Why do you need to sell on Google? Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses. Google is one of the biggest and most distinguished brands, and to understand how Google can benefit your business, it is important to know how it is going to benefit your customers. When the…
When it comes to shopping online, there are different variations of the same product which can be placed online. Products can differ by margins, inventory, seasonality, price, and so much more. While they seem to be trivial, they can help create better Google Shopping Campaigns. Its essential that you understand the importance of having custom labels for your Google products. They can help in the process of organizing Shopping Campaigns to your preference, and then…
The history of Google Shopping as a comparison shopping engine began in 2002 under the name Froogle which was a platform where users could compare different products from multiple retailers with ease and this soon became Google Products Search in 2007. In 2012, this service was relaunched as Google Shopping as we know it today and provided retailers with a paid advertising option on the platform. It is today an online e-commerce service that stands…
Product pages can make or break your store. Maybe theyre attracting viewers and maybe those visitors are staying for a while – but why arent they buying? Thats where our tips to increase product page conversion rates can help you. Conversion rate is a percentage derived by dividing the number of converted users to the total number of people who have interacted with your ads. A well-constructed product page is more than a great look and…
What is a Product? Things that are produced and marketed to be sold are called products. This is the standard marketing definition. Products could be goods, services or an idea that satisfies a demand, want or a need. A product can either be tangible or intangible. But in the context of Google Shopping, the definition of products is a little different. A good that is tangible and can be sold are products. Products can be…
