Amazon Analytics Tools: 35+ Best Free & Paid Options for Sellers

Analyzing Amazon data can feel complex. For sellers, tracking sales trends, understanding customer preferences, optimizing ads, and managing product performance requires solid insights.

So, how do sellers make sense of it all? Simple—with Amazon analytics tools.

These tools provide essential data on:

• Sales trends to monitor what’s working and what’s not.
• Customer behavior insights to understand buying patterns.
• Advertising analytics to refine ad strategies for better results.

But with so many analytics options out there, choosing the right one can be tough.

That’s where this blog comes in. We’ll walk you through the top Amazon analytics tools, discussing their features, benefits, pricing, and more. 

Whether you’re scaling up your Amazon business or just getting started, this guide will help you find the right analytics tool to gain clear insights and make smarter decisions backed by data. 

Let’s dive in!

TL;DR: Our Best Picks for Amazon Analytics Tools

While you explore the full list of tools, here are our top app recommendations for different Amazon analytics categories:

Category	Tool	Description
Sales Analytics	Sellerboard	A reliable Amazon analytics tool for tracking profits, expenses, and sales metrics in real-time.
Advertising Analytics	Perpetua	Optimizes ad campaigns with advanced analytics and performance tracking.
Product Research	Helium 10	A powerful tool for finding profitable products and analyzing market trends.
Keyword Analytics	Jungle Scout	Tracks keyword performance and offers insights for listing optimization.
Competitor Analysis	DataHawk	Delivers competitor insights, including pricing, rankings, and product performance.
Inventory Analytics	CashCowPro	Manages stock levels, predicts stockouts, and improves inventory efficiency.
Profit Tracking	Shopkeeper	Simplifies profit tracking with real-time insights and expense management.
Customer Insights	FeedbackWhiz	Automates review requests and analyzes customer feedback for better engagement.

Note: The above Amazon analytics tools are suggested based on research to help sellers optimize their operations. We do not endorse any specific tool; evaluate them based on your business goals and requirements.

Why Should You Choose Amazon Analytics Tools?

Now you might be wondering that Amazon being such a popular and gigantic ecommerce platform, provides its own set of reports for analytics. In that case, why should you go with third-party analytics tools? 

There are several reasons why: 

1. Multi-Channel Integration: These tools support data tracking from various platforms such as Amazon, eBay and Walmart. This gives sellers a detailed view of their sales across different channels.
2. Better Data Integration: Third-party seller analytics tools enhance Amazon’s reports by consolidating them with external platform data. This combination provides sellers with richer insights into customer behavior, product trends, and cross-platform performance. 
3. Advanced Analytics Capabilities: Compared to Amazon’s basic reports, tools like SellerApp and DataHawk provide more powerful forecasting features. They use AI to predict sales trends and product performance, offering insights Amazon’s own tools don’t provide. This predictive capability helps sellers plan inventory levels and marketing strategies more accurately. 
4. Customization and Flexibility: Third-party tools often provide custom dashboards, letting sellers focus on the metrics that matter most. This flexibility means sellers can prioritize their business needs.
5. Better Efficiency: Even with detailed Amazon data, it can be time-consuming to gather insights. Third-party tools bring all data into one place with easy visuals (oftentimes under a single, unified dashboard), that helps you save time on analysis.
6. Customer Support: Lastly, third-party Amazon analytics tools often offer more responsive customer service (which even includes 24/7 support). This ensures sellers get prompt responses and assistance for all their queries.

Criteria to Consider Before Choosing a Tool

• Features and Capabilities: Look for Amazon analytics tools that offer strong data integration. This means that the tool should be able to fetch data from multiple Amazon channels (like Seller Central or Vendor Central) to give you a clear view of your business. 

Additionally, it’s always wise to go with tools that offer advanced features related to real-time sales tracking, customer insights, and profitability analysis. That will help you get a bird’s eye view of your overall performance, using which you can make informed decisions. 

• Ease of Use: A user-friendly interface, with a clean and intuitive UI, is important for quick navigation and easy access to insights. Automation features are also helpful, reducing manual work and minimizing errors in reporting and analysis.
• Cost: Check the tool’s pricing structure. Some offer free trials or different pricing plans. Make sure the tool’s features align with its cost so you get better value for money.
• Customer Support and Resources: Excellent customer support can be a big help, especially when resolving issues. Look for Amazon analytics tools that offer live chat, email, or phone assistance, as well as educational resources like tutorials and webinars.
• Scalability: Pick a tool that grows with your business. As your Amazon sales increase, you’ll need a tool that can handle larger data loads and provide more advanced features.
• Reviews and Reputation: Read feedback from other sellers to understand a tool’s reliability and capabilities. Look for specific reviews that mention the analytics tool’s benefits or any common issues.
• Specific Use Cases: Make sure the tool aligns with your business goals. If you need features for sales performance analysis, or customer review analytics, verify that the tool offers them.

List of Best Amazon Seller Analytics Tools

Helium 10  

Helium 10 is an Amazon marketing tool. It offers over 30 tools that help with analytics, product research, keyword tracking, and listing optimization. 

With Helium 10, sellers can clearly see their sales performance and make data-driven decisions to improve visibility and increase sales.

How Does Helium 10 Integrate with Amazon?

To connect Helium 10 with Amazon, you must have a Professional Seller account.

Without the Professional Seller account, you can’t link a Seller Token, which limits access to key tools like Alerts, Inventory Protector, etc. 

However, even without a Professional account, you can still manage, track, and analyze PPC campaigns (through its Adtomic tool) by connecting a PPC Token.

I. Connecting Your Seller Token

1. Log in to Helium 10 and go to Connections from the dashboard.
2. Add Seller Account: Click on + Add Seller Account and choose Connect to Amazon.
3. Enter Alias and Region: Assign an Alias for easy reference, select your Marketplace Region, and click Continue.
4. Authorize Access: Confirm Helium 10’s access by checking the box and clicking Confirm.

II. Connecting Your PPC Token

1. Log in to Helium 10 and go to Connections.
2. Add PPC Account: Click on + Add PPC Account, authorize on Amazon’s page, and confirm back in Helium 10.

This quick process allows Helium 10 to access data from your Amazon account.

What Type of Analytics Does This Tool Help With?

Helium 10 provides a range of analytics that help Amazon sellers make informed decisions:

• Sales Performance Analytics 
• Keyword Analytics
• Market Trends 
• Profitability Analysis

Features

• Profitability Tracking: Helium 10 tracks sales, expenses, and overall profitability in real time. With detailed graphs and reports, sellers can easily analyze their business performance and make smarter strategy choices.
• Financial Analytics Dashboard: This dashboard gives sellers a complete view of their financial health. It shows revenue breakdowns, tracks expenses, and monitors profit margins, all in one place, making financial management simpler.
• Keyword Tracking: Helium 10’s Keyword Tracker monitors real-time positions of both organic and sponsored keywords. Sellers can see how their products rank for key terms, helping them make informed advertising and listing decisions.
• Market Tracker: This tool provides a complete overview of market trends and competitor actions. Sellers can track competitors, monitor new product entries, and review pricing strategies, allowing them to stay competitive.
• Sales Tracker: The Sales Tracker offers insights into gross and net sales over different time frames. It identifies top-performing products and provides inventory forecasts, helping sellers manage stock efficiently.

Note: These features are related to Amazon analytics. But Helium 10 also offers other features for product research, listing optimization, etc., to support different aspects of Amazon selling.

Pricing

Helium 10 offers several pricing plans:

• Free Plan: Offers limited access to Helium 10 tools, including product research, keyword tracking, and listing optimization. Ideal for beginners.
• Starter Plan ($39/month or $349/year): Provides essential tools for new sellers, with access to core features like product research, financial tracking, and keyword analysis. 
• Platinum Plan ($99/month or $999/year): Includes more extensive product and keyword tracking, competitive analysis, and up to 20 ASINs for profitability tracking.
• Diamond Plan ($249/month or $2,499/year): Offers high-level tracking and analytics across multiple ASINs, competitor monitoring, etc.

