Have you noticed how some Amazon product pages look more professional and detailed than others? That’s because they use Amazon A+ Content. This feature helps sellers create product pages that are more engaging and informative. It allows adding images, charts, and extra details that standard product pages don’t include.
A+ Content is designed to grab attention and provide a better shopping experience. It makes it easier for buyers to understand the product and compare options.
In this blog, we’ll explain what A+ Content is, how it stands out from standard pages, and how you can use it to improve your listings. Whether you’re new to selling or experienced, this guide will help you get started.
Table of Contents
- What is Amazon A+ Content?
- How to Create Amazon A+ Content?
- What to Do If Your A+ Content Gets Rejected?
- How to Measure the Impact of Your A+ Content?
- How to Do A/B Testing of Your Amazon A+ Content?
- How to Resolve Common A+ Content Issues?
- List of Amazon A+ Content Service Providers
- Best Practices for Creating Amazon A+ Content (With Examples)
- Conclusion
- FAQs
What is Amazon A+ Content?
Amazon A+ Content is a premium feature for sellers on Amazon. It helps improve product listings with rich media and descriptive content. Sellers can use videos, images, and custom text to make their pages more engaging.
A+ content allows brands and sellers to share their stories and highlight product benefits. It also includes features like comparison charts, helping buyers make informed choices. It makes listings visually appealing and can drive better customer engagement and conversions.
Eligibility Criteria for Amazon A+ Content
To use Amazon A+ Content, you must meet specific requirements. These include:
- Brand Registration: Your brand must be registered through the Amazon Brand Registry.
- Professional Selling Plan: A+ Content is available only to sellers with a Professional Selling Plan.
- Assigned Role: You need to be a Brand Representative or Reseller. The brand’s administrator must assign you the appropriate role through the Brand Registry process.
- Emerging Seller Programs: Sellers approved for programs like Launchpad or Amazon Exclusives may also qualify for A+ Content.
| Note: If you meet these criteria but cannot access A+ Content, contact your brand administrator for a role assignment. If that is not possible, you can open a support case through the Brand Registry. |
Elements of A+ Content
Amazon A+ Content includes several key elements that make product pages more engaging and informative. These elements help sellers present their products clearly and professionally.
- Header Module: The header is the first section of A+ Content. It includes the product title, a short description, and a large image. This section gives an overview of the product.
2. Product Comparison Charts: These charts visually compare your product with others. They highlight key features and benefits, helping buyers make informed decisions.
3. Image and Text Blocks: Blocks help sellers and brands to combine descriptive text with images. They provide additional product information and showcase important details visually.
4. Video Embeds (In case of Premium A+ Content): Videos can display product features, show use cases, or offer instructions. They make the page more engaging and informative for buyers.
Types of A+ Content
Amazon A+ Content offers sellers three options to improve their product listings: Basic A+ Content, A+ Brand Story Content, and Premium A+ Content. Each type serves a unique purpose and helps create engaging detail pages.
Basic A+ Content
Basic A+ Content allows sellers to provide extra details about their products. It complements the bullet points and images on the main product page. This content appears in the Product Description section and includes:
- Flexible layout modules for text and images.
- Comparison charts to show differences between products in a brand.
- A rich text editor with features like bullet points and numbered lists.
Starting January 2024, sellers with generic ASINs in a Professional Seller’s catalog will also have access to Basic A+ Content.
A+ Brand Story Content
A+ Brand Story Content helps sellers connect with customers by sharing their brand’s values and history. It appears in the From the Brand section on the product page and includes:
- Carousel layouts with images and text cards.
- Links to other products and the brand store on Amazon.
- Up to 19 pre-designed cards to narrate your brand’s story.
This type of content can be added alongside Basic or Premium A+ Content. It’s an opportunity to build a connection with buyers by showing the brand’s uniqueness.
Premium A+ Content
Premium A+ Content offers advanced features to create a more engaging shopping experience. It includes:
- Videos to showcase product benefits.
- Interactive modules like hover hotspots.
- Carousel layouts for smooth navigation.
- Enhanced comparison charts with larger images.
Eligibility for Premium A+ Content
Not all sellers can access Premium A+ Content. To qualify:
- Sellers must have published an A+ Brand Story on all ASINs in their catalog.
- Sellers need at least five approved A+ Content projects in the past 12 months.
