As an advertiser, you want to increase your number of conversions, and your obvious step would be to increase bids. Does the cost per conversion increase when you increase bids? What would the cost come to be? Most people assume a linear cost growth model. Cost per conversion actually increases exponentially with more conversions. Let’s consider an example. An advertiser generates 1,000 conversions a month at $50 per conversion, resulting in a cost of $50,000…