Meta Partnership Ads: Everything You Need to Know in 2025

Many advertisers on Meta seek opportunities to partner with businesses, brands, and content creators. One effective way to do this is through Meta Partnership Ads,  designed for brand-creator partnerships on Facebook and Instagram. 

By leveraging the strengths of these partnership ads, you can reach new audiences, enhance engagement, and offer authenticity through creator endorsements. Using these ads, brands like Clinique and ASUS widened their ad reach.

The best part? You run these ad campaigns at any ad objective level. 

Through these partnerships, brands (online stores, e-commerce businesses, SMEs, etc.) and content creators on Facebook and Instagram can earn profits together! The best part? You run these ad campaigns at any ad objective level. 

We will now explore what Partnership Ads are, how to create them, and strategies to enhance your marketing efforts.

The blog is divided into two sections, explaining things from a brand’s perspective and a creator’s perspective.

Time to dive in & get those likes ❤️!

❗Note: Keep in mind that branded content ads are now called Meta Partnership Ads to improve individual use cases and enhance collaboration features.

What Are Meta Partnership Ads?

Meta Partnership Ads are a way to collaborate with different brands, creators, or businesses (preferably in your niche) to expand your reach across Meta technologies. Advertisers can easily create partnership ads for Facebook and Instagram. 

To know how partnership ads look on Meta, the ad’s header shows both the brands and creators’ accounts, using insights gained from both to boost performance and visibility. 

Let’s understand this better with an example.

Meta Partnership Ads Example

Below is an example of paid partnership reel on Instagram: 

This is a paid partnership. When you turn a paid partnership into an ad, it becomes a partnership ad. You may even notice ‘Sponsored’ appear when you run an ad campaign.

Now, we will dive deeper into understanding how they work and how to set them up. Before that, let’s look into the eligibility criteria for both brands and creators.

General Eligibility & Guidelines For Partnership Ads

Meta emphasizes following the eligibility criteria, which apply to both brands and creators, to run safe collaborations and foster trust.

Keep in mind that non-compliance may result in your partnership ad campaign being banned or losing visibility and performance. The criteria are for both Facebook and Instagram. 

Here are the eligibility criteria for Meta partnership ads: 

• Eligible Platforms: Partnership ads are available for public content on Facebook Pages, profiles in professional mode, and Instagram professional accounts.
  Creators must have their accounts set to professional mode. A verified sign acts as an added advantage and boosts credibility.
• Only Provide Correct Information: Creators and publishers must avoid posting misinformation. Content flagged as false news may lead to ineligibility for partnership ads.
• Community Guidelines:  Adhere to Community Guidelines and Standards. This includes rules against hate speech, violence, and inappropriate content. Violating these guidelines may result in losing eligibility for monetization.
• Build a Genuine Online Presence: Creators and publishers need to have a genuine, established presence on Instagram and Facebook, including a sufficient follower base (there is no specific number as of now).
• Political and Government Restrictions: Current government officials, political candidates, political parties, and certain government agencies cannot run partnership ads. In the U.S., these ads may be used only if the partner is authorized to run ads about social issues or politics. Read more here.
• Avoid Systemic Violations: Creators and publishers may lose monetization if they are linked to entities that repeatedly violate these requirements.
• Prohibited & Restricted Products: Brands and creators should be aware of prohibited and restricted products. They should refrain from selling and participating in ad campaigns that sell these.
• Obtain Necessary Permissions: Brands running the ads must secure explicit permission from the creators whose handle or content will be used in the ads. Creators have the right to revoke the permissions at any time, so maintaining clear communication is very important. This is further explained below. 

Also, read partnership ad specifications for creators.

Eligible Formats

You need to follow certain formats in order to run partnership ads. Let’s look at them in detail:

For Feeds 

Supported: Carousel ads (in 1:1 ratio only) and single images. 

Not supported: Reminders. 

For Reels 

New reels and existing reels can be boosted (Note: existing reels posted before 15 Oct 2021 are not eligible for boosting as a partnership ad).

Also, learn about safe zones in order to understand element placements in reels so that brands and creators can avoid covering them with call-to-action buttons, usernames, or display pictures.

