TagGoogle Shopping Product Feed

12 Google Merchant Center Tips That You Must Try

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If you are an eCommerce store or any online retail shop, your product or service must be on Google Shopping period. Why? Simple, Google Shopping accounts for nearly 65% of all clicks on Google Ads – including 89% of non-branded ad clicks on Google Search. As an online eCommerce store, you can no longer avoid listing your products on Google Shopping Ads that have transformed online retail search...

Google Shopping Feed Taxonomy – All You Need to Know

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In simple words, Google Shopping feed taxonomy refers to the list of categories into which Google distributes and places the products you upload onto your Google Shopping product feed. It is the system of classification and categorization employed by Google for all product feeds on Google Shopping which is why it is called the Google Shopping feed taxonomy.  Taxonomy generally refers to such...

Google Shopping Actions: What is it and How Can it Benefit Your eCommerce Business?

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Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving.  One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions that was launched initially in 2018...

Automatic item updates in Google Merchant Center

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Product feed, website microdata, and automatic item updates Google Merchant store What bad could happen if your feed in merchant center and microdata on your website aren’t synchronized? Firstly, Google will disapprove your product listing ads (PLAs), but this isn’t all. You will be losing out on some potential impressions which could have lead to a conversion. And yes, this is bad. Even if your...

What are Product Groups in Google Shopping?

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What is a Product Group? A product group is a subset of your inventory. As an advertiser you can group the products that fall under the same category, or of the same brand or any with any other similarity into product groups. In Google Shopping, advertisers bid on product groups. (Advertisers bid on keywords in search campaigns). All the products in a product group use the same bid as the product...

What is a Priority Setting in Google Shopping?

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What is a priority? The Merriam-Webster dictionary defines a priority as a condition that is more important that the rest. This dictionary definition holds true for Google Shopping campaign too. Priority setting in Google Shopping. Priority in Google Shopping has three predefined values, Low, Medium and High. Google considers a campaign with high priority more important. A campaign with medium or...

What is Google Product Feed?

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What exactly is Google Product Feed? Google Product Feed is information about all your products that you want to be listed on Google and partner sites. The feed has to be formatted for Google to crawl through easily and return one or more products as results for relevant search queries. The catch though is that you don’t get to choose keywords you want your Product Listing Ads/ Google Shopping...

How to set up Product Feed in Google Merchant Center?

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Product feed and Google Merchant Center revision – Before we jump into setting up a Product Feed in Google Merchant Center, let’s quickly brush up on what product feed and Google merchant center are. Google merchant center is where an advertiser stores product feed and product feed is information of an advertiser’s products that contains details like product name, image, unique id...