Pros and Cons 

Pros

• Helium 10 boasts an impressive 71% accuracy in predicting product sales, with an error margin of fewer than 5 units. This precision ensures sellers can trust analytics for inventory planning, sales forecasting, and performance tracking.
• The software allows sellers to monitor sales, expenses, and keyword rankings in real time, enabling timely adjustments to strategies.
• The dashboard is easy to navigate, with graphs and charts that simplify data visualization for less data-savvy users.
• Having various analytics tools in one platform saves time and boosts productivity by reducing the need to switch between software.

Cons

• Subscription costs can be a barrier, especially for new or budget-conscious sellers.
• Despite its intuitive design, Helium 10’s many features may require time for new users to master fully.
• The free version has restricted access to analytics, often requiring an upgrade for more serious analysis needs.
• Helium 10 is not a full-fledged Amazon analytics tool.

Best Suited For

• FBA sellers
• Mid-sized to large sellers who want to scale up with data-driven strategies. 

Jungle Scout

Jungle Scout is another popular tool that helps Amazon sellers with various aspects of their business. It also offers an advanced suite of features for analytics and market intelligence.

How Does Jungle Scout Integrate with Amazon?

You will have to connect your Amazon Seller Central account with Jungle Scout in order to allow the software to access your analytics data. 

You can do that by: 

1. Click Connect an Amazon Account in Jungle Scout’s top-right or go to Settings → Amazon Settings.
2. Select Get Started, choose your region and marketplace, then click Next.
3. Enter a nickname and your Seller Central email, then click Authenticate Account Connection.
4. Enter your Amazon Seller Central credentials.
5. Confirm Jungle Scout’s access by checking the box and clicking Confirm.

You’ll return to Jungle Scout with a success message, and your account will be linked.

What Type of Analytics Does This Tool Help With?

• Advertising Analytics
• Sales Analytics

Features

• Sales Analytics: The tool provides real-time tracking of sales data. Plus, sellers can also view key metrics such as revenue, profit margins, and sales trends. 
• Advertising Analytics: Jungle Scout’s Advertising Analytics aggregates ad metrics from Amazon’s Seller Central. It helps sellers evaluate the performance of PPC campaigns, showing key metrics like total sales, ACoS, and TACoS. Sellers can use this data to adjust ad strategies and optimize ad spending.

TACoS (Total Advertising Cost of Sale) tracks the percentage of total revenue spent on ads, helping sellers understand how ads impact overall profitability.

• Market Intelligence: This feature offers a broad view of market trends and competitor activities. Sellers can monitor competitor pricing, track new market entrants, and identify changes in demand. This data supports strategic planning and helps sellers stay competitive.
• Profit & Loss Tracking: Jungle Scout’s Sales Analytics includes tools for creating profit and loss statements. It tracks expenses, Amazon fees, and other costs to help sellers understand their net profits and manage their finances properly.

Note: Jungle Scout offers other features as well, that help Amazon sellers with product research, inventory management, Amazon listing optimization, etc.

Pricing

• Starter Plan ($49/month): Includes product and keyword research and tracking up to 50 products.
• Growth Accelerator ($79/month): Advanced tools for professionals, including review automation, listing grading, and tracking up to 150 products.
• Competitive Intelligence ($399/month): You get Competitor insights, 2 years of keyword data, and tracking up to 2,000 products.
• Enterprise Solutions (Custom Pricing): Offers customizable solutions for brands and agencies with advanced market intelligence and targeted advertising tools.

Pros and Cons

Pros 

• Jungle Scout has a high rating of 4.6 out of 5 from 197 reviews on G2, indicating strong user satisfaction.
• It provides accurate sales estimates (with around 84% accuracy), offering reliable data for decision-making.
• The platform includes comprehensive analytics tools for tracking sales, profit, and inventory.
• Apart from Analytics, Jungle Scout also offers extensive product research and inventory management tools to help sellers optimize listings and manage stock effectively.

Cons

• There is a slight learning curve to fully understand all its features.
• The platform is limited to Amazon and lacks support for other e-commerce channels.
• Some users report occasional slow performance, impacting real-time analysis.

Best Suited For

• FBA sellers looking for insights into product trends, competitor analysis, and PPC performance. 
• Established brands that need in-depth market intelligence.

DataHawk

DataHawk is an analytics tool for sellers who operate across multiple channels like Amazon, Walmart, or even platforms like Shopify. It provides insights into various aspects of a business, from SEO to product performance. 

It enables data-driven decisions through its suite of powerful features for tracking and reporting.

How Does DataHawk Integrate with Amazon?

To use DataHawk, start by connecting your Amazon Seller Central account. This integration allows DataHawk to automatically gather and analyze essential data types, including:

• Financial Data
• Traffic Data
• Inventory Data

DataHawk supports all Amazon regions (North America, Europe, and Far East.)

What Types of Analytics Does It Provide?

• SEO Analytics
• Product Analytics
• Marketplace Analytics
• Advertising Analytics
• Sales Analytics

Features

• SEO Analytics: Tracks keyword ranking of Amazon listings, provides access to high ranking keywords, and monitors listing quality to improve visibility.
• Product Analytics: Offers ASIN tracking, real-time sales rank updates, and alerts for listing changes.
• Marketplace Analytics: Conducts product research, tracks best sellers, and estimates sales potential with AI-based tools.
• Advertising Analytics: Includes PPC reports and an ad dashboard to optimize ad performance across Amazon accounts.
• Sales Analytics: Tracks profit and loss and provides a finance dashboard to monitor sales and manage expenses.
• Market Intelligence: DataHawk Market Intelligence helps sellers analyze best-seller ranks, pricing, and ratings across Amazon and Walmart. It identifies top-performing products, forecasts sales with AI, and provides customizable reports. This helps sellers make data-driven decisions on pricing and strategies.

Pricing

DataHawk offers custom pricing based on individual business needs. Sellers fill out a questionnaire to determine the best plan for their requirements.

Pros and Cons of DataHawk

Pros

• The platform provides detailed data reporting, which supports users in making informed business decisions.
• DataHawk includes robust competitor analysis tools that help businesses understand and respond to market trends effectively.
• The software offers customizable pricing plans that cater to different budget requirements, making it accessible for various business sizes.
• DataHawk integrates smoothly with tools like Google Sheets and Power BI, enhancing data accessibility and usability across platforms.
• The platform’s customer support is reliable, providing timely assistance that users appreciate.

Cons

• The complexity of the platform may require users to invest additional time in training.
• DataHawk’s limited keyword tracking options can restrict users who need a broader analysis scope.
• The lack of PPC integration limits the platform’s effectiveness in managing and optimizing ad campaigns.
• DataHawk does not currently offer a mobile app, which may be inconvenient for users who require on-the-go access.

Best Suited For

• Sellers who operate on Amazon, Walmart, and Shopify. 

Viral Launch

Viral Launch is a powerful tool for Amazon sellers that offers data-driven insights to grow their businesses. It helps sellers discover profitable products, track competitors, and improve their product listings.

With tools for keyword research, sales tracking, and PPC automation, it smoothens the whole process of selling on Amazon. Sellers can analyze market trends and make smarter decisions using real-time data.

How Does Viral Launch Integrate with Amazon?

Viral Launch requires storefront access (access to a single Amazon store under a seller account) for each of your Amazon seller accounts. This access allows you to use advanced features like Competitor Intelligence, Listing Analyzer, Keyword Manager, and Kinetic PPC.

What Type of Analytics Does Viral Launch Help With?

• Sales Analytics
• PPC Advertising Analytics
• Market Analytics

Features

• Market Intelligence: Provides real-time sales estimates, revenue potential, and historical trends for better product decisions.

Note: Market Intelligence, available in the Chrome Extension, is currently supported for the US, UK, Germany, Canada, Mexico, Spain, France, Italy, Japan, China, India, and Brazil.

