How to Sell on Amazon Handmade And Grow Your Craft Business

Can you sell handmade products on Amazon? Yes, you can, and Amazon Handmade is the ideal platform to do so. It’s a marketplace created specifically for artisans, offering a chance to showcase unique, handcrafted items to millions of customers worldwide. 

Whether you create custom jewelry, home décor, or personalized gifts, Amazon Handmade helps connect your products with people looking for something special.

Now in case you are wondering, how to sell products on Amazon Handmade, this blog is here to guide you. 

From setting up your shop to reaching the right audience, we’ll walk you through every step. Selling handmade products online doesn’t have to feel overwhelming—this platform makes it simple to share your creativity and grow your business. 

Let’s get started!

What is Amazon Handmade?  

Amazon Handmade is a dedicated marketplace on Amazon for selling handcrafted items. It was launched in 2015 to connect artisans with customers seeking unique, handmade products. The platform ensures that all listed products are handcrafted, hand-altered, or hand-assembled, with no mass-produced items allowed.

This marketplace is exclusive to individual makers and small groups. And on top of that, Amazon reviews all applications to verify that sellers meet its strict handmade criteria.

Note: 1. Amazon Handmade differs from the usual selling program. Sellers must enroll and be approved before listing their products. 2. Amazon Handmade products appear on the same Amazon marketplace. To find these products, search for the term “Handmade” in the Amazon search bar.

What are the Allowed Product Categories on Amazon?  

Here are the categories allowed on Amazon Handmade:

• Artwork
• Baby
• Beauty & Grooming
• Clothing, Shoes & Accessories
• Electronics Accessories
• Health & Personal Care
• Jewelry & Watches
• Pet Supplies
• Home & Kitchen
• Sports & Outdoors
• Stationery & Party Supplies
• Toys & Games

Note: To list on Amazon Handmade, your products must comply with category-specific policies, product eligibility requirements, and Amazon’s broader selling and listing guidelines.

Benefits of Amazon Handmade  

Now, let’s also talk about the benefits of this platform that allows Amazon sellers to sell handmade products on its platform: 

• No monthly selling fee: Amazon waives the monthly Professional Selling Plan fee for Handmade sellers. This saves up to $480 a year after approval.
• Genuine handcrafted products: Amazon ensures all products are truly handmade through its strict application and audit process. Sellers can also create a custom profile to share their stories and showcase their creations.
• Free shop and listings: Sellers can create a storefront and list their products for free. There are no transaction or payment processing fees. Sellers only pay a 15% referral fee when a sale is made.
• Fulfillment support: Sellers can also use programs like Fulfillment by Amazon (FBA) to handle storage, packing, and shipping. This saves time and lets them focus on their products.
• Community connection: Sellers can interact with other artisans in the Handmade Hub and Seller Forums. These platforms offer support, resources, and opportunities to learn from fellow makers.

Where is Amazon Handmade Available?

As per official Amazon sources, Amazon Handmade is currently available in selected regions worldwide. These include: 

• North America: United States, Canada, and Mexico.
• Europe: United Kingdom, Germany, France, Italy, and Spain.

Note: If you are an artisan selling Handmade products in India, you can enroll in the Amazon Karigar program.

Amazon Handmade Fees

Here is a clear breakdown of the costs for selling on Amazon Handmade:

1. Professional Selling Plan Fee:

• The Professional Selling Plan fee is waived for approved Handmade sellers.
• This benefit continues as long as you remain eligible and approved to sell on Amazon Handmade.

2. Referral Fees:

• United States & Canada: Sellers pay the greater of 15% of the total sale price or a $1.00 minimum per item. The fee applies to the item price, shipping, and gift-wrap charges (excluding taxes).
• After reading Amazon Handmade reviews, many sellers find these fees reasonable for the platform’s exposure and benefits.

Category	Referral Fee	Minimum Fee
Accessories	15%	$1.00
Apparel	15%	$1.00
Baby	15%	$1.00
Beauty & Personal Care	15%	$1.00
Home	15%	$1.00
Jewelry	15%	$1.00
Pet Supplies	15%	$1.00
Shoes	15%	$1.00
Sports	15%	$1.00
Toys & Games	15%	$1.00

• United Kingdom: Sellers pay 12% of the sale price, with a £0.30 minimum fee per item. Categories include Accessories, Baby, Jewelry, and Home.
• Germany, France, Spain, and Italy: Similar to the UK, the referral fee is 12% with a £0.30 minimum per item, applicable to most categories.
• Mexico: Referral fees are 10% for all categories, with a MXN 8.00 minimum per item, offering lower fees compared to other regions.

