The Best Shopify Facebook Pixel Apps [In-depth Analysis]

Are you looking to enhance your Shopify store’s marketing strategy with Facebook ads? The key to success lies in leveraging the best Shopify Facebook Pixel apps. 

Facebook Pixel, particularly when used for retargeting, proves to be incredibly cost-effective. In fact, conversions through Facebook Pixel can cost up to 8 times less than search ads. This efficiency makes Facebook Pixel a must-have for those running Facebook ads for their Shopify store.

When it comes to adding the Facebook (Meta) pixel to your Shopify store, you have three ways to do so.

Manually inserting the pixel code into Shopify is the first one. While effective, it can be complex and time-consuming for those with limited technical knowledge.

The second one is through the Facebook and Instagram app by Meta. However, some users have faced challenges with that app, such as complex UX, erroneous PayPal integration, and ineffective customer support. This leads to issues in campaign publishing and pixel-based marketing.

These complications highlight the usefulness of dedicated Shopify Facebook Pixel apps, which is the third way of adding Facebook pixels to Shopify. These apps simplify integration and address all the common issues, offering better solutions.

To assist you further, we’ve compiled a list of Shopify apps that can enhance your store’s performance with Facebook Pixel. Each app offers unique features to meet different business needs.

Before we see that list, it’s important to understand some key terms and features related to Facebook Pixel and its integration with Shopify. For your convenience, a glossary follows this introduction. This will help you better understand the nuances of each app.

Without waiting further, let’s quickly move ahead.

Glossary 

1. Conversion API (Server-Side API): A Conversion API is a server-side API that allows you to send event data directly from your server to third-party advertising platforms like Facebook (Meta). 

Unlike client-side web pixels, it provides more reliability and flexibility as you control all the conversion data. This means your data isn’t affected by issues like ad blockers, connection problems, or browser restrictions​​​​​​.

2. Server-Side Tracking: This is a method of collecting and processing user data directly on the server, as opposed to client-side tracking, where data is collected on the user’s device before being sent to the server. 

Server-side tracking offers benefits like improved data quality since it is not affected by ad blockers or tracking prevention tools​​​​​​.

3. UTM Analytics: UTM (Urchin Tracking Module) parameters are used in URLs to track the effectiveness of online marketing campaigns across different sources and media. They are part of Google Analytics and help track the progress and source of web traffic and user behaviors, providing valuable insights for digital campaigns​​​​​​.

4. Audience Builder: Audience Builder is a tool used to create segmented audiences based on certain rules or criteria. 

For example, you can build an audience of contacts from a specific location who bought certain products within a specific time frame. This targeted audience can then be used for more effective and personalized marketing messages​​.

5. Access Tokens: Access tokens for Facebook (Meta) Pixel are used to securely link your server to Facebook when using the Conversions API. They authenticate and authorize data transfer, ensuring efficient Facebook ad optimization. 

You generate these tokens via Facebook (Meta) Business Manager and should store them securely, as they are not saved on Facebook.

List of Best Shopify Facebook Pixel Apps

Now, let’s explore the best Shopify Facebook Pixel apps that are transforming the way online stores engage and convert on Facebook:

AdNabu’s Facebook Pixel App

AdNabu’s Facebook Pixel app is designed to simplify the complex process of installing pixels. It comes with best-in-class features such as Conversion API, Automatic Deduplication, Advanced Matching and many more features. 

AdNabu’s Facebook Pixel app offers a straightforward process for installing the Pixel on your Shopify Store. With precision tracking and data accuracy, you will experience zero data leaks and maximum conversions.

Features

• One-click Installation: The Facebook Pixel app makes installing the pixel on your Shopify Store hassle-free without any prior coding knowledge.

• Conversions API: Conversions API is a server-side tool introduced to gain control of post-iOS14+ privacy updates and ad blockers. This helps improve ad performance as well. It ensures that accurate data is tracked without any errors, and the app allows you to track unlimited server-side events.  

• Advanced Matching: Helps advertisers increase custom audience size and improve privacy. Improve precision tracking by matching the actions performed on your store with the users on Facebook (Meta). 

• Track Multiple Events: You can track events, such as Add to Cart, Initiate Checkout, and Purchase. 

• Analytics: Get access to insightful data and up-to-date information within the app for the events.

• Automatic Deduplication: Avoid data inconsistencies like multiple counts of an event with the deduplication technique. Ensure accuracy, precision, and improved audience insights with the app.

