Juggling between marketing, managing inventory, answering customer queries, or analysing budget can be daunting. To ease a merchant’s workload, several ecommerce automation software have made their way into the market.
These automation platforms have remarkably improved sales, helped boost productivity, and worked as an extra pair of helping hands.
In this blog, we cover 10 power-packed automation software that can help all ecommerce businesses to enhance their online store management.
Let’s dive right into it!
DIRECTLY JUMP TO THE ECOMMERCE AUTOMATION SOFTWARE LIST.
Table of Contents
Ecommerce Automation Software At A Glance
Here’s a table outlining each tool along with its type of e-commerce automation and a short description of its core automation functionality:
| Tool | Type of E-commerce Automation Tool |
| AdNabu | Google Ads Automation |
| GoDataFeed | Product Feed Automation |
| Mailchimp | Email Marketing Automation |
| Shopify Flow | Workflow Automation for Shopify |
| Zapier | App Integration & Workflow Automation |
| Drip | E-commerce CRM & Marketing Automation |
| ActiveCampaign | CRM + Sales & Marketing Automation |
| Klaviyo | Email & SMS Marketing Automation |
| Omnisend | Omnichannel E-commerce Marketing Automation |
| HubSpot | CRM + Full-Funnel Marketing Automation |
List of Ecommerce Automation Software
It’s time to unravel and get a detailed overview of what these software are and how they function:
AdNabu
| Suitable Platforms | Shopify |
| Business Type | All types of Shopify businesses |
AdNabu is a product feed management tool that offers a plethora of features suitable for Shopify merchants.
It’s an all-in-one tool that offers the power of AI feed optimization, dashboard analytics to track Google Shopping ad metrics (impressions, click-through rates, conversions, and clicks), and help you expand your advertising reach across multiple marketplaces—Meta (Facebook & Instagram), Google, Bing (Microsoft), TikTok, X (Twitter), Snapchat, and Pinterest.
Holding the status of Built for Shopify, AdNabu has proven to boost ROI (return on investment) and is an optimal solution for all merchants, especially Shopify Plus users, who have massive inventory operations and are looking to scale their online business.
Features
Let’s explore what AdNabu has to offer to its users:
- AI-Powered Feed Optimization: The app utilizes OpenAI’s GPT-4o mini language model, providing users with the latest technology. It offers Automated AdNabu AI (background AI optimization) that uses an advanced algorithm to auto-populate attributes, titles, descriptions, highlights and automatically update product information.
- Multiple Marketplace Integration: Run ad campaigns for Facebook, Instagram, Google, Bing, X, Snapchat and TikTok.
- Product Review Integration: Provides integration with product review apps like Loox, Yotpo, Junip, etc., and only displays verified Shopify product reviews.
- Multilingual & Multicurrency feeds: The app syncs & generates multilingual feeds that are in line with 30+ Google Merchant Center-supported languages and allows multicurrency transactions in over 90 currencies.
- Keyword Suggestions: Generates relevant, top 10 high-ranking keywords straight from Google Keyword Planner. Also generates keywords in different languages for global ad listings.
- Shopify Flow Automation: Automate workflows with specific custom actions, like–Opt-in Google, Opt-out Google, Update Adult, Update Age Group, Update Condition, Update Excluded Destinations, Update Gender, Update Google Product Category, Update Included Destinations, Update Tax Category.
- Customizable Metafields: Let’s you customize product attributes with metafields. Enrich your online store and landing pages with more product details. It overrides original values and fills missing fields with defaults, ensuring your feed is always campaign-ready.
- Product Score Insights: The app follows platform-specific guidelines and specifications to help avoid product disapprovals and suspensions. It also provides feedback on areas that require improvement, along with an overall product quality score.
- Instant Shopify Sync: Automatically updates changes made on the Shopify store to the Google Shopping feed. Syncs data like pricing, descriptions, product attributes, inventory levels and more.
Pricing Plans
The app offers a free trial for up to 14 days. The plans are as follows:
- Hobby: Free
Merchants can add up to 50 products, and offers access to Shopify Markets and Shopify Product Taxonomy Support.
- Basic: $29.99/month or $299/year
Hobby plane privileges + access to unlimited products, AI optimization, bulk edit, multi-language and currency support, Facebook, Instagram, TikTok, Bing, Snapchat, Pinterest, X (Twitter), and Google keyword suggestions.
