Google Shopping Product title optimization

How to do Google Shopping Product title optimization in 2022?

There is no one definitive answer to this question, as title optimization for Google Shopping will vary depending on the product and category. However, some tips to consider include using keyword phrases that are relevant to the product or service being offered, including keywords you would typically find in a customer’s search query; ensuring your title is both well-written and descriptive; and making sure it accurately reflects the content of your listing. 

You are given a 150 character limit to optimize your google shopping feed title. This implies that you can make your product title more keyword-optimized to serve Shopping Ads well. The more you ad relevant and high search volume keywords, the higher your chances are that your product will perform better. 

In this blog post, we’ll explore the different ways you can optimize product titles to improve your traffic and sales.

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What is the Product title in Google Shopping?

A product title in Google Shopping is the main text that appears underneath the product image on the Google SERP. When you search for a product, the main text in Google Shopping will also match up with your item’s individual title. This allows customers to be more confident that they’re finding exactly what they want when shopping from your site.

Product title examples - Ads and websites

Why Optimizing Product tiles is important?

The optimization of product tiles is important for a variety of reasons.

First and foremost, it ensures that the products offered on your storefront are easy to find and navigate. If your tiles are difficult to access or if they take up too much space, potential customers may be discouraged from browsing your store.

Secondly, optimizing your product tiles can help you to capture more sales by ensuring that your offerings are in high demand. By placing popular items near the top of your tiles, you’ll encourage more and repeat customers to come back.

How Can I optimize my product title? To properly optimize a product’s tile in Google Shopping, you must follow the format outlined by Google: Product names should be clear and descriptive for users who are visiting your website with no limitations on their search terms (meaning not just specific products from the same category).

Since an excellent title may have a major effect, well-optimized product titles guarantee that your items appear for highly relevant search queries.

Things to Consider while Optimizing Your Product titles

#1: Think about your customers

To allow customers to swiftly browse and decide whether an item is worth clicking on, titles should highlight the most essential product qualities.

You must understand your customers’ behavior if you sell goods online. It is essential in this process for businesses to identify the most essential factors that cause individuals to buy.

There isn’t a one-size-fits-all solution. When it comes to product title optimization, this is especially important. Every company and consumer is unique. Understanding your searchers’ goals requires analyzing your audience.

#2: Highlight important product details

Google will display as much of your product title as possible, however, it will frequently be abbreviated. Make sure that your product titles start with the most important information.

One of the most important reasons people buy something is brand loyalty. Many people are interested in a particular brand or category of goods. Make sure to include your brand in your advertisements if it is already well known among your audience.

#3: Provide your most accurate product data

Google product feed is the backbone of your product search campaigns and therefore, optimization is critical. Product feed keywords are what drives a campaign’s performance so paying close attention to them will improve your ads’ success.

It’s easy to overlook the importance of titles. It’s also very easy to submit products without them, and then get frustrated because you can’t find your product in the store.

If a user is looking for a specific product, they won’t find it, and their research will be wasted on you. Make sure to include the most important product details of your item in these titles so that your customers can properly browse through the search results.

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Google’s Recommendations on Product Title

Product titles are the most important element when it comes to google shopping product titles. Both keyword-rich and exact match product titles will boost clicks in google shopping searches by a huge margin since they provide more information about your products for searchers using search engines like google is also one of the easiest ways that you can get traffic from google shopping as well!

In search term rankings, the search term is often an invisible ingredient that defines the success of a product. In fact, roughly 90% of all search impressions are never seen or heard by any human being,” Google says in its latest blog post on how to improve your organic results ranking using shopping ads with CPC EPC and Shopping ads. “These unseen aspects can help you understand which keywords matter for each product and piece together new ways to reach more people across devices”, Google adds.

Keep in mind about length limits

Make sure your product titles aren’t longer than 150 characters long. On a mobile device, for example, just 70 characters can be seen in some situations. Your title might be shortened if you go beyond that limit.