• Product Discovery: Enables sellers to filter and analyze through millions of products to find profitable items based on competition level, demand, and other factors.
• PPC Optimization: The Kinetic PPC Tool (a PPC automation tool) from Viral Launch provides insights to enhance ad spend and campaign performance.
• Competitor Intelligence: Allows to compare and analyze competitors on pricing, reviews, and sales to refine your strategy.
• Chrome Extension (Market Intelligence): Helps sellers to access profit margins, sales estimates, and market trends directly on Amazon. It works by overlaying data on Amazon product pages, and offers instant insights without switching tabs.

Pricing

14-day free trial offered. 

• Essentials ($69/month): For product research with keyword search, product filtering, and sales metrics.
• Pro ($99/month): Includes Essentials, plus SEO, listing optimization, revenue tracking, and competitor monitoring.
• Pro Plus Ads ($199/month): All Pro features, plus advanced ad tools and PPC keyword tracking.

Pros and Cons

Pros

• Provides detailed analytics on market trends, sales estimates, and competitor insights, helping sellers make informed decisions.
• Offers helpful educational resources and responsive customer support, beneficial for both beginners and experienced sellers.
• New users can try out the platform without upfront costs.
• It has a very good rating of 4.1 out of 5 based on 224 reviews. This indicates that as an Amazon analytics tool, it has a high customer satisfaction.

Cons 

• Pricing can be high, especially compared to competitors, making it less accessible for sellers on a budget.
• Some users report hidden fees, which can increase the overall cost of using the platform.
• The abundance of data may be overwhelming for new users who may find it challenging to interpret.
• Basic plans may lack essential tools, potentially pushing users to upgrade sooner.

Best Suited For

• Small-to-mid sized Amazon sellers.

Sellerboard

Sellerboard is an Amazon analytics tool that helps sellers track profitability, expenses, and business performance. It offers tools for accurate profit tracking, inventory management, PPC optimization, and more.

How Does Sellerboard Integrate with Amazon?

To use Sellerboard properly, you need to connect it to your Amazon Seller Central account. 

• Log into Sellerboard and go to Settings.
• Click Add Account to start the Amazon integration.
• Enter your Account Name and select Amazon Marketplace.
• Follow the instructions to add the Developer Name, Account ID, and Authorization Token.
• Confirm permissions on Amazon’s page and finalize the setup.
• Sellerboard will now display Amazon sales and performance data.

What Types of Analytics Does Sellerboard Help With?

• Profit Analytics
• Fee Tracking
• PPC Performance
• Keyword Rank Tracking
• Inventory Analytics

Features

• Profit Dashboard: Provides an overview of sales, orders, refunds, advertising costs, net profit, and other key financial metrics.
• Amazon Fee Tracking: Tracks over 100 Amazon fees, including storage and labeling fees, to provide a clear view of profit margins.
• PPC Analytics: Monitors ad performance across campaigns, ad groups, and keywords, helping optimize ad spending.
• Keyword Rank Tracking: Tracks keyword rankings to support Amazon SEO, improving product visibility and sales.
• Inventory Alerts: Notifies sellers of low stock levels to help prevent stockouts and maintain sales flow.
• Cost of Goods Tracking: Accounts for changing costs of goods to ensure accurate profit calculations over time.
• Expense Management: Manages indirect and recurring expenses to offer sellers a clear financial overview and improve profitability.

Pricing

A 1-month free trial is offered with this software. 

• Standard: $19/month – Includes 3,000 orders/month, 150 review requests, and access to core features.
• Professional: $29/month – Up to 6,000 orders/month and more advanced tools.
• Business: $39/month – Supports 15,000 orders/month and includes additional accounts and users.
• Enterprise: $79/month – Handles up to 50,000 orders/month, suited for high-volume sellers.

Pros and Cons

Pros

• Offers a full view of sales, profits, and expenses, helping sellers make informed decisions.
• Affordable pricing starting from $19/month with a free trial option.
• Users appreciate the detailed profit calculations and expense tracking capabilities of this tool, which also makes it one of the best Amazon analytics tools out there. 
• Covers multiple global marketplaces, allowing sellers to manage and analyze sales across regions like the US, Europe, Asia, and more from one platform.

Cons

• Some features, like multi-user access and high-volume orders, are restricted to higher-priced plans.
• Setup can be complex for new users unfamiliar with Amazon analytics tools.

Best Suited For

• Small to Large Amazon Sellers: Ideal for sellers who want to improve profitability and gain in-depth financial insights.
• High-Volume Sellers: Enterprise-level plans are tailored for sellers with extensive sales volumes.
• Sellers Focused on Optimization: Excellent for those wanting automated PPC management, review requests, and inventory tracking.

Shopkeeper

Shopkeeper is a profit-tracking tool designed for Amazon sellers. It provides real-time insights into sales, expenses, and profits across multiple Amazon marketplaces, helping sellers monitor financial performance easily.

How Does Shopkeeper Integrate with Amazon?  

To connect Shopkeeper with your Amazon Seller Central account:

1. Go to Settings > Accounts and Connections > Accounts and Integration > Amazon Seller Central.
2. Choose the marketplace you want, like the US, EU, etc.
3. Log into your Amazon Seller Central account.
4. Select your merchant and marketplace within Seller Central.
5. Pick an account and click Authorize to grant Shopkeeper access.

Once done, Shopkeeper will be able to access and analyze your data.

What Types of Analytics Does Shopkeeper Help With?

• Profit Tracking
• Inventory Analytics
• Fee Breakdown
• Sales Trends
• PPC Performance

Features

• Instant Profit Overview: Track your Amazon sales, expenses, and profits with real-time data using customizable widgets.
• Inventory Insights: Monitor stock levels, set alerts for low inventory, and check inventory value at a glance.
• Detailed Fee Analysis: Provides a transparent breakdown of Amazon fees with individual expense tracking.
• Profit & Loss Reports: Allows sellers to create historical P&L reports and export data to analyze financial performance.
• PPC Performance Insights: Review PPC metrics for campaigns, ad groups, and keywords to manage ad spending on Amazon.

Pricing

• Starter: $20/month ($10 with discount) – Suitable for sellers with up to 250 orders per month.
• Intermediate: $45/month ($22.50 with discount) – Ideal for sellers handling up to 1,000 orders per month.
• Master: $90/month ($45 with discount) – Designed for sellers with up to 5,000 orders monthly.
• Superseller: $250/month ($125 with discount) – For sellers managing up to 10,000 orders per month.
• Enterprise: Contact Sales – Custom plan for sellers with over 10,000 orders monthly.

Pros and Cons

Pros

• Shopkeeper’s intuitive dashboard simplifies tracking key metrics like sales, profits, and inventory, making it accessible for non-technical users.
• It provides real-time profit insights by factoring in over 150 Amazon fees, offering sellers a comprehensive view of their net earnings.
• The software sends instant alerts on sales, profits, fees, and inventory changes via email or mobile notifications. This helps a seller stay updated all the time.
• Aggregates data across multiple Amazon marketplaces in one view, including markets like Japan and India, without additional charges.
• Users benefit from helpful customer support for setup and tax customizations, which ensures compliance and accurate profit calculations.

Cons

• While excellent for basic tracking, it lacks advanced tools like market research and detailed keyword analysis, limiting competitive insights.
• Costs increase with higher order volumes, which may not be ideal for sellers with fluctuating sales, potentially leading to unexpected expenses.
• Shopkeeper’s insights depend on Amazon data accuracy; any delays or discrepancies in Amazon’s reporting can impact the tool’s reliability.

Best Suited For

• Amazon sellers looking for straightforward profit tracking and sales monitoring across multiple marketplaces.
• FBA sellers. 

CashCowPro

CashCowPro offers features that support sales tracking, profit analysis, and overall business management for Amazon sellers.  

Through this premium suite of features, CashCowPro helps Amazon sellers improve sales on the platform, and optimize their operations. 

How Does CashCowPro Integrate with Amazon?