Here are Instagram’s eligibility formats for reels: 

Reel Features	Supported Formats	Unsupported Formats
Length of the Reel	Ensure the length is 15 minutes or less.	Reels that are longer than 15 minutes are not supported
Sound & Music	Royalty-free music from the  presented Sound CollectionOriginal audio can be added to reels.	You cannot add copyrighted music unless the advertiser (brand) has the rights to the music. Music from the Instagram music library
Other Creative Elements	Brands and creators can add GIFs to enhance campaigns	Product tags, face or camera effects, and tappable stickers are not supported.

For Stories

When creating story ads, you can add up to 5 supported stickers. Tappable texts are allowed. Stories can also use safe zones. 

Here are Instagram’s eligibility formats for stories: 

Story features	Supported Formats	Unsupported Formats
Length of the story video	Videos in stories must be 60 seconds or less.	If the story video is longer than 60 seconds, it will not be supported. If the story ad is created in Ads Manager, which is not an existing story, then the 60-second length can be supported.
Stickers & Tappable Text	@mention for the creator or partner featured in the partnership ad. Countdown sticker. Location sticker. Hashtag. Tappable text.	@mention for other accounts not featured in the partnership ad. More than one countdown sticker is not permitted. Cannot add a poll sticker unless created in Ads Manager without an existing story and no more than one poll sticker Cannot use swipe-up call-to-action unless creating in Ads Manager without an existing Story Link stickers aren’t feasible
Sound & Music	Royalty-free music from the presented Sound Collection. Original audio can be added to story ads.	You cannot add copyrighted music unless the advertiser (brand) has the rights to the music. Adding music stickers is also unsupported.
Other Creative Elements	Brands and creators can add GIFs to enhance story campaigns.	Product tags, emojis, face or camera effects, third-party camera effects, and reminders are not supported.

Understanding Branded Content

In this blog, both the creators and brands will see the term “branded content” appear in several places. While we have mentioned that branded content ads are now called partnership ads, the tool branded content is still relevant and is the most integral part of running these ads.

Let’s touch upon it before we dive into its usage and importance.

According to Meta, branded content is essentially content that is compensated in the form of monetary incentives or anything else of value that is provided by a business partner or a brand.

Keep in mind that any campaign under branded content must be disclosed using the paid partnership label, which can only be done through the Instagram app.

A creator can request access to add the label in order to share the branded content.

To be eligible for this, ensure you meet the branded content eligibility requirements.

Understanding Paid Partnership Label On Meta

A paid partnership label is used to declare a commercial relationship between the brand and the creator, disclosing their partnership & conveying that the creator was compensated in some way. It is made by an influencer, creator, or public figure who is sponsored by a business/brand they are collaborating with. This is how they appear: 

Source: kykelce on Instagram

It will not be counted as an ad because it does not yield any ROAS (return on ad spend), budget, CPC (cost-per-click), etc., like how it happens with normal ad campaigns.

When a creator creates a post with the paid partnership label, it works like an organic post–it appears on the feeds of the users with the ‘paid partnership with’ label.

Creators can also add specific hashtags to indicate that a campaign is paid. In the example above, notice the hashtag “#OLLYPartner,” which shows that the creator is collaborating with the brand. 

With such posts, brands can establish contracts with the creator and discuss monetary details before starting the collaboration. Once the details are discussed, the brand and the content creator can begin the creation process together.

You’ll notice a paid partnership label over such posts, followed by the partner’s page and the ‘about the partnership’ button. 

Note: You can only set a paid partnership label on the Instagram app.

This can be turned on by doing the following:

1. Go to the three-line menu at the top right corner of your Instagram profile. 
2. Select Business tools and controls or Creator tools and controls > Branded content > Set up branded content. 
3. You’ll be asked to enable it. Enable it, and the paid partnership label will appear.
4. If you’re not eligible, send a review request to Instagram.

When you tag a brand in your post for the first time, the brand receives a request. You’ll be notified once they approve it.