3. Fulfillment Costs:

• Fulfillment by Merchant (FBM):
  • Sellers handle packing, shipping, and delivery.
  • Costs include shipping charges, packaging materials (boxes, tape, labels), and carrier fees.
• Fulfillment by Amazon (FBA):
  • Amazon stores, packs, and ships your products.
  • FBA fees include:
    • Fulfillment fees: Charges for picking, packing, and shipping orders.
    • Storage fees: Based on product size and storage duration.
    • Extra costs for long-term storage or oversized items may apply.

4. Additional Costs (Optional):

• Marketing Costs: Fees for advertising through Amazon Sponsored Products or external promotions.
• Product Packaging: Costs for branding materials like premium boxes or gift wrapping.

Is Selling on Amazon Handmade Profitable? 

Selling on Amazon Handmade can be profitable for many artisans and creators. It offers significant advantages:

• Global Reach: With access to Amazon’s massive audience, your handmade products can reach millions of potential buyers worldwide (which directly impacts your chances of being profitable.)
• Promising Profit Margins: A 2023 report by Jungle Scout shows that 33% of Handmade sellers enjoy profit margins above 20%.
• Fair Fees: Amazon Handmade charges no subscription or listing fees. While the referral fee is 15%, many sellers find the extensive reach and benefits worth the cost.

While profitability depends on your product pricing and operational costs, Amazon Handmade provides tools and a large audience that make it a compelling option for artisans aiming to grow their business.

How to Sell Products on Amazon Handmade

Selling on Amazon Handmade is a structured process. Here’s everything you need to know:

Prerequisites for Selling on Amazon Handmade

To sell on Amazon Handmade, you must meet the following requirements:

1. Approved Selling Account:

• You need an Amazon selling account with no selling restrictions.
• Your account must have a Professional Selling Plan enabled.

2. Independent Makers or Small Groups:

• Sellers must be independent artisans or small groups with 20 or fewer individuals.
• Family members, employees, or friends involved in production are included in this limit.

3. Collaborative Groups:
Amazon Handmade accepts collaborative groups like cooperatives, nonprofits, and social enterprises:

• Cooperative: Groups of makers united for shared economic, social, or cultural goals.
• Nonprofit Organization (NPO): Groups promoting specific social causes.
• Non-Government Organization (NGO): Independent groups working for social advocacy without government control.
• Social Enterprise: Organizations supporting communities of artisans to create handmade products.
  • Example: An enterprise designing unique items and working with local makers to produce them.

4. Product Eligibility Requirements:

• All products must be handmade, hand-altered, or hand-assembled.
• Acceptable methods include hand tools or light machinery used in home or studio settings.
• Upcycling and repurposing are allowed, like creating new items from used or vintage materials.

5. Prohibited Practices and Products:

• Mass production, outsourcing, or dropshipping is not allowed.
• Prohibited items include digital products, food, electronics, live plants (except air plants), and raw materials.

6. Documentation for Collaborative Groups:

• Groups must provide a website link or online documentation about their organization.

7. Approval Process:

• Participation is subject to Amazon’s approval.
• Sellers must comply with Amazon Handmade terms and conditions to join.

Step-by-Step Process to Sell on Amazon Handmade

Let’s now look at the step-by-step process of enrolling in Amazon Handmade. 

Step 1: Register as a Professional Seller:

• Create or log in to your Seller Central account.
• Sign up for a Professional Selling Plan or upgrade from an Individual Plan.

Step 2: Apply to Become a Handmade Maker:

First, you will have to share some personal and maker details with Amazon. 

Choose whether you are:

• Working alone.
• Working with fewer than 20 family members or employees.
• Part of a collaborative group such as a cooperative, nonprofit, or social enterprise. Collaborative groups must also provide a link to their website or related online documentation.

Provide Details About Your Work:

Explain your products and production process. Indicate if your items are:

• Handcrafted: Made entirely by hand.
• Hand-altered: Pre-made items modified or improved into unique designs.
• Customized: Personalized products based on customer requests.
  Outline the raw materials used, tools or techniques involved, and the time required to create each product. Include percentages of the production process completed by you or your team.

Submit Product Information:

• Upload high-resolution images of your products or their creation process. 
• Include a business  identifier, like a business card, for authenticity. Accepted formats include .jpg, .png, and .gif.

Choose a Product Category:

Select the category that best represents your products. If your category isn’t available, check back later as Amazon updates eligible categories periodically.

Provide Additional Information (Optional):

Share links to your social media accounts or existing online stores, such as Etsy or Shopify.

These details help Amazon better understand your business and products.

Confirm Compliance:

Agree to Amazon Handmade guidelines and confirm that your products do not violate intellectual property rights.