- Eligible sellers will see a banner in the A+ Content Manager notifying them of access.
Difference Between Basic and Premium A+ Content
| A+ Content Type | Text & Images | Image Size | Comparison Chart | Allowable Modules on Detail Page | Module Selection | Video & Hotspot | Navigation Carousel |
| Basic A+ | Yes | 970 x 300 | Yes | 5 | 14 | No | No |
| Premium A+ | Yes | 1464 x 600 | Yes | 7 | 19 | Yes | Yes |
Other important points you must note related to differences between basic and premium A+ Content include:
- Size and Layout
- Premium A+ Content takes up significantly more space on the product detail page compared to regular A+ Content.
- Regular A+ Content is about 33% smaller in width, losing around 200 pixels on both sides. Premium uses the full page width for a larger, more impactful layout.
- Additional Modules
- Premium A+ Content offers more modules with interactive features. Examples include:
- Tooltips for extra product information when hovering over specific areas.
- Scrollable Carousels that let customers swipe left and right to explore additional visuals.
- Regular A+ Content has fewer modules and lacks advanced options for interaction.
- Video Integration
- Premium A+ Content allows videos to be embedded directly in the middle of the content.
- Regular A+ Content does not support videos, limiting its ability to visually demonstrate product usage or benefits.
- Historically, video integration in A+ Content was expensive for vendors, making this a significant feature for sellers now.
- Product Comparison Tables
- Both A+ Content types allow comparison charts, but Premium A+ Content offers additional features:
- Ability to show customer reviews, prices, and add-to-cart buttons directly within the table.
- This feature helps customers make purchase decisions quickly without leaving the content.
- Time and Effort to Create
- Creating Premium A+ Content takes twice as much time as regular A+ Content. Designers reported it takes about 11-14 hours for Premium versus 4-6 hours for regular.
- Premium’s additional modules, video integration, and larger size require more design effort.
Why Should You Use Amazon A+ Content?
There are several benefits of using A+ Content:
- Improved Conversion Rates
A+ Content uses high-quality images, detailed descriptions, and interactive features to help customers understand products better. These elements build buyer confidence, often leading to higher conversion rates.
For example, if you sell noise-canceling headphones, you can use a comparison chart like the one above to highlight differences between various models of your brand.
Highlight features such as noise cancellation levels, battery life, and special functionalities to help customers decide which product suits their needs.
- Better Product Listings
With A+ Content, sellers can create more attractive and informative listings. Features like lifestyle images, comparison charts, and custom layouts help demonstrate how products meet customer needs. Essentially, these features offer a clear understanding of what your product offers to the end customer.
- Stronger Brand Awareness
A+ Content allows you to share your brand’s story effectively through visuals and descriptions. Infographics, videos, and text blocks present your brand in a compelling way, leaving a lasting impression and building trust with potential customers.
- Reduced Return Rates
Accurate visuals and detailed descriptions in A+ Content help set clear expectations. This reduces confusion and minimizes product returns, improving customer satisfaction.
For instance, a furniture seller can use A+ Content to include precise dimensions and assembly instructions, ensuring buyers understand the product before purchasing.
- Answers to Customer Questions
A+ Content helps address common customer concerns directly by providing clear and detailed information about product features. This reduces doubts and supports faster purchase decisions.
- To Improve Discoverability
When paired with ads, deals, or coupons, A+ Content can increase product visibility. It helps listings stand out, attracting more attention and engagement from potential buyers.
- Better Customer Engagement
A+ Content creates a visually rich shopping experience with storytelling and interactive elements. These features keep customers interested in your products and connected to your brand.
How Does Amazon A+ Content Work?
Amazon A+ Content uses customizable modules provided by Amazon, which allows sellers to build engaging product detail pages with text, images, comparison charts, and more.
Recently, Amazon introduced AI-powered content generation for select Basic and Premium A+ modules to simplify content creation.
Modules marked as “AI ready” enable sellers to generate text and images for their brand-owned ASINs. You can select specific fields, provide prompts, and adjust the results to meet guidelines.
While AI improves the whole process of content creation, it is important for you as a seller to ensure that you are responsible for reviewing and ensuring compliance.
| Note: Generated images are saved in the Media Library for further edits, ensuring flexibility and ease of use. |
Cost of Amazon A+ Content
Basic A+ Content and Brand Story A+ Content are completely free for eligible sellers.