• Advanced Multi-pixel Support: There are no limitations to the number of pixels you can use on your store. If you’re using multiple ad accounts and require to add more than one pixel to your store, you can successfully install multiple pixels through AdNabu’s Facebook Pixel app. You can also monitor pixels from a single dashboard.

• Shipping Charges: To accurately reflect revenue, the app supports including shipping costs in the reported total value. Calculate the complete conversion value by summing the product price with shipping fees.

User Interface

AdNabu’s Facebook Pixel is created with utmost simplicity and is easy to navigate. Users can manage multiple pixels, shipping charges, and multiple pages. They can access and analyze tracking information through the Analytics page. Seek assistance and refer to helpful articles directly via the Help page. Overall, the app’s user interface aims to offer a straightforward approach to managing pixels effortlessly for marketers and advertisers.

Pricing

AdNabu’s Facebook Pixel app is free for its users. As it was launched in February, AdNabu is offering the app for FREE for a limited time.

Customer Support 

AdNabu ensures around-the-clock customer support with a team of certified experts ready to address various issues. They also offer a resourceful help center and a YouTube channel to assist with frequently asked questions and provide additional support.

Customer Reviews

AdNabu has been in the Shopify industry for over 9 years, and it has 10,000 plus active stores. AdNabu has 3 other apps that proudly carry the “Built For Shopify” badge.

Users find customer support at AdNabu exceptional and highly helpful, equipped with the right guidance and prompt responses. Users recommend AdNabu as a must-have app for every Shopify merchant. They also appreciate the tool’s user-friendly interface, which is accurate and precise in tracking conversions.

Pros and Cons of AdNabu’s Facebook Pixel App

Pros

✅ Installing the app is more accessible as it won’t require technical expertise.

✅ Access in-app analytics and track events such as purchases, add to cart and initiate checkout.

✅ With conversions API, the tool overcomes the iOS14+ privacy issues, thus removing tracking restrictions.

✅ Track unlimited conversions and unlimited server-side tracking.

✅ Install multiple pixels for your store and track them via a unified dashboard. 

✅ Reduces manual intervention and errors with simple and easy-to-set-up installation.

✅ Accurate data tracking and zero data losses.

✅ To install the pixel on your store, you don’t have to modify the theme file.

Cons

❌ Currently, the app uses script tags and not web pixels to track events. However, in the future the team has plans to switch to web pixel.

Best Suited For

• Small, medium, or large-scale businesses can use the Facebook Pixel app. 

• Shopify owners looking to install multiple pixels can take advantage of this app. 

Trackify X Facebook Pixel

Trackify X Facebook Pixel is a Shopify app that enhances the capabilities of the standard Facebook Pixel. It offers more detailed and granular tracking, which allows for better retargeting and understanding of customer behavior.

Features

• Backup Pixel Data: Enables an additional pixel to mirror your primary pixel’s event data, safeguarding optimization data.
• Seamless Pixel Integration: Connects your Facebook (Meta) pixel to Shopify with a single click.
• Server-Side API: Tracks both purchase and non-purchase events, which is crucial for navigating iOS 14’s privacy updates.
• Advanced Audience Builder: Allows for creating diverse Facebook (Meta) ad audiences.
• Additional Event Tracking: Monitors activities like category views, product customizations, and cart interactions.
• Enhanced Control Over Parameters: Offers greater flexibility and precision in data management.
• Facebook Catalog Synchronization: Streamlines product catalog updates between Shopify and Facebook.
• In-depth analytics and Reports: Provides detailed insights for each pixel, tag, and product, improving marketing decisions.

User Interface 

Trackify X Facebook Pixel’s user interface excels in simplicity and efficiency, enabling quick integration with Shopify. It supports easy connection of Facebook (Meta) Pixels and allows for customization of pixel events for better conversion tracking. 

The app is particularly user-friendly, simplifying the management of multiple pixels and the creation of custom events without the need for coding expertise.

Pricing

They provide a 14-day free trial. Their pricing plans include: 

• Basic Shopify: $29.99/month
• Shopify: $59.99/month
• Advanced: $99.99/month
• Plus: $199.99/month

Interestingly, all these plans offer the same array of features, including 8 pixels, unlimited tracking tags, audience/feed builder, server-side API, time-on-site tracking, and UTM analytics. 