After approval, you can start tagging the brand in your posts, and their name will show up under the “Paid partnership with [business-name]” label.

Turn Paid Partnership Into a Partnership Ad

While it functions as an organic post, brands can convert the paid partnership into an ad campaign. For this, brands must seek approval from their partnered creators to turn the paid partnership into a partnership ad. 

This can be done in two ways:

1. At Account Level Ad Permissions:

On the Meta Business Suite, brands can send account-level permission requests to the creators, and this way, brands can create ads from the creator’s handle with no pre-existing tagged content.

2. At Content Level Permissions:

Creators can generate an ad code for specific content (this includes a reel, story, or post) and share it with the partnering brands. This can be done by enabling the “Get partnership ad code” on Instagram. Brands can then use the creators’ particular content to create a partnership ad.

Another option would be allowing brands to boost tagged content. This is done when the creator turns on “Allow brand partner to boost.” For this, creators must tag the brand in the paid partnership label post.  

These two ad permissions are explained in detail in the next section. 

Note: When an organic post is turned into a partnership ad, the “Sponsored” label may appear on it, indicating that it is now an ad. Adding these labels helps to disclose the partnership to Instagrammers. To summarize, the “Sponsored” label appears to indicate that the campaign the is an ad.

How to Approve Partnership Ads on Meta

Advertisers need to manage partnership ad permissions and seek the approval of the other partners (creators) to run the partnership ad campaigns.

These partners have the right to revoke permission at any given time, and it can be done either by removing collaboration on the Facebook or Instagram app or by terminating the partnership completely. The addition or termination of a partner happens at different levels.

There are two ways an advertiser can manage ad permissions:

• At content-level
• At account-level

Let’s understand them in detail: 

Content-Level Ad Permission

With content-level permissions, creators and partners can authorize advertisers to promote specific posts, stories, or reels as partnership ads.

For Advertisers	For Creators & Partners
You can create ads using a partner’s existing branded content on Facebook or Instagram, provided the “Allow brand partner to boost” toggle is enabled and the partner is tagged in the paid partnership label. Advertisers can generate partnership ads from any Instagram post, story, or reel, regardless of whether it’s branded content, as long as the partner provides the Instagram partnership ad code.	Creators and partners can also select which posts advertisers are permitted to promote as partnership ads.

Account-Level Ad Permissions

Advertisers can manage partnership ad relationships at the account level and run ads without needing extra content permissions. They can send partnership ad requests to partners for approval in the Instagram app and track the status of pending, accepted, and inactive requests.

This is done on Meta Business Suite. 

For Advertisers

For Creators & Partners

Create ads from any existing posts, stories, or reels that tag the advertiser, including archived content. To boost content on Instagram, the advertiser must be tagged using: Paid partnership label. @mentions. People tags. Product tags. Instagram Collabs To boost content on Facebook, the advertiser needs to be tagged with the paid partnership label. Advertisers have the option to include or exclude their partner’s custom audience in the partnership ad campaign.

You need to include the advertiser by tagging in the paid partnership label.

Keep in mind that you can create partnership ads on Facebook, too. However, given its popularity and more creator-influence, we shall mainly focus on running these ads on Instagram.

The process is almost similar on Facebook, with the difference being that brands use Meta Business Suite to access branded content and send requests on Facebook with an ad code or even without it.  

Also read: Looking for strategies to amp up your small Instagram business? Learn how to grow your small business on Instagram and take your online business to new heights.

For Brands: How to Initiate the Meta Partnership Ad Process

As a brand, approaching influencers is a fairly streamlined process, thanks to Meta’s initiative to find collaborators through Creator Marketplace. Not only that, even creators can find you there and initiate contact. 

Let’s see how you can set up the Creator Marketplace.

Setting Up Creator Marketplace

To establish a partnership, you need access to the Creator marketplace. To do so, go to business.instagram.com/creator-marketplace-form.

Click ‘I’m interested.’

After that, you’ll receive an email from Instagram. It might take a few days to a week to get their approval email. 

If your account gets approved, you can click ‘Get Started’ and easily access the Creator marketplace on the left navigation panel. 