Google will display as much of your product title as it can, but it will frequently be abbreviated. To avoid wasting space at the beginning of the titles, make certain you include the most interesting stuff.

Don’t use Capitalization

Spam and untrustworthy advertisements often use capitalized text. Only use capitalization when it is required. Abbreviations, phone numbers, and countries are all included.

Google will typically capitalize the first letter of your title, as well as any words that begin with a capital. For example, “FULLY LOADED” is more likely to be displayed than “fully loaded”.

Don’t add promotional text in titles

Don’t include pricing, sale price, shipping date, delivery date, other time-related information, or your company’s name. Other attributes are used to hold this information.

Try not to use words from foreign languages

Unless everyone understands the terms, your ads may be confusing to consumers and harm your performance. So

Distinguish between variants

Each variant’s distinguishing features should be added. Is there a variety of colors and sizes available for your product? (Note to use your variant images!) Remember to include these attributes in the title.

How to Optimize Product Titles for Google Shopping?

A shopping ad can improve your website’s conversion rate by as much as 10%. it is important to know when and how you should use shopping ads.

The main purpose of the title is to attract people who are looking for similar products or queries. The content and quality of titles will affect your conversion rate and higher ranking in google shopping.

It’s important to make your google shopping ads’ product titles stand out and entice shoppers. The best way to do this is by showing them why the products in the feed are useful, appealing, or different from other similar items online.

Following best practices for product titles will help you gain the best rankings in google shopping.

#1: Use default product title

 

Google shopping campaigns are usually set up in the e-commerce platform. You may need to optimize your product titles for each shopping campaign, according to their requirements and rules. Once you have done this work, it will help boost the performance of your campaigns by a lot because google supports keywords that can be used as an input into data retrieval systems like Google Shopping campaigns.

Product title optimization is a process by which you can improve your shopping ad campaign. It can be achieved by making changes in product titles and ad copywriting. You need to make the keywords that are statistically relevant for shopping ad campaigns most prominent on these sites, about 50%.

#2: Use a Product title template or Formula

A product title is everything about your product. It’s the first thing that people see, and it acts as a kind of signpost directing them to what you have to sell (in this case – an e-book). Your goal when building your feed for google shopping ads is to get customers through the door. And it doesn’t matter whether you are displaying products on Facebook or Amazon or any other online marketplace – if they don’t find what they want in 30 seconds of browsing, they won’t buy. And this is why people are so desperate for content – to figure out how to get what we want as fast as possible!

#3: Use Keyword suggestions from Google Ads

To discover the top 10 keyword suggestions for your items, AdNabu offers the Keyword suggestion function. You may enhance the performance of your product in Google Shopping by using the following recommendations to optimize your titles.

Ensure that you have connected your Google Ads account to the Google Shopping Feed app.

You can follow the steps below to use the Keywords suggestions.

#1: Click on the product you want to optimize.

Google Shopping opted in products

#2: Click on the “edit on AdNabu” button.

Google Shopping product title score

#3: Click on the keyword suggestions, and you will be able to see the top 10 keywords suggested by Google.

Google Shopping Keyword suggestions By AdNabu

You can use the best keywords in your title and descriptions to improve the performance of your products in Google Shopping.

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Conclusion

Optimizing product titles for Google Shopping can be a valuable tool in increasing traffic to your store. By ensuring that your titles are enticing and keyword-rich, you can attract more customers who are looking for the specific product that you have for sale.

Additionally, matching your product title with the main text in Google Shopping can increase buyer confidence, leading to increased sales.

When it comes to product titles, making sure they are optimized for Google Shopping is a top priority.

By doing so, you can ensure that your customers are able to easily find what they’re looking for and feel confident that the title accurately reflects the product.

In addition, it can help you rank higher in the SERP and generate more sales!

Have you optimized your product titles for Google Shopping? Let us know in the comments below!

Author

Ramachandiran Karthik is the Digital Marketing Manager at Adnabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, Metafields. Karthik has a lot of experience in digital marketing and enjoys exploring new ways to make advertising more effective for both advertisers and customers.