To connect CashCowPro with Amazon’s Advertising API:

1. Go to Settings: In CashCowPro, navigate to Settings > Amazon.
2. Select Account: Choose the specific Amazon account to link and click Setup AMS.
3. Sign in to Seller Central: Use your credentials (North America or EU, as applicable).
4. Complete Sync: Once connected, PPC data will display in CashCowPro within 4-12 hours.

For real-time performance metrics, ensure the CashCowPro DATA SYNC Chrome Extension is installed and keep both CashCowPro and Seller Central open in separate Chrome tabs for continuous data updates.

What Type of Analytics Does CashCowPro Tool Help With?

• Sales and Profit Tracking
• Keyword Monitoring
• Inventory Analytics and Alerts (prevents stockouts with predictive sales velocity.)
• Competitor Analysis

Features

• Real-Time Sales Dashboard: CashCowPro provides a live view of sales, profits, and inventory. Sellers can instantly monitor their key metrics, such as revenue, order volume, and stock levels, across different marketplaces.
• Inventory Monitoring: The tool also tracks stock levels in real time and sends alerts to prevent stockouts. It also includes a sales velocity calculator to predict when restocking is needed.
• A/B Split Testing: CashCowPro allows sellers to test different pricing, titles, images, and listing features to determine the highest-converting options. It’s fully automated, helping sellers optimize listings to maximize revenue.

Pricing

• Starter: $19.99/month for up to 1,000 orders.
• Basic: $29.99/month for up to 4,000 orders.
• Pro: $49.97/month for up to 20,000 orders.
• Advanced: $299.99/month for up to 150,000 orders.
• Enterprise: $599.99/month for up to 300,000 orders.
• Annual: $497/year for up to 30,000 orders (approx. $41/month).

Pros and Cons

Pros

• Offers competitive pricing with flexible options.
• Works across multiple regions, including the USA, UK, and Japan.
• Automates tasks like feedback collection and inventory alerts.

Cons

• Spreadsheet-like interface can feel crowded.
• Doesn’t consolidate data across marketplaces.
• Lacks advanced graphing for in-depth analysis.
• Some users encounter bugs and limited support responses.

Best Suited For

• Amazon sellers who want an affordable tool with sales tracking, profit analysis, and basic inventory management features. 
• Sellers managing sales across multiple regions without requiring advanced analytical features.

FeedbackWhiz Profits

FeedbackWhiz is a versatile tool for Amazon and Walmart sellers. It specializes in automating review requests, monitoring product listings, and analyzing profits. 

With the software, FeedbackWhiz Profits is a tool that helps Amazon sellers with analytics related to performance, sales, etc.

How Does FeedbackWhiz Integrate with Amazon?

To connect your Amazon Marketplace with FeedbackWhiz:

1. Activate Account: Begin by activating your FeedbackWhiz account and confirming your email.
2. Go to Settings: In FeedbackWhiz, go to YOURNAME > Account Settings > Marketplace Settings.
3. Connect Amazon Account: Click Connect Amazon Seller Account, select your marketplace (e.g., North America).
4. Authorize Access: Follow the prompt to authorize FeedbackWhiz in Amazon Seller Central, ensuring required checkboxes are selected.
5. Sync Data: Add your registered Amazon email, choose order history to sync, and click Connect. Syncing may take a few hours, and you’ll receive a notification once complete.

What Type of Analytics Does FeedbackWhiz Help With?

FeedbackWhiz Profits provides a range of analytics focused on Amazon sellers’ needs:

• Profit Dashboard
• Competitor Tracking
• Sales Trends Analysis
• Customizable Reporting (users can filter and download data for analysis across product lines.)

Features

• Profit & Loss Dashboard: Allows to track overall Amazon sales metrics, including units sold, revenue, costs, and net profit, broken down by desired time frames.
• Top Products Overview: Sort top products by units sold, revenue, refunds, and Amazon fees.
• Cost of Goods (COGs) Manager: Manage product costs and view profitability at the ASIN level.
• Expense Manager: Track and categorize various expenses to get a clear profit picture.
• Product Labels: Group ASINs with custom labels to view segmented data on performance metrics.
• Customizable Graphs: View graphs on Amazon revenue, costs, and profit trends with adjustable time frames.

Pricing

• Starter Plan: $20/month – Up to 2,000 feedback requests.
• Basic Plan: $40/month – Up to 5,000 feedback requests.
• Professional Plan: $80/month – Unlimited feedback requests.
• Ultimate Plan: $140/month – Unlimited feedback requests with advanced features.

FeedbackWhiz offers a 30-day free trial, allowing up to 2,000 emails and monitoring for 50 products.

Pros and Cons

Pros:

• Covers review management, email automation, and profit tracking, which makes it like an all-in-one Amazon marketing software.
• Simple, intuitive design for easy navigation.
• Provides up-to-date insights on sales and customer feedback.

Cons:

• The free trial includes limited functionality compared to paid plans.
• Beginners may find the range of features overwhelming.

Best Suited For

FeedbackWhiz is best suited for:

• Amazon Sellers and e-commerce Businesses that need detailed analytics for profit tracking and cost management.
• For those Amazon sellers who operate in competitive marketplaces where sellers rely on data insights to stay ahead in customer engagement and product performance.

Seller Labs

Seller Labs is a software platform that offers Amazon sellers tools for keyword research, product discovery, advertising analytics, sales analytics, etc.

These features help sellers improve their visibility and grow sales.

The platform also includes Seller Labs Pro, which provides advanced analytics and tools in one place. Sellers can track their performance, adjust strategies, and handle important tasks more easily. This makes Seller Labs a trusted choice for Amazon sellers aiming to succeed.

How Does Seller Labs Integrate with Amazon?

For the software to work seamlessly and access your Amazon data, you will have to connect Seller Labs with your Amazon account. This can be done with: 

1. Create or Sign into Your Account: Sign in or register on the Seller Labs platform.
2. Connect a Marketplace: From the dashboard, select “Connect a Marketplace” or go to “Settings” via the dropdown menu.
3. Select Desired Marketplaces: Click “Add Marketplace,” choose marketplaces, and click “Connect.”
4. Grant Permissions: Log into Seller Central to grant permissions, enabling Seller Labs to access your data.
5. Selling Partner API: Ensure the Selling Partner API connection is complete for data synchronization.
6. Data Import: Seller Labs will begin importing transaction and order data within 24-48 hours.

What Type of Analytics Does Seller Labs Help With?

• Marketing Analytics
• Performance Analytics 
• Sales Analytics 

Features

• Data Hub: Consolidates Amazon data across Seller Central, Advertising API, and more, providing real-time access to advertising, inventory, and keyword insights.
• Product Revenue Optimization (PRO): Combines sales analytics, PPC management, customer communication, and keyword tracking in a single platform.
• Start Your Day Dashboard: A daily snapshot of key metrics like sales, feedback alerts, and ad spend.
• Comprehensive Reporting: Generates detailed reports, including Profit & Loss per ASIN and TACoS.
• Market Intelligence & Competitor Analysis: Tracks competitor activities and market trends for strategic planning.

Pricing

30-day free trial available.

• Up to $50,000 in sales: $49/month or $468 annually ($39/month).
• $50,001 to $250,000 in sales: $99/month or $948 annually ($79/month).
• $250,001 to $1 million in sales: $149/month or $1,428 annually ($119/month).
• Above $1 million in sales: $299/month or $2,868 annually ($239/month).

Pros and Cons

Pros 

1. Seller Labs offers a wide range of tools, including analytics, advertising management, etc. This variety makes it useful for different seller needs.
2. Numerical data is also shown in graphs and charts, making trends and patterns easy to spot.
3. Users benefit from access to expert support to help optimize their marketing strategies and improve overall performance.
4. Seller Labs provides webinars and tutorials, keeping users updated on best practices and industry trends.
5. AI analyzes sales and inventory patterns, offering actionable insights for optimization.
6. The 30-day free trial allows users to explore the platform without immediate financial commitment.

Cons 

1. Pricing can increase significantly based on sales volume, which might not suit smaller sellers or those just starting out.
2. With a large array of features, new users may find the platform overwhelming at first.
3. Some users report difficulties when canceling their subscriptions, which can be frustrating for those wanting to discontinue the service.
4. While many users are satisfied, some report mixed experiences with customer support and specific features.

