Single Product Ad Group is an ad group consisting of just one product and built similarly for every item in the product feed on Google Merchant Center.
Your Google Shopping bidding strategy is a significant factor that can change the entire scenario of Google Shopping Ads for your eCommerce business.
We all are very familiar with auctions and AdWords auctions is very similar to them. A traditional auction is a public process of bidding for (buying and selling) goods/services. Instead of fixed prices, participants place bids. The highest bid is declared the winner and the product is sold off. A bid is a price the participants are willing to pay for a good/service on auction. Google AdWords auctions also follows a similar approach. Advertisers use…