Are you planning to advertise your business online, but cannot decide what platforms to use? In choosing the right channel to promote your company, products, or services, you need to consider several factors, like maximum visibility, costs, and return on investment (ROI). At present, the leading platforms in online advertising are Google Ads and Facebook Ads. Which one should you choose? In...
Digital marketing is the branch of marketing that includes any of your online efforts to reach your target audience. For example, this includes making use of platforms such as social media and blogs and using techniques such as targeted advertising or email marketing. And with many as 80% of businesses now conducting all their marketing online, it is clearly an important business function. But...
In the growing competition in the eCommerce industry, are you looking for innovative ways to engage your VIP customers? 56.8% of consumers are more likely to participate in programs that offer exclusive rewards to VIP customers. Customer engagement is a crucial part of customer satisfaction and retention, and turning customers into brand evangelists is one of the best ways to market your brand...
If you are an email marketer, you will agree to this – one of the best tools that every eCommerce can use in their marketing campaigns is email. With a greater reach at a lesser investment and an easy to set up process, emails can let you achieve an ROI (Return on Investment) of 4,400%, which is unparalleled for any other digital marketing tool. This is enough of a reason...
How would you like to increase, perhaps even double your sales revenue from your Google Ads marketing campaigns? This question only has one answer — there’s no such thing as having too many sales. While this is the objective of every marketer, you have to get things right on the conversion end first, before you can convert these leads into sales. Essentially, the core focus of any smart...
Keep reading and find out the top 10 strategies to boost your sales on your Shopify store.
Running a Shopify ecommerce store can be a challenge, but it doesn’t have to be. Thankfully, there are tons of apps available on the Shopify App Store that will help your business run more efficiently, and better yet, generate more sales!
building an E-Commerce business is about scalability and flexibility. Often expected to be coupled with great numbers, decent year-on-year growth, and a lot of repeat customers.
Most advertisers use Remarketing strategy to target potential customers. Remarketing Lists for Search Ads allow advertisers to reach out to those people who have visited their website and have shown interest in their products or services. Remarketing is a very valuable tool at the disposal of advertisers. This strategy has been around for a while. Leading advertising platforms like Google...
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