Tagclick-through rate

8 Data-driven Strategies to Boost Your Abandoned Cart Email Campaign

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Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners.  For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI.  But, it makes no difference how...

What is a good Click-through Rate in Google AdWords?

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What is a good click-through rate?. This question frequently comes up during our AdWords Q&A. Before we get into the quest of finding out what a good click-through rate is, we have a few basics to revise. What is Click-through Rate? Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Click-through rate is a key performance indicator of both...

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