Step 3: List and Classify Your Products:

There are several methods to list your products for Amazon Handmade. These include:

1. Listing products manually in Seller Central.
2. Uploading products in bulk using inventory templates.
3. Using the Amazon Seller mobile app for creating listings.
4. Transferring product details from Etsy to Amazon Handmade.

Note: If you are already selling products on Amazon that meet Handmade criteria, you can relist them in the Handmade store. Products can only be listed in a single category, so you must delete the original listings before relisting them under Handmade.

You may either create a new seller SKU or delete the existing SKU and wait up to 24 hours before reusing it.

Step 4: Create Your Maker Profile:

Profile Information:

• Profile Image: Upload a picture of yourself, your workspace, or your brand.
• Store Name: Use a unique and accurate name that reflects your business.
• Craft Description and Process: Describe your expertise, how you create your products, and the materials used.
• Location Information: Share your country and ZIP code (only country or state is visible).

Images:

• Store Cover Image: Add a compelling header image (recommended size: 1200 x 350 pixels).
• Additional Images: Include up to three images of your workspace or inspirations.

About You Section:

• Inspiration and Background: Share your creative journey and what makes your products unique.

Featured Products:

• Highlight up to four products with custom titles like “Top Picks”.

Publish Your Profile:

• Click Save & Publish to make your profile live. Update it regularly to stay relevant.

Important Notes: 1. Create a separate Maker Profile for each country you sell in. Profile images and storefront names sync automatically, but translations for sections like Inspiration and About You must be handled manually. 2. Ensure you own the rights to all images uploaded to your profile.

Step 5: Expand Your Business Internationally:

• Sell in additional regions where Amazon Handmade operates, such as North America and Europe.
• Set up separate selling accounts for each region while extending your Handmade approval.
• Translate product descriptions and create localized maker profiles for each country.

How to List Products on Amazon Handmade?

Now, we will understand the process of listing products on Amazon via three different methods.

Method 1: List Products Manually

This method is ideal for sellers with a small inventory or for those new to Amazon Handmade. It allows you to list each product individually.

1. Log into Seller Central
   • Navigate to your Amazon Seller Central dashboard.
   • Select Catalog from the menu and click Add Products.
2. Access the Handmade Listing Experience
   • If you see the message Not listing a Handmade product? Change categories at the top of the screen, click Change categories to switch to the Handmade listing interface.
3. Start a New Product Listing
   • Click on Blank form and select Start.
4. Add the Handmade Classification Attribute
   • In the left-hand navigation, select All attributes.
   • Add the Handmade Classification attribute to define your product type:
     • Handcrafted: Made by hand using raw materials.
     • Hand-altered: Premade item modified (e.g., a t-shirt with custom graphics).
     • Hand-designed: Original designs, such as artwork or stationery.
     • Upcycled: Items with improved quality (e.g., refurbished furniture).
     • Repurposed: Products transformed for a new use (e.g., tire planters).

Note: Only add the Handmade Classification attribute to products or brands you own.

5. Provide Key Product Information
   Fill out all tabs with the required product details:
   • Product identity: Item name, product type, and SKU.
   • Description: Write a clear product description and bullet points (4-5 recommended).
   • Product details: Manufacturer (your brand or company) and part number.
   • Offer details: Specify price, quantity, and fulfillment method (FBA or FBM).
6. Review and Save the Listing
   • Click Save and finish to complete the process.

Note: If you do not add the Handmade Classification attribute, your product will not appear in the Handmade store, will not receive Handmade benefits, and will be charged the standard referral fee. It can take up to 24 hours for listings to appear. If your product is still not visible after that, refer to the section below for common reasons you cannot find your Handmade listings.

Product Title Best Practices

Optimized Amazon product titles make your products easier to find in search results. Follow these tips:

• Use clear and concise titles that describe the product fully. For example, “Personalized Ceramic Coffee Mug, 12oz, Brown”.
• Keep titles under 60 characters for better readability.
• Include specific details like color, material, or size, but avoid unnecessary words.
• Add keywords like “Handmade” or “Handcrafted” to emphasize the uniqueness of your product.

Pro Tip: Use Amazon’s Search Terms field for additional keywords instead of overloading the title.

Review and Save the Listing
Click Save and finish to complete the process.

Product Image Best Practices

High-quality images are vital for showcasing your product. Here’s how to improve your product images:

• Main images must have a pure white background (RGB 255, 255, 255) and show only the product for sale.
• Ensure images are at least 1,000 pixels on the longest side to enable zoom functionality, which improves customer engagement.
• Use more than four images per product:
  • One main image.
  • Additional images showing details, scale, or lifestyle usage.
  • Images of packaging or customization options.
• Models (if used) should be standing, with the product in clear focus.
• Avoid any logos, watermarks, or props that might confuse customers.

