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Formerly known as Product Listing Ads, Google Shopping is one of Google’s widely recognized services. This service allows businesses to list their products over Google’s SERP (Search Engine Result Page), providing companies with the kickstart to showcase their products to targeted audiences. You must have seen Google Shopping Ads, one way or the other while surfing the internet in the past. Remember those product images that you see whenever you search for something on the…

Well-written product description has the power to sell any product. Customers rely on product description to determine whether your product is what theyíve been looking for. Basically, a great product description is your number 2 ally in making a product seem attractive, right after images (or videos). We all perceive things from a different perspective. The majority of humans are attracted to the visual, but after that first attraction, the average reader wants to learn…

If you are a merchant who sets up to sell on Google Shopping, you will need to create a Shopping Feed to tell Goggle all about the products that you are selling. The feed is simply a way of uploading data to the Merchant Center which will help Google identify your product and display it when people search for it. To help identify your product, Google needs to know some of the product attributes such…

With the internet becoming our greatest weapon of marketing, it is essential to understand the importance of Google ads. It is a very effective tool for marketing strategies and has been used time and again, since its inception to spread the kind of awareness that is necessary for a brand. There have been multiple ways by which selling and advertising of products have been carried out before the inception of such modern digital aspects such…

Product pages can make or break your store. Maybe theyre attracting viewers and maybe those visitors are staying for a while – but why arent they buying? Thats where our tips to increase product page conversion rates can help you. A well-constructed product page is more than a great look and easy navigation, its about engaging with a visitor and gently accompanying them through the sales funnel. Its about thinking laterally, leading with image, offering…