Tag

google product category

Browsing

One of the most critical tasks in digital marketing is understanding your competitor and outdoing their performance while spending less. In case you want to do that on Google, you’ll have to place your bets on sharpening Google’s Taxonomy. Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so. Getting the taxonomy right is vital as Google can…

All merchants who run pay-per-click advertising on Google generally have a decent idea about how Google Shopping feed works and how to leverage it. No matter how much it is optimized for search, there is always more than can be done to keep up with new trends. The pay-per-click is a constantly evolving industry that, coupled with the AI learning advancements, makes it easier for merchants to save time with advances such as Google’s Smart…

A Google Shopping feed, as per Google, is a list that contains details of products that an online merchant advertises through the Merchant Center. Every product in the feed or the list is assigned an attribute used by the product feed to group products with like qualities. A single feed can be used as many times across multiple Merchant Center features. There are two main types of data feed. The first one is the Primary…

What is Shopify Product Data? In a nutshell, the Shopify Product data is a spreadsheet in an XML format. This spreadsheet allows the merchants to include all the relevant information around their products that helps Shopify organize and showcase it to the users. Still, confused? Let’s give it another shot! Your Shopify product data is a form of product table that comprises all the information around individual products stored in your eCommerce store. Your product…

What is Google Shopping Feed?  The new generation is all about fast-paced technology usage. Technology makes life a lot easier and that fact is undeniable. Internet, more so, has turned out to be a solution for everything that seemed impossible at a certain time. The reach of anything you do online is more and is always effective and beneficial for your venture. Google is a worldwide search engine that has been at the top of…

What is the Google Product Category? The Google Product Category is a basic element of all Google Shopping ads. It aids Google in identifying if the products in a given feed are a good match for a given shoppers query. These are categories that help in spotting the right products from the feed. The product categories are strongly connected to the Google Merchant Center Account. These algorithms are also extremely useful in building algorithms that…

Losing money online in your business can be a frustrating experience, yet companies tend to operate at a loss. One of the main reasons these businesses do so is due to the lack of optimizing their Google Shopping campaigns or feeds. One of the most important things you must do with your Google campaigns on platforms like Shopify is to optimize them accordingly so your products appear online. Before delving into these optimization techniques, it’s…

If you are a merchant who sets up to sell on Google Shopping, you will need to create a Shopping Feed to tell Goggle all about the products that you are selling. The feed is simply a way of uploading data to the Merchant Center which will help Google identify your product and display it when people search for it. To help identify your product, Google needs to know some of the product attributes such…