How to set up Retargeting Ads Google from Shopify

How to set up Retargeting Ads Google from Shopify?

Retargeting ads are ads that are shown to people who have already visited a website but have not made a purchase. This allows businesses to reach potential customers who have not yet acted on an advertisement or purchased a product. 

Retargeting is a powerful tool for advertising because it can connect you with consumers who are likely interested in what you offer.

How Does Retargeting Campaigns Function?

Retargeting is a great way to reach people who have already shown an interest in your products or services. It works by tracking the behavior of your customers and using that data to show them ads that are relevant to their interests.

One of the most common ways that retargeting is done is through pixel-based targeting. 

List-based retargeting works in a similar way, but instead of using pixels, it relies on lists of email addresses or other contact information. This method is especially useful for reaching out to people who have been inactive or unsubscribed from your email list in the past.

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whichever method you choose, make sure you use retargeting campaigns responsibly so as not to bombard your customers with too many irrelevant ads. Instead, create targeted ads that are relevant and interesting to the people who have already shown an interest in your products or services.

Objectives of Retargeting Ads

There are main objectives of retargeting ads :

1. To increase awareness

One of the main objectives of retargeting ads is to increase awareness of your product or service. By targeting people who have already shown an interest in what you offer, you can give them a better opportunity to learn more about your products and services and make a purchase.

2. To increase conversions.

Another objective of retargeting ads is to increase conversions, which refers to the percentage of people who convert from a non-converted state (e.g., clicking on an ad but not clicking through to your landing page) into a converted state (e.g., making a purchase). By targeting people who have shown an interest in what you offer, you can give them a better opportunity to convert and make a purchase.

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3. To achieve the customer’s journey.

Another objective of retargeting ads is to achieve the customer’s journey. This refers to the sequence of steps that a person takes from finding your product or service online, through exploring it and making a purchase decision, all the way until they’ve purchased it. By targeting people along this entire path, you can ensure that you reach as many potential customers as possible and help them make a purchase.

4. To lower shopping cart abandonment.

Another objective of retargeting ads is to lower shopping cart abandonment, which refers to the percentage of people who abandon their shopping carts after filling them with items. By targeting people who have shown an interest in what you offer but haven’t made a purchase, you can give them a better opportunity to convert and make a purchase.

5. To release new products to the market.

Another objective of retargeting ads is to release new products to the market. By targeting people who have shown an interest in your products and services but haven’t made a purchase, you can give them a better opportunity to convert and make a purchase. This can help increase sales and user engagement for your product or service.

How to set up Retargeting Ads Google from Shopify? 

6. To boost customer loyalty.

Retargeting ads can help you retain customers by displaying relevant ads which are specific to their interests. This way, they know that you’re still interested in them even after they’ve purchased from you. It also encourages them to return and make future purchases, deepening the relationship between your business and customer base and increasing customer lifetime value.

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How to set up Email Retargeting ads

Email retargeting ads are a great way to keep your customers engaged and interested in your products or services. They allow you to send targeted emails to your customers based on their past behavior (including clicks and website visits).

To set up email retargeting ads, you first need to create an effective email marketing strategy. Then, you can use our targeting tools to find the right audience for your campaigns and send relevant emails that will intrigue them and encourage them to make a purchase.

To set up email retargeting ads on Shopify, first create a custom audience using the Google AdWords ad targeting tool. You can then create ads that will be sent to this audience specifically. You can also choose which days of the week your ads will run, as well as how often they’ll be sent. 

It’s important to keep in mind that many other platforms may also be useful, even though email targeting can indeed be successful. There are benefits and drawbacks to selecting platforms that deliver social media ads or ads elsewhere on the internet, even though each one you use to implement ads will be unique.

The popular ad tracking technique to use is using tracking pixels if you decide to use social media as a channel for retargeting website visitors. Tracking pixels, as previously mentioned, are snippets of code that gather data on the pages of your website that visitors view. They are retargeted with advertisements when they leave your site and visit a social media platform, and these ads are pertinent to the pages they visited.

How to set up Facebook Retargeting ads

1. To set up Facebook Retargeting ads first, you’ll need to log in to your Shopify account. After you’ve logged in, select the “Marketing” option in the left sidebar of the dashboard. 

How to set up Retargeting Ads Google from Shopify

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2. Afterwards, you need to select the “Campaigns” option under “Marketing,” then click on the “Create campaign” button.

