How to Create An Amazon Storefront (For Brands and Influencers)

Setting up an Amazon Storefront can be a great idea for brands and influencers. A storefront allows you to create a customized shopping space that looks like your own direct-to-consumer website. Using that space, you can easily showcase your products, share your brand’s story, and ultimately boost sales. 

Additionally, such a personalized approach also helps you build deeper trust with customers, and improve loyalty.

But the question is, how to create an Amazon storefront? What is the process? Does it cost anything? Are there any tools that can help? And so on.  

To answer these questions, we have come up with this blog. 

This guide will walk you through every step of creating your Amazon Storefront, whether you’re a brand or an influencer. We’ll also share tips and best practices to ensure that your storefront stands out from the crowd and truly shines.

So are you ready? Let’s get started. 

What is An Amazon Storefront 

For Brands, an Amazon Storefront is a multi-page, interactive online store that lets them display their products and share their story on Amazon. It gives a unique space inside the Amazon marketplace, where you have complete control over the brand’s presentation and customer experience.

For influencers, a storefront is a dedicated page where they can easily showcase their favorite Amazon products and prompt customers to purchase them. Amazon influencers also have the option to compile all their product recommendations through a list.

Benefits of an Amazon Storefront

Creating an Amazon storefront offers multiple benefits. These include: 

1. Easily manage and track your business operations on the go with iOS and Android devices. 
2. Offer your customers secure methods of payment.
3. Reduce cart abandonment through streamlined checkout processes.
4. Power your business performance tracking with an insights dashboard.
5. Integrate your store with any other website smoothly.
6. Shoppers don’t see competitor ads on a storefront. This means you can easily capture and retain customer attention without distractions from competing products.
7. And get the benefit of using Amazon’s suite of features for sellers, all from one place. 

Amazon Storefront Requirements

Before diving into the process of creating an Amazon storefront, it is important to understand Amazon storefront requirements (or, we can even say, prerequisites). Let’s look at that:  

For Brands  

1. First of all, you should be on a professional Amazon Selling plan, which costs $39.99/per month. 
2. Your brand should be registered with Amazon’s Brand Registry. Enrolling will also help you access important brand management tools and support from Amazon. 
3. Lastly, you need to own a trademark for your brand. This is important if you want to enroll in the Brand Registry. 

💡Amazon also recommends that you read their Stores’ Creative Guidelines to help prevent any setbacks later on.

For Influencers

1. To create an Amazon influencer storefront, you must be a part of the Amazon Influencer Program. For that, you must meet several requirements. Those include: 

• To apply, you must have an active social media account. The Amazon Influencer Program accepts influencers with YouTube, Instagram, or TikTok accounts.

Note: X (Twitter) accounts are no longer accepted.

• There isn’t a specific number of followers required. However, if you have a significant following, it will improve your chances of getting selected in the program.  
• Active engagement on your social media account is also required. You can’t just own an account with lots of followers but zero engagement and activity. 
• Lastly, your account should also have high-quality content. 

2. You should also have a Facebook (Meta) Business account if you apply through Instagram or Facebook.

With these requirements in place, you can apply for the Influencer program and provide the required details, such as your social media handles and personal information, for verification. 

💡Do go through Amazon’s Influencer Program Policy for more information and to stay compliant with all their policies.

Step-by-Step Guide to Creating Your Amazon Storefront

With that, let’s now understand how to create an Amazon storefront. First, we will cover the step-by-step process from a brand’s POV. 

Creating Amazon Storefronts for Brands 

Step 1: Set up your store

• Click on the “Stores” tab in Seller Central, go to “Manage Stores,” and then click on “Create Store.”

• You will see a list of brands, choose yours from it, as it will be enrolled in the Brand Registry.
• Fill in your brand display name in the Store Builder, then upload your brand logo.

Step 2: Create a homepage

• Choose a Homepage template to tell your brand story or highlight products. You can choose from different options, which include: Product Grid, Marquee, or Showcase template—each one customizable with rich media.

• Write a meta description for your store that ranks well in Google’s SERP and acts as the preview of your brand.

Step 3: Set Up Your Store

• Then, you will have to add and manage subcategory pages using the Page Manager. These subcategory pages will be responsible for showing different product categories or features.

• Then, use the Tile Manager to add engaging content like images, text, and videos to your pages.

• Create an appealing store header with a hero image and a navigation bar on each page. Make sure hero images are 3000 x 600 px. Additionally, place important content in the center to avoid cropping. 

Important Information 💡: Hero images should not exceed the size of 5 MB. Brand logos should be 400 x 400 px, also with a max file size of 5 MB.  Always keep key elements within the safe zone. This prevents important details from being cropped. And it also ensures a high-quality display on all devices.

• Preview your Store regularly across all devices to ensure it looks absolutely perfect.

Step 4: Add Products

• The next step is to add products to your store. 
• You can either complete this step manually or use dynamic widgets to automatically populate different product displays, such as best-selling products or recommendations based on visitor behavior. If you do it manually, then ensure that your listings are well-optimized so that they can grab shoppers’ attention.