Note: Amazon recommends JPEG (.jpg) formats for better compatibility.

Method 2: Use Inventory Templates

This method is useful for sellers managing a large inventory. By using templates, you can upload products in bulk.

1. Generate an Inventory Template
   • Go to Add Products via Upload in Seller Central.
   • Under Step 1, select Handmade Products from the Product Classifier menu.

Note: For accuracy and compliance, it’s recommended to generate separate templates for each product type (e.g., Baby, Pet Supplies).

2. Select Marketplaces
   • Under Step 2, choose the marketplaces where you want to list your products.
3. Customize the Template
   • Under Step 3, select the type of template:
     • Template Language: Choose your preferred language.
     • Mode: Select Custom for flexibility.
     • Available Attribute Groups: Add Images and Offer. If using Fulfillment by Amazon (FBA), include the FBA group.
   • Click Generate Template and save the file.
4. Fill Out the Template
   • Open the downloaded template in a spreadsheet application.
   • Complete mandatory fields, such as:
     • Product Type: Chosen during template creation.
     • SKU: Unique identifier for your product.
     • Subcategory: Specific category for the product.
5. Note: Additional details required for your category will be highlighted in the template.
6. Upload the Template
   • Navigate back to Add Products via Upload and select the Upload your Inventory File tab.
   • Follow on-screen instructions to upload your completed file.

Note: Review the processing report for errors and address any issues before re-uploading.

7. Verify Listings
   • Once uploaded, your listings will appear in your inventory.
   • If necessary, edit them using the 1×1 tool in Seller Central.

Note: Images might not display immediately in Seller Central or on the product detail page.

Method 3: Transfer Product Details from Etsy

If you’re already selling on Etsy, this method helps you transfer product details to Amazon Handmade.

1. Download Your Etsy CSV File
   • Log into your Etsy account.
   • Navigate to Shop Manager > Settings > Options and click the Download Data tab.
   • Download the CSV file containing your product details.

Note: You cannot directly upload an Etsy CSV file to Amazon.

2. Generate an Amazon Template
   • In Seller Central, go to Add Products via Upload.
   • Under Step 1, choose Handmade Products and continue selecting options until you reach the end.
   • Follow Step 2 and Step 3 to create a custom template.
3. Map Etsy Attributes to Amazon Fields
   • Open the Amazon template and the Etsy CSV file side by side.
   • Match Etsy attributes with Amazon fields. For example:
     • Etsy Title → Amazon Item Name.
     • Etsy Description → Amazon Product Description.
     • Etsy Tags → Amazon Generic Keywords.
4. Complete Additional Fields
   • Add details missing from your Etsy file, such as:
     • Product Type: Choose from the dropdown in the Amazon template.
     • SKU: Assign a unique identifier for each product.

Note: Depending on the selected product type, additional mandatory fields may be required.

5. Upload the Template
   • Navigate to Upload your Inventory File in Seller Central.
   • Upload the completed file and follow on-screen instructions.

Note: Check for errors in the processing report and fix them before re-uploading.

6. Verify and Publish Listings
   • Review processing reports for errors. Fix issues if necessary.
   • Once processed, your listings will appear in the Amazon Handmade store.

What to Do If Your Listings Are Not Visible on Amazon?

If your Amazon Handmade listings are not showing, there may be issues with your listings or account. Below is a detailed guide explaining possible reasons and how to resolve them.

Listing-Related Issues

1. Out of Stock
   • Reason: If stock levels show “0,” the product won’t appear in searches. This may happen if:
     • You sold out of inventory.
     • Orders matched the last declared inventory.
     • You didn’t enter a quantity during product creation.
   • Solution:
     • Go to the Manage Inventory page and update the stock quantity under the Available column.
2. Adult Listings
   • Reason: Products marked as “Private” or “Adult” don’t appear in general search results.
   • Solution:
     • Verify if your product is flagged as “Adult.” Ensure this classification is only used for items with explicit content or designed for sexual use.
     • Review Amazon’s Adult Products Policies & Guidelines.
3. System Synchronization Delay
   • Reason: New listings may take 3–4 hours to fully synchronize and appear in search results.
   • Solution:
     • Wait for the system to synchronize. If the listing doesn’t appear after this period, check for errors in your account or listing.
4. Inventory File Upload Errors
   • Reason: Errors in the inventory file can prevent listings from being published.
   • Solution:
     • Check the Processing Reports in Seller Central to identify and correct errors. Re-upload the file after making the necessary changes.

