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8 Data-driven Strategies to Boost Your Abandoned Cart Email Campaign

Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners.  For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI.  But, it makes no difference how...

7 simple tips to boost your eCommerce conversion rate

If you are in the eCommerce space, then you cannot afford to have the “you can lead a horse to water, but you can’t make him drink” attitude. With over 1.74 billion websites on the Internet, you need to stand out if you want to compete!  Basically, you cannot just lead the customer to the water, you have to make him drink, that is, ensure a successful conversion on your site. And by...

The Ultimate eCommerce Guide to Successful Flash Sales in 2022

Irresistible deals always feel good. Something that you have been eyeing for suddenly falls to a bargain of a price and you just know you have to click on buy! Add a countdown to this offer and you’ve added the thrill factor that is known as flash sales. They speak to the buyer’s psyche in the perfect manner, because they create a sense of urgency better than any other kind of sales. When you...

Black Friday 2021 – Google Ads Tips For The Shopping Season

For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

How to Set Up Taxes for Your Shopify Store?

From small-scale startup businesses to independent bands, Shopify has a strong base of over 500,000 businesses that use the platform every day. Providing businesses with an opportunity to scale their operations with reliable customer support and a wide variety of in-shop features, Shopify is the face of eCommerce businesses today. Before 2018, e-vendors were required to charge & provide...

Six eCommerce Email Marketing Tips to 5X Your Conversions

If you are an email marketer, you will agree to this – one of the best tools that every eCommerce can use in their marketing campaigns is email.  With a greater reach at a lesser investment and an easy to set up process, emails can let you achieve an  ROI (Return on Investment) of 4,400%, which is unparalleled for any other digital marketing tool.  This is enough of a reason...

Google Ads for Beginners: Developing Your Core Strategy in Three Simple Steps

When we work on our clients’ Google Ads Campaigns in Cleveland, we focus on three steps. These three simple steps will help you to control your ads and get results. We call them relevance, targeting, and structure.  Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be...

How to use user-generated Content for better SEO and Website Performance

Without high-quality content, there’s no good SEO. However, creating unique and valuable content is getting more and more expensive. No copywriter will write your texts for free, right? But your website users can! Check how to improve your SEO process and website performance with a little help from your friend – User-Generated Content (UGC).  What is User-Generated Content?  UGC...

Google Product Category vs Product Type: The Difference & When to use What?

One of the most critical tasks in digital marketing is understanding your competitor and outdoing their performance while spending less. In case you want to do that on Google, you’ll have to place your bets on sharpening Google’s Taxonomy. Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so. ...

How to use customer data to personalize marketing campaigns and customer journeys

Almost every merchant sends promotional material to its subscriber list, through email, SMS, web push, or even Facebook Messenger. However, not every merchant gets it right. Many merchants see low CTRs and lower conversions. Consumers are responding to generic marketing messages poorly and in fact, are even put off by them.  The answer to this issue is pretty simple. There’s only one thing...

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