Taggoogle product category

Google Shopping Optimization: Step by step Guide

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Google shopping ads are a great tool for online e-commerce business owners. These ads help your products and services find a sturdy place on Google’s search engine results page.  This means, utilizing the platform’s features and specs will improve your chances of meeting potential customers. In the long run, customers who stick to your brand can churn out 80 percent of your profits. ...

Google Shopping Feed Audit: The Definitive guide

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What is Google Shopping Feed?  The new generation is all about fast-paced technology usage. Technology makes life a lot easier and that fact is undeniable. Internet, more so, has turned out to be a solution for everything that seemed impossible at a certain time. The reach of anything you do online is more and is always effective and beneficial for your venture. Google is a worldwide search...

Google Product Category vs Product Type: The Difference & When to use What?

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One of the most critical tasks in digital marketing is understanding your competitor and outdoing their performance while spending less. In case you want to do that on Google, you’ll have to place your bets on sharpening Google’s Taxonomy. Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so. ...

What is Google Product Category and How to add it to your Product feed?

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What is the Google Product Category? The Google Product Category is a basic element of all Google Shopping ads. It aids Google in identifying if the products in a given feed are a good match for a given shoppers query.  These are categories that help in spotting the right products from the feed. The product categories are strongly connected to the Google Merchant Center Account.  These...

Google Shopping Feed For Shopify: The Definitive Guide

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Losing money online in your business can be a frustrating experience, yet companies tend to operate at a loss. One of the main reasons these businesses do so is due to the lack of optimizing their Google Shopping campaigns or feeds.  One of the most important things you must do with your Google campaigns on platforms like Shopify is to optimize them accordingly so your products appear online...

Common Google Shopping Feed Errors and Fixes

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If you are a merchant who sets up to sell on Google Shopping, you will need to create a Shopping Feed to tell Goggle all about the products that you are selling. The feed is simply a way of uploading data to the Merchant Center which will help Google identify your product and display it when people search for it.  To help identify your product, Google needs to know some of the product...

Common Mistakes to Avoid When Selling on Google

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With the internet becoming our greatest weapon of marketing, it is essential to understand the importance of Google ads. It is a very effective tool for marketing strategies and has been used time and again, since its inception to spread the kind of awareness that is necessary for a brand.  There have been multiple ways by which selling and advertising of products have been carried out...