Finding & Selecting A Creator Partner on Creator Marketplace

Now that you’ve set the Creator Marketplace, it is time to find someone whose target audience has interests close to your brand’s niche. This can be done by analyzing what the creator does and their followers, reach, engagement, and content.

For example, if you have a furniture business, then it is best to find a creator who is into interior decoration or reviews furniture. That way, you can find individuals who will likely purchase from your brand. 

Before we delve into this marketplace, ensure that:

1. Confirm that you’re an admin and have access to your business’s Instagram account.
2. Your Instagram account and Facebook Page are linked in Instagram’s edit profile or Meta Business Suite under business settings.

💡Pro Tip: When partnering ads with a creator, you can also offer discounts to first-time buyers or a BOGO (Buy-one-get-one) offer. Ensure you discuss this with the creator, too. This is easily achievable when marketing on Instagram.

Now, let’s explore the Creator marketplace. You can access it on the Meta Business Suite. There are various ways to find creators or get discovered by them:

• You can find them in the ‘Search’ under Creators in the left navigation menu. A list of creators will appear with their information – followers, reach, content, etc.
  
  To make the search easier, you can also apply filters for the creator’s interests, follower count, age, gender, etc.
  
  It will look like this – 

On the dashboard, you can use the following from the toolbar on the left to find creators:

• Easily get in touch with Interested creators. They can contact you through created campaigns, DMs, email, etc. Send invites to specific creators who match your niche through the dashboard.
  
• You can use Recommendations from the toolbar to get in touch with creators similar to your past partnerships. Recommendations usually consist of creators who are gaining popularity and have good engagement.
  
  Meta uses a machine-learning algorithm to pair you up with creators who are gaining popularity or have high-engaging content.
  
• You can also contact previous partnerships. This feature is also available on the Creator Marketplace’s dashboard, in the left navigation menu.
  
• Influencers can tag you in their content, or they can follow you on Instagram or Facebook. You can view this in Tagged You.
  
• Use lists to generate a list of creators you wish to partner with. You can create the list, edit it, or share it to the Creator marketplace with all the potential creators you want to partner with on specific campaigns.
  
• View Saved creators to see the ones you have partnered with some time in the past. 

Using the aforementioned features, you can contact the creator of your choice!

Also read: Learn about the best-selling products on Facebook Marketplace.

Establishing a Connection with the Creator

With the Creator Marketplace, you can easily discover and collaborate with Facebook or Instagram creators for brand partnerships. Through the marketplace, you can learn about the creator, their stats, and view the following details:

• Their bio
• Follower count
• Engagement
• Reach
• Post previews available to the advertiser or brand

This will give you an overview of their online persona and help you craft your ad proposal.

This involves laying out your brand and elaborating on the kind of ad you plan to create. The creator needs to be in the loop so that they can be on board with your idea.

While collaborating with a content creator, here’s what you must keep in mind:

1. Make sure you have a contract that clearly outlines the terms of the partnership. This should include usage rights, territories, payment, disclosure, exclusivity, non-compete clauses, and any other important details.
   
2. A brief overview of your brand and ad project that’s clear and concise. It boosts your chances of establishing a connection. Ensure that it is easier for the creator to follow and understand. If you bombard them with too much information, it can restrict their creativity.
   
3. Meta recommends using examples and mood boards for the ad campaign to get the creator amped up to work with you. 

If you have an ad campaign ready, you can directly send a request to the creator–through DMs, sending requests on Meta Business Suite, email, etc. 

Requesting to Collaborate with the Creator

Seeking permission from your partner is key to building a strong business relationship—one that outlines each partner’s roles, how decisions will be made, how disputes will be resolved, and how finances will be handled. This will help avoid misunderstandings and ensure everything runs smoothly.

Consent is primary in such a situation in order to avoid any conflicts. Here’s how to set permissions in this case: 

• To send permission, use Meta Business Suite. In that, locate Monetisation > Branded Content. If you are unable to find Monetisation, you can search for it in Search, which is above the Settings. Here is how it will look–

• Then, within Monetisation, under the Settings tab, locate Your requests.   
  
