Google Shopping Ads is one of the most popular options for eCommerce merchants to advertise their products and attract potential customers. However, these Google Shopping campaigns do not offer many customization options, and the only thing that users can control is the cost-per-click (CPC) that they are willing to shell out on their campaigns. More returns from advertising almost always...
When we work on our clients’ Google Ads Campaigns in Cleveland, we focus on three steps. These three simple steps will help you to control your ads and get results. We call them relevance, targeting, and structure. Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be...
If you are in the eCommerce space, then you cannot afford to have the “you can lead a horse to water, but you can’t make him drink” attitude. With over 1.74 billion websites on the Internet, you need to stand out if you want to compete! Basically, you cannot just lead the customer to the water, you have to make him drink, that is, ensure a successful conversion on your site. And by...
If you already have a store on Shopify then your next logical step would be to get more customers and more traffic running through your site. Google Shopping these days has grown to be the most powerful tool to acquire more customers. In 2018 76.4 percent of retail search ad spending was through Google Shopping and it beat the long-popular PPC Google text ads. This profitable marketing...
Why do you need to sell on Google? Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses. Google is one of the biggest and distinguished brands, and to understand how Google can benefit your business, it is important to know how it is...
What is the Google Product Category? The Google Product Category is a basic element of all Google Shopping ads. It aids Google in identifying if the products in a given feed are a good match for a given shoppers query. These are categories that help in spotting the right products from the feed. The product categories are strongly connected to the Google Merchant Center Account. These...
The shopping monster of the year is around the corner, celebrating two blockbuster shopping days “Black Friday” and “Cyber Monday”. Make the most of this frenzy jackpot shopping festival, as this is “the time” to max your sales and the impulsive shopaholics are on the edge of their seat to indulge in some insane shopping. What is Black Friday? The most awaited...
If you are a merchant who sets up to sell on Google Shopping, you will need to create a Shopping Feed to tell Goggle all about the products that you are selling. The feed is simply a way of uploading data to the Merchant Center which will help Google identify your product and display it when people search for it. To help identify your product, Google needs to know some of the product...
For nearly 6 decades now, Black Friday has marked the onset of Christmas Shopping. It is an opportunity where sellers, as well as buyers, try to make the most of. Black Friday is observed on the last Friday of November every year, i.e., the day after Thanksgiving. On a typical Black Friday, the streets are flooded with shoppers. But the significance of Black Friday is not the shoppers, it is what...
Currently, the way that every business is carried out is way different from how people used to approach in the earlier days. Most business is connected with one of the online means, and people also like these aspects. Having a website, a social media presence, etc. are highly welcomed by the people these days. So, this introduced the trend of the mobile e-commerce shop. In 2019, the global...