Premium A+ Content is also free during Amazon’s promotional period for brand-owned products. If Amazon introduces charges in the future, sellers will be notified in advance and can choose to opt-in.
How to Create Amazon A+ Content?
Time to understand how we can create A+ Content on Amazon.
A+ Content Guidelines To Follow
When creating Amazon A+ Content, it’s important to follow specific guidelines to avoid rejections or policy violations. These rules ensure your content is clear, professional, and complies with Amazon’s standards.
Image and Text Formatting
- Use supported image formats like .jpg, .bmp, or .png in RGB colorspace. Animated images like .GIF are not allowed.
- Ensure images are high quality and free of watermarks or unreadable small text. Images must not exceed 2 MB and should have at least 72 dpi resolution.
- Submit accurate alt-text that describes the image for accessibility. For example, “Red blender on a kitchen counter with fruits.”
- Use unique images and text specific to A+ Content. Avoid reusing gallery images from the product detail page.
- Keep text grammatically correct and concise. Use proper punctuation, avoid all caps, and spell out numbers under 10.
Claims and Awards
- Reference awards or endorsements only if they are less than 2 years old and include the granting organization and year in the text.
- Substantiate any certification claims (e.g., “certified,” “proven”) with the certifying body and supporting evidence.
- Avoid environmental claims like “eco-friendly” or “biodegradable” unless supported by detailed notes about materials or certifying bodies.
- Do not include boastful claims like “#1 rated” or “best-selling.” Satisfaction guarantees and claims to cure or treat diseases are strictly prohibited.
Content Restrictions
- Compare only products owned by your own brand. For example, showcase differences between various models of your headphones.
- Do not include warranty or guarantee information, except when the product itself is a warranty card.
- Avoid references to off-Amazon policies, such as return or refund procedures.
- Do not mention your company as a seller or distributor, e.g., “buy from us for authentic products.”
- Avoid shipping details, QR codes, personal information, or phrases like “free shipping.”
- Avoid pricing, promotional details, or discount mentions, including phrases like “affordable,” “cheap,” or “buy now.”
- Do not reference time-sensitive information, such as “new,” “on sale now,” or holiday-specific language.
- Use TM, ®, or © symbols only if they are part of the product packaging or logo. Stand-alone symbols in text are not permitted.
- Do not include hyperlinks, external web links, or attempts to redirect customers to other sites inside or outside of Amazon.
- Avoid references to off-Amazon customer service, such as phone numbers or contact emails.
- Do not mimic Amazon logos, detail page headings, or branded elements.
Step-by-Step Process to Create Amazon A+ Content
Follow these steps to create Amazon A+ Content:
Adding a Brand Story to a Listing
Step 1: Log in to your Seller Central account. Navigate to Advertising → A+ Content Manager from the sidebar.
Step 2: Click on ‘Start Creating A+ Content’.
Choose the type of A+ Content you want to create: Basic or Brand Story. You can include both types on your product listing.
The Brand Story appears as a horizontal banner at the top of the listing, above the Basic A+ Content. It uses a background image with modules superimposed, and it does not replace the product description.
Step 3: After selecting ‘Brand Story’, provide a Content Name and add a brand carousel background by clicking ‘Add Background Image’.
Image Specifications:
- Main Brand Image: Minimum 1464 x 625 pixels
- Logo Image: Minimum 463 x 625 pixels
Step 4: Once the images are added, choose from the available modules to build your Brand Story:
- Brand ASIN and Store Showcase: Links to 4 listings and a store page.
- Brand Focus Image: Highlights a brand image with optional text.
- Brand Logo and Description: Displays the logo with a short description.
- Brand Q&A: Features up to 3 questions and answers about the brand.
Step 5: Click ‘Apply ASINs’ to assign your Brand Story to specific ASINs. Once applied, the Brand Story will be displayed above the product description on your listing.
Adding Basic A+ Content to a Listing
Step 1: In the A+ Content Manager, select ‘Basic’ content type and provide a Content Name and Language.
Step 2: Choose up to 5 modules from the 17 available options. Here are some commonly used modules and their image specifications:
- Standard Company Logo: 600 x 180 pixels
- Standard Comparison Chart: 150 x 300 pixels
- Standard Four Image & Text Module: 220 x 220 pixels
- Standard Quadrant (2×2 Layout): 135 x 135 pixels
- All Other Modules: 300 x 300 pixels
Step 3: Add text and images to the selected modules. Follow Amazon’s guidelines to ensure your images meet the required specifications. Large images will be resized automatically, but smaller images may appear distorted or unclear.
