How to do Google Shopping Product title optimization? There is no one definitive answer to this question, as title optimization for Google Shopping will vary depending on the product and category. However, some tips to consider include using keyword phrases that are relevant to the product or service being offered, including keywords you would typically find in a customer’s search query; ensuring your title is both well-written and descriptive; and making sure it accurately reflects…
If you are an eCommerce store or any online retail shop, your product or service must be on Google Shopping period. Why? Simple, Google Shopping accounts for nearly 65% of all clicks on Google Ads, including 89% of non-branded ad clicks on Google Search. As an online eCommerce store, you can no longer avoid listing your products on Google Shopping Ads that have transformed online retail search marketing in recent years. Besides being listed on…
Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving. One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions which was launched initially in 2018. Google Shopping Actions combines the massive reach and online clout of Google along with a…
Product feed, website microdata, and automatic item updates Google Merchant store What bad could happen if your feed in the merchant center and microdata on your website aren’t synchronized? Firstly, Google will disapprove your product listing ads (PLAs), but this isn’t all. You will be losing out on some potential impressions which could have led to a conversion. And yes, this is bad. Even if your ad goes through Google’s approval, shoppers will have their…
What is a Product Group? A product group is a subset of your inventory. As an advertiser, you can group the products that fall under the same category, or of the same brand or any with any other similarity into product groups. In Google Shopping, advertisers bid on product groups. (Advertisers bid on keywords in search campaigns). All the products in a product group use the same bid as the product group. Getting started with…
What exactly is Google Product Feed? Google Product Feed is information about all your products that you want to be listed on Google and partner sites. The feed has to be formatted for Google to crawl through easily and return one or more products as results for relevant search queries. The catch though is that you dont get to choose keywords you want your Product Listing Ads/ Google Shopping Ads to show for. Instead, Google…
Product feed and Google Merchant Center revision – Before we jump into setting up a Product Feed in Google Merchant Center, lets quickly brush up on what product feed and Google merchant center are. Google merchant center is where an advertiser stores product feed and product feed is information of an advertisers products that contains details like product name, image, unique id, description and attributes in a format that is easily readable by Google. Setting…
