15+ Google Ads Examples That Actually Deliver Results 

Have you ever wondered why some Google Ads stand out from others and perform better? Why do millions of ads show up across Google surfaces each day, but only a few stand out and deliver results? 

It’s because just running Google ads is not enough. You need to ensure that your ads stand out from your competitors. Additionally, your ads and their messaging, assets, etc., should be on point. You should also proactively safeguard your budget and ad performance by monitoring for Invalid Clicks in Google Ads, which can distort metrics and drain spend from high-intent users.

How to do that? 

One way is to experiment with different Google Ads components—such as keywords, ad groups, match types, audience signals, and responsive search ads—and learn over time. The other (recommended) method is to analyze how other advertisers structure their Google Ads campaigns and learn from what’s already working in the industry. That’s what we will do.

In this blog, we’ll look at examples of Google ads that actually stand out and can drive exceptional results for your business. We will dissect examples and also specifically understand what we can learn from them. 

Shall we start? 

Note: You can also directly jump to the section where we discuss 15+ Google Ads examples by campaign type.

Important Elements of a Successful Google Ad 

Before we discuss different Google ads examples and what makes them successful, let’s first discuss the different elements that determine a Google ad’s success. 

Note: The elements discussed below apply broadly across different Google ad formats, though their usage may vary by ad type. For instance, adding keywords is essential in Search and Display ads, but in Shopping ads, you optimize the product data feed instead. The goal here is to outline general elements that can help improve the overall performance of your Google ads.

1. Relevance: Your Google ad should be relevant to what users are searching for. It should reflect their intent. 

To achieve this: 

• Use high-quality, relevant keywords that match those search terms or queries your customers are searching online. 

Let’s consider an example to understand this point better. If you are running Google ads for your sneaker business catering to both men and women, whenever a user searches for “men’s sneakers,” your ad should pop up and clearly reflect the right product.

Pro tip: To use high-quality, relevant keywords for your ads:  1. Google recommends that you create a keyword list from your customers’ point of view. You can start off by identifying the main product or service categories your business offers. Then, list the keywords or search terms that your customers would actually use to describe those products. 2. Further, you can use that list for your Google ads.  You can use the Keyword Planner tool from Google (if you are creating Search Campaigns.) It helps you discover keywords that are highly relevant to your products or services.

• Also, make sure your ad copy clearly explains what you are offering. Highlight why it matters and how it will help the user.
• Understand your target audience and create Google ads that are tailored to their interest, search behavior online, etc. 

For better targeting, you can use audience segments. These let you add audience segments based on user interests or past interactions.

This helps your ad reach the right people—those most likely to buy or take action.

2. Compelling Ad Copy: A successful Google ad should also feature a compelling, high-quality, and genuine ad copy. 

Google recommends that your ad copy should: 

• Focus on the user’s benefits and needs. People are more likely to engage with ads that address their pain points. 
• Clearly highlight what sets your offer apart from other competitors and why it is more valuable. 
• Be direct, simple, and clear to understand.

Bonus: Read more about strategies for writing compelling Google ad copies in our comprehensive blog.

3. High-quality Visuals 

According to statistics, around 67% of online shoppers find high-quality product images useful when they are making a purchasing decision.

This shows that advertisers must use high-quality, clear, and relevant visuals in their Google ads. This applies to all ad formats where images or videos can be added during setup.

Meanwhile, for other formats like Google Shopping ads, visuals are pulled directly from your product feed using the image_link attribute. In this case, it’s important to:

• Use a clean product image with a white background.
• Avoid promotional overlays like text, logos, or watermarks.
• Ensure the product takes up 75–90% of the image frame.
  

4. Clear Call to Action 

Your Google ads should guide the user to take action. If they don’t feel motivated, they may skip it and engage with another ad.

In those Google ad formats where you can add CTAs, for example, Performance Max campaigns, or even Search ads campaigns, ensure you are using action-driven phrases like “Sign Up,” or “Explore More.”

5. Use of Assets 

Google ads also enable advertisers to add different types of assets (ad extensions) to your ads. Basically, assets help your ads appear more detailed, informative, and engaging in results. 

You can use different types of Google Ads assets. These include: 

1. Sitelinks
2. Callouts
3. Location information, etc. 

Adding relevant assets to your Google Ads can help you improve their visibility and performance. 

Note: The list of elements (which make a Google ad successful) shared above isn’t exhaustive. There can be many other elements depending on the ad type.  However, as shared above, we have handpicked and shared a general overview of elements that are broadly applicable to most ad types.  For other ad types—like Shopping ads or Performance Max campaigns that use a Merchant Center feed—other factors, like having an accurate and well-structured product feed, are important to ensure that those ads work well.

15+ Google Ads Examples by Campaign Type

Let’s quickly analyze some of the best Google ads examples by campaign type and learn how you can apply those insights across your ads. 

Search Ad Examples  

First, we will be analyzing some Google search ad examples. 

Sleepopolis

This Google search ad from Sleepopolis, appears in the results when we search ‘best mattresses for back pain.’ Through this ad, they are promoting their review page, where they have compared different mattresses and shared their review. 

Sleepopolis uses this comparison to guide users to suitable product pages. When users purchase any mattress via the affiliate links on their page, Sleepopolis earns a commission.

Now, let’s dissect their search ad. 