Alt-Text: Provide descriptive alt-text for all images (e.g., “Person wearing headphones while jogging”). Alt-text is used for accessibility and indexing on search engines.
Step 4: Apply Content to ASINs
Add products to your A+ project.
- Enter any ASIN from the ASIN family in the ASIN management section to display all related ASINs.
- Select the ASINs you want to apply the content to and click Apply Content.
- For large catalogs, use the bulk upload feature to upload up to 500,000 ASINs via a spreadsheet. If you are applying content to more than 1,000 ASINs, bulk upload is mandatory.
Step 5: Create Language Variations
Before submitting, create language variation drafts for international customers. For instance, if many US customers shop in Spanish, you can create a Spanish version.
These drafts allow you to add translated content for different regions and then review them for accuracy.
- Amazon may also generate automatic translations for unsupported languages. You can edit or delete these translations as needed.
Step 6: Preview and Edit Your Content
Use the preview option to see how your A+ Content will look on desktop and mobile devices. Ensure all elements are formatted correctly and check for any errors.
Step 7: Submit for Approval
Once satisfied with your content and its language variations, submit your project for approval. You can have up to 20 submissions in review at the same time.
Can You Edit A+ Content?
Yes, you can edit A+ Content after it has been submitted. Below are some of the actions that any seller can take:
Change the Name of an Existing Project
- Go to Advertising > A+ Content Manager and select the project.
- Click Duplicate from the drop-down menu to create a new version with a new name.
- Apply the ASINs to the new project and resubmit for approval.
Note: You cannot change the project name after submission.
Change Existing Text or Images
- Select the project and click Edit from the drop-down menu.
- Edit the text in the content modules or replace an image by clicking X and uploading a new one.
- Use the Media Library to select existing images or upload new ones. Add alt-text for all new images.
- Review and submit the changes for approval.
Add Products to an Existing Project
- Open the project and click Edit.
- Use the search bar to find and add new ASINs to the project.
- For large updates, use the Bulk Upload feature to add up to 500,000 ASINs via a spreadsheet. Bulk upload is required if you add more than 1,000 ASINs.
- Review the ASINs and submit the updated project for approval.
Copy A+ Content from One ASIN to Another
- Select the existing project and click Duplicate to create a copy.
- Make necessary changes to the duplicate project and assign the new ASINs.
- Review and submit the updated project for approval.
| Note: It is not possible to copy content between different countries. You must recreate the page in the designated account. |
Approval and Moderation Process
Once you submit your edits, the updated content will go through Amazon’s moderation process. The existing content will remain live on the detail pages of the applied ASINs until the new content is approved.
The review process may take up to 7 business days, or longer during peak periods. After approval, updates can take up to 24 hours to reflect on the detail page.
What to Do If Your A+ Content Gets Rejected?
Rejection of A+ Content can happen if it doesn’t meet Amazon’s guidelines. Follow these steps to identify and correct issues:
1. Review the Rejection Reasons
- Check the Content Status on the A+ Content Manager landing page.
- Search for the project using the ASIN or project name in the A+ Content Manager. Open the project and review the rejection reason displayed in the upper section.
2. Identify and Address Common Issues
- Use high-quality images with proper resolution.
- Remove excessive whitespace or blank submissions.
- Ensure text is clear, readable, and free from blurriness.
3. Cross-Check with A+ Guidelines
- Compare your submission with Amazon’s A+ Content Guidelines and FAQ pages.
- Look for restricted elements like claims, guarantees, warranties, pricing, promotions, or contact details.
4. Make Necessary Corrections
- Adjust images, remove restricted content, and ensure the text adheres to Amazon’s formatting rules.
- Double-check that all required fields are filled and the submission is complete.
5. Resubmit the Corrected Content
- Once corrections are made, resubmit the content through the A+ Content Manager. Your changes will go through Amazon’s moderation process again.
How to Measure the Impact of Your A+ Content?
Measuring the performance of A+ Content is essential to understand its impact on your product listings. Here are key strategies to track and analyze results:
1. Monitor Unit Session Percentage
- Track the Unit Session Percentage (conversion rate) to see how many visitors to your product page are making purchases.