- Advanced: $79.99/month or $799/year
Basic plan privileges + AI 20K credits/month, metaobject support, metafield customization, product review integration, hourly sync and headless support, feed rules and blocklists, and Shopify Flow integration.
- Plus: $249.99/month or $2,399/year
Advanced plan privileges + Automated AI with 100K credits/month, instant sync from Shopify, instant sync from Google, unlimited rules and flows, unlimited metaobjects, and priority support.
Reviews
4.8 ⭐⭐⭐⭐⭐
On the Shopify app store, the app has garnered 4.8 stars out of 5 from 800+ users, with merchant testimonials praising the app for boosting their sales and visibility across Google Shopping.
The app gained prominence for its automation features, which can improve product listing quality and save time.
Customer support has shown professionalism, personalized responses, and quick action.
Pros & Cons
| Pros | Cons |
| Easy to reach a broader audience with multiple marketplace integrations. AdNabu helps minimis errors and product disapprovals. Offers AI-powered automation. Simplifies feed creation and its management. | AdNabu is primarily Shopify-focused, creating a disadvantage for businesses on other ecommerce platforms like BigCommerce, WooCommerce, etc. It only covers basic analytical tracking. |
| Dive deeper into ecommerce marketing automation and explore tools that can fetch optimal results! |
GoDataFeed
| Suitable Platforms | Data Imports: Shopify, WooCommerce, BigCommerce, Magento (Adobe Commerce), Squarespace, Salesforce, Netsuite, and more. Channel Feeds: Meta, Google, Amazon, Pinterest, Walmart, TikTok, and more. |
| Business Type | Small to medium to large-sized businesses. |
GoDataFeed is an advanced product feed optimization software that offers complete data control. It offers “Smart Feeds” that automatically optimize and update product data.
The app has many automation features, such as dynamic feed updates, automated feed scheduling, rule-based feed optimization, and more, that can amp up a merchant’s marketing efforts and overall productivity.
It aims to help businesses achieve efficient product management and optimize listings across different sales channel.
| Explore GoDataFeed alternatives and find the right ecommerce tool for you. |
Features
Let’s explore what automation features does GoDataFeed have in store for its users:
- Bulk Editing: This feature allows merchants to manage large amounts of product data that can be easily edited and updated in bulk. Merchants can conveniently update descriptions, pricing, and add attributes.
- Feed Scheduling: Regularly updates feed with the latest product data and inventory. It’s automatic and reduces manual feed submissions, ensuring your feeds are accurate across their supported marketplaces.
- Automated Product Updates: The automation tool updates feeds with up-to-date product data without manual intervention. It automatically updates stock availability, pricing changes, etc., to the product listing.
- Rule-based Optimization: Helps tailor product listings according to every marketplace’s requirements. It follows an advanced rule-based optimization to keep product listings accurate based on the marketplaces’ rules and conditions.
- Marketplace Order Sync: Syncs orders automatically across various marketplaces, such as Amazon, eBay, Buy on Google, etc.
- Smart Product Categorization: GoDataFeed’s smart categorization automatically maps your products to the correct channel categories, reducing disapprovals and suspensions due to incorrect categorization.
Pricing Plans
GoDataFeed offers a 14-day free trial. Here’s its pricing plan list:
- LITE Plan: $39/month.
This includes over 1,000 SKUs, 1 daily catalog sync, 1 PPC channel, no marketplace feeds or order sync, and offers support via ticket and chat.
- PLUS Plan: $99/month.
This plan covers over 5,000 SKUs, offers four daily catalog syncs, and includes four PPC channels. No marketplace feeds or order sync, and provides support via ticket and chat.
- PRO Plan: $199/month.
This includes over 20,000 SKUs, 16 daily syncs, 8 PPC channels, and 1 marketplace feed. Order sync is available, and merchants get priority support.
- PREMIUM Plan: $399/month.
It offers over 40,000 SKUs, 24 daily syncs, unlimited PPC channels, and 4 marketplace feeds. Order sync is available, and merchants get dedicated support.
“Agency” and “full-service” must contact GoDataFeed for custom pricing.