Breakdown 

• To start off, we can see Sleepopolis’ brand logo and name, which highlights that they have done an excellent job in terms of including their Business information.

Business information enables you to enrich your desktop and mobile text ads with the help of business assets such as business logo and name.

• This search ad features two strong headlines: ‘Top Mattress For Back Pain’ and ‘Expert Reviews (New Mar 2025.)’ 

As we can see they have also used the keyword ‘top mattress for back pain’ in their headline, which is an exact match to the query we searched. 

• Along with that, their search ad also includes powerful descriptions that highlight their stringent mattress-reviewing process. Through these descriptions, they confirm that every mattress for back pain has been carefully tested and reviewed by them. 
• They have also added a final URL to their ‘best mattress for back pain’ comparison page. This ensures that users can easily land on the most relevant page without wasting extra clicks.
• Moreover, they have used multiple sitelinks such as ‘Mattresses For Back Pain,’ ‘Best Mattresses of 2025,’ etc., to allow viewers to explore different features and pages on their website. 

Takeaways 

1. Use Multiple Clear and Benefit-Driven Headlines: As we saw, their headlines are benefit-driven for an end user. They tell them exactly what they will find by clicking on the link—get the top mattress options for back pain. 

Google also recommends advertisers use headlines that focus on and highlight the end user’s goal or benefit. Sleepopolis’ ad headline ensures that it complies with Google’s recommendations. 

Additionally, both headlines are within the recommended character limit of 25-30. They also did a good job in terms of using multiple headlines for their Responsive Search ad, which you can follow.  

Also, if we compare Sleepopolis’s headlines to Buyers Guide’s search ad headlines, it’s clear that the former does a far better job. Their headline directly shares that their comparison guide is based on expert reviews, adding credibility to their ad and business. Meanwhile, Buyers Guide’s headline, in which they used the phrase ‘The Winner is Clear’, is vague and not authoritative. 

Thus, it’s easy to understand why Sleepopolis wins the auction and shows up at the top. 

2. Add 4 Descriptions to Your Responsive Search Ads: Sleepopolis’ ad also uses 4 different descriptions, which is again one of the best practices recommended by Google. Additionally, all headlines are under the maximum character limit of 90. 

In addition, all headlines are easy to scan, discuss the user’s benefits, and make the user feel confident about trusting Sleepopolis’ website for authentic mattress reviews.  

3. Use Brand Information Assets: Sleepopolis has also used its brand logo and name at the top of its ad. You can follow this practice for your Search ads and add an element of authenticity to them. 

4. Use a short and clear URL (Display path): ‘sleepopolis.com › best › mattresses.’ gives users a clear idea that they will be directed to a review or comparison page. This helps to avoid confusion and increase click confidence. 
5. Match Your Ad Copy to Keyword Intent: Ensure that your ad includes the exact match of the keyword that the user is searching for. In this case, this particular responsive Search ad appears for the keyword “best mattress for back pain.” which has been included in the headline, site links, etc. 

6. Use Multiple Sitelinks: Just like Sleepopolis does, use multiple sitelinks in your search ads. That will help you improve engagement with your ads and fully utilize the ad space. 

You can use up to 8 sitelinks, and Sleepopolis has used 5 out of that to link to different pages on its website. 

Note: As per Google, you need at least 2 sitelinks for both desktop and mobile to ensure that sitelinks appear in your ads.

Bigin by Zoho CRM 

Next up in our list of Google ads examples is Bigin’s ad. Their search ad stands out because they have used Hubspot CRM’s keyword to promote their own software. 

Let’s break it down in detail below. 

Breakdown 

• Their ad appears for the keyword ‘Hubspot CRM’. 
• Their ad’s headline, “A CRM for All Your Needs,” is simple to understand and highlights the user’s benefits. However, it’s important to note that unlike Sleepopolis’ example above, Bigin’s responsive search ad only has one headline. 
• This Search ad also features 4 compelling and user-oriented headlines which are well under the recommended length of 90 characters. 
• Bigin also uses sitelinks like “Sign up for a free trial” and “Spreadsheets vs Bigin.” These sitelinks offer more relevant entry points to their viewers. 

Takeaways 

The takeaways that we discussed above for Sleepopolis’ Responsive search ads in terms of how to use headlines, descriptions, sitelinks, etc., apply to this Bigin ad as well. Therefore, we will skip discussing those again. You can refer to the section above.

1. Smart Use of the Keyword “HubSpot CRM”: Bigin is bidding on the keyword “HubSpot CRM.” This highlights that they are strategically reaching out to those users who are already looking for the HubSpot CRM software.

This will be helpful for them to promote their brand and software. As with this keyword, they are targeting those users who are already interested in getting CRM software. It’s just that they aren’t aware of Bigin being a potential solution for their problem.

By showing their competitor’s branded keyword, Bigin grabs the attention of their customers at the right time. This happens when someone is ready to explore or compare options.

The takeaway for you is that you can also target competitor keywords in your Google ads if your product offers similar or better value. 

Note: However, it is important to note that Trademarks can be used in ads when you, as a seller, are reselling the product, offering related parts, or providing clear and useful information. Moreover, in such a case, your landing page must show product details and pricing and make your role clear. Google allows the use of keywords or display URLs without restriction.  However, trademarks can’t be used if the ad is from a direct competitor or if it misleads users in any way. If a trademark owner files a complaint, Google may review the ad and restrict trademark use. Once restricted, any future ads using that domain may also stay restricted unless the issue is resolved through an appeal. Read more about it on this Google Trademarks page.

