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google ads conversions

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How to Setup Shopify Conversion Tracking in 2022?

Setup Shopify Conversion Tracking is a great way to get more insights into your advertising efforts. If you’re not sure how to start using Google Ads conversion tracking, this article will guide you through the process. You’ll learn how to install and customize your pixel code to measure conversions from each of your ad campaigns. What is Conversion-Tracking? A conversion is an action...

Why Conversion Tracking is absolutely Important for AdWords Campaigns

In an AdWords campaign, understanding which keywords work and which does not is core to the success of the campaign. Most advertisers only have visibility till the click level. They know how many clicks they got and how much they were charged but does not know whether these clicks were of any significance to them. Conversion tracking helps to keep track of clicks which resulted in a conversion...

AdWords Conversion Settings for Optimized Bid Strategy

AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is must for all advertisers do religiously. Conversion data plays a big part in adjusting budgets, bids and measure campaign performance. Track your all conversion actions with  AdWords Conversion Pixel & Tracking Code one of the best apps among the must-try Shopify...

Why you should never run exact-only campaigns

Many AdWords strategists have been suggesting a strategy of running exact-only campaigns. In this strategy, you have search campaigns which have exclusively exact match keywords. I have strong reservations about this strategy. Not only these campaigns are costly, they also miss a tremendous amount of opportunity in AdWords. Let us take apart their arguments one by one. Exact-only Keywords offer...

Why you should never bid for a Position in AdWords Search?

Many advertisers want their bids to be adjusted so as to achieve a certain position. The position could be 1, 2, 3 or any number. There are many fundamental problems with this approach to campaigns. Worry about your conversions not position. One should make changes to bids by only looking at the conversion ratio of keywords. The average position will be nothing but a result of this change...

Is it True That Cost-Per-Conversion Increases Exponentially As Conversions Increase?

As an advertiser lets say you are targeting all relevant keywords from your account and now want to increase your number of conversions per month. The question here is that if it is true that cost-per-conversion increases? And what would the cost come to be? Most, however, fall into a linear growth model for the cost. But the reality is that cost-per-conversion increases exponentially with the...

How Often Should You Change Keywords Bids or AdGroups?

A good marketer or marketing software would constantly change keywords bids and of ad groups based on past performance of these campaigns to achieve marketing objectives. There are 2 phases with different strategies for bid changes. Experimenting before you change keywords bids In this phase, you are trying out a new campaign and you hardly know the conversion ratio. Your objective here should be...

Should You Ever Pause Keywords That Are Under Performing Or Not?

Often we are in the dilemma to pause keywords that are under performing or not. We face this scenario day in and day out. You have 100s of ad groups, most of them are converting at a good conversion ratio. But there are some ad groups which have a lower conversion ratio. What should you do in this case? We are assuming in this post that you have a good campaign structure with single keyword ad...

AdWords Call Conversion tracking

AdWords Call conversion Tracking AdWords Call conversion tracking will help if you are allowing customers to make a business call directly through their smartphones or have mentioned your contact number on your website. If you are not sure if you need to track conversions, check out my previous blog why is it important to track conversions in AdWords. If you wish to learn how to track conversions...

How much should you bid for your Call-Only Campaign in AdWords ?

The shortest answer to this question is you should bid higher, a lot higher for your call-only campaign. Explanation: We are going calculate how much we need to bid for call-only ads. Let us assume that the text search campaigns are running at 10$ per conversion and the average conversion ratio is 10%. Then your text search campaigns are giving you clicks at 1$ each. We would recommend you to bid...

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