Reviews
4.4 ⭐⭐⭐⭐
On the Shopify app store, GoDataFeed received 4.4 stars out of 5.0. Merchants appreciated its affordable service and the fact that there was no wait time when seeking customer support. The interface is known to be intuitive and straightforward, and has been appreciated for customizing product data in a few steps.
However, merchants responded to customer support feedback in varying ways, which can be a hassle for businesses that require consistent support.
Pros & Cons
| Pros | Cons |
| Offering flexible and competitive pricing, GoDataFeed caters to businesses of all sizes and budgets. With its intuitive interface, GoDataFeed streamlines product feed management, ensuring a smooth user experience. Its wide range of integrations helps businesses easily extend their reach across multiple channels. | Multiple integrations can lead to higher costs, which might increase some businesses’ overall expenditures. Lack of extensive guides/ blogs can hinder users looking for steps and in-depth guidance. While some merchants called it affordable, new or small businesses can find the pricing plan on the costlier side. |
Mailchimp
| Suitable Platforms | Shopify. wooCommerce, BigCommerce, Magento (Adobe Commerce), Buy with Prime, Squarespace Commerce, Facebook, Instagram, and more. |
| Business Type | Small to medium-sized businesses, non-profits, and individuals with affordable marketing needs. |
Mailchimp is a popular marketing automation tool that helps create a bridge between businesses and their audiences through various ways, such as email marketing, social media marketing, and landing pages.
With multichannel automation capability, merchants can integrate SMS, emails, and social media platforms into the automation.
It prioritizes customer journeys, runs email campaigns, automates workflows, and analyzes campaign data. Its automation tools save time and help improve customer behavior and engagement.
Mailchimp offers integration across multiple marketplaces and CRM platforms.
Features
Here are some of its automation features:
- AI-powered Email Marketing: This feature lets merchants customize emails and target customers using behavior-based automation and segments. Merchants can use the email builder, a drag-and-drop editor for generating emails without code, or create one with their own code. It also offers pre-designed templates for email marketing needs and allows A/B testing.
- Segmentation: Merchants can find customers based on their interests, activity, and behavior through segmentation. This helps create relevant emails, indicates which customers are likely to purchase again, and targets repeat customers on different channels, such as Instagram ads. It syncs across 300+ integrations and generates surveys to segment potential customers.
- SMS Marketing: With the help of SMS automating tools, merchants can use AI-generated message content and draft messaging copies.
- Abandoned Cart Automation: It comes with pre-built cart abandonment triggers and double opt-in guidance based on carrier guidelines. This helps recover lost sales and helps initiate the buying process.
- Multiple Automation Tools: Mailchimp is your go-to tool for bulk messaging, calendar integration, personalization, multimedia messaging, shared inbox management, and targeted messaging. Upload customer data in bulk and personalize campaigns across multiple channels.
- Schedule & Automate Responses: Set up automatic responses using triggers and keywords to send the generated messages to customers.
Pricing Plan
Mailchimp has a diverse pricing plan. Adding more contacts to your mailing list increases the plan price (ranging from 500 to 250,000+ customers). Here’s Mailchimp’s pricing plan:
- Free Plan: $0/month. It gets paused if the contact/email limit is exceeded.
This includes up to 500 contacts (no payment info required) and 2,500 monthly email sends.
- Essentials Plan: Starting at $13/month with a 14-day free trial.
This includes additional templates, A/B testing, and 24/7 support. There are extra plan charges when the number of contacts or emails exceeds.
- Standard Plan: Starting at $20/month with a 14-day free trial.
Offers advanced audience insights, behavioral targeting, and send-time optimization. There are extra plan charges when the number of contacts or emails exceeds.
- Premium Plan: It starts at $297.50/month for 12 months and then at $350/month.
This includes advanced segmentation, multivariate testing, and priority support. There are extra plan charges when the number of contacts or emails exceeds.
Reviews
4.3 ⭐⭐⭐⭐⭐
With a 4.3 stars out of 5.0 review on the Shopify app store, merchants have appreciated Mailchimp’s strong email marketing capabilities and ability to manage campaigns effectively. Its analytics are known to be powerful, and the customer support is appreciated for its responses and tailored solutions.
However, users did report occasional issues. Some were not satisfied with the application’s billing process and charges.
