Better. More informed. Consistent. Highly personalized. arguably the four pillars of eCommerce marketing & management, they set up the essence of your entire campaign. However, theres one specific pointer in the list that can hinder your growth over different regions. Are you one of those Shopify vendors who aspires to cover vast geographies to sell their products/ services? If yes, you must know how difficult things can get when you plan your expansion beyond one…
Your Google Shopping bidding strategy is a significant factor that can change the entire scenario of Google Shopping Ads for your eCommerce business.
Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google. These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest return on ad spend. It is important to…
Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving. One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions which was launched initially in 2018. Google Shopping Actions combines the massive reach and online clout of Google along with a…
What is Google Shopping Feed? Google shopping feed audit, The new generation is all about fast-paced technology usage. Technology makes life a lot easier, and that fact is undeniable. Internet, more so, has turned out to be a solution for everything that seemed impossible at a certain time. The reach of anything you do online is more and is always effective and beneficial for your venture. Google is a worldwide search engine that has been…
Formerly known as Product Listing Ads, Google Shopping is one of Google’s widely recognized services. This service allows businesses to list their products over Google’s SERP (Search Engine Result Page), providing companies with the kickstart to showcase their products to targeted audiences. You must have seen Google Shopping Ads, one way or the other while surfing the internet in the past. Remember those product images that you see whenever you search for something on the…
Why do you need to sell on Google? Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses. Google is one of the biggest and most distinguished brands, and to understand how Google can benefit your business, it is important to know how it is going to benefit your customers. When the…
A well-written product description has the power to sell any product. Customers rely on product descriptions to determine whether your product is what they’ve been looking for. Basically, a great product description is your number 2 ally in making a product seem attractive, right after images (or videos). We all perceive things from different perspectives. The majority of humans are attracted to the visual, but after that first attraction, the average reader wants to learn…
If you are a merchant who sets up to sell on Google Shopping, you will need to create a Shopping Feed to tell Google all about the products that you are selling. The feed is simply a way of uploading data to the Merchant Center which will help Google identify your product and display it when people search for it. To help identify your product, Google needs to know some of the product attributes such…
With the internet becoming our greatest weapon of marketing, it is essential to understand the importance of Google ads. It is a very effective tool for marketing strategies and has been used time and again, since its inception to spread the kind of awareness that is necessary for a brand. There have been multiple ways by which selling and advertising of products have been carried out before the inception of such modern digital aspects such…