Google shopping ads are a great tool for online e-commerce business owners. These ads help your products and services find a sturdy place on Google’s search engine results page. This means, utilizing the platform’s features and specs will improve your chances of meeting potential customers. In the long run, customers who stick to your brand can churn out 80 percent of your profits. ...
Dropshipping is perfect for anyone that wants to earn a passive income and potentially have the freedom to escape their 9-5 day jobs.
Have you ever wondered why it is so time-consuming to do your bookkeeping every month? If you’re like most business owners, you are still doing many bookkeeping related tasks manually. It may seem easier to “just do things by hand” than to learn a new app. And who can blame you? There is an overwhelming number of apps for running an ecommerce business. From ecommerce platforms to payment...
Customer loyalty is an incredibly powerful asset in times of endless choice. Having customers shop from you repeatedly has marketing and financial benefits that businesses with only one-time shoppers do not enjoy. To get there, though, you need to make an effort in your customer engagement and nurturing so they stay positive towards your brand, and not indifferent. Post-purchase emails are...
eCommerce is one of the quickest developing fields around the world. Day by day, we see new e-stores while traditional trade slowly switches to online opportunities. Nowadays, online shopping doesn’t mean only hunting for better offers. It’s much more and eCommerce owners reach for search engine optimization in order to convert better. Let’s explore 5 key factors they should remember about! ...
Keep reading and find out the top 10 strategies to boost your sales on your Shopify store.
Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners. For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI. But, it makes no difference how...
AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options...
Parallel tracking is a technique of loading a landing page URL and tracking URL of an ad separately. Tracking URL will load in the background. Thus, a load of time of landing page decreases. Hence, improving the user experience. There wouldn’t be any noticeable difference for computer users. However, users on mobile devices with slow internet connections will see web pages loading faster...
URL Parameters are extensions to a website’s URLs. They carry information about the click that led a user to the website or a page on that site. URL parameters consist of a key and its corresponding value. The key and the value are separated by an equals sign (=). Multiple key-value sets are joined by an ampersand (&). And the first parameter should always come following a question mark...