Pros & Cons
| Pros | Cons |
| Mailchimp offers several automation tools, making marketing operations streamlined. The UI of the application is user-friendly and intuitive. Great for multiple e-commerce integrations. | There is limited support access for free plan users. As the number of contacts increases, the pricing plan exorbitantly increases. It can be confusing for new users as it has too many tools. |
Shopify Flow
| Suitable Platforms | Shopify |
| Business Type | Merchants on all Shopify plans. Best suited for high-volume inventory, online stores with specific automation requirements, and large enterprises like Shopify Plus users. |
Shopify Flow is an ecommerce automation tool that automates processes within Shopify stores and apps. It helps streamline repetitive tasks, such as managing orders, customer segmentation, fraud detection, and inventory updates.
It also enables merchants to create rule-based actions triggered by specific events. It requires little to no coding knowledge (unless advanced workflows are implemented) and can automate several tasks with triggers, conditions, and actions.
Features
Here’s what Shopify Flow has to offer:
- Automated Workflows: Merchants can easily create workflows that can be integrated into Shopify stores or apps. They are customizable and can be used to create various store operations, such as custom data set-up, rewards and promotions, risk and fraud management, email marketing, cart abandonment reminders, and so on.
- Flow Logic: Use triggers, conditions, and actions to customize workflows according to specific requirements. Integrate more supported apps to get more conditions and actions outside Shopify Flow.
- Integration Capability: Shopify Flow can connect with several Shopify apps like Asana, Klaviyo, LoyaltyLion, Bulk Discounts, Shopify Collabs, Yotpo, Shopify Email, etc. They perform more intricate tasks and help customize
- Pre-existing Templates: For quick workflow generation, Shopify offers different templates for different operations, making adding workflows and execution instant. This saves time and also helps with idea generation. These templates are customizable, giving merchants control over the workflows.
- Get Automated Reports: Shopify Flows help provide insights into how the operations are working. Merchants can receive reports on order fulfillment, get low inventory alerts, analyze fake orders, and obtain more information on overall workflow performance.
- No Coding Needed: Implementing these workflows does not require coding knowledge. However, merchants may require technical knowledge to implement advanced workflows with several conditions and actions. Advanced workflows require creating and understanding customization queries (code) that are separately added to conditions.
- Connectors: Extend services by connecting with third-party platforms, such as Google Sheets, Slack, etc.
Pricing Plan
Shopify Flow is free for all merchants on the different Shopify Plans: Basic, Grow, Advanced, and Plus.
Reviews
3.7 ⭐⭐⭐⭐
It received 3.7 stars out of 5.0, While some found it user-friendly, others reported a steep learning curve. It’s lauded for its multiple app integrations, which help make the workflows more accurate and customized. It has worked well for complex operations and has saved time and money.
However, some found setting it up difficult and didn’t find the support team helpful. Some even said that some technical knowledge might be needed, as they found certain aspects of it difficult to understand.
| Explore various Shopify Flow examples. Use templates to build your own flow or ideate advanced flows with this guide! |
Pros & Cons
| Pros | Cons |
| Easy to manage tasks with workflow automations. Minimum errors, as most of the jobs are done through automation. Great for merchants with massive inventory operations. | A new user may find it challenging to use Shopify Flow, as it requires understanding different triggers, conditions, and actions. As mentioned previously, while it may not require coding knowledge, merchants may still need to have some technical understanding to run advanced workflows. Creating infinite loops can create difficulty in getting the desired results. It is best to add an ending condition to stop the loops from happening. It has a limited number of API calls it can make in a given time. |
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Zapier
| Suitable Platforms | Shopify, WooCommerce, BigCommerce, Magento (Adobe Commerce), Zoho Inventory, and more. |
| Business Type | All business types–small, medium, and large enterprises. Businesses relying on marketing and CRM tools, and those with multiple ecommerce platforms. |
Zapier is a workflow tool with AI automation that integrates and automates various tasks across ecommerce and CRM platforms. With it, users can tailor automated workflows to suit their ecommerce requirements.
Merchants can create custom integrations and automate workflows for marketing automation, data management, order processing, customer communications, billing and payments, and more.
Zapier allows you to connect across multiple channels, including Google Sheets, Gmail, Facebook Leads Ads, Slack, PayPal, etc., without code. These connections that transfer data in the workflow are called Zaps.
By setting up custom triggers and actions, merchants can ensure seamless data transfer across different platforms, saving time and boosting productivity.
