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With the internet becoming our greatest weapon of marketing, it is essential to understand the importance of Google ads. It is a very effective tool for marketing strategies and has been used time and again, since its inception to spread the kind of awareness that is necessary for a brand. There have been multiple ways by which selling and advertising of products have been carried out before the inception of such modern digital aspects such…

AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is a must for all advertisers to do religiously. Conversion data plays a big part in adjusting budgets, and bids and measuring campaign performance. Track your all conversion actions with AdWords Conversion Pixel & Tracking Code one of the best apps among the must-try Shopify apps for 2022. Hence, it is necessary that you check and…

Keywords Bid Strategy AdWords Bid Strategy Status indicates whether automated bid strategies for AdWords campaigns are active or not. AdWords Bid Strategy Status also highlights the reasons why bidding is limited. Know your campaign status in AdWords PS: Bid Strategy Status is applicable only to those advertisers who use AdWords automated bidding. In this article, I have explained different AdWords Bid Strategy Status and their meaning. Different AdWords Bid Strategy Status Inactive: Inactive bid strategies…

What is Conversion Rate? Conversion Rate is the percentage of conversions done for the total number of clicks obtained. For instance, an eCommerce website obtained a total number of 1,000,000 (one million) clicks using AdWords which lead to 20000 (twenty thousand) sales (conversions) in the month of February. Its rate of conversions is (20000/1000000)*100 = 2% (two percent). Note: When single click results in multiple conversions, the multiple conversions arent added into a single conversion.…

A good marketer or marketing software would constantly change keywords bids and of ad groups based on past performance of these campaigns to achieve marketing objectives. There are 2 phases with different strategies for bid changes. Experimenting before you change keywords bids In this phase, you are trying out a new campaign and you hardly know the conversion ratio. Your objective here should be to learn as fast as possible by spending the least amount…