Tagmerchant center

Google Product Category vs Product Type: The Difference & When to use What?

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One of the most critical tasks in digital marketing is understanding your competitor and outdoing their performance while spending less. In case you want to do that on Google, you’ll have to place your bets on sharpening Google’s Taxonomy. Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so. ...

What is Google Shopping? and How Can it Benefit Your eCommerce Business?

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The history of Google Shopping began in 2002 under the name ‘Froogle’ which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007.  In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e...

Black Friday 2020 – Google Ads Tips For The Shopping Season

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For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...

What is Data Feed? and How to create one for your eCommerce store?

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What is Data Feed? A data feed is a way of sending structured, current, and up-to-date information. Usually for use on a website, app, or another online tool. Two common types of data feeds are news feeds and product data feeds.  We will focus on product data feeds here. With the help of the product data feed, it becomes much simpler to load information about products that are present in an...

Five post-purchase emails to stimulate customer loyalty

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Customer loyalty is an incredibly powerful asset in times of endless choice. Having customers shop from you repeatedly has marketing and financial benefits that businesses with only one-time shoppers do not enjoy.  To get there, though, you need to make an effort in your customer engagement and nurturing so they stay positive towards your brand, and not indifferent. Post-purchase emails are...

Automatic item updates in Google Merchant Center

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Product feed, website microdata, and automatic item updates Google Merchant store What bad could happen if your feed in merchant center and microdata on your website aren’t synchronized? Firstly, Google will disapprove your product listing ads (PLAs), but this isn’t all. You will be losing out on some potential impressions which could have lead to a conversion. And yes, this is bad. Even if your...

What Are Product Listing Ads (PLA Ads) and How Do They Work?

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What are Product Listing Ads or PLA’s? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as “Google Shopping Ads”. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad...

How to setup Google Merchant Center?

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What is Google Merchant Center? Google Merchant Center can be considered as a launchpad for Google Shopping Ads or Product Listing Ads. Merchant Center is where an advertiser stores product feed and then Google reads and lists whenever possible. A product feed is information of an advertiser’s products that contains details like product name, image, unique id, description and attributes in a...