Features
Let’s explore the automations Zapier has to offer:
- Customer Relationship Management: Zapier offers ways to automatically gain new customers and segment them according to their purchasing history. This helps build marketing campaigns to find potential customers. You can connect with Salesforce, Zoho CRM, Clio, Microsoft Dynamics 365 CRM, etc.
- Marketing Automation: It is easy to generate different marketing campaigns, such as email marketing and running ad campaigns across various channels. Merchants can automatically add customers to their mailing lists based on purchasing and browsing behavior. It also offers social media marketing integrations for running campaigns and promotions, such as Facebook Lead Ads.
- Order Fulfillment: Use triggers and actions to generate order fulfillments, send order confirmation emails, get Slack notifications for orders placed, send new orders for shipment, etc. Keep tabs on orders using various spreadsheet tools.
- Software Integrations: Zapier makes ecommerce operations extremely smooth. With integrations for 7,000+ apps, it is your go-to tool for setting ‘Zaps’ between different apps. Use ‘Zaps’ to set up actions using if/then logic. Connect with Shopify, WooCommerce, Slack, Salesforce, ChatGPT, QuickBooks Online, Calendly, Mailchimp, Notion, Trello, etc.
- Pre-existing Templates: It offers workflow templates, called Zap templates. These come with apps and fields already filled and are publicly available.
- Multiple Task Automations: Zapier can perform several operations to manage tasks and processes such as scheduling Instagram posts, creating Trello cards from Google Calendar events, saving attachments from Google Drive, adding sales to accounting software that automatically logs transactions, offline conversions, etc.
Pricing Plan
Zapier offers 14-day free trial for its paid plans with premium app integrations. Here’s its pricing list:
- Free: $0/month; free forever
This includes the Zapier automation platform, unlimited Zaps, two-step Zaps, and AI power-ups. With AI-powered workflows, you can create 100 tasks per month.
- Professional: $19.99/month; billed annually
This includes Free plan perks + multi-step Zaps, unlimited premium apps, webhooks
Email and live chat support.
- Team: $69/month; billed annually
Professional plan perks + 25 users, shares workspaces, shared app connections, SAML SSO, and premier support.
- Enterprise: Contact their Sales team
Team perks + unlimited users, advanced admin permissions and app controls, annual task limits, observability, and a technical account manager. Use AI automation in workflows across multiple departments.
Reviews
3.9 ⭐⭐⭐⭐
Zapier gained 3.9 stars out of 5.0. It is appreciated for automating repetitive tasks and connecting countless apps to workflows. Merchants with multiple ecommerce platforms found the app a blessing while managing different tasks and saving time. It is also known for saving time.
However, their customer support is not supportive, and merchants were left to their own devices. Troubleshooting was a hassle for some merchants.
Pros & Cons
| Pros | Cons |
| Offers 7,000+ app integrations for workflows and Zaps. Great for all business types–small to large enterprises looking to scale their ecommerce operations. Good for conducting repetitive tasks. Drag-and-drop capabilities with no coding required. UI is intuitive and user-friendly. | Zapier lacks a mobile app. Advanced workflows may require detailed technical knowledge. Costs escalate as the number of Zaps and automations increases. Connects with QuickBooks Online but not QuickBooks Desktop. |
Drip
| Suitable Platforms | Shopify, WooCommerce, BigCommerce, Magento (Adobe Commerce), and custom-built stores. |
| Business Type | B2B marketers, DTC brands, and all kinds of ecommerce businesses |
Drip is a marketing automation tool for generating SMS, on-site, and email marketing messages. It lets merchants create personalized messages and emails to enhance the customer journey.
It helps generate segmented subscriber and customer lists and provides analytical insights. It’s a practical tool for growing customer and subscriber bases.
Features
You can use Drip and use the following features:
- Email Marketing Automation: Easy to create personalized messages for emails and send them to customers based on their activity.
- Workflow Automation: Drip also provides automated workflow creation that can be used to run several operations, such as cart abandonment alerts, daily marketing tasks, etc. It also has a visual drag-and-drop workflow builder for task automation.
- Segmentation: Use segments to automate behavioral and lifecycle segments. Automatically send targeted emails to customers and subscribers.
- Multiple Platform Integrations: Drip connects with Shopify, WooCommerce, Shopify Plus, Stripe, Facebook Custom Audiences, TrustPilot, ActiveCampaign, Zapier, Buffer, etc., offering better personalization.