- Use the formula:
Units Sold / Sessions = Unit Session Percentage - Measure this over a period of 2-4 weeks to observe trends. Results may take time, so be patient.
Where to Find Unit Session Percentage:
Go to “Reports” > “Business Reports” > “Detail Page Sales and Traffic by Child Item”, and select the product you want to measure.
2. Analyze Page Views
- Track the number of page views to evaluate engagement with your content.
- If page views are low, consider revising the content or working on improving visibility through advertising or SEO.
Note: Page views can be checked via the same Business Reports.
3. Review Sales Data
Regularly review your sales figures after uploading A+ Content. Compare the data before and after you implement the new content to understand how it impacts revenue over time.
How to Do A/B Testing of Your Amazon A+ Content?
A/B testing is a powerful way to compare two versions of your A+ Content to identify which performs better.
In Amazon, you can use Manage your Experiments to create experiments and create your experiments:
Step 1: Start an Experiment
Go to Manage Your Experiments in Seller Central and click on Create a New Experiment. Select “A+ Content” as your experiment type.
Step 2: Choose an Eligible ASIN
- Select the Reference ASIN for your experiment. This will be the main product for the test.
- If the ASIN has child variations, the system will show which ones can be included in the experiment. ASINs with low traffic will not be eligible for testing.
Step 3: Create Content Versions
- For Version A, choose existing, approved A+ Content from your A+ Content Manager.
- For Version B, create new content or duplicate Version A and modify it.
- Both versions must have the same ASINs applied to ensure consistency.
Step 4: Add Experiment Details
- Experiment Name: Give your experiment a clear name to track it later.
- Hypothesis: Write a hypothesis, such as “Using different images will improve engagement.”
- Duration: Set the experiment to run for 8-10 weeks. You can opt for “Significance” mode, where Amazon will end the experiment automatically when results are statistically relevant.
Step 5: Submit the Experiment
Once all details are added, submit your experiment. Ensure the content meets Amazon’s A+ guidelines, as validation is required before the test begins.
Step 6: Check and Publish Results
After the experiment ends, analyze which version performed better. If you opted for “Auto-Publish,” the winning version will automatically go live if it performs at least 66% better than the other. Otherwise, manually publish the better-performing content.
| Note: You can edit experiments in progress, but only for certain details like the hypothesis or duration. If you need to change the content, you must cancel the current experiment and start a new one. |
How to Resolve Common A+ Content Issues?
Here’s how you can address frequent problems encountered while creating A+ Content:
Issue 1: ASIN Not Recognized as Part of Your Brand
Problem: The ASIN is not mapped correctly to your brand due to inaccurate listing data.
Solution:
- Ensure the brand name on the ASIN matches exactly with your Brand Registry name, including case sensitivity.
- Verify the GTIN or key attributes such as UPC, part number, or model number.
- Check if the item type category matches the product type in the listing details.
If the error persists, contact Brand Registry support for assistance.
Issue 2: ASIN Has a Retail Contribution
Problem: A retail vendor has already added A+ Content to the ASIN.
Solution: Currently, Amazon doesn’t allow sellers to modify or overwrite A+ Content contributed by retail vendors.
Issue 3: Prohibited Keywords Detected in Content
Problem: Prohibited keywords are detected in text boxes, image alt-text, or embedded image text.
Solution:
- Search for and remove any prohibited words from text boxes, alt-text, or images.
- After making the corrections, click Preview > Submit to resubmit your content.
Issue 4: “Reduce KB Size” Error When Previewing Content
Problem: The content exceeds Amazon’s size limit due to large images or too many assets.
Solution:
- Reduce the file size of your images. Ensure the images meet Amazon’s size requirements.
- Reduce the number of images in the template, if needed, while maintaining quality.
Issue 5: Setting Up A+ Content A/B Tests
Problem: ASINs don’t meet the eligibility criteria for A/B testing, such as low traffic.
Solution:
- Only high-traffic ASINs that belong to your brand are eligible. Ensure the ASIN has enough traffic in the recent weeks to qualify.
- A maximum of 500 ASINs can be applied to an experiment through Manage Your Experiments.
List of Amazon A+ Content Service Providers
If you need help creating Amazon A+ Content, several trusted service providers can assist. They offer professional services to make your product listings stand out.
