If you are in the eCommerce space, then you cannot afford to have the “you can lead a horse to water, but you can’t make him drink” attitude. With over 1.74 billion websites on the Internet, you need to stand out if you want to compete! Basically, you cannot just lead the customer to the water, you have to make him drink, that is, ensure a successful conversion on your site. And by...
63 Black Friday Marketing Ideas & Tips Shared by eCommerce Industry experts
The shopping monster of the year is around the corner, celebrating two blockbuster shopping days “Black Friday” and “Cyber Monday”. Make the most of this frenzy jackpot shopping festival, as this is “the time” to max your sales and the impulsive shopaholics are on the edge of their seat to indulge in some insane shopping. What is Black Friday? The most awaited...
Black Friday 2021 – Google Ads Tips For The Shopping Season
For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...
Use Shopify Analytics To Identify And Engage VIP Customers
In the growing competition in the eCommerce industry, are you looking for innovative ways to engage your VIP customers? 56.8% of consumers are more likely to participate in programs that offer exclusive rewards to VIP customers. Customer engagement is a crucial part of customer satisfaction and retention, and turning customers into brand evangelists is one of the best ways to market your brand...
Common Google Shopping Feed Errors and Fixes
If you are a merchant who sets up to sell on Google Shopping, you will need to create a Shopping Feed to tell Goggle all about the products that you are selling. The feed is simply a way of uploading data to the Merchant Center which will help Google identify your product and display it when people search for it. To help identify your product, Google needs to know some of the product...
Google Shopping Feed Custom Labels – All You Need to Know
Google Shopping Ads is one of the most popular options for eCommerce merchants to advertise their products and attract potential customers. However, these Google Shopping campaigns do not offer many customization options, and the only thing that users can control is the cost-per-click (CPC) that they are willing to shell out on their campaigns. More returns from advertising almost always...
Six eCommerce Email Marketing Tips to 5X Your Conversions
If you are an email marketer, you will agree to this – one of the best tools that every eCommerce can use in their marketing campaigns is email. With a greater reach at a lesser investment and an easy to set up process, emails can let you achieve an ROI (Return on Investment) of 4,400%, which is unparalleled for any other digital marketing tool. This is enough of a reason...
Essential Shopify Apps You Need for Ecommerce Success
Running a Shopify ecommerce store can be a challenge, but it doesn’t have to be. Thankfully, there are tons of apps available on the Shopify App Store that will help your business run more efficiently, and better yet, generate more sales!
Google Ads for Beginners: Developing Your Core Strategy in Three Simple Steps
When we work on our clients’ Google Ads Campaigns in Cleveland, we focus on three steps. These three simple steps will help you to control your ads and get results. We call them relevance, targeting, and structure. Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be...
How to Sell on Google – Right Programs and easy ways to do it
Why do you need to sell on Google? Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses. Google is one of the biggest and distinguished brands, and to understand how Google can benefit your business, it is important to know how it is...