Generally, higher-priced plans offer more advanced features. But that is not the case here. 

Customer Support

Trackify X offers robust customer support. All users have access to 24/7 email support, ensuring timely assistance. The app also features a rich resource library with informative articles and videos. 

For existing users, live support is available directly through the TrackifyX app, providing immediate help for more complex issues.

Customer Reviews

The app has an overall rating of 4.9 out of 5 based on 713 reviews on the Shopify App Store.

Pros and Cons of Trackify X Facebook Pixel 

Pros:

✅Offers in-depth tracking for improved retargeting and customer behavior understanding.

✅Simplifies managing and assigning multiple Facebook Pixels, which is beneficial for diverse ad campaigns.

✅Highly praised for its ease of use and seamless integration with Shopify and other platforms.

✅Recognized for fast response times and personalized assistance, enhancing user experience.

Cons:

❌Some users have experienced difficulties using the app with certain browsers, notably Firefox, which can hinder its functionality.

❌Some users have faced technical issues like server outages, leading to the pixel not firing and disrupting ad campaigns.

❌Despite having a ‘clean uninstall feature,’ users report that the app fails to remove all its code from the Shopify store, causing further inconvenience and necessitating additional support.

❌Users have experienced issues with outdated and incomplete instructional videos, leading to difficulties in setup and usage.

Best Suited For

• Businesses requiring advanced Facebook (Meta) ad targeting and conversion tracking.
• Multi-pixel and multi-store environments looking for effective pixel management.
• Users seeking comprehensive analytics to further improvise their Facebook ad strategies.

For example, a large home goods retailer that wants to track customer interests separately for kitchenware, decor, and furniture, enabling precise retargeting strategies for each category.

FBTrack ‑ Facebook Pixels App 

FBTrack by Optiapps, a Shopify app, focuses on managing and tracking Facebook Pixels, particularly geared towards overcoming the challenges posed by iOS 14.5+ updates.

Features

• Multiple Facebook Pixel Installation: Enables the installation of several Facebook (Meta) Pixels for backup and comprehensive tracking.
• Unlimited Conversions API Tracking: Facilitates tracking for all pixels using Facebook Conversions API, ensuring detailed and accurate data collection.
• Collection Pixels: Adds collection pixels with ease, enhancing data segmentation and analysis.
• Server-Side Event Sending: Complements browser events with server-side event tracking, circumventing issues like ad blockers and connectivity problems.
• Duplicate Event Management: Tells Facebook to disregard duplicate events, ensuring cleaner data for retargeting and optimization.
• Comprehensive Event Data: Captures all necessary data for effective retargeting, optimization, and attribution aimed at maximizing profit.
• Fast Reporting: Offers quick reporting features to ensure sales are accurately tracked, mitigating iOS 14.5+ related issues.
• User-Friendly Pixel Management: The app boasts an intuitive interface with in-app guides for straightforward setup and pixel management.

User Interface

The user interface of the FBTracks app is designed for clarity and functionality, featuring a pixel manager that organizes pixels into a clear list. Each pixel is associated with a unique Facebook Pixel ID and grouped under a specific collection name. 

The interface includes toggle switches to indicate the active or inactive status of each pixel, enhancing user control. Additionally, it provides options for server-side API settings, with each pixel entry offering ‘edit’ or ‘delete’ functions for easy management. 

Pricing

FBTrack offers a single, comprehensive plan:

• Unlimited: $7.99/month, providing unlimited Facebook (Meta) Pixels, Conversions APIs tracking, server-side events, collection pixels, and super reactive support.

They also provide a 7-day free trial. 

Customer Support

FBTrack’s primary channel for customer support is email. 

Customer Reviews

The app has an overall rating of 4.8 on the Shopify App Store from 231 reviews, reflecting a high level of customer satisfaction.

Pros and Cons of FBTrack – Facebook Pixel App

Pros: 

✅The app offers efficient data tracking and ensures accurate reporting capabilities.

✅It features a user-friendly interface and a straightforward installation process.

✅The app effectively manages multiple pixels and integrates data reporting superbly.

Cons:

❌Users face difficulties when attempting to use the contact form for support.

❌They don’t have any other support option apart from the email channel. 

❌There have been instances where the app has interfered with other site functionalities, such as the ‘Add to Cart’ button, leading to frustration and potential revenue loss.

❌Users have found challenges in reinstalling the app and unsatisfactory customer support related to the same after they accidentally deleted the app. 