HighOnRank
HighOnRank provides Amazon A+ Listing Services, including A+ Content. They create high-resolution images, edit product photos, and write exclusive descriptions to improve sales.
Pixenite
Pixenite specializes in premium A+ Content services. They design page layouts and create high-quality images. Their team focuses on strategies to improve your product’s reach and engagement.
SunTec India
SunTec India provides A+ Content writing with engaging product descriptions. They also edit images to create optimized product pages that attract more buyers.
Gtechwebindia
Gtechwebindia offers a range of services for Amazon vendors. They write product descriptions, optimize listings, and create visually appealing content for A+ pages.
Hire Freelancers on Fiverr and Upwork
Freelancers on Fiverr or Upwork are also great options for creating A+ Content. Many freelancers specialize in designing layouts, writing SEO-optimized copy, and creating high-quality visuals.
You can easily find professionals who match your budget and project requirements.
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Best Practices for Creating Amazon A+ Content (With Examples)
Below we will be discussing some best practices to create Amazon A+ Content while analyzing some real world examples so that we can understand what works and how to implement it.
Text Formatting and Feature Highlighting
a. Use Bold and Clear Headlines
Start each section with strong headlines. In the example, headlines like “Unrivalled Maximum” and “Long Battery Life” immediately convey the main message and grab attention.
b. Highlight Key Features with Emphasis
Use bold or colored text to emphasize important details. For example, “450mAH battery, 2.5hrs fast charging” stands out in the text, making the benefits instantly clear.
c. Write Short and Focused Descriptions
Keep sentences simple and to the point. The example explains features like “Comfort and Durability” and “Wireless Hand Free-Wired” in clear, easy-to-read paragraphs.
d. Add Benefit-Focused Language
Focus on how the product solves problems or adds value. Phrases like “Ultimate sound experience” and “Easy switching between devices” highlight user benefits.
e. Keep the Text and Visuals Aligned
Position text next to relevant visuals to reinforce key points. For example, the “Seamless Switching” section is paired with an image of the headphones, clarifying the feature.
f. More Text Outside Images: Ensure key information, such as headlines and body text, is outside of images. Text within images does not index for SEO. Use body text or image captions to make content crawlable and improve keyword rankings.
Image Guidelines and Visual Appeal
a. Use High-Quality, Bright Images: Include sharp and colorful images to showcase the product. For example, the images of Smencils are bright and clear, highlighting their fun designs and colors.
b. Add Text Overlays on Images: Combine visuals with short, bold text. For example, text overlays like “Fun Scents!” and “Stays Fresh!” immediately communicate benefits without needing to read the full description.
c. Highlight Features with Close-Up Shots: Use zoomed-in images to emphasize key product details. For instance, the close-up of the pencil tips with the text “100% Recycled Newspaper” highlights sustainability and product quality.
d. Use Icons for Visual Clarity: Add small icons to support the text. Here, icons like the recycling symbol and the “Fun Scents!” bubbles quickly communicate the product’s key features visually.
e. Balance Text and Whitespace: Maintain a clean look by balancing text and images. In this example, the use of white space around the circular visuals keeps the content organized and easy to follow.
f. Use Comparison Charts: Use charts to help customers compare products and make informed decisions. The example shows a comparison table with clear columns for “Price,” “Scented?,” and “Customer Reviews.”
g. Align Colors and Themes Consistently: Match visuals with your brand’s color palette and fonts. For instance, the vibrant colors in Smencils’ images maintain a cohesive, fun brand identity.
h. Show Lifestyle Images: Include visuals of the product in real-world use. For instance, images of the Smencils with fun graphics and colorful backgrounds help customers imagine using the product.
SEO Best Practices for A+ Content
- Add Descriptive Alt-Text to Images: Write clear and keyword-rich alt-text for every image to improve search visibility and accessibility.
For example, in the image, alt-text like “Holiday Smencils, Scented Pens” and “Smelly Pencils in a Cylinder” describe the product directly.
Avoid generic phrases like “image” or “product picture.” Proper alt-text helps Google index your images and improves search rankings outside of Amazon.
| Note: While Amazon does not index A+ Content text or images internally, Google does. This can help your product appear in search results outside of Amazon. Additionally, ensure your old product description is filled with keywords, as Amazon continues to index them even though it won’t display them on the live page. |
- Include Relevant Keywords Naturally: Add important product-related keywords in headings, descriptions, and alt-text.
