Google Remarketing (also known as Google retargeting) is the technology that allows you to track potential consumers across the internet and display ads to them.
Google Ads remarketing is a remarketing ad served by Google. By presenting relevant ads when people visit other sites or search on Google, Google Ads Remarketing allows you to advertise to individuals who have previously visited your site, used your mobile app, or are in your CRM databases.
In the growing competition in the eCommerce industry, are you looking for innovative ways to engage your VIP customers! 56.8% of consumers are more likely to participate in programs that offer exclusive rewards to VIP customers. Customer engagement is a crucial part of customer satisfaction and retention, and turning customers into brand evangelists is one of the best ways to market your brand. But in the rising competition, no matter what your eCommerce store sells…
Most advertisers use Remarketing strategy to target potential customers. Remarketing Lists for Search Ads allow advertisers to reach out to those people who have visited their website and have shown interest in their products or services. Remarketing is a very valuable tool at the disposal of advertisers. This strategy has been around for a while. Leading advertising platforms like Google AdWords, Facebook Ads and others provide this feature already. Remarketing Lists for Search Ads (RLSA)…
What are Product Listing Ads or PLAs? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as Google Shopping Ads. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad listings. The process is handled by sophisticated Google algorithms.…