Pro Tip 💡: Enhance Product Detail Pages with A+ Content. Use A+ Content to add visual media and tables into your detail pages that make your product pages stand out against other competitors. This, can encourage repeat purchases and increase sales by up to 8%.

Step 5: Customize and Enhance Your Store

• Then, further customize your homepage and sub-pages with additional sections that include product images, listing previews, videos, text, and more.

Step 6: Submit your Storefront for Review 

• When finished, submit your Store for review and publication. The moderation review process takes 24 hours in general to be completed, but it can also take 3 days. 
• Meanwhile, it is advised that you monitor the status of your submission under Amazon Stores. You will be notified via email or in-app once your store is reviewed. Note that you cannot edit your store during the review process. If changes are required, wait for the review to complete before submitting a revised version.

Pro Tip 💡: Submit your store early before big sales or holidays. This gives you time for any needed changes. Once approved, your store goes live right away or on the date you chose, making it easy for customers to find.

Creating Amazon Storefronts For Influencers

Amazon influencer storefronts can be created either through mobile or desktop devices. Below, we have discussed both convenience methods. 

Creating Amazon Influencer Storefronts On Mobiles

1. Begin by signing in

Open the Amazon Mobile application and log in using your registered e-mail. Tap on the profile icon, navigate to ‘Your Account’, further to ‘Your Storefront’, and then tap ‘Edit my Storefront’. Further click on ‘Update Your Page’.

2. Update Your Profile Picture

Click the camera icon within the profile picture box, and then choose to use your existing library of photos or take a new photo.

3. Change Your Cover Photo

Click the camera icon inside your cover photo box. Select a photo or upload a new one – and remember, ideally, the size is 1275px X 284px, and it should be less than 5MB.

4. Set Your Page Title

Next up, you will have to set a page title. This must be something unique like your name or even your social media handle. But do note, titles cannot contain the names of Social Platforms or Amazon Trademarks.

5. Save and Add a Tagline

Define your page’s purpose with a simple tagline, like “Explore all my favorite products.” Make sure to save any changes so they appear on your storefront.

And you will be good to go! Your Amazon influencer storefront will be ready. 

Creating Amazon Influencer Storefronts On Desktops

1. Log into your Influencer Account 

Once you are accepted into the program, sign in from your desktop. 

2. Set Up Your Storefront

Go to your ‘Storefronts’, and select ‘Edit Storefront’. 

3. Personalize Your Storefront.

Now here’s where you will be adding a unique name to your store. You will also be uploading a picture and a banner.

Pro Tip💡: To make your Storefront even easier to share, Create a custom vanity URL. Click on ‘Edit Storefront’ then ‘Getting Started’. From under ‘Help & Support,’ select ‘Request new influencer handle’, complete the form, and send your request.

4. Select the Products You Want To Feature 

Decide on the products you wish to showcase. Use keywords, brands, or categories to find and select items that align with your brand or theme.

5. Organize your Store

Now you can work on ‘idea lists’ to categorize your products. These idea lists make it simple for shoppers to browse and shop. 

Go to ‘Your Account’, choose ‘Create content’, and then ‘Idea Lists’. Here, you can add products to each list and give them relevant titles.

And guess what? Your Amazon Storefront is ready! And for better visibility and boosted sales, we have also optimized it. 

You might also like to read: Amazon 1P vs 3P: Which Selling Model Is Best for Your Business?

Helpful Tools & Services To Build Amazon Storefront

So, in the sections above, we have successfully answered the question of how to create an Amazon storefront. Now, we will be answering another important question that we had asked ourselves earlier: Are there any tools that can help with the process? 

Good news! There are. Let’s look at them: 

Amazon Store Builder

The Amazon Stores Builder simplifies the creation of the storefront. It is an official tool from Amazon that helps sellers and brands build beautiful and interactive storefronts. The builder is divided into four main sections:

1. Page Manager: This comes in handy when creating and managing the structure of your Amazon storefront. Use it to create, select, move, and delete pages of your store.
2. Preview Window: This window provides a live preview of the current page while tile selection and editing can be done.
3. Tile Manager: This tool allows you to easily add, edit, and rearrange tiles (building blocks of your page’s layout) on your Store pages.
4. Status Bar: This bar keeps you updated with any alert or notification of your Store’s moderation status. Plus, it also keeps you informed of any issues that need your attention. 

AMZ Pathfinder

AMZ Pathfinder is an Amazon-focused ad agency that provides professional services for creating and managing Amazon storefronts. They provide professional and functional designs that help your Store stand out in a crowded market. 

Their Services include:

1. Comprehensive storefront design, including A/B testing and updates.
2. Addition of new products and customization for special events.
3. Advanced analytics to help optimize your store performance and develop organic traffic.

Their services start at $400/mo, for which you can get monthly A/B testing and updates for your storefront. It also includes management of Amazon posts and some customized store versions for holidays or events. 

Apart from that, there’s also a $1250 plan. It includes a one-time build or complete redesign of your storefront. 

Look for Amazon Storefront Templates Online 

it is also suggested that you search other marketplaces for Amazon Storefront Templates. 