2. Direct Comparison Landing Page: The other good thing we noticed with Bigin’s responsive search ad is the landing page where they take a user. Instead of their home or pricing page, Bigin takes you to a special landing page. This page compares Bigin and HubSpot side by side.

This page talks about:

• What’s missing in HubSpot’s free plan
• How Bigin includes more features at a lower price
• Clear pricing and feature charts
• Real customer reviews
• A free 15-day trial to try Bigin yourself
  

This is a great strategy because the person searching is already thinking about HubSpot—and Bigin uses that moment to show why it might be a better option.

Display Ads Examples

Moving further in our list of Google ads examples, we will now look at some Display ads and what we can learn from them. 

ReadyCloud 

This ReadyCloud ad popped up on a news website we visited. It promotes its ecommerce CRM software which helps with returns, shipping, etc. 

Let’s break it down and learn what makes this ad stand out.  

Breakdown 

1. Format and Layout: The ad appears to use a horizontal layout (1.91:1). 
2. Use of Visual Elements: The ad features a bold, branded blue background with contrasting yellow and white shapes, making it eye-catching without being cluttered. A package icon visually supports the shipping and post-purchase theme.
3. Strong Tagline and Message: The main copy, “Be great beyond the BUY button!” is direct and benefit-focused. It clearly communicates that ReadyCloud helps with what happens after checkout—an area many businesses overlook.
4. Clear Call-to-Action: ReadyCloud’s ad also includes a ‘Try for Free’, which prompts users to click on the button and visit their landing page on ReadyClou,d which shares more information about their product. 
5. Brand Logo: ReadyCloud’s logo and tagline have also been used prominently in the display ad that we see.

Takeaways 

By default, Google Display ads are responsive unless you’re manually uploading Display ads. This means you will only have to upload different assets like headlines, descriptions, etc.   Once these assets are uploaded, Google’s AI automatically decides the best combination of assets. That’s not all. Their system will also adjust the size, layout, and format of your ads to analyze how they fit across different ad placements as well websites and apps. Based on all these insights, Google’s AI will show that particular version of your display campaign which is most likely to perform well for your audience.

1. Ensure Text is Within Google’s Recommended Guidelines For Display Ads: Ensure that you are creating headlines and descriptions within the recommended character limit shared by Google.  
2. Follow Image Size Guidelines From Google: ReadyCloud’s display ad has an image that is most likely in the 1.91:1 ratio, which aligns with Google’s image guidelines for Display campaigns. 

While there is a chance that rather than uploading a Display ad, they allowed Google’s AI to optimize their ad’s size, layout, etc., you must ensure that in case you upload your Display ads, you follow Google’s supported size and formats. 

Here’s an official screenshot from Google which shares the acceptable dimensions of the display ads you upload: 

4. Use your Brand Logo in Google Display Ads: Just like Adobe uses their logo and  in this ad, you should also add your brand identity in your Display campaigns. 

However, ensure that you follow the recommended sizes and dimensions for logo images, such as 1200 x 1200 pixels.  

5. Include Call to Actions in your Display Ads: Viewers need to be guided toward taking their next action. Thus, always ensure that you add clear CTAs that encourage actions from your target audience, such as purchases, sign-ups, or any other desired action. 

Use simple phrases like “Learn More,” “Get Started,” “Try for Free,” or “Sign Up Today.” These help users understand what to expect after clicking and improve ad performance by setting the right intent.

Petco

This Google Display ad from Petco grabs attention with bold colors and pet-focused visuals. 

Breakdown  

1. Brand Logo on Top: They have shared their “Petco” logo right at the top. 
2. Bold, Benefit-Led Headline: With their headline, “GET AHEAD OF FLEAS & TICKS” they have directly shared how their products will solve a common problem for pets. It is short and strong and immediately attracts the viewer’s attention. 
3. Supporting Text: The supporting text underneath the main headline makes the ad more valuable by mentioning that Petco is currently offering deals on “topicals, collars, Rx & more.” This helps users understand what are the offerings of Petco.  
4. Lifestyle images: Rather than going with an edited image which isn’t lifelike, they have also shared a real image of a pet which will make the ad relatable for pet owners.
5. Call to Action: The “SHOP NOW” button is big, easy to see, and action-oriented. It tells the viewer exactly what to do next.
6. Matching Landing Page: This display ad from Petco leads to a landing page that is relevant to the ad’s main message. It promotes flea and tick solutions starting at $15. 

Takeaways 

1. Lead Users to a Relevant Landing Page: As we see with Petco’s ad, your ad should always lead users to a relevant landing page which is aligned with the ad’s core message. Due to that, it’s easier for users to complete any desired action which leads to better ad performance. 
2. Message Hierarchy is Perfect: Petco has separated its Display ad’s headline, subtext, and CTA, and it has done a commendable job. All elements are easy to scan and make the ad engaging.
3. Follow Google’s Display Ad Image Guidelines: Petco’s display ad also follows Google’s image guidelines such as avoiding collages, images with composite or all white backgrounds, etc. 

Ensure you also check these guidelines and incorporate the best practices for your Display ad campaigns. 