Best suited for

• Suited for small to medium-sized businesses seeking a user-friendly tool with server-side event tracking.
• Perfect for stores needing to manage multiple Facebook (Meta) Pixels with efficient event data management.

Omega ‑ Multi Facebook Pixels 

Omega ‑ Multi Facebook Pixels is next in our list of best Shopify Facebook pixel apps. It is designed to simplify and enhance the tracking of Facebook Pixel and server Conversion API (CAPI), especially following the iOS 14 updates.

It provides a real-time UTM attribution report to optimize Return on Ad Spend (ROAS) and allows easy management of multiple master or niche collection pixels.

Features

• Pixel Integration and Setup: Streamlines the process of integrating Facebook Pixel IDs with Shopify stores.
• Conversion API (CAPI) Integration: Uses an access token to send server events to Facebook (Meta), ensuring accurate data capture and reporting, especially post-iOS 14.
• Testing and Verification of Events: Offers tools to test and verify both browser and server events, ensuring accurate tracking.
• Monitoring and Analytics: Includes a dashboard for tracking server events and analyzing the conversion rate funnel and pixel performance.
• Ads Attribution Report: Provides detailed breakdowns of ad campaign effectiveness and top product performance.
• Dynamic Product Ads and Retargeting: Allows creation and management of Facebook Catalogs for effective ad targeting and retargeting.

User Interface

Omega’s user interface streamlines Facebook Pixel and CAPI integration into Shopify, offering easy-to-follow guides. Its dashboard effectively organizes pixel data, helping users in optimizing ad tracking.

Plus, you can easily access different sections of the app, such as Facebook Manager, Event Setting, Analytics, etc., from the left side of the dashboard. 

Pricing

They offer a 3-day free trial. Apart from that, they have two different pricing plans: 

• Two Owls Standard: $15.99/month or $153.50/year. Includes unlimited pixels, one Conversion API, custom events, event and purchase reports, and insightful analytics & dashboard.

• Enterprise: $20.99/month or $201.50/year. Offers everything in Standard plus real-time Ads Report 2.0 (UTM), product feeds, and product catalogs. Additional charges apply for extra Conversions API, products, feeds, and catalogs.

Customer Support

Omega provides customer support through calls, emails, and a help center covering various topics. 

Customer Reviews

Omega has an overall rating of 5 based on 868 reviews on the Shopify App Store, indicating high customer satisfaction.

Pros and Cons of Omega – Multi Facebook Pixels

✅The app excels in providing accurate tracking, which is especially beneficial following the iOS 14 update.

✅It features an intuitive user interface, allowing for easy customization of events and order tracking.

✅The app offers a clear dashboard and reliable 24/7 customer support.

✅Installation is straightforward, and the app supports tracking across multiple pixels, enhancing campaign optimization.

Cons:

❌Some users have experienced instability with the app’s pixel connections.

❌The app has encountered technical issues that hinder the transmission of event data.

❌Some users have noticed discrepancies, with an estimated 20% error margin between actual sales and purchase events tracked.

❌Some users face difficulties in implementing and integrating the tracking system effectively.

Best Suited For

Omega is best suited for businesses that:

• Best for large e-commerce platforms needing robust analytics and real-time UTM attribution reports.
• Suitable for businesses requiring advanced tracking tools, such as testing and verification of events.

For example, a multi-brand online marketplace looking to track and optimize ad performance for each category or brand individually.

WinAds: Facebook Pixels

WinAds: Facebook Pixels is a Shopify app designed for advanced Facebook advertising. It is a data-driven platform to enhance ad campaigns and ROI. It elevates advertising strategies with robust Facebook (Meta) pixel management and analytics.

Features

• Easy Pixel Integration: Connect Facebook pixels effortlessly, no coding needed. Ideal for tracking various event types.
• Advanced Audience Builder: Create targeted custom and look-alike audiences to refine ad targeting.
• Automatic Catalog Synchronization: Syncs product catalogs with Facebook for effective retargeting ads.
• Niche Tag Manager: Target specific product collections for tailored ad campaigns.
• Reliable Data Reporting: Offers precise reporting and customizable purchase event tracking.
• Cross-Domain Tracking: Tracks traffic on Shopify and other online platforms, ensuring comprehensive data collection.

