Google Ads Conversion Settings go a long way in optimizing your campaigns. From choosing the right conversion actions to tracking the conversion actions, it is a must for all advertisers to do religiously. Understanding the Google Ads conversion rate and the importance of conversions in Google Ads plays a big part in adjusting budgets, managing bids, and measuring campaign performance effectively. Track your all conversion actions with Google Ads Conversion Pixel & Tracking Code one…
Many AdWords strategists have been suggesting a strategy of running exact-only campaigns. In this strategy, you have search campaigns which have exclusively exact match keywords. I have strong reservations about this strategy. Not only these campaigns are costly, they also miss a tremendous amount of opportunity in AdWords. Let us take apart their arguments one by one. Exact-only Keywords offer high conversion rates There is some element of data backing to this argument. Mostly exact…
As an advertiser, you want to increase your number of conversions, and your obvious step would be to increase bids. Does the cost per conversion increase when you increase bids? What would the cost come to be? Most people assume a linear cost growth model. Cost per conversion actually increases exponentially with more conversions. Let’s consider an example. An advertiser generates 1,000 conversions a month at $50 per conversion, resulting in a cost of $50,000…