Note: The other successful elements of their ad, such as using CTAs, brand logos, etc., are similar to the ones we discussed above for ReadyCloud.

Google Shopping Ads Examples

Now, in this section, we will look at some Google Shopping ads and analyze their examples. 

First, we will look at a basic Google Shopping ad, which is simple to create and doesn’t contain any ad extensions or annotations. 

After that, we will look at a Google Shopping ad that has multiple elements and uses extra features like annotations, promotions, etc. 

Gap 

This Google Shopping ad for Gap Boys’ Baggy Jeans shows up when we search for “jeans for boys.” It is designed to attract parents and buyers looking for stylish and comfortable jeans in the kids’ category.

1. This shopping ad has a clear and simple title “Boys’ Baggy Jeans by Gap Light Wash Petite Size 6.” It includes the gender, fit, brand name, wash type, and size, which makes it informative and useful. 
2. The product image is clean, front-facing, and shows the jeans worn by a model. The background is light and minimal, which helps the product stand out. 
3. The product’s price, which is $24.00, has been displayed clearly. It’s important to note that the brand has used the sale price annotation for this Google Shopping ad. These annotations appear when two prices are shown: the current sale price and the original price, which is visually struck through with a line.
4. They also show the estimated delivery date in their shopping ad through “Get it by 4/14.” 
5. Along with that, you can also view their return policy, which is 30-day returns. 
6. Gap has mentioned the total number of sizes available for this baggy jeans product. 
7. The merchant’s name, ‘Gap,’ is also visible. 
8. Moreover, you can also see what are known as automated product highlights or key product attributes like “Cotton Blend” and “Regular” displayed below the product title. 

These are mainly extracted by Google from the Manufacturer data. 

Also, you must note that these attributes are extracted automatically by Google, and you can’t control these. 

9. Gap’s shopping ad for their baggy jeans product takes us to a relevant landing page which helps the users to explore this product further. 

Takeaways 

1. Starting from the title, it is crisp and has 49 characters. It is well within the range of 1-150 characters, as recommended by Google. 
2. Use high-quality images for your products just like Gap does in their Shopping ad. Your product image should follow the best practices recommended by Google, such as accurately displaying your entire product with no product staging, not using a placeholder image, not using images with promotional elements such as “20% off” etc. 
3. Explore how to add keywords to Google Shopping ads.

Note: Every Shopping ad needs a product image added through the image_link in your product feed. This must be a direct, stable URL (starting with http/https) pointing to a clear product photo in a supported format (like .jpg or .png).

Additionally, their Google Shopping ad and landing page image showcase the baggy jeans product they offer. This is another best practice that Google has recommended. 

3. It also showcases the price of the product, which would have been submitted to the Merchant Center using the [price] attribute. 

Apart from that, what you must notice is that the price on the shopping ad also matches the price mentioned on the landing page. This is important to ensure that both your campaign and landing page shows the same and accurate price.

Pro tip: Use Automatic Item ID Updates to help keep your price data fresh. This feature uses Schema.org microdata from your landing page to automatically update product prices in your ads. Just remember, these updates only work when Google crawls your page, so you still need to submit updated product feeds regularly.

1. Another good thing about Gap’s shopping ad is that they have leveraged multiple Google Shopping ad extensions and annotations. 

These include: 

• Sales price annotation
• Return annotations  
• Estimated Delivery time

These help to improve the performance of a shopping ad and enrich its usefulness. Thus, if you are also aiming to create Google Shopping ads, do ensure you add these annotations or extensions to your listings. 

2. As discussed, this product listing ad takes us to a relevant landing page that has more details about the product. This is a good example of following Google’s landing page best practices.

The landing page shows the exact same product featured in the Shopping ad, along with the correct image, price, and availability status. This ensures that the user experience is consistent and any type of trust issues are avoided that may otherwise arise because of mismatching product data. 

Along with that, we also noticed that their landing page is consistent across different locations. This is also one of the landing page requirements shared by Google for Shopping ads. 

Another thing to learn from this Gap Baggy Jeans Shopping campaign is that its landing page doesn’t include unnecessary redirects or pop-ups that hide important information from the user. 

3. As we can see in this Google Shopping ad, even the business name – Gap – is visible to the customer. To ensure that your brand name appears in your Google Shopping ad, you should add the name of your business when you are setting up your Google Merchant Center account. 

Cole Haan 

We will be looking at a Google Shopping ad that promotes Cole Haan’s Sneakers and appears in results for the keyword ‘sneakers for men near me.’

Breakdown 

1. This Google Shopping ad includes a clear and high-quality product image that showcases Cole Haan Men’s Grand Crosscourt Winner Sneakers from two angles. 
2. This particular ad is also an example of a Shopping ad for a local product, which is also known as a Local Inventory ad. 

This is highlighted by the ‘Pick Up Today’ feature in the ad, which is available only for these Local inventory ads. Basically, it highlights that you can reserve this product or buy it online and then later, at your convenience, pick it up from the store. 

3. The ad has a succinct title that describes the product, including its color and size. 
4. It shows the retailer’s name – Men’s Wearhouse – who is running this ad. 
5. The ad also includes a sales price annotation, where viewers can see the original price struck through, along with the new discounted price.
6. It shows product ratings. 
7. You can also view the return policy, which is 90-day returns. 
8. You can also see what are known as automated product highlights or key product attributes such as “Comfortable” and “Attractive.” These are mainly extracted by Google from the Manufacturer data. 

