How to exclude products in Google Shopping Feed?

In this article, we’ll show you how to exclude products from your feed using the Google Shopping feed App by AdNabu. We’ll also provide examples of how this could be used in practice. So whether you’re looking to exclude products for SEO purposes or keep things simple, read on!

Once you’ve learned how to exclude products, you’ll be able to keep your feed clean and streamlined, making it easier for customers to find the products that they’re looking for.

Shopify Google Shopping Feed

What is Google Shopping Feed?

How to exclude products in Google Shopping Feed

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Google Shopping feed is a file within the Merchant Centre that contains a list of products you want to show on Google. It lets you see a particular product’s latest updates and reviews on Google. How to exclude products in Google Shopping Feed, It works by scanning the web pages linked to your Google account and showing you ads and the product information based on what you are looking at.

What does Excluding products mean?

How to exclude products in Google Shopping Feed - 2022

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Regarding SEO, excluding certain products from your site can help improve your Google search rank. Excluding products means you want to filter out the products that are irrelevant to your feed.

This is because search engines treat excluded pages as standalone websites and give them more weight in rankings. So, by not including those products on your main website page, you are telling Google that this page is devoted solely to discussing those specific topics.

For example, if you live in the United States and Shopify no longer sells John Grisham books online, excluding those books from your shopping feed would make sense. 

Shopify Google Shopping Feed

How to Exclude Products in Google Shopping Feed automatically?

How to exclude products in Google Shopping Feed - list of products

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If you want to exclude specific products from appearing in your Google Shopping Feed, you can do so with the help of a tool like a google shopping feed app. This app allows you to create custom filters that will exclude any product (by collection or product type) that meets your specifications in Shopify.

You can exclude specific products by following these simple steps:

Step 1: Log in to your Shopify account.

Step 2: Download the Google shopping feed App by AdNabu.

Step 3: Go to Apps> Google shopping feed app.

Step 4: Click on Settings>Blocklist.

google shopping feed Block list - How to exclude products in Google Shopping Feed

Step 5: Now, from the Blocklist Settings tab, you can choose whether you want to exclude the product from the product type or collection.

Blocklist collections - How to exclude products in Google Shopping Feed

Now that specific product will be excluded or blocked from the feed. Now whenever new products are added to the blocklisted collection, they will automatically get excluded from the google shopping feed. How to exclude products in Google Shopping Feed?

Shopify Google Shopping Feed

What are the reasons to exclude products from Google shopping feed?

Reasons to exclude products in Google Shopping Feed

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There is always a need to exclude certain products from Google Feed to reduce the clutter on your feed and make it easier for you to consume relevant content. Excluded products may include spammy or low-quality posts, duplicate articles, or product updates that are not fresh. How to exclude products in Google Shopping Feed

Below are the various reasons to exclude products from the Google Shopping feed:

  1. Products can be excluded when they are unavailable or out of stock.
Common Reasons - How to exclude products in Google Shopping Feed

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  1. Products whose sales have increased but are with low pricing can be excluded.
  2. Defective products can be excluded.
How to exclude products in Google Shopping Feed shopify

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  1. Seasonal products can be excluded according to season.
Seasonal products - How to exclude products in Google Shopping Feed

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  1. You can also exclude products that are unprofitable for customers.
  2. You can exclude products that have multiple conditions.
  3. You can also exclude products when some variants like (S, M, L, XL, XXL, etc.) are not in stock.
Product variants -How to exclude products in Google Shopping Feed

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  1. Products can also be excluded if it is no longer relevant, inaccurate, or offensive.

How to improve products before excluding them?

Before excluding a product from your Google shopping feed, it is essential to ensure that it meets the guidelines set forth by Google. This includes ensuring that the Product is relevant and engaging for your target audience. Additionally, you should ensure that all the images used in the product details are licensed and royalty-free.

Once you have determined that a product is causing issues for customers, take some time to evaluate the root cause. Is there something wrong with the design? The production process? The packaging? The material used?

In addition to correcting design problems, improving production efficiency can reduce product defects and increase customer satisfaction rates.

Finally, communicate any changes or exclusions with customers using clear and concise communication channels like email marketing and social media posts (Facebook, Instagram, etc.).

Shopify Google Shopping Feed

FAQs related to how to exclude products from Google Shopping Feed

How do I filter products in Google Shopping?

If you’re using the Google Shopping feed app, you can filter products by several different criteria. You can search for specific keywords, refine your results based on Google Product Category, or use the filters available in Seller Product Managers. Filtering products from your feed keeps your shopping campaign clean, and No million product groups will ‘pollute’ your campaign view.

How do I add products to Google Merchants?

Install the Google Shopping Feed app with the AdNabu app. Set up the Google Merchant Center, Create Google Shopping Feed. Select the product from the navigation menu and click on the “all products” tab.

What does filtering by Google products mean?

Filtering by Google products is an optional way by which you can remove products from your Google merchant center account to appear in Google Shopping ads.

What does filtering by Google products mean?

Filtering by Google products is an optional way by which you can remove products from your Google merchant center account to appear in Google Shopping ads.

How do you optimize product feed?

A product feed is a data-driven process that helps you to optimize your website for search engines. It consists of all the metadata associated with your product data feed, including product title, product description, image file(s), and other relevant information.

You can optimize your product feed in just a few clicks by installing the Google Shopping Feed app by AdNabu.

There are several ways to optimize product feeds, including optimizing for keywords, canonical tags, and description metadata. By focusing on these three elements, you can ensure that your products are found by potential customers when they search for the items that you offer. Additionally, use images and other media assets to improve the user experience. But the exciting thing is that you can do all these things with just one app, i.e., the Google shopping feed app.

How do you optimize product feed?

A product feed is a data-driven process that helps you to optimize your website for search engines. It consists of all the metadata associated with your product data feed, including product title, product description, image file(s), and other relevant information.

You can optimize your product feed in just a few clicks by installing the Google Shopping Feed app by AdNabu.

There are several ways to optimize product feeds, including optimizing for keywords, canonical tags, and description metadata. By focusing on these three elements, you can ensure that your products are found by potential customers when they search for the items that you offer. Additionally, use images and other media assets to improve the user experience. But the exciting thing is that you can do all these things with just one app, i.e., the Google shopping feed app.

Shopify Google Shopping Feed

Conclusion on how to exclude products from Google Shopping Feed

Now that you know how to exclude products in the Google Shopping feed, you can keep your customers safe. By filtering out certain products from the list of suggested products, you don’t have to worry about them reading about dangerous items or buying them before realizing their wrong choice.

If you still see a product that does not match your brand standards or ethical policies, then delete it as per the above steps and let us know what else we can do for better security!

Author

Karthik Ramachandiran is the SEO Manager at AdNabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, and Metafields. Karthik has a lot of experience in SEO and Content Marketing. Also, he enjoys exploring new ways to make content more effective for both readers and search engines.