- Pop-ups & Forms: Generate pop-ups and forms to gain leads and display promotional offers. Drip offers tools for on-site messaging campaigns.
Pricing Plan
Merchants get a 14-day free trial, with a monthly pricing plan that increases as the contacts on the email list increases (ranging from 2,500 to 5,000,000 individuals).
Price starts from $39/month for 1-2,500 customers, with unlimited emails, dynamic segments, onsite campaigns, unlimited subaccounts, open API access, and email support. Contact the team if the contact list is beyond 180,000 individuals for custom pricing.
Reviews
4.4 ⭐⭐⭐⭐⭐
On G2, Drip attained 4.4 stars out of 5.0. Users appreciated the platform for easy automations and customization options. It is easy to use and offers an intuitive dashboard.
However, some users complained of faulty workflows and overcharged invoices and were dissatisfied with the customer support’s response time.
Pros & Cons
| Pros | Cons |
| Easy to use. Smoothly automate email marketing. Powerful segmentation features and customizations. | Pricing plan is expensive. As the contact list increases, pricing increases exorbitantly. Some merchants faced integration issues. Requires more APIs for integrations. |
ActiveCampaign
| Suitable Platforms | Shopify, WooCommerce, Google Ads, Facebook, Instagram, Salesforce, Wix, WordPress, and more. |
| Business Type | All business types–small, medium, and large enterprises, agencies, and consultants. |
ActiveCampaign is a marketing automation tool for email and SMS marketing. It offers advanced tools to create personalized messages targeted at relevant customers, streamlining ecommerce merchants’ marketing efforts.
It works well with Google Ads, Meta Advertising, Square, QuickBooks, etc. ActiveCampaign also streamlines the sales process by automating customer interactions and routine tasks, making managing ecommerce operations easier.
Features
ActiveCampaigns have the following features:
- Email Builder & Segmentation: Includes an intuitive drag-and-drop email builder for crafting tailored messages and advanced segmentation features that let you categorize subscribers based on different criteria like location or purchase history.
- Workflow Automation : ActiveCampaign allows you to automate follow-up communications triggered by specific actions, such as completed purchases or other key events.
- Marketing Automation: This enables merchants to build automated workflows that trigger subscriber actions, delivering personalized messages to boost customer engagement and drive conversions.
- Website Tracking: This monitors customer activity on your website, allowing you to send targeted messages and promotions based on customer behavior.
Pricing Plan
Here’s ActiveCampaign’s pricing plan:
- Starter: $15/month for personalized marketing campaigns.
- Plus: $49/month with automations and powerful customer insights.
- Pro: $79/month to unlock cross-channel marketing.
- Enterprise: $145/month to run campaigns with enterprise-level support.
Reviews
4.4 ⭐⭐⭐⭐⭐
With 4.4 stars out of 5.0 on Shopify, ActiveCampaign has proven to be a trusted app amongst users. Merchants were satisfied with multichannel integrations and found email marketing effective.
However, some merchants found the email builder to be less intuitive and flexible. Some noted that the learning curve can be steep. It received mixed reviews about the pricing plan.
Pros & Cons
| Pros | Cons |
| Many merchants found the application easy to use. Adaptable and user-friendly ecommerce platform. Noted to have powerful automation. | Pricing can increase as the automation and contact list increase. Requires more learning and understanding of the software. Beginners may find it slightly difficult to use. Some merchants said that they were not informed of feature changes, which led to issues with marketplace access and marketing campaigns. |
Klaviyo
| Suitable Platforms | Shopify, WooCommerce, Google Ads, Facebook, Instagram, Salesforce, Wix, WordPress, and more. |
| Business Type | Small to big businesses, especially those focusing on B2C services. |
Klaviyo is a marketing automation platform for ecommerce that helps you send personalized email and SMS messages. It uses store data to automate messages based on customer actions such as browsing or abandoning a cart, making each message more relevant.
It offers powerful segmentation capabilities based on customer behavior and purchase history, which helps create targeted marketing campaigns.
The platform is known to boost engagement, drive conversions, and save time by reducing manual work.
Features
- Automated Email Marketing: Klaviyo is known for its email marketing campaigns. Merchants can build personalized emails and automate SMS messaging that foster customer relationships. Efficiently run email, SMS, push messaging, and on-site pop-up campaigns.