Also, you must note that these attributes are extracted automatically by Google, and you can’t control these. 

Takeaways 

Note: The takeaways related to image best practices, accurate pricing on the shopping campaign and landing page, a relevant landing page for your ad, and showcasing business information on the Shopping ad remain the same for this ad, just like the Gap shopping ad above.

1. Cole Haan’s product title is detailed. It is 93 characters (well within the 1-150 character limit specified by Google.) This helps to ensure that your title doesn’t get truncated in the ad. Thus, you must also keep titles between 1-150 characters. 

Additionally, the title is quite detailed, as it also shares the product’s details, such as its size, color, etc. You can also highlight these important details with attributes like [size] and [color]. Again, Google recommends this practice, as it helps your customers understand your product easily and identify the correct product on your landing page. 

Apart from that, other best practices that you can also incorporate in your Google Shopping ad titles include:

• Not using capital letters
• Not using any words from a foreign language 
• Ensuring that the title is grammatically correct 
• Avoiding gimmicky emojis 

Note:  If you’re using a generative AI tool to write your product titles, you must submit them using the [structured_title] attribute with the correct metadata, as per Google’s official requirement. Read about other product title best practices from this Google page.

2. Use Google Shopping ad extensions and annotations to improve the performance of your Shopping campaigns and free listings. These extensions help you highlight your unique offerings to your customers, which will also help you set your campaigns apart from those of your competitors. 

As we saw in this Cole Haan Men’s Grand Crosscourt Sneakers ad, multiple shopping ad extensions have been used: 

• Local Inventory Ads 
• Product ratings and reviews 
• Sales price annotation 
• Return annotations  

To read about these ad extensions in detail, we recommend that you go through the following resources from our blog page as well as official Google support pages: 

• Learn How to Show Google Product Ratings on Your Listings
• About Sales Pricing Annotations 
• Set up your return policies for Google Shopping ads and Free Listings 

Also, while this ad makes good use of some Google Shopping ad extensions, it still doesn’t take full advantage of all available options.

To discover more extensions, check out these helpful resources:

• All You Need To Know About Google Shopping Promotions. Also, refer to our blog, where we discuss creating a Google Merchant Promotional Feed, which explains how to set up and manage your promotions using the promotional feed format.
• A Quick Guide To Price Drop: Google Shopping

3. Last but not least, this Google Shopping ad also highlights the value of submitting accurate product data to the Merchant Center. Always ensure that your product’s price, availability, tax, and other details are updated. To keep your product data updated, you can use automated feed updates, structured data markup, or the Content API.

Additionally, Google recommends using detailed values for [product_type] and [google_product_category]. You should start with your product’s broad category and highlight a more specific group at the end. Through detailed values and the right categorization, Google will show your ads and products for the right searches.

Use a unique [id] and a clear [title] for each product. If possible, include the correct [gtin] too. Google says this can help improve visibility and click-throughs.

Video Ads Examples

Let’s now look at some Google video ads and understand how to succeed with this particular format. 

Popular Pays

First up, we have a skippable in-stream ad from Popular Pays. It appears before the start of a YouTube video and promotes the company’s software for the influencer marketing process. 

Breakdown  

1. This Google video ad is 30 seconds long, and it can be skipped after 5 seconds.
2. This video is used to promote the Popular Pays software and explain how it simplifies influencer marketing. 
3. It includes a testimonial of Zachary Walker, VP of Social Media at The Motion Agency. Walker shares his experience with Popular Pays software and how helps them create influencer campaigns in a fast and organized way for their clients. 
4. They have also included a CTA in the video, which reads, “Book a Demo.”

Takeaways 

1. This Popular Pays skippable in-stream ad’s length is around 30 seconds. This makes it short, clear, and easy to follow. While Google hasn’t fixed a maximum length for these skippable in-stream ads, it does recommend that one should limit their ad’s duration to less than 3 minutes.

This helps you ensure that your message reaches viewers before they start losing their interest. 

Note: As per Google’s official page, play rates (the percentage of viewers who watch your video past a certain point) also drop significantly after 45 seconds.  So, keeping your ad short and impactful not only improves viewer retention but also increases the chances of users watching till the end.

2. In this Popular Pays Google video ad, we also noticed that Popular Pays has strategically highlighted its brand and website within the first 7 seconds of the ad by displaying the URL that users can visit (to install their software.) 

This was a thoughtful move, as viewers can choose to skip the video early — and without this early placement, the ad might fail to serve its purpose.

Thus, always display your brand name and logo and explain how your business can benefit a user at the beginning of the video ad. That helps to improve brand recall. 

3. Additionally, you can also take inspiration from how Popular Pays has used colors, and other elements in this video ad, which are in sync with their brand’s theme. 

If you visit the company’s website and analyze its home page, you will notice that the mint green and white colors used in the ad also match the company’s overall branding. This visual consistency helps an advertiser create a strong brand identity and build trust with their target audience. 

4. Popular Pays has also done a great job conveying its main message in a crisp, readable, and simple manner. They have used large font sizes and bright colors to ensure that text is easy to read, irrespective of a user’s device or other factors.

Thus, ensure that you also make your video ad’s message scannable and hard to forget. 

5. Like their video ad, you can also try adding real user testimonials to your Google video ads to create a connection with your audience. 