• Look for the partner’s page or their profile (professional mode).
  
• Once found, send them a request by clicking ‘Send request.’

When the creator accepts your request, it is a sign that they consent to being a part of your campaign. Once set, discuss ideas, set clauses, be transparent when handling any policies or legalities, or, if needed, get them to sign an NDA.

How to Run Meta Partnership Ads

If you are creating an ad campaign from scratch, you must have the following prerequisites ready: 

• Instagram Professional Account: You need to set your Instagram account to the professional (business) mode in order to access partnership ads on the Instagram app and to allow ad permissions with collaborators. Using an Instagram professional account makes selling on Instagram easier and better.
• Meta Ads Manager: This is where you’ll create your partnership ads. Ensure this is already set.
• Meta Business Suite/Business portfolio access: This is for accessing and providing ad permissions to partners and collaborators. 
• Partnership ad permissions must be set.
• Facebook & Instagram accounts should be linked.
• When creating a partnership ad using existing content, be sure to tag the creator with the paid partnership label if the content meets the criteria for partnership ad policies.

Also read: Set up Instagram Shop with Shopify is a few simple steps.

Setting Up Partnership Ads On Meta

Partnership ads can be in the following formats:

• Feed Ads
• Reel Ads
• Story Ads

You can create a partnership ad by using a partnership ad code or without a partnership ad code. Here’s how:

Creating A Partnership Ad With An Ad Code 

An ad code is a unique identifier that creators share with you. It allows you to promote their content as an ad, displaying both accounts in the header.

Here is how to use it:

1. Navigate to Meta Ads Manager and click on the “+ Create” button to begin your ad campaign. Next, select the primary goal for your ad from options like awareness, traffic, engagement, leads, app promotion, or sales.

Note: When choosing between auction vs reservation ads, understand the differences.

2. After selecting your ad objective, select conversion in the Conversion section and fill out the sections for Meta Pixel, Budget and Schedule, Audience, and Placements, and once you’re done, click “Next” to proceed.
   
3. In the Audience section, you have the option to tap into the engaged audience of the creator you are partnering with.

4. At the ad level, toggle the option to activate Partnership ads. Click on “Enter partnership ad code” and paste your code into the designated field.

Note: The first identity will automatically populate with your partner’s account, while the second will be your account; if you have multiple accounts, select the appropriate one for the second identity.

5. Click “Enter ad code or post info” and enter the ad code. 

6. In the ad setup level, you don’t have to select “Use existing post” because when you use ad code for partnership ads, the ad creative is automatically selected.
   
7. Then, click Done. Now that everything is set and you have added the creator for collaboration, you can finally click Publish. 

Further Reading: Looking for more reach? Now find lookalike audiences across Meta and display ads to potential buyers.

Creating A Partnership Ad Without An Ad Code

This involves creating an ad campaign when an ad code is not available. This is more like creating a normal ad campaign.

Having no code means that a partnership ad is running without an explicit code-based permission. This happens when a creator tags you manually (for example, while using paid partnership label), or when a creator is on board with you and has full access to your Business Manager permissions.

The steps from point 1 to point 4 are the same. Click the link to go back and see the first 4 steps.

When you reach the Partnership Ads section, turn the toggle on. 

• Navigate to the Identity section and choose the second identity you wish to display as an additional account in your ad’s header. Your primary identity will be automatically populated based on your account information.
  
• Keep in mind that you can easily rearrange the order of the identities if necessary. Additionally, you have the option to select specific content to boost once you have chosen at least one identity.
  
• Once done, publish your ad campaign.

Voila! You have successfully created your first partnership ad! 

Further reading: Learn how to create a Facebook Product Feed. Using these feeds, create ad campaigns and optimize the Facebook ads to boost engagement.

Note: For partners you plan to work with long-term, use account-level permissions, which can be set up through Meta Business Suite. For managing permissions at the individual media level, opt for content-level permissions, which can be initiated by the creator in the Facebook or Instagram app.

For Creators: How to Participate in a Meta Partnership Ad

With Meta Partnership Ads, creators can also contact advertisers and partner with them in their ad campaigns. 