How to set up Retargeting Ads Google from Shopify

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3. After clicking the campaign button, select “Facebook dynamic retargeting ad”. 

How to set up Retargeting Ads Google from Shopify

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4. After selecting the “Facebook dynamic retargeting ad” Choose the “Set up Facebook Marketing” option.

Facebook dynamic retargeting ads - How to set up Retargeting Ads Google from Shopify

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5. You’ll be directed to the Facebook Marketing admin console, which is now displayed in the “Apps” tab of your Shopify dashboard. Enter your username and password information by clicking the “Connect account” tab.

How to set up Retargeting Ads Google from Shopify

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6. By filling out the sections shown in the image below, choose your Facebook Business page, Facebook ad account, Facebook Business Manager account, and the country where you want to target your ads. The final step in linking your Facebook accounts is to agree to the terms and conditions.

How to set up Retargeting Ads Google from Shopify

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7. Before adding it to your store, you must first create a Facebook Pixel. Choose “Pixels” from the list of options under “Measure & Report” after logging into your Facebook Business Manager profile.

How to set up Retargeting Ads Google from Shopify

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8. Choose “Facebook Pixel” from the menu bar when you Select “Add Data Source.” and Select the “Create” tab after creating your Pixel name.

How to set up Retargeting Ads Google from Shopify

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Facebook retargeting pixel - How to set up Retargeting Ads Google from Shopify

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9. You can find the Pixel ID in the top-left corner tab of the new Pixel page. Add this to your clipboard and Choose the “Online Store” > “Preferences” in the left sidebar of the tab after logging into your Shopify account.

How to set up Retargeting Ads Google from Shopify

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10. Fill out the “Facebook Pixel ID” section with your Pixel ID. Next, click “Save.”

Enter facebook pixel ID - How to set up Retargeting Ads Google from Shopify

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Step by Step Guide to Set Up Retargeting Ads Google From Shopify

In this step-by-step guide, we will be setting up retargeting ads on Google from Shopify. Kindly follow these easy steps:

1. To start setting up retargeting ads on Google from Shopify, you first need to log in to your Google Ads account.

2. Once you’re logged in, you can select “Campaigns” from the page menu. 

3. Next, click the plus (+) sign to create a new campaign. After Click New Campaign, we will need to first choose “Sales” as the campaign objective and then select “Display” as the campaign type. 

Create campaigns in google ads - How to set up Retargeting Ads Google from Shopify

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How to set up Retargeting Ads Google from Shopify

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4. Next, we will give the website’s URL (where our ads will run) to our customers so that they can explore it then, click Continue Button, and you can edit the campaign settings budget, spend, and more

Select display campaign - How to set up Retargeting Ads Google from Shopify

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5. After you add the campaign type and Shopify store URL, you create an audience list for running a retargeting campaign. To create an audience list  Go to the admin panel and Click On Settings > Audience > + New Audience

How to set up Retargeting Ads Google from Shopify

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How to set up Retargeting Ads Google from Shopify

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6. In Audience Source, Click on Audience Definition and choose your audience type or create your audience by yourself. then, Name the audience by entering the name in Audience Name Tab and Click Next Step Button.

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7. then link your Audience List with google ads by Clicking Add Destination in Audience Destination and save it by clicking Publish Button.

How to set up Retargeting Ads Google from Shopify

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7. After publishing the Audience List, Go again to Audience Tab and select Then, choose “How they have interacted with your business.” You can find your retargeting list here.

How to set up Retargeting Ads Google from Shopify

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8. Following that, you can immediately create your ads on the campaign setup menu bar and send them to live when you’re ready. You’re ready to start targeting your potential customers!

How to set up Retargeting Ads Google from Shopify

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Quickly Create Remarketing Audiences in Google Ads with Our Google Ads Retargeting App, 👉 Install Now

Step by Step Guide to Set Up Retargeting Ads Google From Shopify

In this step-by-step guide, we will be setting up retargeting ads on Google from Shopify. Kindly follow these easy steps:

1. Go to the Shopify store and sign in to your store. After logging in to your Shopify store, go Shopify app store and Enter “Adnabu Shopify Google Ads Dynamic Remarketing App” into the App Store search bar Under “Search results”, tap on “Adnabu Shopify Google Ads Dynamic Remarketing App”. Tap on the “Install” button

How to set up Retargeting Ads Google from Shopify?

2. After installation is complete, open the Adnabu Shopify Google Ads Dynamic Remarketing App and sign in with your Google account.

