Are you wondering how to exclude products from Google Shopping Feed? Then, you have reached the right place!

We will cover two ways to exclude products, first through Google Merchant Center and second through a product feed management app for Shopify merchants. We’ll also provide examples that can help filter out required products and eradicate data where it is not needed. Once you’ve learned how to exclude products, you’ll be able to keep your feed clean and streamlined, making it easier for customers to find the products they’re looking for.

Let’s explore how you can achieve a streamlined feed with only relevant products which can enhance the shopping experience for customers.

Why Exclude Products From Google Shopping Feed?

exclude products from Google shopping feed business ads

There are a plethora of reasons to exclude your products. Many merchants maybe want to reduce clutter or bring new changes to their brand. 

You probably want to exclude your products because they are: 

  • Defective
  • Duplicates
  • Unprofitable
  • Seasonal 
  • Have low conversion rates
  • Maybe inappropriate or offensive

Excluding certain products from your site can also help improve your Google search rank. 

Search engines treat excluded pages as standalone websites, giving them more weight in rankings. So, by not including those products on your main page, you are telling Google that this page is devoted solely to discussing specific topics. 

For example, if you live in the United States and Shopify no longer sells John Grisham books online, excluding those books from your shopping feed would make sense. 

What Are The Steps To Exclude Products From Google Shopping Feed?

Here are some simple steps to do so: 

Step 1: Go to the Google Merchant Center and log into your account. 

Once you log in, go to ‘Products.’

exclude products from Google shopping feed Google Merchant Center

Once there, locate the ‘All Products’ section.

Google Merchant Center

Step 2: Filter out the Products

Filter Products

After clicking ‘All Products,’ you’ll view a list of all your products with important details, such as Clicks, ID, Prices, etc. Above the list, you’ll see the filter icon. Click on it and filter out the products you want to remove.

Step 3: Proceed to exclude

On the left side of your product name are check boxes. Choose the ones that you want to exclude.

Then, on the top, click on the bin icon. The products will get deleted.

How Can AdNabu Help To Exclude Products From Google Shopping Feed?

What if you do not want to delete the product but just want to hide it from the customers? At AdNabu, we have made this problem easily solvable in just two steps. You opt-in for the product to make it visible in your store. But what happens when you want to remove it? You opt-out. You do not have to be tech-savvy; just follow the instructions for a smooth process:

Step 1: Select the product(s) you want to exclude from the Product Feed

Go to the app. Look for the product(s) you no longer wish to display in your store. Check the box on the left side of the product name.

Google Merchant Center

Step 2: Locate the Opt out of Google button

After you check the boxes, look for the Opt out of Google button right above the products list. 

exclude products from Google shopping feed campaign

Once you click the button, your selected products will be opted out of the list. You can see the excluded products on the Opted out of Google tab. 

This process is a quick and hassle-free way of excluding products. 

exclude products from Google shopping feed data

Bonus Step

Another way to do so is by using the Blocklist feature on the app. This feature helps filter out the products from the Product Type and Collections. So, when you put those products in the Blocklist, they disappear from the feed. 

If you opt for the Advanced plan of AdNabu, you can even edit the products in bulk and use the blocklist feature! Here is how you can do it:

Step 1: Visit AdNabu’s Feed App and Locate Settings

While on the app, look for the ‘Settings’ section.

exclude products from google shopping feed business

Step 2: Find the Blocklist

Once you click on Settings, you’ll see a list of options. In that, find ‘Blocklist.’

exclude products from google shopping feed campaign

Once you click on it, you will reach this page:

how to exclude products from google shopping feed

Choose the ‘Collection’ or ‘Product Type’ you wish to exclude by clicking on it and selecting the items you wish to filter out. Remember to save the changes.

Step 3: Update your Feed

Once that is done, go back to the Products section, and on the top right section, you will see Update Feed. Click on it and check if the items have been added to the Blocklist.

products and collections

Note that:

  • The grey box on the left tells you what items have been filtered out.
  • Check the ‘Collection’ or ‘Product Type’ dropdown for Blocklisted items.

FAQs – How To Exclude Products From Google Shopping Feed?

How do I filter products in Google Shopping Feed?

When using the Google Shopping Feed, search for specific keywords, refine your results based on Google Product Category, or use the filters available in Seller Product Managers. Filtering products from your feed keeps your shopping campaign clean, and a million product groups will not clutter your campaign view.

How do I add products to Google Merchant Center?

Install the Google Shopping Feed app with the AdNabu app. Set up the Google Merchant Center, and create Google Shopping Feed. Select the product from the navigation menu and click the “all products” tab.

What does Filtering by Google Products mean?

Filtering by Google Products is an optional way to remove products from your Google Merchant Center account to appear in Google Shopping ads.

How do you optimize product feed?

A product feed is a data-driven process that helps you optimize your website for search engines. It has all the metadata associated with your product data feed, including product title, description, image file(s), and other relevant information.

There are several ways to optimize product feeds, including optimizing for keywords, canonical tags, and description metadata. By focusing on these three elements, you can ensure that your products are found by potential customers when they search for the items that you offer. Additionally, use images and other media assets to improve the user experience. One way to smoothly fix this is by installing AdNabu on Shopify!

Final Thoughts 

By filtering out specific products, you no longer have to fret about your customers receiving a damaged product or finding out that it is not in stock anymore. 

Remember to check Google’s policies on publishing your product and understand how your product may be hurting someone’s sentiments or no longer fits with your business’s values and approach.