Best Suited For

Seller Labs is ideal for:

• Growing Small to Medium Sellers
• Established Sellers
• Agencies and Consultants

Perpetua

Perpetua is an eCommerce advertising software platform that empowers Amazon sellers to optimize their advertising strategies through advanced analytics and automation. 

Perpetua integrates with Amazon’s advertising ecosystem, and enables users to create and manage campaigns across various ad types, including Sponsored Products, Sponsored Brands, and Amazon DSP. 

How Does Perpetua Integrate with Amazon?

Connecting Perpetua to your Amazon account involves two essential channels:

1. Amazon Advertising API (AAA): Allows access to advertising data and enables Perpetua to launch and optimize ad campaigns.
2. Seller Partner API (SP-API): Provides product data, including new ASINs and inventory levels.

Steps for New Customers

1. Sign Up: Visit perpetua.io, click Get Started, confirm your email, and create a Perpetua organization.
2. Account Setup: Select Add Account, choose your organization, pick the account type, and name it.
3. Connect Amazon Advertising: Log in to your Amazon account to grant access to AAA. Then, select your merchant and marketplace.
4. Authorize SP-API Access: Check the box and confirm access to SP-API. This allows Perpetua to sync with your Amazon account.

Syncing and Support

The syncing process may take up to 48 hours. For delays or issues, contact Perpetua support for assistance.

How Perpetua Helps with Amazon Analytics

Perpetua offers several analytics features to improve ad performance:

• Profitability Analytics
• Hourly Performance Analytics
• Benchmarking Analytics
• Market Share Analytics
• Share of Voice Analytics (monitors brand visibility across ad spaces.)

Features

• Hourly Performance Metrics: Provides real-time metrics, including campaign performance and Share of Voice, enabling precise control through dayparting.
• Share of Voice Analysis: Tracks Share of Voice, allowing sellers to optimize bids and expand brand reach.
• Market Share and Competitor Insights: Monitors market share trends and competitor activity, aiding in strategic adjustments to stay competitive.
• Amazon DSP Integration: Integrates DSP and Sponsored Ads data in a single dashboard for holistic performance tracking.
• Performance Benchmarking: Benchmarks ad performance against category standards, identifying growth opportunities and areas for improvement.

Pricing

Perpetua follows a subscription model with annual contracts, where pricing scales with feature usage and ad volume. 

Costs may increase automatically with usage, which can impact budget-conscious users.

Pros and Cons 

Pros

• Provides advanced and detailed insights on campaign performance, organic rankings, and customer behavior. This supports data-driven decision-making for ad campaigns. 
• Supports ad tracking across multiple marketplaces (Amazon, Walmart, Instacart, and Target).

Cons

• Perpetua doesn’t provide any free trial.
• Requires annual contracts with auto-upgraded pricing, which may not suit smaller businesses.
• Occasional bugs and missing features may hinder smooth performance tracking and campaign optimization.

Best Suited For

• Perpetua is ideal for mid to large-scale Amazon sellers who require advanced tools for managing PPC campaigns. 
• Sellers who want to leverage data-driven insights and gain competitive positioning.

Egrow

Egrow is a web-based tool for Amazon sellers designed to simplify product research and market analysis. 

The tool supports multiple Amazon markets and includes a Chrome extension, making it easy to access and use on Amazon’s platform.

How Does Egrow Integrate with Amazon?

Egrow includes a Chrome extension that helps users gather live product data while browsing Amazon’s site.

Types of Analytics Egrow Provides

• Product Research
• Historical Data Access (offers up to 90 days of sales history to evaluate product performance over time.)
• Market Analysis

Features

• Product Database: Access millions of Amazon products and filter by price, reviews, size, and seller type. This feature helps sellers find high-performing products quickly.
• Live Amazon Scanner: Input keywords directly to get real-time data on potential products. This tool streamlines research by eliminating manual Amazon searches.
• Product Tracker: Track specific products using ASIN or URL. View detailed information such as price changes, inventory levels, reviews, estimated sales, and best seller rank (BSR). Add products not yet in Egrow’s database for tracking within 24 hours.
• Rank Tracker: Monitor product rankings over time by tracking specific keywords. Data is shown in graphs for quick and easy analysis.
• Historical Data Access: Access up to 90 days of historical sales data to analyze trends and make data-driven decisions.
• Listing Analyzer: Optimize your Amazon listings with insights on how to improve rankings and sales. The tool highlights competitive weaknesses, provides suggestions for category adjustments, and recommends ways to drive more traffic to your listings.

Pricing 

Egrow allows to create a free lifetime account for all users. But apart from that, their website doesn’t talk much about their pricing. 

Based on the information we could gather from other online sources, their pricing plans include: 

• Standard Plan: $17 monthly ($12/month if billed annually), 50 tracked items, 30-day history.
• Plus Plan: $21 monthly ($15/month if billed annually), 100 tracked items, 90-day history.
• Premium Plan: $39 monthly ($25/month if billed annually), unlimited tracking, full features.

Pros and Cons

Pros

• Lower-cost plans make it budget-friendly compared to tools like Jungle Scout and Helium 10.
• User-friendly interface, accessible for beginners without extensive learning curves.
• Frequent updates ensure that users have the most current product and market information.

Cons

• Some analytics tools in Egrow are more basic than those offered by competitors, which may limit options for more experienced users.

Best Suited For

Egrow is ideal for:

• New Amazon Sellers: Provides essential analytics and research tools at an affordable price, perfect for beginners.
• Small Businesses
• Budget-Conscious Users

Sellerise

Sellerise is an all-in-one software designed for Amazon sellers. It offers a variety of analytics, automation, and management tools to help sellers grow their business on the platform.  

How Does Sellerise Integrate with Amazon?

To start using Sellerise, connect your Amazon account to the platform. You can do that by going to ‘Settings’ then ‘Accounts’ and adding your Seller Central account details. 

This allows Sellerise to sync real-time data from Amazon Seller Central. And then based on that data, it consolidates metrics across sales, profits, and customer interactions into one interface

What Type of Analytics Does Sellerise Tool Help With?

• Sales and Profit Tracking
• Profit and Loss Analysis
• Inventory Analytics
• PPC Analytics
• Customer Review Analytics

Features

• Sales & Profit Dashboard: See accurate metrics for sales, PPC, and promotions at a glance.
• Profit & Loss Tracking: Get a breakdown of profits and losses by day, week, or month.
• Subscribe & Save Analytics: Monitor S&S program performance, predict trends, and improve customer retention.
• Smart Alerts: Receive notifications on important metrics to stay updated on business performance.
• PPC Dashboard: Simple, user-friendly interface for tracking PPC campaign performance.
• Review Management Tools: Automate review requests and track customer feedback to enhance reputation.
• Keyword Tools: Research keywords with tools like Keyword Tracker and Keyword Processor to optimize listings.

Pricing

Free Trial: 7 days, no credit card required

• Starter Plan: $19.99/month
• Growing Plan: $39.99/month
• Advanced Plan: $99.99/month
• PRO-Seller Plan: $299.99/month
• TOP-Seller Plan: $599.99/month

Pros and Cons

Pros

• Integrates essential Amazon tools in one platform, reducing the need for multiple subscriptions.
• The dashboard is intuitive, making it accessible for sellers of all experience levels.
• Saves time by automating tasks such as review requests and reimbursement management.
• Provides strong customer service for troubleshooting and queries.

Cons

• Pricing may be prohibitive for smaller sellers or those just starting out.
• Some users may find the platform lacks flexibility for specific needs.
• Desktop-only access, and no mobile app, can be limiting for on-the-go users.

Best Suited For

Sellerise is ideal for:

• Established Amazon Sellers: Experienced sellers who have steady sales volume and can justify investing in a premium, feature-rich tool.
• Growing Businesses with Complex Needs: Sellers with multiple SKUs or those managing high-volume sales and requiring advanced analytics.