For instance, phrases like “Colored Smencils” and “Holiday Smencils” highlight the product type and its unique features.
Use natural language to avoid keyword stuffing, and always ensure the text flows smoothly for readability.
Optimize A+ Content for Mobile Devices
Over 150 million customers shop using the Amazon app. Ensuring your A+ Content looks great on mobile can help attract more buyers and increase sales.
- Preview for Mobile View: Always check how your A+ Content looks will appear on mobile devices. Amazon lets you preview your content for both desktop and mobile before submitting.
- Keep Mobile Layout in Mind: On mobile, the product description appears before the bullet points. Make sure your key details are clear and easy to read.
Analyze Competitors to Improve
Take a look at competitor listings to see what works well. Identify areas where your A+ Content can stand out, such as adding unique features like logos or detailed graphics.
By improving on what your competitors are doing on Amazon with A+ Content, you can create more engaging content.
Highlight Reviews and Ratings in your A+ Content
Include positive reviews or ratings in your A+ Content to build trust. For example, add an image showing a top rating or a quote from a happy customer. This makes your product more appealing and helps buyers feel confident.
Conclusion
Amazon A+ Content is a powerful tool to improve your product listings and connect with customers. By following best practices, using high-quality visuals, and highlighting key features, you can make your products stand out.
Whether you choose to create A+ Content yourself or hire professionals, investing in well-crafted content can drive sales and build trust with your audience.
FAQs
- How to Add A+ Content to Amazon Listings?
To add A+ Content, you must first enroll in the Amazon Brand Registry. Once registered, log in to Seller Central and access the A+ Content Manager. This is where you can create your content using templates, upload visuals, and write descriptions. After completing the content, submit it for Amazon’s review and approval.
- How to Get Premium A+ Content?
Premium A+ Content is available by invitation only from Amazon. To qualify, your brand needs a strong presence on the platform, consistent sales, and adherence to Amazon’s guidelines.
This advanced feature allows you to access interactive modules, video content, and dynamic layouts to improve your listings.
- What is the Difference Between Basic and Premium A+ Content?
Basic A+ Content offers standard features like images, text, and basic layout options. It is limited to five modules and does not support videos.
Premium A+ Content, on the other hand, includes advanced features such as video integration, carousel layouts, and additional modules. Premium A+ Content provides a more engaging and dynamic shopping experience for customers.
- How Long Does It Take for A+ Content to Be Approved?
Once A+ Content is submitted for approval, it may take up to seven business days for Amazon to review it. During busy periods, such as holidays or peak seasons, the review process may take longer. Amazon currently does not offer expedited requests for approval.
- Does A+ Content Improve Sales?
A+ Content has been shown to increase sales by an average of 5% to 30%, depending on its quality and presentation.
It helps engage customers by offering clear visuals, detailed descriptions, and better product storytelling. This reduces confusion, improves trust, and often leads to fewer returns.
- Are There Any Content Restrictions for A+ Content?
Yes, A+ Content must adhere to Amazon’s guidelines. Avoid using blurry or low-quality images, promotional language like “cheap” or “free,” and external links or references outside of Amazon. Proper grammar, formatting, and compliance with Amazon A+ Content Guidelines are essential for approval.
- Is A+ Content Available in All Amazon Marketplaces?
A+ Content is available in most Amazon marketplaces, but the features and guidelines can vary by region. Sellers should check local Amazon policies to ensure their content meets regional requirements and standards.
- How to Add Videos in A+ Content?
Videos can only be added through Premium A+ Content.
- Is A+ Content Available for All Product Categories?
A+ Content is available for most product categories. However, it is not currently supported for items in the Books, Music, Video, or DVD (BMVD) categories. Always check Amazon’s guidelines for category-specific restrictions before creating content.
- Is Amazon A+ Content Indexed?
No, Amazon does not index A+ Content text, images, or alt-text within its search algorithm.
However, Google does index this content, which can improve your product’s visibility in external search results. Once A+ Content goes live, it replaces the old product description on the detail page, but Amazon still indexes the keywords in the old description.
To test keyword indexing, search for your ASIN followed by a specific keyword (e.g., “ASIN: keyword”). If your product appears, the keyword is indexed; if not, it isn’t. Keeping your old description filled with relevant keywords remains important for Amazon’s search indexing.
