About two decades ago, international selling was reserved only for big corporations. However, now we are seeing global eCommerce happening at businesses of every size. eCommerce expansion has made it possible for businesses that don’t have billions of dollars, a multinational team, or a physical presence all over the globe to carry out international selling. The global eCommerce sales reached $2.5 trillion in 2019 and are slated to reach $6.5 trillion in 2023. What does…
Keep reading and find out the top 10 strategies to boost your sales on your Shopify store.
AdWords provides valuable insights into campaign performance such as ad impressions, clicks, clickthrough rates, etc. However, AdWords tracking can help advertisers achieve a lot more. From information about what devices are best working for you to traffic segregation of different Google advertising networks, advertisers can access this information by including tracking settings under URL options. Tracking each click, and it’s whereabouts, and following it up is an excellent way of running successful campaigns. Let’s dig…
URL Parameters are extensions to a website’s URLs. They carry information about the click that led a user to the website or a page on that site. URL parameters consist of a key and its corresponding value. The key and the value are separated by an equal sign (=). Multiple key-value sets are joined by an ampersand (&). And the first parameter should always come following a question mark (?) in any given URL. E.g.:…
Custom parameters are a variety of URL parameters that advertisers can add to the landing page URLs of their ads. Custom parameters record an advertiser-defined value for each click on their ads. In this article, I will explain the steps that you need to follow to enable these parameters at different levels of your account. Determine the level Advertisers can create three custom parameters at all the different levels of an AdWords account except the…