Are you selling products online but hitting a ceiling on your market reach? What if we told you there’s a way to break geographical constraints? Take your store worldwide? Reach audiences of various demographics without worrying about language barriers! That’s exactly what Multilanguage Google Shopping Feeds can do for you.

This blog will cover what these feeds are, how to set them up, why they’re a crucial asset for your business, and provide actionable tips to ensure their effectiveness. By the end, you’ll be equipped with the knowledge you need to make an informed decision about using these feeds for global market exposure.

Without spending much time, let’s proceed further with the insights. 

What Are Multi-Language Google Shopping Feeds?

If you want to sell your products to people around the world, Multi-Language Google Shopping Feeds can help. Simply put, these are product data feeds that give information about what you’re selling. But there’s a twist. These aren’t your regular feeds; they contain details in various languages and currencies.

Why is this good? It means your Google Shopping ads can be seen and understood by more people, not just those who speak your language. This helps your business grow and reach more customers in different countries.

Now that you understand the basics, you may be wondering how to set up these feeds in the Google Merchant Center. Stay with us as we guide you through the essential steps in the next section.

How to Create Multi-Language Google Shopping Feeds in Google Merchant Center?

Now that you know what Multilanguage Google Shopping Feeds are and their significance, let’s discuss the steps to create them in Google Merchant Center (GMC):

Step 1: Set Up Your Account

  • Sign In or Register: Go to Google Merchant Center and sign in. If you don’t have an account, you’ll need to create one.
  • Initial Configurations: After signing in, make sure to configure your settings. This includes defining your currency, tax, and shipping rules.
A screenshot reflecting the process of setting carrier based shipping rate in Google Merchant Center
A screenshot reflecting further settings for setting the shipping service in Google Merchant Center
A screenshot showcasing the finalized the Shipping service name, countries and delivery location in Google Merchant Center

Step 2: Get Your Data Ready

  • Compile Product Details: Collect all the product information you’ll need. You can use Google Sheets or another spreadsheet software for this.
  • Translate Content: Translate product titles, descriptions, and any other text elements into the languages you want to target.
  • Update Pricing: Adjust product prices to align with the local currency for each language region.
A screenshot of an Excel sheet reflecting product data

Step 3: Create the Data Feed in GMC

  • Navigate to Feeds: In GMC, go to the ‘Products’ section, and then click on ‘Feeds’.
  • Start a New Feed: Click the ‘+’ button to create a new feed.
  • Specify Details: Choose the data format you’ll use and pick the language for this feed.
A screenshot showcasing the primary feed creation process in Google Merchant Center
A screenshot reflecting the filled-in basic information for creating the primary feed in Google Merchant Center

Step 4: Upload the Data Feed

  • Choose Upload Method: Decide how you’re going to upload the feed. You have options like manual upload or FTP.
  • Column Mapping: Align your spreadsheet columns to the attributes in GMC.
A screenshot highlighting the Google sheets option for setting up the primary feed and connecting data to Google Merchant Center
A screenshot reflecting showcasing the final stage of creating the product feed in Google Merchant Center

Step 5: Test Your Feed

  • Preview and Check: Before you finalize, use GMC’s built-in tools to spot any errors.
  • Final Submission: When you’re sure everything’s in order, submit your feed.

With this process, you will be able to create Multilanguage Google Shopping Feeds on Google Merchant Center.

Now, you might think you’ve figured it all out, right? But while creating these shopping feeds, you will encounter some challenges.

Let’s have a look at them in the section below.

Challenges to Creating Multilanguage Google Shopping Feeds

Creating multi-language Google Shopping feeds can be challenging for several reasons. Here’s a rundown of some of the common hurdles you might face:

  1. Accurate Translations and Formatting

Making sure translated product descriptions are accurate, attributes are detailed correctly, and maintaining overall quality can be challenging, especially when dealing with multiple languages.

  1. Localization
  • Currency Conversion: Managing different currencies and keeping them up-to-date can be tricky.
  • Tax and Shipping: Rules for taxes and shipping can differ between countries and regions, complicating the feed setup.
  1. Ongoing Management
  • Updates: Keeping all versions of your feed up-to-date can be time-consuming.
  • Quality Monitoring: Regularly checking the performance of your listings in different languages is necessary, but it can be a lot of work.
  • Error Handling: Google Merchant Center might flag issues in the created language feeds, requiring you to troubleshoot multiple versions.
  1. User Experience
  • Search Queries: Understanding how people search for products in different languages can be a challenge. What works in one language might not in another.
  1. Budget and Resources
  • Costs: Translation and ongoing management can incur additional costs.
  • Manpower: Managing multiple feeds often requires a bigger team or more hours than your existing team.
  1. Strategic Adaptation

Customizing your marketing game plan to fit the cultural and consumer norms of different demographics can get complex.

7. Structured Data Requirements

If you want Google to crawl and correctly interpret your product data across multiple languages, you’ll need to implement structured data markup on your landing pages. This can be challenging as it often requires specific technical skills or even help from a web developer.

While these challenges seem overwhelming, there’s a solution: AdNabu. If you’re using Shopify, AdNabu offers an effective solution for creating and pushing your multi-language Google Shopping feeds to Google Merchant Center. 

Curious? Let’s discuss how AdNabu can simplify this entire process for you in the section below. 

How AdNabu Simplifies Multilanguage Google Shopping Feeds Creation

Given the range of challenges involved in creating multilanguage Google Shopping feeds, AdNabu offers targeted solutions to each problem:

  1. Accurate Translations and Formatting

AdNabu works seamlessly with the translations you’ve set up on your Shopify site and is compatible with over 1,000 Shopify-approved translation apps. It uses this information to prepare feeds that are not only linguistically correct but also well-formatted and high-quality. This ensures that your product data is accurately represented in every language, which helps in improving your click-through rates.