To connect, creators need to be a part of the Creator Marketplace which helps them find brands they can collaborate with and boost their ad campaigns.

Let’s explore how, as a creator, you can be part of these ad campaigns. 

Using the Creator Marketplace to Connect with Brands

Let’s explore how a creator can use the Creator Marketplace to find brands:

How To Join The Creator Marketplace?

If you are a creator, you must join the Creator Marketplace. For that, follow these steps:

• On your Instagram profile, locate the professional dashboard. In that, open Branded content tools.
  
  An alternative method can be to open your professional dashboard > Your tools > Branded content or use the search bar at the top. This depends on the UI of your Instagram.

Note: If you’re unable to view the branded content option, it is probably because it is not available in your region. Ensure your creator account is set in professional mode; only then can you see the professional dashboard.

Here’s how you can find it: 

• If you’re eligible, select Accept and set up your branded content tools. It will display an ‘Eligible’ message. You can then access the ‘Monetization status’ page:
  

• When you accept, your creator Instagram account is visible to brands on the Creator Marketplace. This includes your profile details, follower count, posts, etc.
• There is a separate Partnership messages folder on Instagram that you can use to see brands approaching you through DMs. You can view this in your inbox. 

It’s that easy to connect with brands as a creator. You can further improve your chances of brands discovering you by enhancing your portfolio. This can be done by going to the Creator Marketplace’s website and logging in with your Instagram account’s credentials.

Being on it will make it easier for brands to find you and collaborate with you. 

Alternative Method: Another approach is to use Meta Business Suite as a creator and, under the Monetisation section, locate branded content, find ‘professional portfolio,’ and click ‘Apply as a Creator.’

Finding Brand Partners on Creator Marketplace

Here’s how to find brands by using the Creator Marketplace. You can even find specific brands you wish to partner with. Here’s how you can do so:

1. On Instagram, tap the three-line menu on the top right > Branded Content > Preferred brand partners.
   
2. Find the brands for partnership. Brands can then see you under Interested Creators. This way, they can directly contact you through the DMs (Partnership messages). 

Finding Available Projects On Creator Marketplace

While brands can discover you, as a creator, you can reach out to brands too! And finding them can be done in a few taps on Instagram. How? By using available projects. This is a place on your Instagram where you can view all the brands’ projects and show your interest in them. Here’s how:

1. On Instagram, go to Your tools > Branded content. Locate Creator marketplace > View available projects.
   
2. In that, choose a project you find enticing. Read its description, what the brand would like to do–create a post, story, or reel, date of publishing it and payment.
   
   The project can be negotiated or have fixed details and payments:
   
   Negotiable: Brand can make adjustments as per their discussion with the creator(s). This also includes details of the campaign and payment; both are negotiable.
   
   Fixed: There will be no altering to the campaign, and the payment is fixed.
   
3. Once the creator has decided which campaign they’d like to be a part of, they can click ‘I’m interested.’ This will notify the brand about your interest.
   

If a brand wishes to run partnership ads with you specifically, they can share their interest through DMs (Partnership messages). You can choose to accept their offer.

If the creator ever changes their mind about a project, they can visit the project page and select ‘I’m no longer interested.’ 

Creating and Collaborating on Content for Partnership Ads

Everyone is ready: the brand, the creator, and all sought permissions and acceptances. It’s time to collaborate and bring your partnership ad to life.

From the creator’s PoV (point of view), let’s see what steps they can take to formulate or participate in these ad campaigns. This can include brainstorming strategies together or agreeing on how the advertiser (brand) wants to carry out the campaign.

Let’s explore how you can be a part of such campaigns:

• Have Creative Briefs with The Brand

If the campaign falls under the ‘negotiable’ category, it is crucial to discuss how to manage and execute the creativity aspect. This includes having visual guidelines, a theme, a rough blueprint, and requirements. Ensure both parties are on the same page and there is no room for confusion.

If the campaign falls under the ‘fixed’ category, then openly ask questions, understand the brand’s theme, and learn everything about the campaign before executing it.