Account-Related Issues

1. Vacation Mode
   • Reason: If Vacation Settings are active, your listings won’t be visible.
   • Solution:
     • Go to the Vacation Settings in Seller Central and set your account to “Active.”
2. Professional Selling Plan Downgrade
   • Reason: Handmade sellers must have a Professional Selling Plan. Downgraded accounts lose access to Handmade features.
   • Solution:
     • Verify your plan under Account Info > Sell on Amazon in Your Services.
     • If necessary, switch to a Professional Selling Plan. Handmade sellers don’t pay a monthly fee after the first month.
3. Account Health Issues
   • Reason: Customer complaints or policy violations may result in restricted listings.
   • Solution:
     • Review the Policy Compliance section on the Account Health page.
     • Check Performance Notifications for details on issues and required actions.
4. Account Verification Pending
   • Reason:
     • Existing accounts moving to Handmade require additional review, which can take up to three days.
     • New accounts must complete identity verification before listing products.
   • Solution:
     • Submit all requested documentation through the instructions provided in Performance Notifications or the banner on your Seller Central dashboard.
5. Missing Tax Information
   • Reason: If your tax information is incomplete, your listings may be restricted.
   • Solution:
     • Follow the instructions in the banner displayed on your Seller Central homepage to submit tax details.
6. FBA Shipments Not Received
   • Reason: For Fulfilled by Amazon (FBA) listings, products may not appear until shipments arrive and are processed by Amazon.
   • Solution:
     • Check the status of your shipments in the Shipping Queue.

Note: In case you have issues, you can always reach out to Amazon Selling Partner Support team, or you can also ask your concern to other Amazon Handmade sellers on the Seller Central Forum. There is a specific group for the Amazon Handmade community.

Steps to Reactivate Inactive Handmade Listings

If your Handmade listings remain inactive after resolving issues, follow these methods:

1. Manual Reactivation
   • Go to the Manage Inventory page.
   • Click Edit next to the listing.
   • Make a small change, like adding a space or punctuation in the description.
   • Click Save and Finish.

Note: Listings should become active within minutes. If they remain inactive, proceed to the next method.

2. Reactivation Using Inventory Loader
   • Step 1: Generate an Inactive Listings Report
     • Go to Inventory Reports.
     • Select Inactive Listings Report and click Request Report.
     • Download and save the file.
   • Step 2: Fill Out the Inventory Loader Template
     • Download the Inventory Loader Template.
     • Copy details like SKU, ASIN, and price from the Inactive Listings Report.
     • Add the required fields, including:
       • Item-condition = 11 (new item).
       • Add-delete = a (to add the product).
   • Step 3: Upload the File
     • Go to Add Products via Upload.
     • Select Inventory Loader File under File type.
     • Upload the file and enter your email for updates.

Note: Check Processing Reports after the upload to ensure no errors occurred.

How to Ship and Fulfill Amazon Handmade Order?

Amazon Handmade sellers can fulfill orders through Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). Each method has its own process and benefits. Here’s how you can handle shipping and fulfillment effectively.

Fulfillment by Amazon (FBA)

With FBA, Amazon takes care of storage, packing, shipping, and customer service. However, personalized or customized products are not eligible for FBA and must be fulfilled by you.

Steps to Use FBA for fulfilling Amazon Handmade orders:

1. Convert Listings to FBA
   • Create listings as Merchant Fulfilled (default).
   • On the Manage Inventory page, choose Change to Fulfilled by Amazon from the Edit dropdown.
   • Follow the instructions to either Convert Only or Convert & Send Inventory to Amazon.
2. Prepare Products for FBA
   • Package and label each product following Amazon’s Packaging and Prep Requirements.
   • Attach FBA labels with Amazon barcodes for easy identification.
3. Create a Shipping Plan
   • Specify product details, quantities, and shipping methods in the shipping plan.
   • Once Amazon receives your inventory, it will be available for sale.

Note: Use Amazon’s FBA Revenue Calculator to estimate costs and decide if FBA suits your business.

Fulfilled by Merchant (FBM)

FBM means the seller manages order fulfillment, including storage, packing, and shipping. It’s often the go-to option for new Amazon sellers as FBA requires approvals and setup time. Small sellers fulfill orders themselves, while larger sellers may rely on a logistics network.

Here’s how to fulfill your Amazon Handmade orders with FBM:

1. List Products on Amazon
   • Create listings on Seller Central with clear descriptions and images.
2. Store Inventory
   • Use a designated space like your home, a storage unit, or a small warehouse. Distribute inventory strategically to save on shipping costs.
3. Ship Orders on Time
   • After receiving an order notification, ship promptly based on the customer’s selected timeframe. Provide tracking details to ensure transparency.
4. Handle Returns
   • Update your account with valid return instructions and a default return address. Amazon will send buyers return labels with your address upon approval.

