TagCTR

SEO for eCommerce – 5 Crucial Elements to remember about when optimizing your e-store

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eCommerce is one of the quickest developing fields around the world. Day by day, we see new e-stores while traditional trade slowly switches to online opportunities. Nowadays, online shopping doesn’t mean only hunting for better offers. It’s much more and eCommerce owners reach for search engine optimization in order to convert better. Let’s explore 5 key factors they should remember about! ...

3 Ways to Grow Your eCommerce business with a Great Unboxing Experience

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Unboxing simply means taking something out of a box. While it sounds like a simple thing, it has a significant impact on how the customer perceives your product and service. There are over a million YouTube videos on unboxing. In 2015, people watched 60 million hours of unboxing videos totaling 1.1 billion views, according to YouTube. Google reports that 62 percent of people who view unboxing...

Six eCommerce Email Marketing Tips to 5X Your Conversions

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If you are an email marketer, you will agree to this – one of the best tools that every eCommerce can use in their marketing campaigns is email.  With a greater reach at a lesser investment and an easy to set up process, emails can let you achieve an  ROI (Return on Investment) of 4,400%, which is unparalleled for any other digital marketing tool.  This is enough of a reason...

8 Data-driven Strategies to Boost Your Abandoned Cart Email Campaign

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Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners.  For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI.  But, it makes no difference how...

How is the new Enhanced CPC going to change the bidding game?

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A little about the basics of CPC and auctions – To understand enhanced CPC (cost-per-click), let’s recap the concept of cost-per-click and how auctions work. Cost-per-click is the bidding strategy in Google AdWords. Google, therefore, charges an advertiser only when a user clicks on their ad copy. The link in the ad copy redirects the user to the landing page. Google rules out the cost for...

What is a good Click-through Rate in Google AdWords?

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What is a good click-through rate?. This question frequently comes up during our AdWords Q&A. Before we get into the quest of finding out what a good click-through rate is, we have a few basics to revise. What is Click-through Rate? Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Click-through rate is a key performance indicator of both...

What is Conversion Rate in Google AdWords?

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What is Conversion Rate? Conversion Rate is the percentage of conversions done for the total number of clicks obtained. For instance, an eCommerce website obtained a total number of 1,000,000 (one million) clicks using AdWords which lead to 20000 (twenty thousand)  sales (conversions) in the month of February. Its rate of conversions is (20000/1000000)*100 = 2% (two percent). Note: When single...

What is Click-through Rate in Google AdWords?

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What is Click-through Rate? Click-through Rate (CTR) is an important metric not just in AdWords, but in pay-per-click advertising in general. Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Let’s say an ad get triggered 10 times, and it got clicked 3 times. The CTR of this ad is (3/10), i.e., 0.3 or 30%. Note: Click-through rate is a key...

Search Campaign Clickthrough Rate – What Can Be Considered Good?

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Search Campaign Clickthrough Rate – What Can Be Considered Good? A good CTR or Click Through Rate signifies a synergy between the ads and the keywords. Users are finding value & relevance in your ads and clicking them. But what is a good CTR in general? What is a good search campaign clickthrough rate? Can we quantify this number? Below are some necessary steps that one needs to take...

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