On Marketplaces like Etsy, you can easily find Amazon Storefront elements like banners, images, etc. These can provide a quick start for those looking to design their storefronts with pre-made layouts that are both attractive and functional.

Also, these marketplaces can provide some really creative options in bulk that can help you save time. And that can also help you reduce the need for extensive design work. 

Hiring Freelancers

However, if you want to go for extensive customization, then you can also consider hiring freelancers from Upwork or Fiverr. 

Freelancers can offer specialized skills in design and ecommerce. And that can help you tailor your Amazon Storefront to meet specific needs and brand aesthetics.

Tips for Amazon Storefront Customization and Promotion 

Now, we will be looking at some tips below that will help you with Amazon storefront customization. 

1. Add Multiple Pages to Your Store: Stores with more than three pages see major growth in shopper engagement: Dwell time increases by 83%, and sales per visitor increase by 32%. 

Add extra pages to your store so that shoppers have a great and immersive shopping experience, which helps you to boost sales.  

2. Keep your store updated: Update your Amazon storefront every 90 days to keep the content fresh and relevant. This can result in a 21% increase in repeat visitors and a 35% higher attributed sales per visitor. 

3. Make the most of “Insights”: Use the “Insights” section in the “Stores Builder” to keep track of your store’s performance. And track important metrics like “page views”, “sales”, etc., and refine your strategies accordingly.

4. Incorporate Brand Storytelling: Engage customers by sharing your brand’s journey, values, and mission. Storytelling differentiates your brand and fosters customer loyalty, making your products more appealing.

5. Make your Store Mobile-Friendly: Make sure your storefront is mobile-friendly because a huge amount of traffic that hits Amazon comes from various mobile devices. Test on different screens for how your storefront will appear and make the necessary changes that are required to provide an optimized user experience.

6. Promote Your Amazon Store: Once your storefront is live, use ecommerce marketing strategies to drive traffic to it and sell effectively. Those strategies include: 

• Email marketing 
• Social media marketing 
• Product Listing Ads

7. Add a Q&A Section: Add a Q&A section to answer common customer inquiries directly on your storefront. This builds trust and transparency within your business, raising the bar for customer engagement and satisfaction.

Conclusion

To conclude, creating an Amazon storefront can be really beneficial, whether you are a seller, brand, or influencer. It provides a platform to showcase your existing or new products, engage with customers, and increase your sales. Having a well-managed storefront makes selling on Amazon truly worth the effort.

By regularly updating and optimizing your storefront, you can keep your audience engaged and interested. 

Start building your Amazon Storefront today to take full advantage of these opportunities and watch your business grow!

FAQs

1. How to create an Amazon storefront as an influencer?

To create an Amazon Storefront as an influencer, you first need to be accepted into the Amazon Influencer Program. Once accepted into the Amazon Influencer Program, log into your influencer account and navigate to the Storefronts > Edit storefront section to set up your page. 

Customize your storefront by assigning it a unique name, adding a profile picture and a banner, and personalizing your store’s URL for easy recognition. 

Finally, select products to feature by searching using keywords, brands, or categories, tailoring your selections to best suit your audience.

2. Can Anyone Have an Amazon Storefront?

Only sellers enrolled in the Amazon Brand Registry or influencers approved under the Amazon Influencer Program can have a Storefront. This ensures that Storefronts represent registered brands or recognized influencers.

3. How to Edit Amazon Storefront?

To edit your Amazon Storefront, start by logging into Seller Central and accessing the store builder via Stores > Manage Stores > Your Store Name > Store Builder. In the store builder, you can navigate using the Page Manager to add or edit pages, and the Tile Manager to modify or add new tiles, which are the building blocks of your storefront. 

4. How Many Followers Do You Need to Have an Amazon Storefront?

The specific number of followers required can vary as Amazon evaluates the influence based on engagement, content quality, and audience size. Typically, a larger, engaged following increases the chances of approval.

5. How to search for a Storefront on Amazon?

To search for a specific Amazon Storefront, use the search bar on Amazon.com and type the brand or influencer’s name followed by “storefront”. Amazon’s search bar will show appropriate results, and by clicking on that, one can go to the brand or influencer’s curated Storefront if available.

You can also ask for the direct link, which most brands or influencers share on their social media or websites.

6. How to Set Up Custom URL for Amazon Storefront?

To set up a custom URL for your Amazon storefront, first ensure your store meets Amazon’s eligibility criteria, including a registered brand and active product listings. Log into Seller Central, access the Brand Dashboard, choose a URL that reflects your brand, and submit it for approval. 

Once approved, promote your new URL across your marketing channels to enhance brand recognition.

7. How to Find My Amazon Influencer Storefront Link?

To find your Amazon Influencer Storefront link, log into your Amazon Associates account at affiliate-program.amazon.com. Once signed in, navigate to the Influencer tab and select “Manage my storefront” or “My page.” 

This action will direct you to your storefront, where you can copy the URL from the address bar before the question mark or use the share icon to copy the link directly. This link is what you’ll share with followers to earn commissions on their purchases through your storefront.