Note: You can fulfill orders independently or work with a third-party logistics provider (3PL) for additional support.

Also Read: Amazon 1P vs 3P: Key Difference, Pros and Cons for sellers

Managing returns, refunds, restocking fees, and cancellations is essential for maintaining customer trust and complying with Amazon’s policies. Here’s a concise guide for Handmade sellers, tailored for both FBA and FBM methods.

Handling Returns, Refunds, Restocking fees, and Cancellations in Amazon Handmade

In Amazon Handmade, sellers must adhere to specific return and refund policies to maintain customer satisfaction. 

• For non-customized items, sellers must accept return requests within 30 days of delivery. However, customized items, such as those with engravings, monograms, or etchings, are not eligible for returns unless they are damaged, incorrect, or materially different from the description.
• Refunds must be processed within two business days after receiving the returned item. Sellers can also offer returnless refunds, allowing buyers to keep the product while receiving a refund. Restocking fees are allowed for returns under Amazon’s guidelines, especially for items that have been opened but remain undamaged.

Cancellations are straightforward:

• Customers can cancel orders within 30 minutes.
• After that, they must request cancellation directly from the seller.

Sellers are encouraged to reduce returns by providing accurate descriptions, using sturdy packaging, and enabling prepaid return labels.

Returns and Refunds for Amazon Handmade via FBA

FBA simplifies returns and refunds by managing the process for sellers:

1. Returns:
   • Buyers can return most items within 30 days of delivery.
   • During the holiday season, returns are accepted until January 31.
   • Returned items are inspected; resellable items go back into inventory, while unsellable items may qualify for reimbursement.
2. Refunds:
   • Refunds are deducted from the seller’s account unless Amazon assumes responsibility (e.g., for carrier damage).
   • Amazon may issue returnless refunds for specific situations, allowing customers to keep the item.
3. Restocking Fees:
   • Applied to opened or used items when eligible, with credit provided to sellers unless Amazon takes responsibility.
4. Replacements:
   • Customers can request replacements at no extra cost to the seller, provided the same inventory is available.

Returns and Refunds for Amazon Handmade via FBM

FBM places the responsibility of managing returns and refunds directly on sellers:

1. Returns:
   • Sellers must accept return requests within 30 days of delivery.
   • For non-returnable items, refunds can still be issued if the item is defective or damaged.
2. Refunds:
   • Refunds must be processed within two business days after receiving the item.
   • Sellers can file SAFE-T claims if refunds are considered unjustified.
3. Restocking Fees:
   • Sellers can apply restocking fees for opened or used items as per Amazon guidelines.
4. Cancellations:
   • Unshipped orders can be canceled directly in Seller Central.
   • For shipped orders, buyers must initiate a return request.
5. Special Cases:
   • Wrong-item returns or out-of-policy requests should be resolved by contacting the buyer.
   • Disputes can be escalated through SAFE-T claims or A-to-z Guarantee appeals.

Tips to Expand Your Amazon Handmade Store

Let’s also discuss some tips that can help you expand your Amazon Handmade store. 

Expand to Other Regions

Selling your handmade products in multiple regions increases your customer base. When you apply to sell on Amazon Handmade, you are automatically approved for all countries in your applied region. Handmade is available in:

• North America: United States, Canada, and Mexico
• Europe: United Kingdom, Germany, France, Italy, and Spain

To expand to a new region:

• Register a New Account: Sign up with the same email address as your current region. Once approved, your accounts will be linked.
• Add Handmade to an Existing Account: For existing accounts in the new region, enable Handmade from your Seller Account settings. Ensure you have a Professional Selling Plan activated for all marketplaces.

Customize your Maker Profile and product listings for each region. Listings must be in the local language, and customer inquiries must be handled in that language.

Note: As mentioned earlier, Amazon referral fees for Amazon Handmade vary by region. Be sure to review the fees and explore the features available in your specific region, as feature availability can also vary.

Run Ads for Handmade Products

Advertising on Amazon can help you showcase your handmade products to the right audience. Consider these options:

• Sponsored Products: Highlight individual handmade items in search results and product pages. This works well for new products or bestsellers you want to promote.
• Sponsored Brands: Showcase your store logo, tagline, and a selection of products. These ads appear prominently in search results and help build brand recognition.

Use relevant keywords that match customer searches for better results. Monitor campaign performance and make adjustments to maximize visibility and sales.