User Interface

WinAds presents an interface that prioritizes user accessibility, specifically designed for Shopify store owners. It simplifies the management of e-commerce-specific pixel events and catalog integration. 

Adding to its functionality, from the dashboard, users have direct access to various sections, including ‘Facebook Pixels,’ ‘Pixel Settings,’ ‘Audiences,’ ‘Facebook Catalogs.’, etc. 

Pricing

• Essential Plan: $19.99/month; includes 5 Facebook (Meta) and Snapchat pixels, standard support, and basic analytics.
• Pro Plan: $39.99/month; adds 20 Facebook (Meta) pixels, advanced audience building, and basic Google Analytics.
• Enterprise+ Plan: $139.99/month; offers professional features with dedicated support and comprehensive analytics.

They also provide a 10-day free trial. 

Customer Support

WinAds provides support via phone and email, ensuring timely assistance for users.

Customer Reviews

WinAds has an overall rating of 4.7 out of 5 from 107 reviews on the Shopify App Store. 

Pros and Cons of WinAds: Facebook Pixels

Pros:

✅Effective in managing multiple pixels and audience segmentation.

✅Offers Hyper Events and advanced analytics for deep insights.

✅Accurate reporting enhances campaign performance and conversions.

Cons:

❌There are some users who have reported inaccuracies in data reporting.

❌Then, some users have faced challenges with customer support responsiveness and technical knowledge.

❌Customers have also reported instances of data underreporting and conflicts with other apps.

❌Difficulties faced by users in understanding and using the app effectively.

❌The app doesn’t have the ‘Built For Shopify’ badge, which may lead users to question the app’s compatibility and quality assurance with Shopify’s high standards.

Best Suited For

• Advanced digital marketing agencies requiring deep pixel tracking across multiple platforms.
• Large e-commerce businesses with diverse product ranges needing segmented audience targeting.

Orichi – Multi Facebook Pixels

Orichi is another Shopify app designed for accurate tracking of multiple Facebook Pixels, and Conversion API. It’s ideal for addressing the attribution issues on Facebook ads, especially with iOS 14+ devices. 

The app establishes a connection between an advertiser’s server-side tracking and multiple pixels, enhancing ad targeting and measurement.

Features

• Multiple Pixels Management: Orichi excels at managing multiple Facebook (Meta) pixels. It’s perfect for businesses operating several websites, stores, or client ad accounts.
• Custom Event Tracking: Allows tracking specific actions on your website, offering insights beyond standard conversion tracking.
• Accurate Reporting: Offers detailed reports on ad performance, aiding in strategy refinement.
• Event Deduplication: Prevents double counting of events, ensuring data accuracy.

The app also provides the feature of advanced matching in Facebook (Meta) pixel. If you want to know more about that, you can read our blog on the same topic.  

User Interface

Orichi’s UI is suitable for all Shopify store owners, regardless of their technical expertise. It facilitates a smooth setup for Facebook Pixel Conversion API, with no coding needed. 

Its dashboard is straightforward, offering clear sections for key tasks: ‘Create Pixel’ for initiating new pixel setups, ‘Manage Pixel’ for overseeing existing pixel configurations, and ‘UTM Report’ for analyzing campaign performance. 

This layout ensures users can easily navigate and utilize the app’s features, making it an efficient tool for both setting up and tracking the performance of Facebook Pixels in their marketing campaigns.

Pricing

With this app, you get a 7-day free trial. Their two pricing plans include: 

• Basic & Shopify Plan: $14.99/month or $90/year. Features unlimited Facebook Pixels, Conversion API, TikTok Pixel, and UTM Analytics.
• Advanced & Plus Plan: $24.99/month or $149.99/year. Includes the same set of features already available in Basic.

Customer Support

Orichi offers support through forms, email, and live chat, ensuring multiple channels for customer assistance.

Customer Reviews

Rated 4.8 on the Shopify App Store from 108 reviews, indicating good customer satisfaction.

Pros and Cons of Orichi – Multi Facebook Pixels

Pros: 

✅Merchants value its ease of use and ability to manage multiple Facebook Pixels.

✅Known for accurate tracking and effective management of Pixel events.

✅The customer support team is highlighted for their exceptional service.

✅Scalable for merchants with multiple stores, improving campaign performance.

Cons:

❌Some users have experienced delays and challenges with the app’s functionality.

❌Reports of bugs and missing events in the ads manager have been noted.

❌A few users found difficulties in installing the app and encountered errors.