Real human characters, along with other elements like displaying eye contact in the video, help make the ads feel personal. This creates a huge impact in terms of how users engage with your ad and complete a purchase or other desired actions. 

6. Another important lesson from this Popular Pays video ad is the way they have smartly integrated their software, its features, and benefits throughout the video’s duration. 

They have ensured that they aren’t stuffing the whole ad with their features and overloading the user with information.

Instead, they highlight the most important features one by one concisely with supporting visuals. This makes it easier for users to understand what their software does and how it can be helpful to them. 

If you are also creating a similar ad, ensure you highlight the benefits similarly and keep transitions smooth. 

7. Lastly, they have also used a CTA that says, ‘Book a Demo.’ This is in line with Google’s specific guidelines, which recommend that each video have clear steps that help viewers understand the next steps after they have finished watching the video ad.

Motion

Next, we will analyze an in-feed video ad from Motion. 

It popped up on our YouTube Homefeed while viewing other videos. That is a characteristic of in-feed video ads, as these serve across YouTube Homefeed and YouTube Search. 

Breakdown 

1. It’s a 1-minute, 26-second in-feed video ad in which the narrator promotes Motion and describes how its features help with project management.  
2. It is also a Video Action campaign that includes two different CTA buttons, one for watching the video and the other one for taking the user to Motion’s landing page to sign up and start for free. 

Note: Video Action Campaigns are automated YouTube ad campaigns that help drive conversions. These campaigns mainly use a mix of skippable in-stream and in-feed video ads.  These appear across YouTube, Google video partner sites, etc.  Some notable features of video action campaigns include the fact that they allow conversion tracking, remarketing, etc.  You must note that Google has started to Sunset these campaigns, and from April 2025 onward, you will not be able to create new Video Action Campaigns (VACs).

3. The Motion logo appears throughout the video.
4. They have crisply and concisely shared all the features of Motion, such as how it helps to combine project timelines, workload visibility, etc.  
5. The ad’s visual appeal is polished, with clean interface shots and a consistent color scheme that reflects Motion’s actual product design.
6. There is a real person who is narrating the ad and showing how Motion’s software can help anyone boost their productivity. The inclusion of a real human being adds a layer of authenticity and helps build trust with the viewer. Due to this, the ad feels natural, and it is much easier for viewers to connect with Motion’s message. 
7. At the end of the video, they highlighted the main benefit of using their software, which is “Get 50% More Done,” and also included a CTA “Book A Demo, and Start a 7-day free trial.” 

Takeaways 

Note: The takeaways that we discussed above for Popular Pay’s video ad related to how to display your message prominently throughout the video, use text and visual elements that match your brand’s theme, and leverage CTAs remain the same for this ad.  Thus, to avoid repetition, we will not discuss the same takeaways again. Instead, we will look at other unique elements that make this in-feed video ad stand out.

1. The ad jumps into the heart of the story – boosting productivity with Motion – very quickly. Therefore, for your in-feed video ads, you must ensure that you aren’t adding unnecessary elements that slow things down or distract viewers from the main message. 

Keep the focus watertight, and ensure that your ad gets to the point quickly so that you hold a viewer’s attention from the first second.

2. The video isn’t just an abstract pitch. It walks you through real situations:

• Adding a new urgent task
• How to adjust your team’s schedule in real time
• Predicting delays before they happen
• Letting your team members know which tasks they can work on next

With this approach, Motion ensures that this ad reflects how their software will help with a genuine use case. They have ensured their ad doesn’t offer a plain product tour. This is often more engaging and easier to connect with.

3. While adding CTAs in any ad is common, Motion has also categorically highlighted that they offer a 7-day free trial. This can help boost their sign-ups as users know they can start using the software for free.

App Campaign Examples 

App campaigns are mainly used for promoting apps across different Google properties and surfaces such as search, Discover, Google Play, etc. 

In this section, we will analyze some Google app ads and the best practices followed by them, which you can also incorporate in your app campaigns. 

Nike 

This Google app campaign is for Nike. Their ad pops up in the Search results.

Breakdown 

1. It shows their app logo along with their app name and also their mobile app’s platform Android and iOS. 
2. The app’s name appears along with a primary headline, ‘Shop Now’. 
3. There is also a description used for this app campaign, “Find a Store Near You – Experience the best of Nike in person.”
4. Lastly, you also see the “Install app” button.

Takeaways 

1. The “Install App” button highlights that this is most likely an app campaign for installs. 

Note: There are three types of app campaigns.  1. App campaigns for installs.  2. Campaigns for engagement where you want users to take some specific action. To create such types of campaigns, your app must have a minimum of 50,000 installs.  3. App campaigns for pre-registration before your app’s launch. However, it is important to note that these app campaigns are only available for Android Apps.

2. Their headline, ‘Shop Today,’ has 10 characters, which is within the recommended range of 30 characters by Google. 

Additionally in the headline, they have added a CTA-like phrase “Shop Today.” It encourages users to take some action (explore and shop from Nike’s collection on the same day when they are viewing this ad.) 

3. Their description which is of 66 characters (out of the character-limit of 90 characters) is simple and action-oriented. It highlights two of the main benefits that a viewer will get from the app: tracking orders and browsing collections. 

Also, it assures the user that they can complete multiple jobs within one single app. 