Remember, creators can revoke permission at any time.

• Have Transparent Disclosure

Be transparent about running the campaign to your audience. Tag them, collaborate with them by displaying ‘sponsored ad’ or display ‘paid promotion,’ etc., to tell Instagrammers that you’re part of the campaign.

• Be Thorough with the Brand’s Objectives

Before diving into content creation, take the time to understand the brand’s objectives. Get a clear sense of their goals, audience, and values. This ensures that your content not only speaks to your followers but also aligns with the brand’s message and vision.

• Revise the Strategies & Refine Content

Once you’ve shared your initial content, stay open to the brand’s feedback. Work together to fine-tune it, making sure it hits the mark for both your own standards and the brand’s goals.

Key Benefits of Meta Partnership Ads for Brands and Creators

The partnership ads are known to give both the brand and creator a strategic advantage. With these ads, you are not only enhancing reach but also the following: 

For Brands

1. When brands partner with creators, it works as social proof to the audience, giving them a sense that what they are seeing is genuine.
   
2. Compared to traditional ads, partnership ads can boost engagement, especially when brands add a discount code or something valuable to these campaigns.
   
3. If the creator creates content that is similar to or closely related to your niche, it can also work as a targeted ad campaign because you find customers who are highly likely to make a purchase. 

For Creators

1. It’s a great way to enhance your authenticity while maintaining your personal touch.
   
2. Partnering with reputable brands also makes you credible amongst your audience. You may even see traffic coming from the brand’s audience into your Instagram space.
   
3. If the campaign is successful, you may receive recurring deals and opportunities from other brands in the future. 

Mutual Benefits

• Great way to drive better results, traffic, and overall return on investment (ROI). 
• Partnership ads foster the brand’s growth and the creator’s influence. 
• Both parties may reap monetary benefits. 
• Builds the reputation of both–the brand and the creator.  

Conclusion

To summarize, creating partnership ads and collaborating with creators or other businesses can help scale your business and also reach more audiences. Meta partnership ads have proven to be a powerful way to advertise your products across Meta technologies. 

With the right partnership and strategy, you can do and achieve wonders!  

FAQs

How do Meta Partnership Ads differ from traditional ads?
Unlike typical branded ads, Partnership Ads leverage both the brand’s and the creator’s audiences, combining their reach and engagement potential. This setup helps improve metrics such as click-through rates, engagement, and cost-per-action by tapping into the credibility of both entities involved.

What are the benefits of using Meta Partnership Ads?
These ads allow brands to connect with engaged, niche audiences through trusted creators. They often yield better engagement rates and conversion outcomes because of the creator’s connection with their audience.

How do I set up Meta Partnership Ads?
To create these ads, both the brand and creator need Business Manager accounts on Meta. The creator tags the brand in their content as a “paid partnership,” allowing the brand to then promote them as ads via Ads Manager by selecting target audience, budget, and ad creative.

How to approve partnership ads on Facebook?
To approve partnership ads on Facebook, first, review the request from the advertiser, which you can find in your Meta Business Suite under Notifications or Ads Manager. Once located, you can approve or deny the request. Approving it will grant the advertiser limited access to create ads that represent your brand, ensuring only trusted partners promote your products or services.

What are Meta partnership ad codes?
Meta partnership ad codes are unique identity codes provided by Meta to enable collaboration between brands and the creators they are partnering with. Creators exclusively share these codes so that brands can also use their content as ads. 

What are Meta collab ads?
Meta Collab Ads allow brands and their retail partners to jointly advertise products directly from the brand’s catalog. This is different from a partnership ad. These ads enable retailers to target audiences with product-specific ads under the brand’s name, creating a seamless shopping experience. Collab Ads are ideal for brands working with third-party retailers as they help increase reach and drive online sales.

How do I give permission to run partnership ads on Facebook?
To grant permission for partnership ads, go to your Meta Business Settings and locate the relevant page or ad account. Under Partners, enter your partner’s business ID, assign them as a partner, and select permissions, ensuring “Manage Ads” is enabled. This allows your partner to create and manage ads under your brand’s identity.

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