❌Some users have questioned the app’s pricing and transparency. And their pricing structure is a bit unconventional, where both plans offer the same set of features. 

Best Suited For

• Multi-store e-commerce businesses needing server-side tracking for accurate attribution.
• Digital marketers focusing on precise, custom event tracking across various online platforms.
• Those looking for a scalable solution to manage ad campaigns across various platforms apart from Facebook.

OnePixel Facebook Pixel, TikTok 

OnePixel is a comprehensive pixel solution that helps Shopify store owners easily manage multiple Facebook, TikTok, and Google pixels in one app. It allows for precise pixel tracking, enabling more effective ad campaigns and maximizing return on ad spend (ROAS).

Features

• Multiple Pixel Management: OnePixel excels in handling multiple Facebook and other social media pixels, simplifying tracking across platforms.
• Conversion API Tracking: Overcomes limitations of iOS 14 and ad blockers for uninterrupted data collection.
• Effective Ad Targeting: Enhances ad campaigns and maximizes ROI through precise pixel tracking.
• Easy Setup and Management: Quick and seamless setup of multiple pixels.
• Event Deduplication: Ensures single counting of events, maintaining data accuracy.
• Segmented Audience Lists: Automatically creates detailed audience lists for targeted Facebook ads.

User Interface

OnePixel has an intuitive dashboard, allowing easy addition, removal, or management of Facebook (Meta) pixels. The UI caters to seamless pixel integration, audience building, and accessing the Conversion API for enhanced ad tracking on Facebook (Meta) and other platforms.

Pricing

They provide a 7-day free trial. Their pricing plans include: 

• Starter: Free, includes one pixel, support for all channels, and unlimited events.
• Standard: $9.90/month for three pixels and Conversion API support.
• Professional: $19.90/month for six pixels with extended support.
• Advanced: $29.90/month for ten pixels, offering comprehensive features.

Customer Support

Support for this app is available via forms and email.

Customer Reviews

The app has an overall rating of 4.7 on the Shopify App Store from 165 reviews, reflecting a high level of customer satisfaction.

Pros and Cons of OnePixel Facebook Pixel, TikTok

Pros: 

✅Simplifies pixel management for Facebook and TikTok, boosting ad accuracy.

✅Supports Conversion API, enhancing data precision.

✅Offers responsive and helpful customer support.

✅Affordable and valuable, managing multiple pixels effectively.

✅Compatible with various ad platforms, increasing flexibility.

Cons:

❌Some users report challenges with app installation and usage.

❌Instances of inaccurate tracking and reporting were noted.

❌Some users have also raised concerns about the app’s origin and data privacy.

Best Suited for

• Small to mid-sized businesses seeking a cost-effective, multi-platform pixel management solution.
• Perfect for new Shopify store owners needing an easy-to-use, comprehensive pixel tracking system.
• Those aiming to navigate iOS 14+ limitations and browser tracking issues.
• Businesses seeking a cost-effective solution, including those looking to start with a free option.

∞ Facebook Pixel ‑ Tiktok Pixel

∞ Facebook Pixel ‑ Tiktok Pixel is a Shopify app designed to optimize Facebook marketing. It is also one of the best Shopify Facebook Pixel apps available for free. It facilitates the addition of multiple Facebook pixels, integrates server-side tracking, and supports the automatic generation of product feeds for various platforms.

Features

• Multiple Pixel Integration: Effortlessly add multiple Facebook (Meta) pixels for comprehensive tracking.
• Server-Side Tracking: Bypass iOS 14+ restrictions and ad blockers with server-side tracking for more accurate data collection.
• Facebook and TikTok Integration: Seamlessly integrate with Facebook (Meta) Pixel, TikTok Pixel, and Google Tag Manager for enhanced ad targeting and conversion tracking.
• Advanced Event Management: Pre-built data layer enables e-commerce events tracking, helping in better ad campaign performance analysis.

User Interface

The user interface of ∞ Facebook Pixel‑ Tiktok Pixel app guides users to accurately copy and track Pixel IDs for crucial events like ‘PageView,’ ‘Add to Cart,’ ‘Begin Checkout,’ and ‘Purchase.’ 

Additionally, the app provides an easy-to-navigate ‘Settings’ menu, allowing users to access and modify the ‘Checkout’ section. Here, they can effortlessly paste additional scripts onto the Order Status Page, offering a simple approach to customizing and enhancing their website’s tracking capabilities for Facebook advertising.

