Taggoogle ads tips

Black Friday 2018 – Google Ads Tips For The Shopping Season

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For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after the Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is...

What are Product Groups in Google Shopping?

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What is a Product Group? A product group is a subset of your inventory. As an advertiser you can group the products that fall under the same category, or of the same brand or any with any other similarity into product groups. In Google Shopping, advertisers bid on product groups. (Advertisers bid on keywords in search campaigns). All the products in a product group use the same bid as the product...

How is the new Enhanced CPC going to change the bidding game?

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A little about the basics of CPC and auctions – To understand enhanced CPC (cost-per-click), let’s recap the concept of cost-per-click and how auctions work. Cost-per-click is the bidding strategy in Google AdWords. Google, therefore, charges an advertiser only when a user clicks on their ad copy. The link in the ad copy redirects the user to the landing page. Google rules out the cost for...

What is a good Click-through Rate in Google AdWords?

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What is a good click-through rate?. This question frequently comes up during our AdWords Q&A. Before we get into the quest of finding out what a good click-through rate is, we have a few basics to revise. What is Click-through Rate? Click-through rate is the ratio of the number of clicks and impressions. It is expressed in percentage. Click-through rate is a key performance indicator of both...

What are Products in Google Shopping?

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What is a Product? Things that are produced and marketed to be sold are called products. This is the standard marketing definition. Products could be goods, services or an idea that satisfies a demand, want or a need. A product can either be tangible or intangible. But in the context of Google Shopping, the definition of products is a little different. A good that is tangible and can be sold are...

What is a Conversion in Google AdWords?

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What is a conversion? Advertisers set clear targets for their potential customers. These objectives are aligned with the interests of their business. When a customer reaches that mark, advertisers count it as a conversion. A conversion, therefore, can be defined as a target/goal (directed towards a user) set by an advertiser that contribute to the success of the business. Conversions for...

A simple and free guide to optimize your Landing Page for better conversions by AdNabu

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What is Landing Page Optimization all about? In the blog on what a landing page is, I related your business to a busy airport and your landing to its runway. We will consider the same analogy here to investigate and comprehend how to make landing pages sticky, so that a visitor takes the desired action you want them to, instead of just bouncing back. This Landing Page Optimization blog will guide...

What is a Single Keyword Ad Group?

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What is a Single Keyword Ad Group? Single Keyword Ad Group or SKAG, in short, is literally what the name suggests, it is an AdWords best practice where each ad group is assigned just one keyword. If you are already following this technique, awesome, you can skip to the advantages of SKAG blog. But for those who still are new to AdWords and need some insights on setting up ad groups efficiently...

The ultimate guide to improve your Quality Score by AdNabu.

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Quality Score is an essential component of every successful PPC campaign. Its value has increased exponentially in the recent times due to higher competition, so has the difficulty in achieving it. We are all well aware of the basics of Quality Score in AdWords, but interestingly a lot more lies submerged about which Google doesn’t emphasize enough on. Quality Score benefits an advertiser...

AdWords webinar on Google AdWords with Leadsquared

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PPC marketing is an ocean in itself, be it a professional marketer or a rookie, everyone has a plethora of questions, answers, and opinions. To help fellow PPC marketers find their ground, AdNabu went live answering questions on an AdWords webinar hosted by Leadsquared titled Google AdWords Tutorial –  A Comprehensive FAQ for PPC Marketers. Around 100 odd PPC marketing related questions...

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