You must also note that Nike’s app campaign is in compliance with Google’s editorial policies which prohibits multiple issues such excessive or unnecessary usage of punctuation or symbols in text assets, etc. 

4. Also, as we saw, their ad also includes a CTA “Install app,” which informs the user which action they should take next. 

UNIQLO 

This app campaign from UNIQLO popped up inside another app. It features a skippable video that directs users to install the UNIQLO app. 

Breakdown 

1. You can view the app logo, name, and the mobile app’s platform which is Android (Google Play) in this case. 
2. Underneath, the app’s overall rating of 4.3 from 7,000 reviewers and total installs which is around 4 million is also available. 
3. As we can see, there is a skippable video promoting UNIQLO’s business. 
4. At the end, there is a button to install the app. 

Takeaways 

1. The main takeaway from UNIQLO’s app campaign is their usage of video assets. 

The video highlights a female user trying out different apparel items such as a jacket, etc., which aligns with what UNIQLO’s brand does.

Moreover, the video was of 15-20 seconds and in the horizontal orientation in the recommended ratio of 16:9 or 2:3. 

Once the video ad ends, there is an “Install” CTA button at the end. 

From their app campaign, you can learn that using Video Assets in Google’s recommended orientations or ratios can make your brand and its products more relatable. 

Pro tip: Portrait videos have a 60% higher conversion rate than landscape videos, as per Google. Thus, try to use more of portrait videos for your App Campaigns.

Additionally, always include a clear call to action to encourage users to install your app. 

Performance Max Ads Examples

In this section, we will try to analyze some Performance Max ad examples.

If you aren’t aware of what Performance Max campaigns are, they are goal-based campaigns that let you run ads across all of Google’s channels like Search, Display, YouTube, Gmail, and Maps—from a single campaign.

They help you drive more conversions by using Google AI to manage bidding, placements, and creatives based on your inputs like goals, budget, and assets.

Carrhartt 

This shopping ad from Carhartt is a Performance Max ad. We confirmed this by checking the landing page URL, which contains the “pmax” parameter, which is a clear sign that it is part of a Performance Max campaign.

The main difference between this and a standard Shopping ad is that Performance Max ads are automatically generated. Google uses the product data from your Merchant Center feed and combines it with other creative assets (like text, image, or video) from your asset group.

This setup also gives you a few key benefits:

• Smart Optimization: Google’s AI helps your ad get more visibility and better results by learning what works best.
  Automatic Bidding: It increases or lowers bids depending on how well a product is performing.
• Creative Flexibility: Google automatically mixes images, headlines, and text to show the best version of your ad.

Note: For more takeaways and design tips related to Shopping ads in general, refer to the section above, where we covered them in detail.

ChurnZero 

This is a Search ad campaign by ChurnZero targeting the keyword “customer success management.” It appears at the top of the search results with the “Sponsored” label, confirming that it’s a paid ad.

While this is a normal search ad, as we discussed above, even Performance Max campaigns can appear in similar placements. When set up properly, PMax can generate search ads dynamically using your assets and match them with relevant queries. Also, this is achieved without you having to pick keywords manually.

Local Ads Examples

Let’s also analyze some examples of Google Local ads. These ads are mainly helpful for allowing users to discover and engage with your business on Google Maps and Google.com.

Note: It’s important to note that Local ads only serve on Performance Max and Search.

Sunset Heating & Cooling 

This is a Local Ad campaign by Sunset Heating & Cooling. It appeared at the top of Google search results for the query “plumbers near me.”

Breakdown 

1. The ad begins by clearly showing the business name, Sunset Heating & Cooling, under the category “Plumbers.”
2. Right below the name, it shows a rating of 4.8 stars based on 3,200+ Google reviews, which helps build strong trust.
3. It also mentions the business has been operating for over 103 years, which adds credibility.
4. The ad shows the tag “Serves Portland,” confirming that the business uses a location asset linked through a Business Profile.
5. There is a green label stating “Open 24/7,” which clearly communicates their availability at all times.
6. A local phone number, (503) 303-3094, appears along with a call icon, making it easy for users to tap and connect directly.
7. The ad includes a “Book” button, likely leading to a simple booking form for service requests.
8. A real image related to the business is visible, which makes the ad look more authentic and builds visual trust.

Takeaways 

1. All elements in the ad such as business name, address, hours, phone, images, and reviews are pulled from your Google Business Profile.
   Ensure that you keep your profile complete, accurate, and regularly updated ensures your ad remains functional and competitive.
2. It highlights the service area (“Serves Portland”) using details added through the Business Profile. You can set your service area by entering cities, postal codes, or regions you cover.
3. The “Open 24/7” label is pulled from the Business Profile’s hours section. Setting and regularly updating your hours ensures users always know when you’re available.
4. The line showing “103+ years in business” is based on the Business Profile’s opening date. Adding your business’s opening date in the “About” section helps highlight your experience.
5. The ad features a tap-to-call phone number, which comes from your verified contact details. Make sure your phone number is a working mobile or landline and is verified through your Business Profile.
6. The “Book” button appears because the business uses a supported Google booking partner. 

Note: Booking can be enabled if you are located in the U.S. and meet Google’s partner requirements.

Subaru of Portland

This sponsored ad appears on Google Maps when you search for “garage near me.”