Pricing

They provide a 7-day free trial. Apart from that, they have different pricing plans that include: 

• Free to Install: Includes 1 Facebook Browser Pixel and basic audience management tools.
• Basic Shopify ($6.99/month): Offers 2 Facebook (Meta) Pixels, 2 TikTok Pixels, and unlimited server-side events.
• Advanced Shopify ($9.99/month): Similar to Basic, with additional support and features.
• Shopify Plus ($19.99/month): Expands on the Advanced plan with more pixel and event tracking options.

Customer Support

Available through live chat, email, and a dedicated support portal, ensuring efficient assistance for users.

Customer Reviews

With an overall rating of 4.9 from 143 reviews on the Shopify App Store, the app is highly regarded for its effective pixel tracking and customer support.

Pros and Cons of ∞ Facebook Pixel‑ TikTok Pixel

Pros:

✅∞ Facebook Pixel‑ Tiktok Pixel app enables the effective installation of multiple Facebook Pixels, streamlining the process for comprehensive digital tracking.

✅You also get real-time data insights, which are essential for optimizing ad campaigns and making informed marketing decisions.

✅Their customer support team is responsive and efficient, offering timely assistance and ensuring a smooth user experience.

Cons:

❌Some users experienced difficulties with Google-related features, contrary to advertised capabilities.

❌The integration process might be complex for users not familiar with pixel technology, potentially leading to setup challenges.

❌While offering multiple pixel tracking, the app might have limitations in customizing event tracking parameters for specific marketing needs, affecting flexibility in campaign analysis.

Best Suited For

• Ideal for Shopify Plus Store Owners requiring extensive pixel management.
• Suited for businesses looking for robust server-side tracking solutions to bypass iOS 14+ limitations.

Pixee Multiple Pixels

Pixee is one of the best Shopify Facebook Pixel apps available for free. It is designed to connect your store with the Facebook pixel. It simplifies tracking visitor data, which is important for creating targeted Facebook ads. 

Features

1. Multiple Pixel Management: Pixee enables the addition of multiple Facebook (Meta) pixels, simplifying visitor and conversion tracking.
2. Event Tracking: Tracks essential events like product views, cart additions, checkouts, and purchases.
3. Server-Side Tracking: Integrates Conversion API for more accurate data tracking, bypassing iOS 14+ restrictions.

User Interface

The Pixee app’s user interface is easy to use, particularly when creating Facebook pixels. In the settings section, users can effortlessly manage their preferences, such as activating or deactivating the app. 

Furthermore, the app provides a flexible option to select specific events to track, including ‘Purchase,’ ‘Initiate Checkout,’ ‘Add to Cart,’ ‘Search,’ ‘View Content,’ and ‘View Category.’ 

This level of customization in event tracking ensures that users can tailor their data collection to align precisely with their marketing goals, enhancing the effectiveness of their Facebook ad campaigns.

Pricing

Free to Install: The app is available at no cost, making it an accessible option for businesses of all sizes.

Customer Support

Support is available through forms and email, ensuring users have access to assistance when needed.

Customer Reviews

The app has an overall rating of 4.8 on the Shopify App Store from 242 reviews, reflecting a high level of customer satisfaction.

Pros and Cons of Pixee Multiple Pixel

Pros:  

✅Pixee makes it easy to connect Facebook (Meta) Pixels to Shopify stores, streamlining the setup process.

✅The app boasts a user-friendly interface, facilitating seamless Facebook (Meta) Pixels and CAPI tracking.

✅It effectively tracks events and resolves conflicts with other apps.

✅Pixee integrates quickly with Facebook for ad creation and manages multiple pixels efficiently.

✅Its free availability is a significant advantage for many merchants.

Cons:

❌Some users report issues with duplicate events in the Facebook manager.

❌A user mentioned the lack of functionality for setting pixels for specific collections or products.

❌Pixee lacks a proper website detailing its features and functionalities, which can hinder potential users from gaining comprehensive insights about the app.

Best Suited For

• Great for startups or small businesses entering digital marketing, needing a straightforward, no-cost pixel management solution.
• Ideal for Shopify store owners looking for a simple yet effective tool with server-side tracking to navigate iOS 14+ updates.

