. Finding Negative keywords is a harder job to do as it requires plenty of planning and research. Even though not seen to their true potential, negative...

What is a Single Keyword Ad Group?

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What is a Single Keyword Ad Group? Single Keyword Ad Group or SKAG, in short, is literally what the name suggests, it is an AdWords best practice where each ad group is assigned just one keyword. If you are already following this technique, awesome, you can skip to the advantages of SKAG blog. But for those who still are new to AdWords and need some insights on setting up ad groups efficiently...

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