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Setup Shopify Conversion Tracking is a great way to get more insights into your advertising efforts. If you’re not sure how to start using Google Ads conversion tracking, this article will guide you through the process. You’ll learn how to install and customize your pixel code to measure conversions from each of your ad campaigns. What is Conversion Tracking? A conversion is an action that your organization can perform to generate revenue. Subscribing to a…

AdWords Conversion Settings go a long way. From choosing the right conversion actions to tracking the conversion actions, it is a must for all advertisers to do religiously. Conversion data plays a big part in adjusting budgets, and bids and measuring campaign performance. Track your all conversion actions with AdWords Conversion Pixel & Tracking Code one of the best apps among the must-try Shopify apps for 2022. Hence, it is necessary that you check and…

Most of us are well aware of the potential of Google Shopping campaigns. Shopping ad campaigns have the edge over Search ad campaigns for e-commerce stores and retailers whose products are visually attractive. But, can shopping do better? Can retailers improve the conversion rate of shopping campaigns? The answer is yes. But first, we need to understand that the click-through rate and conversion rate of shopping campaigns are the way they are as high-intent buyers…

What is a conversion? Advertisers set clear targets for their potential customers. These objectives are aligned with the interests of their business. When a customer reaches that mark, advertisers count it as a conversion. A conversion, therefore, can be defined as a target/goal (directed towards a user) set by an advertiser that contribute to the success of the business. Conversions for different businesses might mean different things. A conversion for a blogger could be a…

AdWords Call conversion Tracking AdWords Call conversion tracking will help if you are allowing customers to make a business call directly through their smartphones or have mentioned your contact number on your website. If you are not sure if you need to track conversions, check out my previous blog why is it important to track conversions in AdWords. If you wish to learn how to track conversions on your website, visitWebsite conversion tracking for AdWords.…

What is Conversion Rate? Conversion Rate is the percentage of conversions done for the total number of clicks obtained. For instance, an eCommerce website obtained a total number of 1,000,000 (one million) clicks using AdWords which lead to 20000 (twenty thousand) sales (conversions) in the month of February. Its rate of conversions is (20000/1000000)*100 = 2% (two percent). Note: When single click results in multiple conversions, the multiple conversions arent added into a single conversion.…

Many AdWords strategists have been suggesting a strategy of running exact-only campaigns. In this strategy, you have search campaigns which have exclusively exact match keywords. I have strong reservations about this strategy. Not only these campaigns are costly, they also miss a tremendous amount of opportunity in AdWords. Let us take apart their arguments one by one. Exact-only Keywords offer high conversion rates There is some element of data backing to this argument. Mostly exact…

A good marketer or marketing software would constantly change keywords bids and of ad groups based on past performance of these campaigns to achieve marketing objectives. There are 2 phases with different strategies for bid changes. Experimenting before you change keywords bids In this phase, you are trying out a new campaign and you hardly know the conversion ratio. Your objective here should be to learn as fast as possible by spending the least amount…

As an advertiser lets say you are targeting all relevant keywords from your account and now want to increase your number of conversions per month. The question here is that if it is true that cost-per-conversion increases? And what would the cost come to be? Most, however, fall into a linear growth model for the cost. But the reality is that cost-per-conversion increases exponentially with the number of conversions. Let us take an example here.…