That wraps up our overview of the best Shopify Facebook Pixel apps. But don’t go just yet. We’ve got a bonus section coming up that will cover how you can add a Facebook Pixel to your Shopify store. This crucial step enhances your marketing efforts by helping you capture important customer data properly.

Conclusion 

Wrapping up our list of best Shopify Facebook (Meta) Pixel apps, some notable options clearly lead the pack. 

Trackify X Facebook Pixel stands out with its sophisticated tracking capabilities, offering valuable insights into customer behavior and making it a powerhouse for enhancing retargeting strategies. Its proper handling of iOS 14+ updates adds to its appeal.

Then there’s FBTrack, which shines with its streamlined pixel management and user-friendly interface. It’s a robust tool for businesses looking to dive deep into data analysis, thanks to its unlimited conversions API tracking.

Lastly, Omega ‑ Multi Facebook Pixels impresses with its comprehensive analytics and seamless integration, making Facebook Pixel management a breeze for Shopify users.

Each of these apps brings something unique to the table, proving themselves as invaluable assets for any Shopify store. Your choice should depend on your specific business needs and Facebook marketing goals. 

Good luck!

FAQs

1. What is Facebook Pixel, and why is it important for Shopify stores?

Facebook Pixel is an analytics tool that tracks actions on your website. It’s crucial for Shopify stores as it helps in retargeting visitors with Facebook ads, thus driving more traffic and conversions.

2. How do I choose the right Facebook Pixel app for my Shopify store?

Choose by checking app store ratings, reviews, features especially that address iOS 14’s data tracking changes, and other parameters. Research is key to picking an app that suits your store’s needs. 

3. Can I add multiple Facebook Pixel to my Shopify store?

While you can add multiple Facebook Pixels to Shopify, it’s not recommended. It can lead to decreased conversion rates and increased costs per conversion. It’s better to use tools like Google Analytics for tracking multiple data points.

4. How does Facebook Pixel integration impact my ad targeting and conversion tracking?

Facebook Pixel integration greatly improves ad targeting and conversion tracking. It records actions on your site, like purchases or page visits, which you can use to refine ad strategies and understand your audience better.

5. Are there any free Facebook Pixel apps available for Shopify?

Yes, Shopify store owners can access free Facebook Pixel apps. One such app is ∞ Facebook Pixel‑ Tiktok Pixel, which allows for multiple Facebook and Tiktok pixel integrations, server-side tracking, and automatic product feed generation for various platforms. It’s user-friendly and free to install, with basic audience management tools included.

Another option is Pixee Multiple Pixels, focusing on connecting stores with the Facebook Pixel. It features multiple pixel management, event tracking, and server-side tracking to navigate iOS 14+ restrictions. Pixee is also free and designed for easy use.

6. How do Shopify Facebook Pixel apps handle user data and privacy?

Shopify Facebook Pixel apps typically handle user data and privacy by adhering to both Shopify’s and Facebook’s data policies. These apps collect and process data in a way that is compliant with privacy regulations like GDPR. They usually track user interactions on the Shopify store, which are then used for targeted advertising and analytics on Facebook.

7. Can Facebook Pixel help me create lookalike audiences for my Shopify store?

Yes, Facebook Pixel can be used to create Lookalike Audiences by pulling data to target users with similar demographics and behavior to your website visitors.

8. How has the iOS 14 update impacted Facebook Pixel’s effectiveness for advertisers?

The iOS 14 update significantly impacted Facebook Pixel’s effectiveness for advertisers by changing how data tracking permissions are managed. With the update, apps must now explicitly ask users for permission to track their activities. Many users opt out, resulting in less comprehensive data for advertisers. This has led to a decrease in the effectiveness of targeted advertising, as Facebook Pixel relies heavily on user data to deliver personalized ad experiences.

When looking for Shopify Facebook Pixel apps to mitigate these challenges, you should consider support features like the Conversion API or server-side tracking. These functionalities help overcome the limitations imposed by iOS 14’s privacy updates. The Conversion API, for instance, allows for the sending of event data directly from the server to Facebook, bypassing client-side tracking issues.

9. What is the difference between the Conversion API and Facebook Pixel, and how do they complement each other?

The Conversion API is a server-side tool that works alongside Facebook Pixel. While Facebook Pixel tracks user interactions on your website, the Conversion API helps in sending event data from server to server. This combination allows for more comprehensive tracking and targeting capabilities.

Check Out These Related Articles:

• Facebook Pixel Not Active