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8 Data-driven Strategies to Boost Your Abandoned Cart Email Campaign

Email marketing is one of the most cost-effective and successful customer acquisition tactics, but, unfortunately, it still gets less-than-appreciated street cred from many marketing practitioners.  For 10 years in a row, email is the marketing channel that generates the highest ROI for marketers: For every $1 spent, email marketing generates $38 in ROI.  But, it makes no difference how...

Custom Parameters for Advanced Tracking in AdWords

Custom parameters are a variety of URL parameter which advertisers can add to the landing page URLs of their ads. Custom parameters record an advertiser-defined value for each click on their ads. In this article, I will explain the steps that you need to follow to enable these parameters at different levels of your account. Determine the level Advertisers can create three custom parameters at all...

Five post-purchase emails to stimulate customer loyalty

Customer loyalty is an incredibly powerful asset in times of endless choice. Having customers shop from you repeatedly has marketing and financial benefits that businesses with only one-time shoppers do not enjoy.  To get there, though, you need to make an effort in your customer engagement and nurturing so they stay positive towards your brand, and not indifferent. Post-purchase emails are...

E-Commerce Expansion: How To Sell Worldwide With Shopify

About two decades ago, international selling was reserved only for big corporations. However, now we are seeing global eCommerce happening at businesses of every size. eCommerce expansion has made it possible for businesses that don’t have billions of dollars, a multinational team, or a physical presence all over the globe to carry out international selling.  The global eCommerce sales...

Google Shopping Optimization: Step by step Guide

Google shopping ads are a great tool for online e-commerce business owners. These ads help your products and services find a sturdy place on Google’s search engine results page.  This means, utilizing the platform’s features and specs will improve your chances of meeting potential customers. In the long run, customers who stick to your brand can churn out 80 percent of your profits. ...

SEO for eCommerce – 5 Crucial Elements to remember about when optimizing your e-store

eCommerce is one of the quickest developing fields around the world. Day by day, we see new e-stores while traditional trade slowly switches to online opportunities. Nowadays, online shopping doesn’t mean only hunting for better offers. It’s much more and eCommerce owners reach for search engine optimization in order to convert better. Let’s explore 5 key factors they should remember about! ...

How Automating Your Accounting Can Increase Your Ecommerce Sales

Have you ever wondered why it is so time-consuming to do your bookkeeping every month? If you’re like most business owners, you are still doing many bookkeeping related tasks manually. It may seem easier to “just do things by hand” than to learn a new app. And who can blame you? There is an overwhelming number of apps for running an ecommerce business. From ecommerce platforms to payment...

What is Parallel Tracking?

Parallel tracking is a technique of loading a landing page URL and tracking URL of an ad separately. Tracking URL will load in the background. Thus, a load of time of landing page decreases. Hence, improving the user experience. There wouldn’t be any noticeable difference for computer users. However, users on mobile devices with slow internet connections will see web pages loading faster...

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