Leverage Social Media

Use social media platforms to tell the story behind your Amazon handmade creations. Focus on platforms like Instagram, Pinterest, and Facebook, which have a strong focus on visual content. Share images or videos of your crafting process, customer testimonials, and unique product features. 

Use hashtags to reach new audiences and link your Amazon Handmade store in your bio. Collaborate with influencers who align with your niche to drive traffic and build credibility.

Optimize Your Product Listings

You must also focus on optimizing your Amazon listings to make them stand out by focusing on clear and accurate details:

• Use descriptive titles that include keywords buyers are likely to search.
• Write concise but compelling bullet points that highlight product features and benefits.
• Upload high-quality photos that showcase your product from multiple angles.

This helps buyers make confident purchasing decisions, reducing returns and increasing conversions.

Provide Excellent Customer Service

Respond quickly to customer questions and issues. Address inquiries about customization options or delivery timelines with clear, polite communication. Encourage satisfied buyers to leave reviews, as positive feedback builds trust and improves your store’s visibility.

Providing excellent customer service helps expand your business by:

• Building Customer Loyalty: Quick and clear responses create a positive buying experience, encouraging repeat purchases.
• Increasing Positive Reviews: Satisfied customers leave good feedback, improving your product’s visibility and reputation.
• Attracting New Customers: A strong review profile and responsive service attract potential buyers.
• Boosting Word-of-Mouth Marketing: Happy customers recommend your store to others, expanding your reach organically.
• Improving Seller Performance: Good customer service aligns with Amazon’s standards, which can enhance your rankings on the platform.

Amazon Handmade vs. Etsy

As a seller, you would also be aware of the fact that you can sell handmade products on Etsy. But how is Etsy different from Amazon Handmade? 

Which will suit your needs? 

To help you decide the same, we have come up with a comparison of both Etsy and Handmade by Amazon below. 

Feature	Amazon Handmade	Etsy
Application Process	Rigorous application process; sellers must prove items are handmade.	Simple registration; allows handmade, vintage, and craft supply items.
Mass-Produced Products	Strictly prohibited.	Allowed with disclosure of manufacturing partnerships.
Fees	15% referral fee per sale. No listing fees. Professional selling plan fee waived for Handmade sellers.	$0.20 per listing (renewed every 4 months), 6.5% transaction fee, and 3% + $0.25 payment processing fee. Additional fees for advertising and currency conversion.
Reach and Audience	Access to Amazon’s massive customer base but Handmade is a niche section.	Attracts a highly targeted audience specifically seeking handmade or vintage products.
Product Categories	Limited to 14 categories (e.g., jewelry, home décor, accessories). Listings do not expire.	Offers over 160 categories, including digital downloads and craft supplies. Listings expire after 4 months.
Shipping and Fulfillment	Offers Fulfillment by Amazon (FBA) for fast and reliable delivery.	Sellers handle shipping or use Etsy’s discounted shipping labels.
Customer Support	24/7 support and access to Amazon’s seller tools.	Provides educational resources and seller forums. Support response times can be slower.
Marketing Options	Leverages Amazon’s advertising tools like Sponsored Products and Sponsored Brands.	Provides Etsy Ads for promoting products within Etsy. Offers tools for SEO optimization and social sharing.
International Selling	Seamless expansion to other regions; approval extends automatically with the option to link accounts.	Allows international selling but requires more effort to set up shipping and language-specific listings.
Seller Control	Limited control over storefront design; Amazon branding is dominant.	Full control over the store’s branding and aesthetics.
Analytics	Detailed performance metrics through Amazon Seller Central.	Basic analytics provided, with additional insights available through third-party integrations.

Which Platform Should a Seller Choose?

Both platforms cater to handmade sellers but have distinct advantages based on business goals:

• Choose Amazon Handmade if:
  • You want access to a vast customer base.
  • You prefer streamlined logistics through Fulfillment by Amazon (FBA).
  • You sell in limited categories and can handle higher fees.
  • You plan to expand internationally with minimal effort.
• Choose Etsy if:
  • Your target audience values artisanal, vintage, or unique products.
  • You want lower fees for smaller-scale selling.
  • As a seller, you prefer more control over your store’s branding and appearance.
  • You offer a wider range of products, including craft supplies or digital downloads.

Bottom Line:

If you prioritize access to a larger customer base and robust fulfillment, Amazon Handmade is ideal.

In fact, while researching communities like Reddit and Seller Central Forum and reading Amazon Handmade reviews, we found that many sellers prefer Amazon Handmade over Etsy due to the absence of listing fees and its streamlined selling process.

For greater control over your store and targeting a niche audience, Etsy is the better option.

