TagCTR

7 simple tips to boost your eCommerce conversion rate

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If you are in the eCommerce space, then you cannot afford to have the “you can lead a horse to water, but you can’t make him drink” attitude. With over 1.74 billion websites on the Internet, you need to stand out if you want to compete!  Basically, you cannot just lead the customer to the water, you have to make him drink, that is, ensure a successful conversion on your site. And by...

How to Create Merchant Promotions in Google Shopping?

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What are Google Merchant Promotions?  When you’re selling your products and services on Google, there are certain perks that they give you. One of the main ones is the promotions, which allow you to distribute the offers you provide online with Shopping ads and product listings for free on the Shopping tab. This is mainly applicable in the USA, but there are some countries outside too, who can...

Google Product Category vs Product Type: The Difference & When to use What?

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One of the most critical tasks in digital marketing is understanding your competitor and outdoing their performance while spending less. In case you want to do that on Google, you’ll have to place your bets on sharpening Google’s Taxonomy. Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so. ...

How to use customer data to personalize marketing campaigns and customer journeys

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Almost every merchant sends promotional material to its subscriber list, through email, SMS, web push, or even Facebook Messenger. However, not every merchant gets it right. Many merchants see low CTRs and lower conversions. Consumers are responding to generic marketing messages poorly and in fact, are even put off by them.  The answer to this issue is pretty simple. There’s only one thing...

The Ultimate eCommerce Guide to Successful Flash Sales in 2021

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Irresistible deals always feel good. Something that you have been eyeing for suddenly falls to a bargain of a price and you just know you have to click on buy! Add a countdown to this offer and you’ve added the thrill factor that is known as flash sales. They speak to the buyer’s psyche in the perfect manner, because they create a sense of urgency better than any other kind of sales. When you...

Black Friday 2020 – Google Ads Tips For The Shopping Season

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For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

How to use user-generated Content for better SEO and Website Performance

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Without high-quality content, there’s no good SEO. However, creating unique and valuable content is getting more and more expensive. No copywriter will write your texts for free, right? But your website users can! Check how to improve your SEO process and website performance with a little help from your friend – User-Generated Content (UGC).  What is User-Generated Content?  UGC is a...

How to create a shopping app like Amazon or even better?

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Currently, the way that every business is carried out is way different from how people used to approach in the earlier days. Most business is connected with one of the online means, and people also like these aspects.  Having a website, a social media presence, etc. are highly welcomed by the people these days. So, this introduced the trend of the mobile e-commerce shop. In 2019, the global...

The Most Common Challenges Faced by Small eCommerce Businesses

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Over the last decade, eCommerce has entirely transformed the global retail sector. Small eCommerce businesses have not only come into existence dynamically but also grown and modernized in due course to address the not so static desires and needs of today’s’ consumers. Global outlook (2016- 21) report on global e-commerce business forecasts a constant growth through 2021 when eCommerce sales will...

SEO for eCommerce – 5 Crucial Elements to remember about when optimizing your e-store

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eCommerce is one of the quickest developing fields around the world. Day by day, we see new e-stores while traditional trade slowly switches to online opportunities. Nowadays, online shopping doesn’t mean only hunting for better offers. It’s much more and eCommerce owners reach for search engine optimization in order to convert better. Let’s explore 5 key factors they should remember about! ...