  1. Localization

AdNabu does more than just manage currency conversions and tax rules; it also provides localized feed URLs for multiple marketplaces. This feature allows you to effortlessly export your multilingual feeds to various marketplaces, making your shopping feeds truly global.

  1. Ongoing Management

AdNabu auto-configures settings, easing the maintenance of both multi-channel and multilanguage Google Shopping feeds. This minimizes the chance of errors and saves you valuable time.

  1. User Experience

Our Google Shopping Feed app enables you to create linguistically relevant ads that enhance user engagement and improve click-through rates on your shopping feeds.

  1. Budget and Resources

By automating the nitty-gritty details, AdNabu eliminates the need for extra manpower and keeps costs in check.

  1. Multi-Country Support – A Step Ahead of the Google Sales Channel App

To share with you, even Google’s Sales Channel App for Shopify has a limitation—it supports only one primary country, making it inadequate for creating multi-lingual shopping feeds. AdNabu gives you the freedom to target multiple countries, expanding your reach and making your campaigns more versatile.

What more could you ask for? 

In short, we’ve got your back when it comes to the intricacies of setting up multilanguage Google Shopping feeds. Our app is designed to make the global expansion of your e-commerce business a smoother process.

Certainly, if these benefits have piqued your interest, you’ll want to know how to get started. Especially for Shopify users, AdNabu makes it simple and straightforward. 

Read on to learn more about the feed creation process in our app.

Step-by-Step Process to Create Multilanguage Google Shopping Feeds in AdNabu for Shopify

To create Multilanguage Google Shopping Feeds in Shopify, follow these steps:

  1. Check Your Shopify Plan

Start by making sure your Shopify plan supports multiple languages. You’ll need this to create the feeds.

  1. Verify Published Languages

Go to your Shopify admin panel. Make sure all the languages you want are published:

Settings → Languages → Published Languages

A screeshot reflecting the published languages in your Shopify Admin
A Screenshot highlighting the button to add target countries in the Google Shopping Feed App by AdNabu

5. Enable Multi-language for Target Countries

Once the target countries are set, look for an option to enable multi-language feeds for those countries.

A screenshot highlighting the Enable button for Multi Language Feeds in the Google Shopping Feed App by AdNabu

6. Create the Feed in Shopify

Our app will then scan your Shopify website to pick up the translations. It will generate a multilanguage product feed, which may take up to 30 minutes to complete.

7. Push to Google Merchant Center

Once your feed is ready in AdNabu, you can push it to your Google Merchant Center account by clicking on the ‘Update Feed’ button to start showing your products in different languages.

A screenshot highlighting the ‘Update Feed’ button used to push the Multilanguage Google Shopping feeds to Google Merchant Center

Note: If your feed isn’t showing up after 30 minutes, don’t worry. Give it some more time, and then check again.

These steps will help you create multilanguage Google Shopping feeds on Shopify, which you can further push to Google Merchant Center. 

Now that you know the step-by-step process for setting up multilanguage Google Shopping feeds, let’s move on to some best practices that will enhance your feeds’ performance.

Best Practices For Creating Multilanguage Google Shopping Feeds

Here are some best practices to follow while creating multilanguage Google Shopping Feeds:

An infographic with the list of best practices for creating multilanguage google shopping feeds
  • Quality Translations

Don’t rely solely on machine translations; these can sometimes miss nuances or make errors. It’s crucial to maintain the quality of your shopping feeds.

  • Currency and Payment Options

Localize your payment options to the currency of each target market. This makes transactions easier and more inviting for international customers viewing your multilingual Google feeds and ads respectively.

  • Accurate Tax and Shipping Information

Research and include accurate tax and shipping costs for each country. Your shopping feeds should display these costs transparently.

  • Consistent Product Data

Ensure that all product data like size, color, and material are consistently displayed across languages. This improves the overall quality of your multilanguage Google Shopping feeds.

  • Localized SEO Keywords

Use country-specific keywords and search terms to boost the visibility of your Shopify feeds in each market.

  • Monitor Performance Metrics

Keep an eye on metrics like click-through rate, cost-per-click, and conversions for each language and region. This will help you refine your shopping feed strategy.

  • Test and Iterate

Before fully launching, consider a pilot test in a smaller market or with fewer products. Monitor performance and adjust your multilanguage Google Shopping feeds accordingly.

With these best practices, you are all set to make your multilanguage Google Shopping feeds more effective.

Frequently Asked Questions (FAQs)

1. If I am targeting country ABC, will it automatically show my products in that currency?

Answer: No, setting a target country doesn’t automatically convert your prices to that country’s currency. You have to enable the additional currencies from your Shopify Admin settings.

2. Which languages does Google Merchant Center support?

Answer: The supported languages are: Arabic, Brazilian Portuguese, Chinese*, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Modern Greek, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, and Vietnamese.

*Note: For Chinese, Google identifies the script as either Simplified or Traditional, affecting how your products attract traffic.

Creating multi-language feeds in Shopify will be most effective when you align your chosen languages with those supported by Google Merchant Center (GMC).

3. When will my new Multilanguage feed appear in Google Merchant Center?

Answer: The Multilanguage feed should appear in Google Merchant Center approximately 30 minutes after you’ve updated it.


Creating multi-language Google Shopping feeds in Google Merchant Center (GMC) has its own set of challenges. From managing accurate translations to juggling technical aspects, it can be tough to get everything right. But the benefits of reaching an international audience make it worth the effort.

Although, if you are a Shopify merchant, there’s some good news for you! We’ve developed our app for Shopify users to simplify the process of creating and managing multi-language Google Shopping feeds. If the challenges discussed in this blog resonate with you, we’re here to help.