Shopify has a strong base of over 500,000 businesses using the platform daily, from small-scale startups to independent bands. Providing businesses with an opportunity to scale their operations with reliable customer support and a wide variety of in-shop features, Shopify is the face of eCommerce businesses today. Before 2018, e-vendors were required to charge & provide Shopify taxes only to the state where it had its registration or physical presence. This way, many vendors could…
What are Product Listing Ads or PLAs? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as Google Shopping Ads. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad listings. The process is handled by sophisticated Google algorithms.…
What is Conversion Rate? Conversion Rate is the percentage of conversions done for the total number of clicks obtained. For instance, an eCommerce website obtained a total number of 1,000,000 (one million) clicks using AdWords which lead to 20000 (twenty thousand) sales (conversions) in the month of February. Its rate of conversions is (20000/1000000)*100 = 2% (two percent). Note: When single click results in multiple conversions, the multiple conversions aren’t added into a single conversion.…
What is Click-through Rate? Click-through Rate (CTR) is an important metric not just in Google Ads, but in pay-per-click advertising in general. Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Lets say an ad get triggered 10 times, and it got clicked 3 times. The CTR of this ad is (3/10), i.e., 0.3 or 30%. Note: Click-through rate is a key performance indicator of both keywords…