Tagsearch network

Facebook Ads Vs. Google Ads: Which Is Better for Your Business Objectives?

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Are you planning to advertise your business online, but cannot decide what platforms to use? In choosing the right channel to promote your company, products, or services, you need to consider several factors, like maximum visibility, costs, and return on investment (ROI). At present, the leading platforms in online advertising are Google Ads and Facebook Ads. Which one should you choose? In...

Remarketing Lists for Search Ads – How to use them to drive your sales further?

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Most advertisers use Remarketing strategy to target potential customers. Remarketing Lists for Search Ads allow advertisers to reach out to those people who have visited their website and have shown interest in their products or services. Remarketing is a very valuable tool at the disposal of advertisers. This strategy has been around for a while. Leading advertising platforms like Google...

Why you should never run AdWords Campaigns with Search Network & Display Select

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If you are creating a new campaign via Google AdWords Interface, the default setting is Search Network with Display Select. This is however a very dangerous setting for campaign performance and is best avoided. It is a very well known fact that display network and search network will have drastically different conversion ratio. Hence it is important to have separate bids for the same keyword in...

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