You might also like to read: 40+ Key Amazon Seller Metrics Every Seller Should Monitor Amazon Seller Account Suspended: How to Reinstate It in 2025 Amazon Attribution Explained: What It Does and Why Use It Amazon Analytics Tools: 35+ Best Free & Paid Options for Sellers How to Buy UPC Codes for Amazon: A Complete Guide with Tips What is Amazon Warehousing and Distribution (AWD) Amazon Global Logistics Explained: Shipping Across Borders

Final Thoughts: Is Amazon Handmade Worth It?

Amazon Handmade is an excellent platform for showcasing unique, handcrafted items to a global audience. Its rigorous application process ensures only authentic products are listed, attracting serious buyers.

• The platform offers exposure to Amazon’s vast customer base, enhancing visibility.
• Sellers can benefit from Fulfillment by Amazon (FBA) for seamless logistics.
• The 15% referral fee may seem higher but can be justified by the added reach and support.

However, it might not suit sellers prioritizing lower fees or more control over their storefront.

Evaluate your business needs and goals to decide if Amazon Handmade aligns with your vision. It’s ideal for scaling and international selling but may not fit every seller’s preferences.

FAQs

1. How much does it cost to sell on Amazon Handmade?

Selling on Amazon Handmade involves a 15% referral fee for each sale. While Amazon requires a Professional Selling Plan, which typically costs $39.99 per month, this fee is waived for approved Handmade sellers. There are no listing fees, making it a straightforward cost structure compared to other platforms.

2. How to sell handmade jewelry on Amazon?

To sell handmade jewelry on Amazon, you need to apply to the Amazon Handmade program. Once approved, you can set up a Professional Selling Account and create your artisan profile. 

After that, you can list your jewelry by providing high-quality images, detailed descriptions, and competitive pricing. Sellers can handle order fulfillment themselves or use Fulfillment by Amazon (FBA) for faster shipping and better customer service.

3. How to sign up for Amazon Handmade?
   

Signing up for Amazon Handmade begins with an application on the Amazon Handmade page. You’ll need to provide detailed information about your products to prove they are handmade. 

Once your application is approved, you can register for a Professional Selling Account. During registration, Amazon waives the monthly subscription fee for Handmade sellers. After completing the setup, you can start listing your products and selling them on the platform.

4. How to list on Amazon Handmade?

To list products on Amazon Handmade, log into your Seller Central account and navigate to the “Add a Product” option. You must provide detailed information about your product, including its title, description, and high-resolution images. Make sure to include accurate pricing and shipping details. 

If you are using Fulfillment by Amazon (FBA), ensure your product is correctly configured for the service. Once submitted, your listing will appear in the Amazon Handmade marketplace.

5. Can you make money with Amazon Handmade?

Many sellers earn a steady income through Amazon Handmade. The platform offers access to a vast customer base, and sellers who focus on high-quality products and excellent customer service often find success. 

Earnings depend on product pricing, sales volume, and advertising efforts. Reports indicate that a significant percentage of Handmade sellers achieve monthly sales ranging from $1,000 to $25,000, showing that it can be a profitable platform for dedicated artisans.

6. Is Amazon Handmade still a thing?
   

Yes, Amazon Handmade is still an active platform and remains a viable option for selling handcrafted items. The marketplace continues to attract artisans and buyers, making it a relevant and valuable space for those seeking handmade goods.

7. Is it hard to get approved for Amazon Handmade?
   

The approval process for Amazon Handmade is thorough but manageable for genuine artisans. Sellers must provide detailed information about their products and demonstrate that the items are genuinely handmade. 

While the process can take time, it ensures that the platform maintains its reputation for high-quality, handmade products. Artisans who meet the criteria generally find the application process straightforward.

8. Who is eligible to sell on Amazon Handmade?

To sell on Amazon Handmade, you must create items that are handmade, hand-altered, or hand-assembled. The platform excludes mass-produced products and certain categories, such as food, electronics, and digital goods. Artisans working independently or as small teams are eligible, provided they meet Amazon’s strict quality standards.

9. Can I sell on Amazon Handmade if I already sell on other platforms like Etsy?
   

Yes, Amazon Handmade allows sellers to list products on other platforms, including Etsy. There are no restrictions on selling across multiple marketplaces. Many artisans use both Amazon Handmade and Etsy to reach different audiences and maximize sales. Managing multiple platforms effectively can help grow your business.

10. Are there any good Amazon Handmade Alternatives? 

Yes, alternatives to Amazon Handmade include Etsy, Big Cartel, and Artisans Cooperative. These platforms offer options for selling handmade goods, with different fee structures, audience reach, and seller control, depending on your business needs.