SellerLegend

SellerLegend is an all-in-one Amazon analytics tool designed to give sellers detailed insights into sales, inventory, PPC, and financial performance. 

How Does SellerLegend Integrate with Amazon?

SellerLegend connects to Amazon through a secure OAuth-based API, ensuring safe data exchange and integration with customized tools. 

This API allows sellers to access real-time insights, including metrics on sales performance, Cost of Goods Sold (COGS), and Seller Central reports. 

What Type of Analytics Does SellerLegend Help With?

• Sales and Revenue Analytics
• FBA Fee Analysis
• Profit and Loss Analysis
• PPC Campaign Analytics
• Market and Product Performance

Features

• Marketplace Dashboard: Offers customizable KPIs for sales, inventory, costs, and product returns.
• Product and Inventory Management: Tools for reorder planning, margin tracking, and monitoring out-of-stock periods.
• Sales Heat Map: Identifies peak sales times for optimized marketing.
• System Reports: Allows to export reports in CSV/XLS formats, with scheduled automatic downloads.

Pricing

A 21-free trial is offered. 

• Starter: $49.99/month – Up to 2,500 orders/month
• Advanced: $59.99/month – Up to 5,000 orders/month
• Professional: $69.99/month – Up to 15,000 orders/month
• Enterprise: $99.99/month – Up to 50,000 orders/month

Each plan includes options for additional accounts, additional users, and user access management.

Note: The applicable seller plan is determined by the average number of orders over the past two months. The plan will upgrade or downgrade automatically as order volume changes, regardless of the initially selected plan.

Pros and Cons

Pros:

• Detailed Data Coverage: Offers extensive tracking across sales, FBA fees, PPC, and P&L.
• Real-Time Data Updates: SellerLegend’s data refreshes every 30 minutes, which provides timely insights.
• Customizable Reporting: Schedule and export tailored reports for deeper analysis.
• User-Friendly Dashboards: Simple and accessible for beginners and advanced users.
• Multi-User Access: Allows team members like VAs and accountants with permissions.

Cons:

• Complex Initial Setup: Setup may be challenging for new users.
• Price Scaling with Volume: Costs increase for higher-volume sellers.
• Limited Multi-Platform Support: Primarily focused on Amazon, with limited use for multi-channel sellers.

Best Suited For

• SellerLegend is ideal for FBA sellers, private label businesses, and high-volume Amazon sellers who need in-depth financial analysis and operational insights

ZonGuru

ZonGuru is next on our list of Amazon analytics tools for sellers. 

It offers an array of tools for product research, listing optimization, sales tracking, and inventory management. 

As an official partner with Amazon and Alibaba, ZonGuru provides sellers with highly accurate data, helping them make informed decisions and drive business growth.

How Does ZonGuru Integrate with Amazon?

To unlock ZonGuru’s full toolkit, connect your Amazon Seller Central account. You have two options:

• Automatic Connection:
  1. Go to Connect in the settings menu.
  2. Select Connect to MWS for your region.
  3. Follow the prompts on Amazon to complete the setup.
• If Amazon doesn’t redirect back to ZonGuru, use the manual method.
• Manual Connection:
  1. Go to Connect in the settings.
  2. Click the cog icon next to your marketplace and select Manual Connect.
  3. Copy your Seller ID and MWS Auth Token from Amazon into ZonGuru.

What Types of Analytics Does This Tool Provide?

• Sales and Revenue Analytics
• Amazon Advertising Cost Analysis (provides insights on Sponsored Ads and product ad spend, including ACoS and ACOTS metrics.)
• Customer Feedback Analysis
• Product Performance Tracking and Analysis
• Business Analytics 

Features

• Business Dashboard: Access all key metrics, including revenue, ad spend, and SKU performance, in a single view.
• Product Pulse: Tracks the impact of listing changes on sales performance, helping sellers identify successful strategies.
• My Orders: A simplified interface for managing orders, tracking statuses, and accessing customer contact details.
• My Products: Inventory management with alerts to notify sellers when it’s time to restock, along with financial tracking through COGS entry.
• Customer Engagement Tools: Automate email follow-ups and review requests to maintain positive customer relationships.
• Filtering Options: Sort data by marketplace, customer, and product for targeted insights.

Pricing

Both plans come with a free 7-day trial. This allows users to explore ZonGuru’s features before committing to a subscription.

• Researcher Plan: $49/month – Includes essential product research tools like Niche Finder, Chrome Extension, Sales Spy, and Keywords on Fire.
• Seller Plan: $79/month – Offers additional business management features such as Business Dashboard, My Products, My Orders, Keyword Tracker, and more.

Pros and Cons

Pros:

• Combines a wide array of tools in one platform for seamless business management.
• The intuitive interface is suitable for both new and experienced Amazon sellers.
• As an official partner with Amazon and Alibaba, ZonGuru provides reliable data and estimations.
• Inventory and listing alerts keep sellers informed, preventing costly stockouts or missed opportunities.

Cons:

• Compared to similar tools, ZonGuru’s pricing could be on the higher side.
• While user-friendly, the large variety of features may be overwhelming for new users.
• ZonGuru is built for Amazon sellers, making it less suitable for those operating on other eCommerce platforms.
• There are fewer training resources available compared to some competitors. This could hinder new users from fully leveraging the platform’s capabilities

Best Suited For

ZonGuru is ideal for:

• Amazon FBA Sellers
• Product Researchers
• E-commerce Managers

Profitero

Profitero is an eCommerce analytics platform that helps brands and sellers improve their performance on online marketplaces, especially Amazon.

As an analytics tool, it provides brands with insights into pricing, product positioning, and competitor strategies. 

How Does Profitero Integrate with Amazon?

Profitero connects with Amazon through the Amazon Advertising API. This allows the tool to access your ad performance data and provide insights and recommendations for optimizing campaigns and maximizing ROI on Amazon.

What Type of Analytics Does This Tool Help With?

Profitero offers in-depth analytics in several areas:

• Product Pricing Analytics
• Sales Performance Tracking
• Digital Shelf Monitoring (ensures product listings are optimized by monitoring availability and content quality.)
• Competitor Analysis
• Customer Loyalty Analysis (assesses customer retention patterns and behavior to help brands improve loyalty.)

Features

• Global Data Coverage: Provides pricing, availability, and sales data from over 1,200 retailers worldwide. This helps brands track trends across different markets.
• Customizable Dashboards and Reports: Allows sellers to create reports focused on key metrics like pricing, inventory, or promotions.
• Real-Time Alerts: Sends updates about price changes, stock availability, and competitor activities to help brands react quickly.
• Promotion and Content Analysis: Analyzes promotions and product content to show their impact on sales and conversions.
• Advanced Competitive Intelligence: Offers detailed insights into competitor pricing and strategies, helping brands refine their market approach.

Pricing

Profitero’s pricing is positioned at the higher end, making it ideal for enterprise-level brands:

• Monthly Fees: Generally start at over $5,000 for comprehensive packages.
• No Free Version: However, a free trial is available, allowing potential users to explore the platform’s capabilities before committing.

Pros and Cons

Pros

• Covers over 1,200 retailers globally, providing broad market insights.
• Users can create tailored dashboards and reports for pricing, inventory, etc., to meet specific needs.
• The support team is known for its responsiveness and expertise.

Cons

• Pricing may be out of reach for smaller brands or businesses on limited budgets.
• Some users find it challenging to interpret the vast amount of data for strategic insights.
• Combining data across multiple categories or brands can be time-intensive.

Best Suited For

Profitero is ideal for:

• Large Enterprises operating on Amazon 
• Retailers with Diverse Product Lines
• Growth-Oriented Companies

HelloProfit

HelloProfit is an Amazon analytics and PPC management software designed to give Amazon sellers full visibility into their business performance. It offers real-time sales updates, profitability insights, and advertising data, to Amazon sellers. 

How Does HelloProfit Integrate with Amazon?

HelloProfit needs to be connected to your Amazon Seller Central account for the Amazon analytics software to access your data. 

