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Google Shopping For Shopify: The Ultimate Guide

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If you already have a store on Shopify then your next logical step would be to get more customers and more traffic running through your site. Google Shopping these days has grown to be the most powerful tool to acquire more customers. In 2018 76.4 percent of retail search ad spending was through Google Shopping and it beat the long-popular PPC Google text ads.  This profitable marketing...

Google Shopping Optimization: Step by step Guide

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Google shopping ads are a great tool for online e-commerce business owners. These ads help your products and services find a sturdy place on Google’s search engine results page.  This means, utilizing the platform’s features and specs will improve your chances of meeting potential customers. In the long run, customers who stick to your brand can churn out 80 percent of your profits. ...

Google Shopping Automation Ideas for Success in 2021

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The advent of eCommerce has changed our lives for the better…. no, we won’t begin with any such line like that. It is a well-established fact that online platforms have been one of the most incredible things since canned foods. Ever feel blessed when you can compare an endless number of brands while looking for one single product? Yes, eCommerce platforms have gifted us with that! As the likes of...

How to Use Google Shopping Bidding Strategies

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What is Google Shopping Bidding Strategies?  There’s no second doubt about the fact that Google Shopping (previously known as Product Listing Ads) is one of the most reliable platforms to give your eCommerce store the right head start. It counts as one of the most trusted platforms to introduce your brand to a broader section of customers and acquire a strong base online.  Google...

How to Set Up a Google Shopping Campaign

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With 2021 approaching soon, brands are jumping on the digital marketing trail like never before. Having an eCommerce store without a marketing strategy can be detrimental and similar to cleaning without a broom’s help – you can manage with other equipment. However, it will still feel like you’re missing the critical element. To understand why this is so, you need to have a Google...

30 Best Google Shopping Softwares

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Advertisements have been one of the oldest forms of introducing a brand and its expertise to the masses. Long gone are the days that included banners, flyers, and billboards (yes, we know that it still exists in the present) but, the present has changed the ways and means around marketing. Today, the digital presence of brands has penetrated the roots of marketing to its core. Every business...

Google Shopping Feed Audit: The Definitive guide

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What is Google Shopping Feed?  The new generation is all about fast-paced technology usage. Technology makes life a lot easier and that fact is undeniable. Internet, more so, has turned out to be a solution for everything that seemed impossible at a certain time. The reach of anything you do online is more and is always effective and beneficial for your venture. Google is a worldwide search...

Google Shopping FAQs to Get You Started

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Formerly known as Product Listing Ads, Google Shopping is one of Google’s widely recognized services. This service allows businesses to list their products over Google’s SERP (Search Engine Result Page), providing companies with the kickstart to showcase their products to targeted audiences. You must have seen Google Shopping Ads, one way or the other while surfing the internet in the...

How to Sell on Google – Right Programs and easy ways to do it

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Why do you need to sell on Google?   Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses.  Google is one of the biggest and distinguished brands, and to understand how Google can benefit your business, it is important to know how it is...

How To Improve Your eCommerce Search

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Search on the internet has come a long way since its inception in 1993. It has been an integral part of the internet framework and still continues to stay the same. Since there has been an increasing reliance on search, the function has also evolved to deliver better results. In fact, the success rate of search results has gone from 50% in 2001 to 83% in 2017. This has a direct effect on your...