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8 Data-driven Strategies to Boost Your Abandoned Cart Email Campaign

Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners.  For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI.  But, it makes no difference how...

Google Remarketing in 2022 – An Ultimate Guide by AdNabu

Google Remarketing (also known as retargeting) is the technology that allows your Google Ads to track potential consumers across the internet and subsequently display ads to them. When a visitor accesses your site, a little piece of code ( remarketing code) is added to their remarketing list. Your ad is served to visitors that click on the link. When they go to another website that uses the...

Google Ads Remarketing Guide for 2022 (and Beyond)

Google Ads Remarketing is a remarketing service that uses static photos, moving images, video, responsive advertising, and text advertisements. The targeting aspect of remarketing sets it apart from standard Display and Search advertising. Remarketing is a method for targeting individuals who have previously visited your website and saved their contact information, using cookies placed on their...

The Ultimate eCommerce Guide to Successful Flash Sales in 2022

Irresistible deals always feel good. Something that you have been eyeing for suddenly falls to a bargain of a price and you just know you have to click on buy! Add a countdown to this offer and you’ve added the thrill factor that is known as flash sales. They speak to the buyer’s psyche in the perfect manner, because they create a sense of urgency better than any other kind of sales. When you...

63 Black Friday Marketing Ideas & Tips Shared by eCommerce Industry experts

The shopping monster of the year is around the corner, celebrating two blockbuster shopping days “Black Friday” and “Cyber Monday”. Make the most of this frenzy jackpot shopping festival, as this is “the time” to max your sales and the impulsive shopaholics are on the edge of their seat to indulge in some insane shopping. What is Black Friday? The most awaited...

Black Friday 2021 – Google Ads Tips For The Shopping Season

For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

Use Shopify Analytics To Identify And Engage VIP Customers

In the growing competition in the eCommerce industry, are you looking for innovative ways to engage your VIP customers? 56.8% of consumers are more likely to participate in programs that offer exclusive rewards to VIP customers. Customer engagement is a crucial part of customer satisfaction and retention, and turning customers into brand evangelists is one of the best ways to market your brand...

Five post-purchase emails to stimulate customer loyalty

Customer loyalty is an incredibly powerful asset in times of endless choice. Having customers shop from you repeatedly has marketing and financial benefits that businesses with only one-time shoppers do not enjoy.  To get there, though, you need to make an effort in your customer engagement and nurturing so they stay positive towards your brand, and not indifferent. Post-purchase emails are...

Google Ads for Beginners: Developing Your Core Strategy in Three Simple Steps

When we work on our clients’ Google Ads Campaigns in Cleveland, we focus on three steps. These three simple steps will help you to control your ads and get results. We call them relevance, targeting, and structure.  Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be...

The Ultimate Guide To Boost Sales By 30% Using Google Ads

How would you like to increase, perhaps even double your sales revenue from your Google Ads marketing campaigns? This question only has one answer — there’s no such thing as having too many sales. While this is the objective of every marketer, you have to get things right on the conversion end first, before you can convert these leads into sales. Essentially, the core focus of any smart...

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