What Type of Analytics Does HelloProfit Help With?

HelloProfit provides various analytics insights for Amazon sellers, including:

• Sales Performance
• Profitability Analysis
• Advertising Analytics
• Customer Analytics
• Promotions and Discount Tracking

Features

• Real-Time Sales Updates: Tracks live sales stats, rankings, and profit data.
• Profit Dashboard: Displays profitability insights and other financial metrics.
• Custom Group Reporting: Allows creating custom groups for products to analyze sales data for specific categories.
• PPC Manager: Manages keywords, budgets, and bids directly within the app.
• Smart Filters and Search: Filters transactions by various criteria, including promo codes and lightning deals.
• Financial Reporting: Provides SKU-level breakdowns of income and expenses.
• Multi-Account Support: Aggregates data from multiple seller accounts into one dashboard.

Pricing

• Free 21-Day Trial: Full access to HelloProfit’s tools for 21 days.
• Monthly Subscription: Typically starts at around $97/month, with discounts for additional seller accounts.

Pros and Cons

Pros

• Provides a holistic view of profitability, sales trends, and advertising effectiveness.
• Updates sales and ad data quickly, often faster than Amazon Seller Central.
• Supports multiple accounts and marketplaces in one interface.
• Alerts for critical events, helping sellers stay informed on changes in real time.

Cons

• Only one subscription tier is available, which may not suit budget-conscious sellers.
• Lacks options for annual billing that could provide cost savings.

Best Suited For

HelloProfit is ideal for:

• Experienced Amazon Sellers: Those with established sales volume needing in-depth analytics and tracking.
• FBA and FBM Sellers

Free Amazon Analytics Tools for Sellers

Let’s now look at some free Amazon analytics tools.  

ManageByStats

ManageByStats is an Amazon seller management tool that consolidates important business metrics into a simple and unified dashboard. 

This helps Amazon sellers to track, analyze, and manage various aspects of their Amazon business easily and efficiently. 

How Does ManageByStats Integrate with Amazon?

ManageByStats connects to Amazon via developer access, integrating directly with Amazon’s API to pull essential data from Seller Central. Users grant limited permissions to automate data import for tracking sales, advertising, inventory, and more. 

The API access allows ManageByStats to retrieve data, while read-only user access helps ensure accurate, high-quality reporting.

What Type of Analytics Does ManageByStats Help With?

ManageByStats provides analytics focused on:

• Sales and profit tracking
• PPC campaign performance
• Inventory management
• Customer metrics and transaction insights
• Keyword performance and ranking

Features

• Profit Dashboard: Allows you to view profits, conversion rates, and daily traffic in one place.
• Review Automation: Provides automated Amazon review requests to streamline feedback management.
• KPI Dashboards: Offers tracking of essential metrics, including sales and conversion rates.
• Advertising Manager: Lets you manage PPC bids and budgets directly within the platform.
• Customer and Transaction Details: Provides detailed insights into customer behavior and purchase history.

Pricing

• Free Plan: Includes unlimited review automation, inventory management, and access to up to four seller accounts.

In case you want more advanced features, ManageByStats also offers some paid plans that you can checkout on their website.

Pros and Cons

Pros 

• ManageByStats offers in-depth analytics for tracking sales, ad spending, and customer trends. This includes sales graphs, PPC tracking, and inventory tools, which can be very helpful for sellers to get a birds eye view of their Amazon business. 
• Users can personalize dashboards with preferred themes and layouts, which helps sellers organize and focus on the metrics most relevant to their business.
• ManageByStats integrates easily with Amazon Seller Central, providing quick access to key sales data and supporting multiple accounts (with additional fees).

Cons 

• Some users report that the large amount of data and features creates a cluttered interface, which can make it hard to focus on essential metrics quickly.
• While they do support a Chrome extension, it might go out of service, or Google may not support it, as it doesn’t follow best practices for Chrome extensions.

Best Suited For

• Established Amazon Sellers
• FBA Sellers
• Growing Businesses

SmartView by AiHello

SmartView by AiHello is an AI-powered analytics tool for Amazon sellers. It brings together key metrics like sales, advertising performance, and inventory data into a single, easy-to-use interface. 

SmartView helps sellers save time and focus on growing their business by eliminating the need to switch between multiple Seller Central tabs or manually process .csv files. 

How Does Smartview by AiHello Integrate with Amazon?

To get started with Smartview, you need to connect your Amazon marketplace within the AiHello platform. Once connected, Smartview syncs your Amazon account to pull real-time data from Seller Central, consolidating it into a single dashboard. 

Types of Analytics Smartview Provides

• Sales Analytics
• Advertising Analytics
• Keyword Rankings
• Trend Analysis
• Product Performance

Features

• Unified Data Tracking: View critical metrics—like ad spend, ACoS, sales, and keyword rankings—on a single dashboard.
• Growth Insights: Access actionable insights based on sales, ACoS, and ad spend to help optimize revenue in one click.
• Product Overview: Sort your catalog by ad spend, sales, or ACoS to quickly identify top-performing products and focus your efforts accordingly.
• Campaign Analysis: Review both high-performing and underperforming campaigns, tracking trends in ad spend, sales, and ACoS.
• Progression Tracking: Get weekly and monthly summaries of business performance without needing multiple spreadsheets.

Pricing

Smartview is currently available for free, providing an accessible option for Amazon sellers looking for AI-driven insights without any subscription cost.

Pros and Cons

Pros

• All important metrics are in one dashboard, saving time and effort.
• Provides real-time data, which lets you act on updates instantly.
• Detailed sales and ad insights help improve performance.
• Automated reports highlight key trends, saving you time.
• Stores years of ad data, helpful for tracking long-term growth.
• The free basic plan makes it accessible for new or small sellers.

Cons 

• Limited features for comparing with competitors.
• Main support is available only in select regions.
• There is a learning curve associated with some features, where you might need some time to get properly acquainted with those. 

Best Suited For

• Amazon sellers with multiple products or campaigns
• Small to medium-sized businesses

SellerApp

SellerApp is next on our list of Amazon analytics tools. At its core, it provides a suite of tools that help sellers optimize product listings on Amazon, manage advertising campaigns, and analyze market trends.

It also empowers sellers by delivering actionable insights derived from data analytics, which further help them improve their selling strategies on Amazon.

How Does SellerApp Integrate with Amazon?

To enable SellerApp to access your data and provide insights, you need to connect it to your Amazon Seller Central account. Here’s how:

1. Log in to SellerApp and go to the dashboard.
2. Click Connect Now on the homepage card or under the Sales menu.
3. Log in to Amazon Seller Central when prompted and authorize access.

Once connected, your data will sync with SellerApp.

What Type of Analytics Does This Tool Help With?

• Product Research and Intelligence
• Advertising Analytics
• Sales Tracking and Insights
• Competitor Analysis
• Profitability Analytics

Features

• Advertising Analytics: SellerApp provides insights into PPC campaign performance, offering profitability analysis and bid adjustment recommendations. The Dayparting feature allows sellers to customize bids based on different times of the day, maximizing ad visibility and effectiveness.
• Sales Tracking and Insights: The platform enables real-time sales monitoring, helping sellers track revenue trends and product performance. Sellers can also conduct conversion rate analysis to see how well ads convert clicks into purchases, allowing for improved marketing strategies.
• Competitor Analysis: The Market Tracker tool provides insights into competitors’ pricing, promotions, and product performance, helping sellers adjust their own strategies.
• Listing Quality Analysis Tool: Provides a detailed analysis of your Amazon product listings. Highlights areas like discoverability, search visibility, and content quality to improve performance.
• Profitability Analytics: The Profit Dashboard gives sellers a clear view of gross revenue, net profit, and product performance over time. This helps to make data-driven decisions on price and listing. 

Pricing Plans

SellerApp offers several pricing options to cater to different seller needs:

• Freemium Plan: Free access to basic features without credit card details required.

In case, you are interested in more advanced features, you can also explore their paid plans as well.

