TagProduct

How to Use Google Shopping Bidding Strategies

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What is Google Shopping Bidding Strategies?  There’s no second doubt about the fact that Google Shopping (previously known as Product Listing Ads) is one of the most reliable platforms to give your eCommerce store the right head start. It counts as one of the most trusted platforms to introduce your brand to a broader section of customers and acquire a strong base online.  Google...

Google shopping ads for shopify stores: The Ultimate Guide

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Google Shopping ads came into existence in 2012 as a paid channel. Since its inception, it has proved to be very beneficial for both the advertisers and the shoppers. These ads are one of the most clicked ads offered by Google.  These ads account for more than 60 percent of paid clicks for retailers. When any paid channel is considered, it consistently and continuously provides the highest...

Google Shopping Actions: What is it and How Can it Benefit Your eCommerce Business?

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Online selling platforms have become an almost indispensable part of several economies and most businesses greatly benefit from using them to sell inventory online and keep the business growing and thriving.  One of the more recent online selling platforms that generated massive interest and excitement in the world of eCommerce was Google Shopping Actions that was launched initially in 2018...

Google Shopping Feed Audit: The Definitive guide

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What is Google Shopping Feed?  The new generation is all about fast-paced technology usage. Technology makes life a lot easier and that fact is undeniable. Internet, more so, has turned out to be a solution for everything that seemed impossible at a certain time. The reach of anything you do online is more and is always effective and beneficial for your venture. Google is a worldwide search...

Google Shopping FAQs to Get You Started

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Formerly known as Product Listing Ads, Google Shopping is one of Google’s widely recognized services. This service allows businesses to list their products over Google’s SERP (Search Engine Result Page), providing companies with the kickstart to showcase their products to targeted audiences. You must have seen Google Shopping Ads, one way or the other while surfing the internet in the...

How to Sell on Google – Right Programs and easy ways to do it

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Why do you need to sell on Google?   Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses.  Google is one of the biggest and distinguished brands, and to understand how Google can benefit your business, it is important to know how it is...

How To Improve Your eCommerce Search

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Search on the internet has come a long way since its inception in 1993. It has been an integral part of the internet framework and still continues to stay the same. Since there has been an increasing reliance on search, the function has also evolved to deliver better results. In fact, the success rate of search results has gone from 50% in 2001 to 83% in 2017. This has a direct effect on your...

Google Product Category vs Product Type: The Difference & When to use What?

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One of the most critical tasks in digital marketing is understanding your competitor and outdoing their performance while spending less. In case you want to do that on Google, you’ll have to place your bets on sharpening Google’s Taxonomy. Google Product Category is a crucial aspect of Google Shopping Campaigns, and in case you’ve not paid attention to it, now’s the perfect time to do so. ...

What is Google Product Category and How to add it to your Product feed?

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What is the Google Product Category? The Google Product Category is a basic element of all Google Shopping ads. It aids Google in identifying if the products in a given feed are a good match for a given shoppers query.  These are categories that help in spotting the right products from the feed. The product categories are strongly connected to the Google Merchant Center Account.  These...

How to use customer data to personalize marketing campaigns and customer journeys

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Almost every merchant sends promotional material to its subscriber list, through email, SMS, web push, or even Facebook Messenger. However, not every merchant gets it right. Many merchants see low CTRs and lower conversions. Consumers are responding to generic marketing messages poorly and in fact, are even put off by them.  The answer to this issue is pretty simple. There’s only one thing...