3. Connect your Google Merchant Center account to Adnabu Shopify Google Ads Dynamic Remarketing App.

4. After Completing the Sign-in Google ads account & connect to the merchant center account. Choose the country that you want to target the pixel app.

Once the payment process is completed, you will be able to create an audience list for a retargeting ad campaign. To do this, tap on the “Audiences Manager” tab at the top of the Adnabu Shopify Google Ads Dynamic Remarketing App. then add three types of Ad groups such as Previous Customers, Cart Abandoners, and No action visitors. you can exclude customers who have already purchased from you by adding the Negative Audience Option.

How to set up Retargeting Ads Google from Shopify

 After completing the Audience list process, you can create retargeting ads. 

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FAQ on Retargeting Ads Google From Shopify

1. What are retargeting display ads?

Retargeting display ads are ads that follow potential customers around on the web as they browse and interact with your Shopify store. This allows businesses to continue to target them with ads even after they’ve left your store without checking out the cart page. Data that is typically collected by retargeting display ads include things like a customer’s browsing history, interests, and demographics. This data is then used to create tailored advertisements that will further target the customer’s interests and needs.

2. What are the benefits of using dynamic retargeting ads?

Here are some of the benefits of using dynamic retargeting ads:

1. Increased ROI: Dynamic retargeting ads can result in higher ROIs due to the increased engagement and conversion rates they generate.

2. Improved customer retention: By targeting your ads specifically to your customer’s interests, you can improve customer retention and loyalty. This is particularly important for businesses that rely on customer feedback for their success.

3. Increased brand awareness: Dynamic retargeting ads can help you build stronger relationships with your customers and drive more awareness for your brand name.

4. More targeted marketing: Dynamic retargeting ads allow you to target a specific audience with highly relevant ads that are more likely to be clicked on and converted.

3. How do I retarget customers?

There are a few different ways that you can retarget customers, and the best way to find the right one for your business depends on your goals and preferences. Here are some of the most commonly used retargeting methods:

1. Google AdWords – This is probably the most popular way to retarget customers, and it works by displaying ads on Google search results pages, YouTube videos, and other websites.

2. Facebook Advertising – Facebook offers a variety of targeting options that allow you to reach a wide range of potential customers. You can also create custom ads that are specifically tailored to your business’s needs.

3. Instagram Advertising – This platform is excellent for reaching millennials and other target demographics that are often difficult to get through other channels. You can also create custom ads that are specifically tailored to your audience.

4. Display Ads – Display ads are small banners or pop-ups that appear on web pages as a user scrolls down the page. They can be targeted based on location, age, interests, and more.

5. Use retargeted email campaigns – You can use retargeted email campaigns to reach past customers who have opened or clicked on an email that was specifically tailored for them. This allows you to deliver the right message at the right time, driving conversions as a result.

Each of these methods has its own set of benefits and drawbacks, so it’s important to choose the one that will work best for your business goals. With a little experimentation and optimization, you should be able to find the retargeting method that is perfect for your needs!

4. Why should you choose a retargeting pixel service?

Retargeting is an incredibly powerful marketing tool that allows businesses to reach and engage customers who have already interacted with their brand. By using a retargeting pixel service, you can track and retarget your customers across several different channels, including but not limited to website advertising, display ads, social media ads, and email campaigns.

One of the great things about retargeting is that it can be incredibly effective at driving repeat business and generating leads. By targeting your customers with highly relevant ads, you can help them find the products and services they’re looking for without having to leave your website or contact you directly.

In short, a retargeting pixel service is a great way to keep your customers engaged with your brand and drive more leads through highly targeted advertising. Contact us today if you’re interested in learning more about how we can help make your marketing strategy even more effective!

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Conclusion

After reading through this guide, it is clear that setting up retargeting ads is not a tough task. All you need to do is go through the process one step at a time and before long, you will have an ad campaign ready to target new leads.

Start by creating new ad campaigns on your Shopify website then start filling them with relevant offers and messages. In no time, you will be able to see the results of your efforts as more people start converting as soon as they visit your page!

For more information or support on how to set up retargeting ads google from Shopify, Comment below!

Author

Ramachandiran Karthik is the Digital Marketing Manager at Adnabu. He loves to help Shopify stores grow their business with Google Shopping & Google Ads, using advanced features like multi-currencies, multi-languages, Metafields. Karthik has a lot of experience in digital marketing and enjoys exploring new ways to make advertising more effective for both advertisers and customers.