Pros and Cons

Pros

1. SellerApp offers detailed reports on campaigns, showing key metrics like impressions, clicks, conversions, and cost-per-click. This helps sellers track ad spending and ROI easily.
2. Offers some great automation features like automated bid adjustments and keyword suggestions to save time. They improve campaign performance without constant manual work.
3. Their customer support has been commended by many users for round-the-clock assistance. 
4. The tool has very ratings like 4.7 and 4.5 from multiple users on platforms like G2 and Trustpilot, which indicates high user satisfaction. 

Cons

1. SellerApp may be expensive for smaller sellers or those with a tight budget.
2. The platform doesn’t integrate well with third-party tools, which could be a drawback for users who rely on multiple platforms.
3. Some users have noted delays in data updates, which can make real-time tracking a bit unreliable.
4. SellerApp focuses mainly on Amazon, so it may not suit sellers who operate on other e-commerce platforms.

Best Suited For

• Amazon Sellers of All Levels: Suitable for both new sellers needing help with product research and experienced sellers who want advanced analytics.
• Data-Driven Sellers: Ideal for those who rely on detailed sales, keyword, and competitor insights to make informed decisions.
• Sellers Seeking an All-in-One Tool: Perfect for users looking for comprehensive features in one platform, from keyword research to inventory management, reducing the need for multiple tools.

You would also like to read:  65 Amazon Seller Statistics You Must Know for 2024 Top 8 Shopify Amazon Product Feed Apps How to Create An Amazon Storefront (For Brands and Influencers) How to Sell on Amazon Handmade: A Simple Guide For Sellers

Amazon’s In-Built Analytics Tools  

Amazon itself offers several powerful tools to help sellers track performance, grow their businesses, and improve profitability. 

These tools are grouped into categories based on their primary function, making it easier to identify the right one for your needs.

For Sales and Performance Analytics

1. Amazon Brand Analytics

• Designed for brands enrolled in the Amazon Brand Registry.
• Provides customer search and purchase data to highlight engagement drivers.
• Helps refine product and advertising strategies through user-friendly dashboards.

2. Amazon Seller Central Reports (Business Reports)

• Offers key insights like unit orders, visitor counts, conversion rates, and Buy Box percentage.
• Enables sellers to monitor listing performance and track sales at a glance.

3. Business Planner

This tool uses AI to analyze:

• Sales trends, traffic, and product performance to uncover growth opportunities.
• Provides actionable steps to help improve profitability and scale operations.

4. Custom Analytics

• Allows sellers to design custom dashboards tailored to their needs.
• Tracks metrics like sales, inventory, ads, and traffic for a complete performance view.

For Growth and Product Opportunities

1. Growth Opportunities Tool

• Suggests actionable tips to improve listings and increase conversions.
• Tracks trends by category and ASIN level, making it easier to align efforts with business goals.

2. Product Opportunities Explorer

• Analyzes niche markets using Amazon search and purchase data.
• Helps sellers identify high-demand product areas and evaluate market potential.

For Inventory and Profitability

1. Inventory Performance Dashboard

• Tracks critical metrics like:
  • Excess inventory
  • Sell-through rates
  • Stranded inventory
• Provides recommendations to maintain stock health and minimize storage costs.

2. FBA Restock Tool

• Uses sales history, demand forecasts, and lead times to suggest:
  • Restock quantities
  • Optimal shipment timings
• Helps sellers avoid stockouts and reduce overstock issues.

3. Revenue Calculator

• Estimates profitability by comparing costs like fulfillment, shipping, and fees.
• Helps sellers determine potential earnings and choose the best fulfillment methods.

For Customer Analytics

1. Customer Reviews Tool

• Centralizes product reviews for easy management.
• Enables sellers to respond to low ratings and build customer loyalty.

2. Customer Journey Analytics

• Maps the customer experience from browsing to purchase.
• Identifies drop-off points and browsing trends to help sellers improve conversions.

3. Enhanced Audience Tailoring

• Segments customers by interests and shopping behaviors.
• Helps sellers target specific groups for cross-selling and upselling opportunities.

Amazon Advertising Reports

1. Version 3 Reporting

• Provides daily and summary reports for Sponsored Ads and DSP campaigns.
• Tracks which ads drive the best results.

2. Amazon Marketing Stream

• Offers hourly insights on traffic, conversions, and budget usage.
• Allows sellers to adjust ad strategies in real time.

3. Amazon DSP Reporting

This tool tracks metrics for display ad campaigns, helping evaluate their reach and impact.

4. Amazon Attribution (Beta)

Measures the impact of off-Amazon marketing like social media or email on Amazon sales.

5. Amazon Brand Metrics (Beta)

Analyzes brand opportunities across the customer journey on Amazon.

6. Version 2 Reporting (Sponsored Ads)

Offers 1-day performance reports for Sponsored Ads campaigns.

Conclusion: Which Amazon Analytics Tool Should You Choose? 

Using analytics tools makes running your Amazon business easier. These tools help you understand sales, track customer behavior, and improve ad performance.

If you need detailed sales and profit tracking, check out Sellerboard. It’s great for tracking profits, expenses, and financial metrics in real-time. 

For sellers focused on market analytics and keyword insights, Helium 10 is a solid choice. It helps with competitive analysis and listing optimization. 

And if ad management and PPC analytics are your main focus, Perpetua offers advanced features for tracking and refining campaigns.

At the end of the day, choosing a tool depends on your business goals, whether it’s improving profitability, scaling ad campaigns, or gaining deeper insights into customer behavior.

Good luck! 

FAQs

1. Does Amazon provide its own set of analytics tools?

Yes, Amazon offers several built-in analytics tools for sellers. These include Amazon Brand Analytics, Business Reports, and tools like the Inventory Performance Dashboard. 

Each tool provides insights into key metrics such as sales performance, inventory health, customer behavior, and advertising efficiency. These tools help sellers monitor and optimize their business directly within the Amazon platform.

2. What key metrics can I track with Amazon analytics tools?

Amazon analytics tools allow tracking of various metrics, including sales volume, revenue, profit margins, customer demographics, inventory levels, advertising performance, and keyword rankings. These metrics assist in assessing business performance and identifying areas for improvement.

3. What are the best Amazon seller analytics tools available?

Several analytics tools are available for Amazon sellers. Notable options include Helium 10, Jungle Scout, SellerLegend, and Scale Insights. These tools offer features like product research, keyword tracking, sales analytics, and inventory management.

4. Can Amazon seller analytics tools help manage inventory?

Yes, many Amazon seller analytics software provide inventory management features. They offer real-time data on stock levels, predict out-of-stock dates, and assist in restocking decisions, helping maintain optimal inventory levels.

5. How can analytics tools improve my advertising campaigns on Amazon?

Analytics tools can enhance advertising campaigns by providing insights into ad performance, identifying high-performing keywords, and optimizing bids. They help monitor Amazon ROAS and adjust strategies to improve campaign performance.

6. Do Amazon seller analytics tools integrate with other software?

Many Amazon seller analytics tools integrate with other software, such as accounting systems, customer relationship management (CRM) platforms, and email marketing services. This integration streamlines operations and centralizes data management.

7. Are Amazon seller analytics tools suitable for beginners?

Yes, many analytics tools are designed with user-friendly interfaces suitable for beginners. They often provide tutorials, customer support, and resources to help new users understand and utilize the features effectively.

8. How much do Amazon seller analytics tools cost?

The cost of Amazon seller analytics tools varies. Some offer free versions with limited features, while others have subscription plans ranging from $29 to $700 per month, depending on the features and scale of the business.

9. What are Amazon AWS data analytics tools, and how do they help sellers?

Amazon AWS data analytics tools, like Amazon Redshift, AWS Glue, and Amazon QuickSight, are primarily designed for organizations that handle large-scale data. These tools help process, store, and analyze big datasets, making them ideal for advanced data analysis and reporting.

They are not typically used for everyday operations by sellers. Instead, they are better suited for businesses or teams that need to analyze complex data, forecast trends, or integrate data with other systems.