- AI Prediction: Klaviyo lets merchants use AI to predict each customer’s future behaviors across different channels.
- Audience Segmentation: Easy to target the right customers through custom segments, which use data points. Merchants can use segment AI, which creates complex segments from simple prompts.
- APIs & Integrations: Add customer data with the help of 350+ pre-built integrations and APIs. Personalize customer interactions.
- Run Omnichannel Campaigns: Tailor SMS, emails, and push notifications using AI and smart segmentation.
- Flow Automation: Trigger flows to generate emails, SMS, and push messages after an action takes place. Use templates, the drag-and-drop builder and Flows AI.
Pricing Plan
As your contact list grows, the pricing plan increases based on the number of emails and SMS you send.
- Free: Till 250 active profiles.
Includes 500 monthly email sends, 150 monthly SMS/MMS credits, built-in reporting dashboards, and email support for the first 60 days. - Email: Starting at $20/month
Includes 5,000 emails per month, SMS/MMS credits per month, customer profiles with all-time data, 350+ built-in integrations, gen AI, and email support. - Email+SMS: Starting at $35/month
Includes 5,000 emails, 1,250 SMS/MMS monthly credits, and all Email plan perks with multi-channel segmentation and more features.
Separate pricing is available for reviews ($25/mo), marketing analytics ($100/mo), and the Advanced Klaviyo Data Platform for high numbers of active profiles (starting from $500/mo for 100,000 active profiles).
Review
4.6 ⭐⭐⭐⭐⭐
It has a 4.6-star rating on G2, and users praise its functionality and ease of use. Multichannel integration is straightforward, and creating automated flows is simple and intuitive.
However, some merchants find the platform expensive and are dissatisfied with customer support.
Pros & Cons
| Pros | Cons |
| Intuitive interface and proper management of customer data. Seamless integration across all supported channels. Provides detailed analytics and advanced segmentation. | Price increases as the active profile list increases, making it expensive. Some merchants found the application difficult to navigate. Customer support is unsatisfactory. |
Omnisend
| Suitable Platforms | Shopify, WordPress, WooCommerce, and Wix |
| Business Type | All business types. |
Omnisend is another marketing automation tool that focuses on providing integrated email and SMS campaigns. It offers customizable templates and pre-built automation.
With Omnisend, merchants can capture and grow subscriber lists with landing pages and pop-up campaigns. It automates email and SMS scheduling to reach customers at the best time, improving customer engagement and sales.
Feature
Omnisend has the following features:
- Workflow Automation: Omnisend provides ready-to-use workflow templates for customer interactions, such as abandoned cart emails, post-purchase messages, and birthday greetings.
- Segmentation: Merchants can consolidate customers based on behaviors like shopping patterns to deliver targeted messages, ensuring each customer receives relevant messages.
- Customizable Options: Its drag-and-drop builder, responsive templates, and customizable coupon codes make it easy to design professional email campaigns and newsletters. You can also use exit-intent popups, spin-to-win, and signup forms.
- Review Integration: Display product reviews that instill trust in customers and attract potential customers. This is only available for Shopify merchants.
Pricing Plan
Pricing may vary based on the contact list. Here are the plans:
1. Standard: Starts from $11.20/month
500 contacts, $1 in free SMS to try, 6,000 emails/mo, unlimited web push notifications, 1,000 published reviews (Shopify), success manager from $400, and 24/7 priority support.
2. Pro: Starts from $41.30/month
2,500 contacts, global SMS messaging, unlimited emails, unlimited web push notifications, unlimited published reviews (Shopify), success manager from $400, 24/7 priority support, and advanced reporting.
It also offers custom pricing for custom contact amounts and global SMS messaging.
Reviews
4.6 ⭐⭐⭐⭐⭐
On G2, Omnisend received a 4.6-star rating out of 5.0. It is one of the most appreciated platforms that offer a suite of automation features, which many merchants have found helpful. Many merchants found the pricing plans affordable.
However, some merchants pointed out a few missing features that can save time, including automated RSS campaigns, CRM integrations, and extra automation tools. Customer support received mixed reviews.
