Google Product Category vs Product Type, Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so.
Your Google product category impacts your shopping campaign performance, so you must pay attention to it. Let’s learn how to add a google product category in Shopify now.
All merchants who run pay-per-click advertising on Google generally have a decent idea about how Google Shopping feed works and how to leverage it. No matter how much it is optimized for search, there is always more than can be done to keep up with new trends. The pay-per-click is a constantly evolving industry that, coupled with AI learning advancements, makes it easier for merchants to save time with advances such as Google’s Smart Bidding.…
A Google Shopping feed, as per Google, is a list that contains details of products that an online merchant advertises through the Merchant Center. Every product in the feed or the list is assigned an attribute used by the product feed to group products with like qualities. A single feed can be used as many times across multiple Merchant Center features. When you set up a Google Shopping feed, you essentially create a structured data file…
What is Shopify Product Data? In a nutshell, the Shopify Product data is a spreadsheet in an XML format. This spreadsheet allows the merchants to include all the relevant information around their products that helps Shopify organize and showcase it to the users. Still, confused? Let’s give it another shot! Your Shopify product data is a form of product table that comprises all the information around individual products stored in your eCommerce store. Your product…