Google Shopping Ads is one of the most popular options for eCommerce merchants to advertise their products and attract potential customers. However, these Google Shopping campaigns do not offer many customization options, and the only thing that users can control is the cost-per-click (CPC) that they are willing to shell out on their campaigns. More returns from advertising almost always encourage sellers to increase their advertising investment. However, if returns are not satisfactory, then advertising…
Why do you need to sell on Google? Google has been the epitome of diversification. From being just a search engine, it has diversified itself into everyday tools such as Google Maps and too many more complex tools to aid businesses. Google is one of the biggest and most distinguished brands, and to understand how Google can benefit your business, it is important to know how it is going to benefit your customers. When the…
If you are a merchant who sets up to sell on Google Shopping, you will need to create a Shopping Feed to tell Google all about the products that you are selling. The feed is simply a way of uploading data to the Merchant Center which will help Google identify your product and display it when people search for it. To help identify your product, Google needs to know some of the product attributes such…
In the growing competition in the eCommerce industry, are you looking for innovative ways to engage your VIP customers! 56.8% of consumers are more likely to participate in programs that offer exclusive rewards to VIP customers. Customer engagement is a crucial part of customer satisfaction and retention, and turning customers into brand evangelists is one of the best ways to market your brand. But in the rising competition, no matter what your eCommerce store sells…
Running a Shopify ecommerce store can be a challenge, but it doesnt have to be. Thankfully, there are tons of apps available on the Shopify App Store that will help your business run more efficiently, and better yet, generate more sales!
Keep reading and find out the top 10 strategies to boost your sales on your Shopify store.
Most advertisers use Remarketing strategy to target potential customers. Remarketing Lists for Search Ads allow advertisers to reach out to those people who have visited their website and have shown interest in their products or services. Remarketing is a very valuable tool at the disposal of advertisers. This strategy has been around for a while. Leading advertising platforms like Google AdWords, Facebook Ads and others provide this feature already. Remarketing Lists for Search Ads (RLSA)…
What are Product Listing Ads or PLAs? Product Listing Ads is a service provided by Google. It allows customers to search for, view, and compare products. Now it is known as Google Shopping Ads. This feature saves users from the need to create unique product advertisements. Why? It helps in incorporating the pictures, title, and description along with the price for every product in your ad listings. The process is handled by sophisticated Google algorithms.…