Pros & Cons
| Pros | Cons |
| Great platform for lead generation and email marketing. Affordable pricing plan. Offers guides and resources to help you stay updated on marketing information and email campaigns. | It can be difficult for beginners to set up. While it offers templates, they might be limited and not comprehensive enough. The email builder can be glitchy sometimes. Some merchants reported bugs in the application. |
Hubspot
| Suitable Platforms | Shopify, WooCommerce, BigCommerce, Magento, Squarespace, Wix, Ecwid, PrestaShop, and more |
| Business Type | B2B businesses, SMBs, sales and marketing agencies, and all ecommerce business types. |
HubSpot is a cloud-based platform that offers a comprehensive suite of automation tools for businesses to attract visitors, convert leads, and convert them into customers.
It has various tools across five core “hubs,” which include marketing, sales, service, content, and operations. These help improve sales and garner more customers.
Features
Let’s explore Hubspot’s features:
- Workflow Automation: Merchants can automate tasks like creating email campaigns, updating contacts, and managing data in bulk. Use email triggers to reach the eight audience with customized messages.
- Automate Lead Nurturing: HubSpot automatically sends targeted content based on customer behavior to guide leads through the buyer’s journey. This helps avoid missed opportunities.
- Segmentation: Use advanced segmentation that adds only relevant contacts to your workflows. For this, utilize visual editor to generate workflows in real-time.
- Task Management: Let Hubspot handle mainstream tasks by automating them. Use webhooks, score leads, send leads to sales, and manage bulk data. Set up automated task reminders and notifications for timely follow-ups within the CRM.
- Deal Automation: Merchants can automate deal creation, task assignments, and stage progression to streamline the sales process.
Pricing Plans
Here are the pricing plans:
- Marketing Hub Professional: Starts at $800/month.
This includes 3 seats; additional seats start at $45 per month, 2,000 contacts.
- Marketing Hub Enterprise: Starts at $3,600/month.
This includes 5 seats; additional seats start at $75 per month, 10,000 contacts.
Review
4.4 ⭐⭐⭐⭐
The platform received 4.4 star rating on G2. It is highly appreciated for ease of use. It is known to be user-friendly and is easy to use, even for individuals who are not tech-savvy. Reporting dashboard is intuitive.
However, many found it to be expensive. While many claimed it to be easy, the initial setup is found to be difficult to comprehend. Some upgrades were seen to be not solution-oriented that solved real automation issues.
Pros & Cons
| Pros | Cons |
| A great all-in-one platform which combines marketing, sales, CRM, etc. Robust workflow automation for emails, tasks, and other processes. Connects 900+ apps and marketplaces. Hubspot offers free CRM and tracks campaign performance efficiently. | Expensive pricing plan. Extra add-ons cost extra charges. Steep learning curve. Some features require advanced technical knowledge or experience. |
Conclusion
To summarize, ecommerce automation software helps streamline operations, boost efficiency, and drive sales by automating crucial tasks like marketing, sales, and customer engagement.
Among the top tools to consider, AdNabu, Klaviyo, HubSpot, and Shopify Flow stand out as highly recommended solutions for growing and scaling your online store.
FAQs
What are some ecommerce automation software examples?
Some ecommerce automation software are–Zapier, Drip, Klaviyo, ActiveCampaign, Omnisend, Shopify Flow.
What is sales automation software?
A sales automation software is used for automating tasks related to sales, suxch as lead tracking, sales tracking, order fullfilment, shipment tracking, billing, inventory management, and more.
How to automate your ecommerce business?
Use tools, such as workflows and AI-powered tools that automate various tasks like order processing, inventory updates, customer emails, and retargeting ads.
Which software is best for an ecommerce business?
AdNabu for product management, Klaviyo and ActiveCampaign for marketing and Zapier for workflow automation.
Which marketing automation tools should I pick?
Merchants should choose based on your needs, such as Klaviyo (ecommerce), HubSpot (CRM + marketing), Mailchimp (emails), or Drip (DTC brands).
Which marketing automation software is free?
Here are some of the software that offer free plans: Mailchimp (limited features), HubSpot CRM, and Brevo (formerly Sendinblue) offer free plans.
Ecommerce automation software for small businesses?
We recommend– Omnisend, Shopify Flow, Mailchimp, and Zapier (with a limited free tier).
What are the different types of automation?
They are: marketing automation, sales automation, inventory automation, customer support automation, and workflow automation.