Breakdown

• The ad clearly shows the business name “Subaru of Portland” along with the label “Sponsored,” indicating it’s a paid placement.
• The business is listed under the category “Subaru dealer,” and a wheelchair accessibility icon is shown, which builds trust and inclusivity.
• It displays a star rating of 4.7 from 2,598 reviews, giving strong social proof right at the top.
• The exact address is included — 107 SE Grand Ave, which helps users know the location instantly.
• The status “Open” is shown in green, with a closing time of 7 PM, giving clarity on availability.
• A local phone number is listed and can be tapped for a direct call.
• Two clickable buttons — “Website” and “Directions” — make it easy for users to either learn more or navigate directly.
• It includes shopping attributes like “In-store shopping” and “In-store pickup” with green checkmarks for convenience indicators.
• At the bottom, there’s a highlighted section titled “Repairs & Routine Maintenance,” which includes a short description and a “Visit Site” call-to-action.

Takeaways 

Note: Many of the takeaways we discussed earlier for the Sunset Heating & Cooling ad, like the importance of a verified Google Business Profile, updated contact info, correct hours, and strong reviews, apply here as well. Thus, we aren’t going to discuss them again. Rather, we will look at some other location assets or features that enhance this ad’s performance.

• This ad also includes accessibility-related attributes like the wheelchair icon, which are pulled from the attributes section in the Business Profile. Adding factual details like these helps users quickly assess whether the location suits their needs.
• The in-store services such as in-store shopping and in-store pickup are shown using the menu/services or attributes section. These options help set the right expectations for walk-in or pickup-ready customers.
• Using these added details makes your Local services ad more useful and relevant, especially when users are comparing nearby options on the go.

Bonus: Google Retargeting Ads Examples 

In this bonus section, we will analyze a Google Retargeting ad example. 

Fossil 

This Fossil ad appeared on a third-party website, targeting users who had likely visited the brand’s online store but didn’t complete a purchase.

Breakdown 

• This ad features multiple creatives that highlight different messages but stay visually connected with the brand’s style.
• The designs use the Fossil logo in each frame, ensuring clear brand recognition throughout the ad set.
• There is a headline message which says, “It’s in the air (love)”, which plays on seasonal emotion likely targeting Valentine’s Day shoppers or gift-seekers.
• Different products have been promoted with the help of this display campaign. 
• The CTA “Shop Now” has been included in all the relevant slides. 
• The ad uses paper airplanes to show fast shipping in a fun and light way.
  

Takeaways 

• This is a solid example of a retargeting ad designed for users who’ve already browsed the site, but may not have completed a purchase. Showing product visuals and urgency-based offers helps bring them back.

If you’ve already added a tracking tag, you can retarget these visitors with tailored messages like this.

• The ad uses a mix of emotional appeal and offer-based messaging, which works well for users at the decision stage. Highlighting free overnight shipping or limited-time pricing can convince hesitant buyers to act.
• The creative remains brand-consistent and product-specific, with one variation showing an individual product and another pushing a shipping benefit.
  

Your own retargeting ads can follow this same combination and showcase both products and perks depending on your goal.

Industry-Specific Google Ad Examples 

In this section, we will be looking at some examples of Google ads from different industries. 

It’s important to note that these Google ad examples and their formats and important learnings have already been explained in detail earlier in the blog. In this section, we just look at Google ad examples from an industry-specific perspective. 

• E-commerce: Shows gaming chairs with prices, stores, and pickup info.

• Healthcare: This healthcare ad by Zocdoc helps users find and book a nearby primary care physician based on insurance and availability.

• SaaS: Promotes a software tool with pricing and feature links.

Conclusion

Google Ads come in many formats and styles, depending on your industry, goals, and target audience. By looking at real examples, you get a better idea of what works and how different businesses present their offers. Whether you’re selling products, services, or software, the right ad setup can help you reach the right people at the right time. 

Always test what suits your audience and keep your message clear, helpful, and action-driven.

FAQs

1. What are the different types of Google Ads?
   

There are Search ads, Display ads, Shopping ads, Local Services ads, App Campaigns, Video ads, and Performance Max campaigns.

2. How do I write a Google ad?

Start with a clear headline, add short and useful descriptions, include a call-to-action, and make sure it matches what people are searching for.

3. What are good Google Ads?

Good Google Ads are clear and relevant and lead users to a helpful landing page. They often include trust signals like ratings, prices, or benefits, depending on their format.

4. Why should I look at Google Ads examples before creating my own?

Examples show how other businesses present their offers, helping you learn what to include, how to structure your message, and avoid guesswork.

5. Where can I find real Google Ads from other businesses?

You can search keywords in Google, use the Ads Transparency Center, or check Google’s public ad previews and business listings.

6. How do I decide which ad format to use?

Choose based on your goal—use Search ads for leads, Shopping ads for products, Local ads for nearby services, and Display or Video for brand awareness.

7. What kind of landing page should my ad point to?

Your landing page should match the ad, load fast, and show the product or service clearly with a strong call-to-action.

8. What are some common mistakes to avoid with Google Ads?

Avoid using broad keywords, sending users to your homepage instead of a focused page, ignoring ad extensions, and forgetting to track conversions.

Check Out These Related Articles:

• Google Ads Auction Insights
• Performance Max Audience Signals
• Performance Max Placements
• Performance Max Vs Search Campaign
• Performance Max Negative Keywords